Business Decision-Making Report: WWT Market Research Analysis

This report provides a detailed analysis of business decision-making for Worldwide Tobacco (WWT), focusing on market research and data analysis related to the e-cigarette market. The report outlines a plan for data collection using both primary (questionnaires) and secondary sources, including competitor analysis and survey methodology. It then delves into data analysis techniques, including mean, median, mode, and standard deviation, to draw valid conclusions about consumer preferences, spending habits, and the impact of social issues. The report also includes the presentation of information through charts and diagrams. Finally, the report covers investment appraisal techniques such as Net Present Value (NPV), Internal Rate of Return (IRR), and payback period to provide recommendations for WWT. The report concludes with a summary of findings and recommendations.