University Business Development Idea Report: Fast Track Keep Fit

This report presents a business idea for a fitness center, "Fast Track Keep Fit Private Limited," in Australia. It analyzes the market, emphasizing the growing health consciousness among Australians and the potential for profit in the fitness industry. The report includes a detailed business plan covering strategic plans, internal and external factors, and financial aspects, including investment requirements and potential funding sources. It highlights the importance of marketing strategies, technological integration (cyber computing enterprises resources planning), and customer-centric approaches to achieve success. The report also discusses the creation of core competencies through international gym equipment, expert trainers, and value chain activities. References from various academic sources support the analysis and recommendations. The report aims to provide a comprehensive framework for establishing and growing a successful fitness business in the Australian market.

RUNNING HEAD: Business development idea 1
Student Name-
Title- Business development idea
University Name-

Business development idea 2
Table of Contents
Introduction.................................................................................................................................................3
Developed business plan.............................................................................................................................4
Structured program of incorporating Fast tract keep fit private limited.......................................................6
Creating core competency in providing Fitness services in Australia......................................................6
References...................................................................................................................................................7

Business development idea 3
Introduction
This report reflects the business idea which could be undertaken by the entrepreneur for
the creating value on the investment. It is observed that there are several internal and external
factors which are faced by entrepreneurs while starting up of new business. The main business
idea could be related to start up a fitness business center in Australia. This report reflects all the
key factors and process which needs to be undertaken by people with a view to create value on
the invested capital.

Business development idea 4
Developed business plan
It is considered that when a person wants to start up a new business then he has to
consider various internal and external factors. With the ramified economic changes and
increasing complexity of business, various entrepreneurs are coming up with different business
ideas and strategic planning in the market. It is considered that fitness business is growing very
drastically in Australia. It is evaluated that business entrepreneur indulged in fitness business
industry could make good amount of profit by starting up new venture of fitness business center.
There are several business parts such as starting up spa business, Yoga center, mental
meditations center and gyms to start up new business. The most lucrative business idea is to
establish a Gym in Australia. People in Australia are more concerned about their health and want
to keep their body healthy (Robb & Robinson, 2014). The newly established Gym center will
have name stated Fast tract keep fit private limited. In order to start up a new Fast tract keep fit
private limited in Australia, promoters of company has to consider various factors such as
strategic plans, internal and external factors, economic condition of health industry and people’s
inclination towards joining Gym centers (Blank, 2013). It is observed that more than 40%
populations in Australia are suffering from various illnesses. Therefore, the vision of Fast tract
keep fit private limited is to eradicate this issues in Australia and keep people motivated towards
living life as healthy as they could. However, the success of business of Fast tract keep fit
private limited in Australia is completely dependent upon the marketing strategies of company.
Fast tract keep fit private limited needs to install cyber computing enterprises resources planning
in its business. This level of advanced technologies will increase the overall automation and

Business development idea 5
advancement in the business functioning of organization. For instance, installation of newly
introduced cyber computing enterprises resources planning in business will help organization to
collect data through online sources (AUDRETSCH, 2014). Monkey survey and cluster sample
survey will help organization to collect the data about the clients and their choice of actions. This
will help Fast tract keep fit private limited to customize its services and machinery as per the
client’s needs and demand in Australian market (Christensen, 2013).

Business development idea 6
Structured program of incorporating Fast tract keep fit private limited
Promoters of Fast tract keep fit private limited needs to invest at least AUD$ 100 million
in its business functioning. This invested amount would be used to install enterprises resources
planning and hiring experts who could impart international training to clients. However, these all
are the operating expenses. Importation of international machineries and other assets would be
covered in the capital expenditure of organization (Crane & Matten, 2016). This level of
investment and international strategic plan will help organizations to attract high level of clients
in market. This has shown clear path to Fast tract keep fit private limited to grasp high market
share in health industry in easy and determined approach. However, if in case, Fast tract keep fit
private limited needs to inject more money in its value chain activities then it could go for issues
of Initial public offer or taking loans and advances from banks.
Creating core competency in providing Fitness services in Australia
It is evaluated that Fast tract keep fit private limited has installed all the international
Gym machineries and plants to increase the overall clients experiences. In addition to this,
experts hired by Fast tract keep fit private limited is also have international fitness knowledge
which will help clients to take proper diet intakes. This level of value chain activities will help
Fast tract keep fit private limited to create core competency in the fitness industry to compete
with other rivals.
After evaluating all the primary and secondary data in health industry, it could be inferred
that proper level of strategic plans and business functioning could assist Fast tract keep fit private
limited to create value on its investment in determined approach

Business development idea 7
References
AUDRETSCH, D. B. (2014). Small Business and Entrepreneurship: The Emergence of a Scholarly
Field. 20 years of Entrepreneurship Research, 49.
Blank, S. (2013). Why the lean start-up changes everything. Harvard business review, 91(5), 63-72.
Brigham, E. F., & Ehrhardt, M. C. (2013). Financial management: Theory & practice. Cengage
Learning.
Christensen, C. M. (2013). The innovator's dilemma: when new technologies cause great firms to fail.
Harvard Business Review Press
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Robb, A. M., & Robinson, D. T. (2014). The capital structure decisions of new firms. The Review of
Financial Studies, 27(1), 153-179.

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