Business Innovation and Commercialisation Report: Boots UK

This report provides a comprehensive analysis of innovation and commercialisation strategies, focusing on the context of the Boots company. It begins by differentiating between invention and innovation, then explores various sources of innovation and their impact on organizational vision, leadership, culture, and teamwork. The report delves into the 4Ps of innovation (paradigm, product, process, and position), the innovation funnel, and the development of frugal innovation. Part A critically evaluates how innovation is developed, embedded, and measured within a business organization. Part B offers an overview of the industry, emphasizing the importance of the commercial funnel and the application of the new product development process. It also evaluates tools for protecting intellectual property and addresses challenges in developing successful innovations. The report concludes with a summary of the key findings and recommendations.

Innovation and Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A .........................................................................................................................................3
Innovation and how it differs with invention ..............................................................................3
Different sources of innovation and how they help in shaping organization's vision,leadership,
culture and teamwork...................................................................................................................4
4Ps of innovation and the innovation funnel and its usage for shaping innovative ideas in the
organization .................................................................................................................................6
Development of frugal innovation and its role in business .........................................................7
Critical evaluation of innovation that is developed, embedded and measured within business
organization .................................................................................................................................8
PART B............................................................................................................................................9
Overview of industry ..................................................................................................................9
Importance of commercial funnel and application of new product development process for
innovation in the organization ..................................................................................................11
Evaluation of different tools that chosen by organization that are use for protecting intellectual
property .....................................................................................................................................12
Nature of innovation and challenges that have been faced while developing successful
innovation in organization.........................................................................................................13
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Invention refers to the term that include implementing new ideas into business for the
first time. It includes adding something new into business and combination of different product
and services used that help in implementing change in the organization (Dincer, 2017). On the
other hand, innovation means implementing new ideas into existing process that will be used in
business. In this single product and process used for bringing new business ideas.
Present study will be based on Boots company. It is one of the largest retailer in
health ,beauty and pharmacy chain in the country. It was founded by John Boot in 1849 and its
headquarter is located at Beeston, Nottingham.
Report mainly emphasized on the concept of innovation and its importance. It also
include different sources of innovation and how it help in shaping leadership, culture and
teamwork at the workplace. Including 4Ps of innovation and funnel that help in shaping
innovative ideas in the company. Development of frugal innovation and its role in innovating
new business ideas into business. Furthermore, it include importance of commercial funnel and
application of new product development in business. Tools that are used for developing
innovation and challenges faced while implementing those into business will emphasized in this
report.
PART A
Innovation and how it differs with invention
Innovation means bringing change in the organization by including some new ideas and
concepts for gaining more opportunity and growth in the future. It is an original concept that
emphasize on including various aspects that may lead to implement new business aspects for the
future. Innovation help in providing more growth and generating value in the market. Through
this Boots can earn more profit and gaining opportunities for the future. For improving Boot
adopt customer relationship management system for enhancing sales in the future. (Davies and
Horst, 2015). It is necessary for bringing change in the company or meeting consumer
expectation. It lead to provide continuous improvement in business for enhancing future level in
the company.
It plays an important role for the purpose of enhancing business and evaluating growth in
the future. For example: Becoming market leader Boot have to adopt different strategies that
help in implementing innovation in the company. It is necessary for Boot to bring change in

business as it help in improving operations as well as productivity. Innovation helps in solving
problem easily as better solution can be applied after enhancing operations. Various concepts
will be used that help in gaining competitive advantage. As introducing new herbal cosmetic
product by Boots provide attraction to consumers that help in increasing sales as it bring it for
the first time into market. For beating competition bringing innovation is essential for enhancing
organization in evaluating its various aspects in developing future.
For the purpose of bringing innovation in Boots UK it adopts different system that help in
improving efficiency as well as innovative ideas into business. For example:- Boots UK deals in
beauty and health products so by using organic ingredients new innovation as beauty cream into
its product for enhancing business for the future. This also help in increasing productivity as well
as profitability for the future course of action (Payne, 2017). Continuous improvement in
manufacturing process help in achieving success and increasing sales. Innovation leads to
improve effectiveness in working and enhancing accuracy. Bringing innovation into the
company enhance return on investment of Boots UK.
Invention Innovation
It means implementing new ideas and concepts
for the first in the company.
It means introducing new concepts into already
exist business process.
In this new product is being created. Value will be added to already exist business
process.
For the purpose of bringing new product
scientific skills are required.
Different skills required such as marketing,
strategic and technical skills for enhancing
business operations in Boots.
It emphasize in bringing out single product into
the market.
It brings various combination of product and
processes.
Different sources of innovation and how they help in shaping organization's vision,leadership,
culture and teamwork
Organizational vision is the term that is used for the purpose of setting an objective for
the future. Strategic objective has been set up for the purpose of increasing sales and profitability

and also increasing market share. Leadership refers to the term that help in inspiring, motivating
and guiding people for achieving goals of the company. It provides different aspect that help in
improving efficiency for the future purpose. There are different leadership styles that will be
followed in Boots UK for bringing change in the company for improving productivity. Culture
is the term that include beliefs, customs, norms that will be followed in Books UK. Different
company is having their own culture that provide effective use of resources while implementing
innovation into the company. Lastly, Teamwork can be defined as working in a team that
provide effectiveness and enhancing business operations for the future. There are various
perspective that bring innovative ideas into business and bring change in enhancing it for
effectiveness in the company. There are different sources of innovation that include following
such as:
Different people is having their own perception of seeing things in the market judging
them and purchasing it from the market. Innovation lead to bring effectiveness in working
operations as perception may differ from one person to another. For example: As related to
various aspects that help in involving various changes into business as perception of employer
depend on buying and selling of goods for enhancing growth and future opportunities (Agur,
Chipato and Thom, 2016). Therefore, innovation lead to bring effective changes in business for
shaping industry for the future course of action. Organic beauty cream is the innovation that help
in creating different aspect for bringing enhancement.
Need in process source that help in developing successful business as this source is used
by other companies for enhancing its business operations. By adopting this source into Boots that
help in bringing some innovative concept into business. This means making congruency while
making product as that help in evaluating various perspective for the future. This help in
providing effective use of resources that create changes in evaluating various aspects for
increasing sales. For example: This is adopted by boot company that help in shaping
organization's vision, leadership, culture that provide effective use of resources and enhancing
business operations (Treasury, 2019). As if leader is making congruency while treating
employees into the company that help in gaining different changes in business operations.
Change in market structure is providing different aspect as changing in business structure
that help in expanding it for the future. By changing structure in Boots that help in evaluating
various aspects that provide effective changes in business operations. Innovation lead to change

structure that help in providing different aspects and getting more involved in business
operations. As if structure of market get changed then it helps in providing various changes that
lead to expand business for the future. Innovation in Boots provide wider aspect that enhance
business operations. As it lead to bring creativity and innovative ideas into business perspective.
All these above sources help in bringing innovation in Boots UK that provide effective
use of organic beauty cream. This provide effective use of resources as using organic ingredients
that provide changes in business operations in Boots UK. Therefore, all these sources help in
bringing innovative idea for the future purpose.
4Ps of innovation and the innovation funnel and its usage for shaping innovative ideas in the
organization
Innovation include paradigm, product, Position and process that help in enhancing
businesses operations for the future. All these help in providing different aspect that lead to
emphasize different aspect of innovation and evaluating changes that lead to create business
perspective (Prager and et. al., 2016). There are changes that may occur due to enhancing
various aspects that provide innovation and management for the future. These elements can be
defined as follows:
Paradigm:- This provide radical change in business and emphasize innovation in providing
positive changes that help in bringing effectiveness for the future. As in Boots there are different
changes that lead to create changes and enhance business operations. By using this element of
innovation that create effective changes in business operations. Boots UK is making organic
beauty cream as a new innovation that provide effectiveness to consumers that are using it in the
future.
Product:- This stage help in improving product quality and services that help in getting more
involved that provide various perspective as changes made while manufacturing product into the
market. For example: Boots may implement new product and services for enhancing business
operations. This help in providing effective implementation of technology while producing new
product. As a new product organic beauty cream is innovate as a product into business for the
future purpose.
Process:- It provides making effective use of resources that help in preparing process of product
or services. Efficient process will be included in making product and providing services to

employees. As organic cream is implemented into business there is improvement in process of
making it for the future.
Position:- This is used for making position in the market by targeting a particular group of
consumers that are buying product from company (Little, 2018). For example: Boots is selling
beauty products so it has to target people those who are using beauty products regularly that help
in providing position into the market. By inventing organic cream that help in providing
significant position in the market for enhancing business activities.
Innovation funnel
Innovation funnel is used for explaining stages that will be used for manufacturing a
product or service. It helps in providing different aspect that help in improving efficiency in
business. This help in reducing time that is required for making product or services for the future.
It help in increasing revenue and providing significant return on investment to Boots UK. By
using innovation funnel Boots UK provide various perspective that help in improving different
aspects of making organic cream for consumers. Through innovation funnel each and every stage
that is use for manufacturing product help in provide an effective use of resources and bringing
innovative idea into business. This help in providing better quality to customers and help in
reducing changes that provide effective use of organic ingredients while making beauty cream.
Through this life of product will increase as providing various design changes that help in
evaluating changes for the future.
Development of frugal innovation and its role in business
Frugal innovation is the term that define process that help in reduction of cost of goods
and production. This help in reducing goods that are not essential for the company in
manufacturing product for the future. This type of innovation help in providing designing of
products and services that help in effective use of technology that help in making business model
effective and gaining different perspective. This may not lead to provide proper development
into Boots but as help in providing effectiveness in business operations. It is important in
providing various aspect that lead in emphasizing various process that lead in utilizing changes
as that may create effectiveness in the company (Kergroach, Meissner and Vonortas, 2018). By
adopting this innovation technique various changes will be made in evaluating different aspect
that provide effective use of resources and creating innovation automatically for the purpose of

providing development in innovative ideas that has been implemented for providing various
aspects in changing development of frugal innovation.
Frugal innovation lead to provide efficient design of product and services that help in
improving efficiency for the future course of action. By adopting an evidence that provide
approach and conclude relevance of frugal innovation. From this it can be evaluated that frugal
innovation help in developing concepts and ideas that lead an emphasize in getting more
involved in providing these aspects for the future. It is affordable and enhancing business and
implementing new business ideas for bringing into various perspective for gaining changes in
Boots UK. Different innovation process will be included in providing innovation into business
for enhancing various activities in building opportunities in the company for providing various
changes in evaluating development of strategies. These strategies provide effective use of
resources and help in gaining changes that help in bringing change for the future. Some dominant
approaches will be used in enhancing various changes that create effective use of resources.
From this different aspect taken into consideration for evaluating business approaches that
enhance Boots market share (Rus and et. al., 2019). For example: In Boots frugal innovation
used at each and every stage that emphasize gaining these perspectives for evaluating changes in
business strategies and providing effective utilization of process. This process help in developing
changes that create availability in building different aspects for the future. Through frugal
innovation lead to reduce cost and functionality that enhance business and evaluating various
aspects that lead to bring effective use of resources. By implementing this while making organic
beauty cream that help in enhancing operations of the company.
Using frugal innovation in Boots UK help in minimizing waste and reducing cost as it
help in providing effective use of resources. This also help in enhancing future perspective as
reduce changes that provide changes in business operations.
Critical evaluation of innovation that is developed, embedded and measured within business
organization
Innovation is developed by using different aspects that help in providing changes for the
future.
Innovation will be developed in Boots company that help in enhancing various business
operations. This can be developed in business as implementation of new ideas and concepts that
provide effective use of process as enhancing it for the future. As for implementing changes in

evaluating these aspects as bringing out operations that create differences in measuring changes
as evaluation will be done for developing new strategies into business. This will be widely
included in enhancing business operations that provide effective use of resources. By applying
different aspect that create valuable impact on business. For effective implementation of
innovation that enhance business operations and create changes for the future purpose.
Innovation differs from invention that lead to emphasize new product development and
implementing changes in evaluating effective use of resources. As creating these changes that
lead in building effective relation for the future purpose. Innovation will be measured by
performing proper research into business in enhancing various aspects that bring effectiveness
and changing various aspects for bringing changes and evaluate aspects that create changes in
adopting various technologies into business. Improved measures has been taken and impact of
different innovation policies that implemented in gaining changes for enhancing research and
development (Ko, 2018). There are various approaches that emphasize in evaluating various
aspect that provide measures in helping out problem that will be made at the time of
implementation of innovative ideas into business.
For developing various impact that enhance business operations and creating changes and
evaluating through research and development for getting more involved for creating voluminous
effect on bringing up new ideas and concepts for implement change in the organization. As
different categories will be implemented for making coordination in stages that are involved in
enhancing operations in Boots. This will be measured for regulating different rules and
regulations that bring effective use of processing that use while implementing innovation in the
company. As there are future changes that involve in getting into consideration for providing
changes that enhance creating valuable consumption for implementing various development in
business. Innovation is an important element that create changes for developing various policies
and procedures for implementing changes for the future. There are different stages that help in
providing effective implementation of strategy that enhance business effectiveness (Polzin, von
Flotow and Klerkx, 2016). It is important in providing various changes that create effective
implementation of resources that help in developing business operations.

PART B
Overview of industry
Boots UK is one of the largest retailers in the UK and Ireland that deals in health, beauty
and pharmacy. It was founded by John Boot in 1849. Its headquarter is located at Beeston,
Nottingham, United Kingdom. It merged with it parent company Alliance UniChem in 2006 for
the purpose of forming Alliance Boots. It has 2500 shops across the United Kingdom that help in
providing different aspect for the future. Including health, beauty and pharmacy product it also
deals in optician and hearing care services within shops that emphasize for the future perspective
After John Boot father death mother helped in bringing herbal medicine and making health and
beauty products for sale it to customers. Its headquarter is shifted to Switzerland and having 45%
stake in Alliance Boots for enhancing business operations. It is also operating retail website in
1997 and runs a loyalty card programme. There are different pharmacies that help in providing
very perspective for the future. It deals in providing health and medicine options that provide
effectiveness in the company. It expanded its business to Canada that help in building relation
with enhancing future perspective.
The company has made many new innovations and many steps for the protection of the
environment. Like the company has launched its Boot advantage card which is in digital format
and which is launched in order to improve the experience of the consumer (Boots UK launches
digital boots advantage card, 2019). In this Boot app the consumers can scan to collect different
points ans they can also redeem these points and convert them into money which attracts the
consumers.
Also, Another innovation practised by Boots is replacing of the plastic bags with the
paper bags in all the Boot stores all over the world. Also, the company aims at removing
complete plastic from all its 2485 stores till early 2020 and removing 900 tonnes of plastic from
Boots store operation unit (Boots UK to replace plastic carrier bags with unbleached paper bags
in all store, 2019.).
Another thing started by Boots is working on LIVI to pilot an innovative video providing
GP services to help the healthcare to become easier. This GP contract states that all the patients
must have access to the online video consultation provided by Boots (Boots UK pilots instore
video GP services, 2019).

Also, for guiding its consumers with the products and the services of the company Boots
is providing for new in- store interpretation services. These services are specially designed for
the patients who are not able to speak English (Boots UK pilots new in- store interpretation
service, 2019). This cause a problem to those patient and this in- store interpretation service
helps the company in explaining all the healthcare problems to such patients.
Another thing which the company is doing for innovation and commercialization is trial
of a Deposit Return Scheme in two stores in Scotland. These are machine in which the
consumers can return the empty plastics, glass and metal glasses and containers. Against these
waste glasses and containers the consumer will get a voucher with 10 Boot advantages card point
with maximum of 25 containers per transaction (Boot UK to trial Deposit Return Scheme in
Scotland, 2019). This increases the curiosity of the consumers, and they put the waste in those
machine and in this way the waste is managed and also the consumers are more engaged with the
company.
Importance of commercial funnel and application of new product development process for
innovation in the organization
The commercial funnel is defined as a segment of business which is managed by the
marketing team where it mainly focuses on the conversion of the target or potential consumers in
the actual consumers of company (Hoffman, Opačić and Reilly, 2017). The commercial funnel is
important for Boots because of the following reasons-
 This funnel helps the company in picking up a marketing strategy for the company. It is
because of the reason that here the company focuses on the conversion of target
consumer in the market and defining of the type of marketing strategy which it is going to
adopt.
 Another importance of commercial funnel for Boots is that it helps in connecting with the
consumers. This is mainly because of the reason that this funnel helps in making a
contact with the consumers directly in order to make them the permanent consumers of
the company.
This funnel also helps in increasing the level of sales. This is because of the reason that this
funnel is focused on converting the target consumers to actual consumers. Therefore, this
increases the sales for Boots.

New product development- it is the process of developing or bringing in new product within the
market in order to increase the business of the company. In this competitive world, to face the
competition it is very necessary for Boots to bring in some or the innovations frequently. This is
because of the reason that it will attract more of the new and potential consumers (Leenders and
Dolfsma, 2016). The new product can be in form of either development of totally new product or
innovating in the existing product. For Boots to develop a new product it has to go through the
following stages-
 The first stage for NPD is to develop a new idea to innovate or idea to develop a new
product. This is done in order to know the requirement of the consumers. Here Boots
identified the consumer preference towards organic beauty products. Then in accordance
with the change company analyses that whether it has to go for innovation in existing
product or developing a totally new product.
 The next stage is of research and development. After the company analysed the mode that
they have to innovate in form of developing new beauty product which includes all the
organic products. For this the company takes a research of the market that what modes
are available in the market for developing these organic products and whether the idea
generated will be viable or not.
 The next which Boots has to follow is testing of the idea. Under this the company
analyses the needs and produces some sample of the products and then produces these
samples within the market for the target consumers. This is done in order to know the
reactions of consumer for the product.
 After the testing, Boots need to analyse the result of the testing that is whether the
product is a success or not in relation with the needs and preferences of the consumers
(Lee, Kim and Joshi, 2017). The results are to be analysed in the basis that whether the
needs of the consumer are satisfied by the product or not.
 In the final stage Boots after the positive response of the consumers will develop the
product and launch in the market. For this the company will go for different strategies of
marketing like advertising, social media marketing and many other different strategies.