Innovation and Commercialisation: A Strategic Report for Boots Company

This report, focused on Boots, a major health, beauty, and pharmacy retailer, delves into the concepts of innovation and its distinction from invention. It explores various sources of innovation and their impact on organizational vision, leadership, culture, and teamwork. The report outlines the 4Ps of innovation, the innovation funnel, and the development of frugal innovation. It further evaluates the commercial funnel, new product development processes, and tools for protecting intellectual property. Challenges in developing successful innovations are also discussed, offering a comprehensive analysis of innovation and commercialisation strategies applicable to Boots' business operations and future growth prospects. The report highlights strategies for sales improvement through innovative approaches, including the introduction of organic beauty products and customer relationship management systems, and provides an overview of the industry and Boots' competitive landscape. This analysis aims to provide insights into how Boots can enhance its business and achieve its vision of being a market leader.

INNOVATION AND
COMMERCIALISATION

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Innovation and how it differs with invention..............................................................................3
Different sources of innovation and how they help in shaping organization's vision, leadership,
culture and teamwork..................................................................................................................5
4Ps of innovation and the innovation funnel and its usage for shaping innovative ideas in the
organization.................................................................................................................................6
Development of frugal innovation and its role in business.........................................................8
Critical evaluation of innovation that is developed, embedded and measured within business
organization.................................................................................................................................9
PART B.........................................................................................................................................10
Overview of industry.................................................................................................................10
Importance of commercial funnel and application of new product development process for
innovation in the organization...................................................................................................11
Evaluation of different tools that chosen by organization that are use for protecting intellectual
property......................................................................................................................................13
Nature of innovation and challenges that have been faced while developing successful
innovation in organization.........................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Invention refers to the term that include implementing new ideas into business for the
first time. It includes adding something new into business and combination of different product
and services used that help in implementing change in the organization (Dincer, 2017). On the
other hand, innovation means implementing new ideas into existing process that will be used in
business. In this single product and process used for bringing new business ideas.
Present study will be based on Boots company. It is one of the largest retailers in health,
beauty and pharmacy chain in the country. It was founded by John Boot in 1849 and its
headquarter is located at Beeston, Nottingham. The present scenario of the report is that the
company is not doing well in the sales and for this the company is planning to find some new
and innovative way to increase the sales of the company. In the further report an innovation
business case will be developed in which company will outline ways of measuring the overall
effectiveness of the techniques used.
Report mainly emphasized on the concept of innovation and its importance. It also
includes different sources of innovation and how it helps in shaping leadership, culture and
teamwork at the workplace. Including 4Ps of innovation and funnel that help in shaping
innovative ideas in the company. Development of frugal innovation and its role in innovating
new business ideas into business. Furthermore, it includes importance of commercial funnel and
application of new product development in business. Tools that are used for developing
innovation and challenges faced while implementing those into business will emphasized in this
report.
PART A
Innovation and how it differs with invention
Innovation means bringing change in the organization by including some new ideas and
concepts for gaining more opportunity and growth in the future. It is an original concept that
emphasize on including various aspects that may lead to implement new business aspects for the
future. Innovation help in providing more growth and generating value in the market. Through
this Boots can earn more profit and gaining opportunities for the future. For improving Boot
adopt customer relationship management system for enhancing sales in the future. (Davies and
Horst, 2015). It is necessary for bringing change in the company or meeting consumer

expectation. It leads to provide continuous improvement in business for enhancing future level in
the company.
It plays an important role for the purpose of enhancing business and evaluating growth in
the future. For example: Becoming market leader Boot have to adopt different strategies that
help in implementing innovation in the company. It is necessary for Boot to bring change in
business as it helps in improving operations as well as productivity. Innovation helps in solving
problem easily as better solution can be applied after enhancing operations. Various concepts
will be used that help in gaining competitive advantage. As introducing new herbal cosmetic
product by Boots provide attraction to consumers that help in increasing sales as it brings it for
the first time into market. For beating competition bringing innovation is essential for enhancing
organization in evaluating its various aspects in developing future.
For the purpose of bringing innovation in Boots UK it adopts different system that help in
improving efficiency as well as innovative ideas into business. For example: - Boots UK deals in
beauty and health products so by using organic ingredients new innovation as beauty cream into
its product for enhancing business for the future. This also help in increasing productivity as well
as profitability for the future course of action (Payne, 2017). Continuous improvement in
manufacturing process help in achieving success and increasing sales. Innovation leads to
improve effectiveness in working and enhancing accuracy. Bringing innovation into the
company enhance return on investment of Boots UK.
Invention Innovation
It means implementing new ideas and concepts
for the first in the company.
It means introducing new concepts into already
exist business process.
In this new product is being created. Value will be added to already exist business
process.
For the purpose of bringing new product
scientific skills are required.
Different skills required such as marketing,
strategic and technical skills for enhancing
business operations in Boots.
It emphasizes in bringing out single product
into the market.
It brings various combination of product and
processes.

Different sources of innovation and how they help in shaping organization's vision, leadership,
culture and teamwork
Organizational vision is the term that is used for the purpose of setting an objective for
the future. Strategic objective has been set up for the purpose of increasing sales and profitability
and also increasing market share. The vision of Boots is to 'be the first choice in the field of
pharmacy, well- being and beauty as well and caring for the people and different communities
around the world. This vision of the company helps the company in generating new ideas. This is
majorly because of the reason that the vision of the company covers each and every aspect of the
business and thus, there are many different options of generating the idea. Leadership refers to
the term that help in inspiring, motivating and guiding people for achieving goals of the
company. It provides different aspect that help in improving efficiency for the future purpose.
There are different leadership styles that will be followed in Boots UK for bringing change in the
company for improving productivity. Similarly, the leadership of Boots also help the company in
getting different ideas for innovation. This is because of the reason that Boots generally follow
the democratic leadership style and in this there is major focus in the ideas of the other team
members and the major emphasis is laid on brainstorming which helps in generating more new
and innovative ideas. Culture is the term that include beliefs, customs, norms that will be
followed in Books UK. Different company is having their own culture that provide effective use
of resources while implementing innovation into the company. Also, the culture of the company
helps in getting new and innovative ideas. This is majorly because of the reason that if the
culture of the company is not good then this will provide an idea to the company to solve the
problem. Thus, this solving the problem will provide for the innovative ideas. Lastly, Teamwork
can be defined as working in a team that provide effectiveness and enhancing business
operations for the future. There is various perspective that bring innovative ideas into business
and bring change in enhancing it for effectiveness in the company. There are different sources of
innovation that include following such as:
Different people are having their own perception of seeing things in the market judging
them and purchasing it from the market. Innovation lead to bring effectiveness in working
operations as perception may differ from one person to another. For example: As related to
various aspects that help in involving various changes into business as perception of employer

depend on buying and selling of goods for enhancing growth and future opportunities (Agar,
Chipato and Thom, 2016). Therefore, innovation lead to bring effective changes in business for
shaping industry for the future course of action. Organic beauty cream is the innovation that help
in creating different aspect for bringing enhancement.
Need in process source that help in developing successful business as this source is used
by other companies for enhancing its business operations. By adopting this source into Boots that
help in bringing some innovative concept into business. This means making congruency while
making product as that help in evaluating various perspective for the future. This help in
providing effective use of resources that create changes in evaluating various aspects for
increasing sales. For example: This is adopted by boot company that help in shaping
organization's vision, leadership, culture that provide effective use of resources and enhancing
business operations (Treasury, 2019). As if leader is making congruency while treating
employees into the company that help in gaining different changes in business operations.
Change in market structure is providing different aspect as changing in business structure
that help in expanding it for the future. By changing structure in Boots that help in evaluating
various aspects that provide effective changes in business operations. Innovation lead to change
structure that help in providing different aspects and getting more involved in business
operations. As if structure of market gets changed then it helps in providing various changes that
lead to expand business for the future. Innovation in Boots provide wider aspect that enhance
business operations. As it leads to bring creativity and innovative ideas into business perspective.
All these above sources help in bringing innovation in Boots UK that provide effective
use of organic beauty cream. This provide effective use of resources as using organic ingredients
that provide changes in business operations in Boots UK. Therefore, all these sources help in
bringing innovative idea for the future purpose.
4Ps of innovation and the innovation funnel and its usage for shaping innovative ideas in the
organization
Innovation include paradigm, product, Position and process that help in enhancing
businesses operations for the future. All these help in providing different aspect that lead to
emphasize different aspect of innovation and evaluating changes that lead to create business
perspective (Prager and et. al., 2016). There are changes that may occur due to enhancing

various aspects that provide innovation and management for the future. These elements can be
defined as follows:
Paradigm: - This provide radical change in business and emphasize innovation in providing
positive changes that help in bringing effectiveness for the future. As in Boots there are different
changes that lead to create changes and enhance business operations. By using this element of
innovation that create effective changes in business operations. Boots UK is making organic
beauty cream as a new innovation that provide effectiveness to consumers that are using it in the
future.
Product: - This stage helps in improving product quality and services that help in getting more
involved that provide various perspective as changes made while manufacturing product into the
market. For example: Boots may implement new product and services for enhancing business
operations. This help in providing effective implementation of technology while producing new
product. As a new product organic beauty cream is innovate as a product into business for the
future purpose.
Process: - It provides making effective use of resources that help in preparing process of product
or services. Efficient process will be included in making product and providing services to
employees. As organic cream is implemented into business there is improvement in process of
making it for the future.
Position: - This is used for making position in the market by targeting a particular group of
consumers that are buying product from company (Little, 2018). For example: Boots is selling
beauty products so it has to target people those who are using beauty products regularly that help
in providing position into the market. By inventing organic cream that help in providing
significant position in the market for enhancing business activities.
Innovation funnel
Innovation funnel is used for explaining stages that will be used for manufacturing a
product or service. It helps in providing different aspect that help in improving efficiency in
business. This help in reducing time that is required for making product or services for the future.
It helps in increasing revenue and providing significant return on investment to Boots UK. By
using innovation funnel Boots UK provide various perspective that help in improving different
aspects of making organic cream for consumers. Through innovation funnel each and every stage
that is use for manufacturing product help in provide an effective use of resources and bringing

innovative idea into business. This help in providing better quality to customers and help in
reducing changes that provide effective use of organic ingredients while making beauty cream.
Through this life of product will increase as providing various design changes that help in
evaluating changes for the future (Yun, 2017).
Development of frugal innovation and its role in business
Frugal innovation is the term that define process that help in reduction of cost of goods
and production. This help in reducing goods that are not essential for the company in
manufacturing product for the future. This type of innovation help in providing designing of
products and services that help in effective use of technology that help in making business model
effective and gaining different perspective. This may not lead to provide proper development
into Boots but as help in providing effectiveness in business operations. It is important in
providing various aspect that lead in emphasizing various process that lead in utilizing changes
as that may create effectiveness in the company (Kergroach, Meissner and Vonortas, 2018). By
adopting this innovation technique various changes will be made in evaluating different aspect
that provide effective use of resources and creating innovation automatically for the purpose of
providing development in innovative ideas that has been implemented for providing various
aspects in changing development of frugal innovation.
Frugal innovation lead to provide efficient design of product and services that help in
improving efficiency for the future course of action. By adopting an evidence that provide
approach and conclude relevance of frugal innovation. From this it can be evaluated that frugal
innovation help in developing concepts and ideas that lead an emphasize in getting more
involved in providing these aspects for the future. It is affordable and enhancing business and
implementing new business ideas for bringing into various perspective for gaining changes in
Boots UK. Different innovation process will be included in providing innovation into business
for enhancing various activities in building opportunities in the company for providing various
changes in evaluating development of strategies. These strategies provide effective use of
resources and help in gaining changes that help in bringing change for the future. Some dominant
approaches will be used in enhancing various changes that create effective use of resources.
From this different aspect taken into consideration for evaluating business approaches that
enhance Boots market share (Rus and et. al., 2019).

For example, Boots is focusing on the frugal innovation and is using it at each and every
stage. With this more emphasize is on gaining these perspectives for evaluating changes in
business strategies and providing effective utilization of process. For the development of the idea
of organic beauty cream the goodwill of the company will increase and this will enhance
operations of the company. with help of frugal innovation in Boots, it helps the company in
minimizing its waste and this reduces the cost of the company. this is because of the reason that
frugal innovation helps the company in focusing on the alternative use of the resources and this
will help the company in optimally using all the scarce resources.
Critical evaluation of innovation that is developed, embedded and measured within business
organization
Innovation is developed by using different aspects that help in providing changes for the
future.
Innovation will be developed in Boots company that help in enhancing various business
operations. This can be developed in business as implementation of new ideas and concepts that
provide effective use of process as enhancing it for the future. As for implementing changes in
evaluating these aspects as bringing out operations that create differences in measuring changes
as evaluation will be done for developing new strategies into business. This will be widely
included in enhancing business operations that provide effective use of resources. By applying
different aspect that create valuable impact on business. For effective implementation of
innovation that enhance business operations and create changes for the future purpose.
Innovation differs from invention that lead to emphasize new product development and
implementing changes in evaluating effective use of resources. As creating these changes that
lead in building effective relation for the future purpose. Innovation will be measured by
performing proper research into business in enhancing various aspects that bring effectiveness
and changing various aspects for bringing changes and evaluate aspects that create changes in
adopting various technologies into business. Improved measures have been taken and impact of
different innovation policies that implemented in gaining changes for enhancing research and
development (Ko, 2018). There are various approaches that emphasize in evaluating various
aspect that provide measures in helping out problem that will be made at the time of
implementation of innovative ideas into business.

For developing various impact that enhance business operations and creating changes and
evaluating through research and development for getting more involved for creating voluminous
effect on bringing up new ideas and concepts for implement change in the organization. As
different categories will be implemented for making coordination in stages that are involved in
enhancing operations in Boots. This will be measured for regulating different rules and
regulations that bring effective use of processing that use while implementing innovation in the
company. As there are future changes that involve in getting into consideration for providing
changes that enhance creating valuable consumption for implementing various development in
business. Innovation is an important element that create changes for developing various policies
and procedures for implementing changes for the future. There are different stages that help in
providing effective implementation of strategy that enhance business effectiveness (Polzin, von
Flotow and Klerkx, 2016). It is important in providing various changes that create effective
implementation of resources that help in developing business operations.
PART B
Overview of industry
Boots UK is one of the largest retailers in the UK and Ireland that deals in health, beauty
and pharmacy. It was founded by John Boot in 1849. Its headquarter is located at Beeston,
Nottingham, United Kingdom. It merged with its parent company Alliance UniChem in 2006 for
the purpose of forming Alliance Boots. It has 2500 shops across the United Kingdom that help in
providing different aspect for the future.
Including health, beauty and pharmacy product it also deals in optician and hearing care
services within shops that emphasize for the future perspective After John Boot father death
mother helped in bringing herbal medicine and making health and beauty products for sale it to
customers. Its headquarter is shifted to Switzerland and having 45% stake in Alliance Boots for
enhancing business operations. It is also operating retail website in 1997 and runs a loyalty card
programme. There are different pharmacies that help in providing very perspective for the future.
It deals in providing health and medicine options that provide effectiveness in the company. It
expanded its business to Canada that help in building relation with enhancing future perspective.
The company has made many new innovations and many steps for the protection of the
environment. Like the company has launched its Boot advantage card which is in digital format
and which is launched in order to improve the experience of the consumer (Boots UK launches

digital boots advantage card, 2019). In this Boot app the consumers can scan to collect different
points and they can also redeem these points and convert them into money which attracts the
consumers.
Also, another innovation practised by Boots is replacing of the plastic bags with the paper
bags in all the Boot stores all over the world. Also, the company aims at removing complete
plastic from all its 2485 stores till early 2020 and removing 900 tonnes of plastic from Boots
store operation unit (Boots UK to replace plastic carrier bags with unbleached paper bags in all
store, 2019.).
Another thing started by Boots is working on LIVI to pilot an innovative video providing
GP services to help the healthcare to become easier. This GP contract states that all the patients
must have access to the online video consultation provided by Boots (Boots UK pilots instore
video GP services, 2019).
Also, for guiding its consumers with the products and the services of the company Boots
is providing for new in- store interpretation services. These services are specially designed for
the patients who are not able to speak English (Boots UK pilots new in- store interpretation
service, 2019). This cause a problem to those patients and this in- store interpretation service
helps the company in explaining all the healthcare problems to such patients.
Another thing which the company is doing for innovation and commercialization is trial
of a Deposit Return Scheme in two stores in Scotland. These are machine in which the
consumers can return the empty plastics, glass and metal glasses and containers. Against these
waste glasses and containers, the consumer will get a voucher with 10 Boot advantages card
point with maximum of 25 containers per transaction (Boot UK to trial Deposit Return Scheme
in Scotland, 2019). This increases the curiosity of the consumers, and they put the waste in those
machines and in this way the waste is managed and also the consumers are more engaged with
the company.
Importance of commercial funnel and application of new product development process for
innovation in the organization
The commercial funnel is defined as a segment of business which is managed by the
marketing team where it mainly focuses on the conversion of the target or potential consumers in
the actual consumers of company (Hoffman, Opačić and Reilly, 2017). The commercial funnel is
important for Boots because of the following reasons-

 This funnel helps the company in picking up a marketing strategy for the company. It is
because of the reason that here the company focuses on the conversion of target
consumer in the market and defining of the type of marketing strategy which it is going to
adopt.
 Another importance of commercial funnel for Boots is that it helps in connecting with the
consumers. This is mainly because of the reason that this funnel helps in making a
contact with the consumers directly in order to make them the permanent consumers of
the company.
This funnel also helps in increasing the level of sales. This is because of the reason that this
funnel is focused on converting the target consumers to actual consumers. Therefore, this
increases the sales for Boots.
New product development- it is the process of developing or bringing in new product
within the market in order to increase the business of the company. In this competitive world, to
face the competition it is very necessary for Boots to bring in some or the innovations frequently.
This is because of the reason that it will attract more of the new and potential consumers
(Leenders and Dolfsma, 2016). The new product can be in form of either development of totally
new product or innovating in the existing product. For Boots to develop a new product it has to
go through the following stages-
 The first stage for NPD is to develop a new idea to innovate or idea to develop a new
product. Thus, this is linking to the scenario of increasing the sales this is because of the
reason that the new product development will increase the craze of people in purchasing
the new products and this will increase the sales of the company. This is done in order to
know the requirement of the consumers. Here Boots identified the consumer preference
towards organic beauty products. Then in accordance with the change company analyses
that whether it has to go for innovation in existing product or developing a totally new
product.
 The next stage is of research and development. After the company analysed the mode that
they have to innovate in form of developing new beauty product which includes all the
organic products. For this the company takes a research of the market that what modes
are available in the market for developing these organic products and whether the idea
generated will be viable or not.