Business Intelligence Management Report: A Comprehensive Overview

This report delves into the realm of Business Intelligence Management, examining crucial concepts such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM). It highlights how ERP systems are expanding to encompass front-office functions like Sales Force Automation (SFA), e-commerce, and marketing, and their widespread use from distributors to e-commerce platforms. The report also discusses SCM, detailing the processes of transporting goods from manufacturers to end-users, and the importance of logistics management in mitigating risks and environmental hazards. Furthermore, it explores CRM as a strategy for managing customer interactions, leveraging data analysis to enhance customer relationships. Examples of companies such as Apple and Walmart are used to illustrate how these strategies are implemented in practice, emphasizing the importance of maintaining customer relationships and efficient supply chain operations. The report concludes with a list of relevant references.

Running Head: Business Intelligence Management
Business Intelligence Management
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Author’s Note

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Enterprise resource planning is an enterprise where wide information are designed to
match and coordinate with the resources, activities and the information that are designed to
complete the process of the management (Hoch & Dulebohn, 2013). A brief example of
enterprise resource planning in the recent days can be termed in expanding the business
intelligence in handling the front office section such as SFA (Sales force automation),
ecommerce and marketing. Due to these innovative techniques the companies use these broad
range from distributors to ecommerce who uses ERP solution (Chofreh et al., 2014).
The supply chain management is the network system in the business that caters to the
procedure of transportation of goods and raw material from the manufacturer to the end users
(Mathiyazhagan et al., 2013). The logistic management sustains the development by
protecting the system from risk, environmental hazard and managing waste. The strategy for
sustaining in supply chain management is integrating the environmental sound choice into
the management system. With reference to an example the retail companies have evolved in
controlling inventory level, refining, farming, designing, manufacturing, packaging and
transportation. Companies like Walmart and Big Box Retailers follow the same system of
supply chain in running the organisation (Seuring, 2013).
Customer Relationship Management can be termed as an approach to manage a
company’s conversation and interaction with the potential and current customers. The
relationship management uses the data analysis about the customer’s history within the
barrier of the company which improves the relationship linked within the business and with
the customers (Khodakarami & Chan, 2014). To aid the developing strategy of maintaining a
strong relation with the customers because they assist to sustain the old customers and retain
the old customers with new innovation techniques. With a help of an example of Apple
Company, they aim to maintain a strong bond with the customer by proving the best of

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technology and it is related to aid in developing strategy where an equal balance is
maintained between the customer and the organisation. (Koegler et al., 2013).

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Reference
Chofreh, A. G., Goni, F. A., Shaharoun, A. M., Ismail, S., & Klemeš, J. J. (2014). Sustainable
enterprise resource planning: imperatives and research directions. Journal of Cleaner
Production, 71, 139-147.
Hoch, J. E., & Dulebohn, J. H. (2013). Shared leadership in enterprise resource planning and
human resource management system implementation. Human Resource Management
Review, 23(1), 114-125.
Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship
management (CRM) systems in customer knowledge creation. Information &
Management, 51(1), 27-42.
Koegler, A., Moghaddam, H., Haas, C., Wocher, B., Hartig, S., Rajamohan, D., ... &
Ronnewinkel, C. (2013). U.S. Patent No. 8,396,749. Washington, DC: U.S. Patent
and Trademark Office.
Mathiyazhagan, K., Govindan, K., NoorulHaq, A., & Geng, Y. (2013). An ISM approach for
the barrier analysis in implementing green supply chain management. Journal of
Cleaner Production, 47, 283-297.
Seuring, S. (2013). A review of modeling approaches for sustainable supply chain
management. Decision support systems, 54(4), 1513-1520.