OzhouseClean Business Plan Report: Business Management and Leadership

This report presents a detailed business plan for OzhouseClean, a cleaning services company. It outlines the company's vision, mission, values, and objectives, along with a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The plan includes an analysis of the target market, competitors, and consumer needs, focusing on environmentally friendly cleaning practices. It proposes key performance indicators, pricing and marketing strategies, and addresses operational aspects like permits, suppliers, and resource requirements. The report also includes various communications such as emails to management, employees, and external parties, a media release, and a report on actions and solutions, providing a comprehensive overview of the business planning and implementation process. The report also includes an employee contract and the conduct of the meeting.

Running head: BUSINESS MANAGEMENT AND LEADERSHIP
BUSINESS MANAGEMENT AND LEADERSHIP
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
TASK 2............................................................................................................................................3
Identification of the business’ vision, mission, values and objectives............................................3
Purpose of a business plan and its benefits......................................................................................3
Components of a Business Plan.......................................................................................................4
Proposed key performance indicators..............................................................................................4
Identifying and analyzing trends in demand for cleaning services..................................................5
Identifying competitors....................................................................................................................5
Identifying and analyzing target consumer needs...........................................................................6
SWOT Analysis...............................................................................................................................6
Identifying and evaluating alternative pricing strategies.................................................................7
Potential marketing strategies..........................................................................................................8
Identifying permits or licenses.........................................................................................................8
Identifying suppliers of environmentally friendly cleaning............................................................8
Identifying key activities and required financial, physical and human resources requirements.....9
Additional staff................................................................................................................................9
Email to the Management team.....................................................................................................10
Email to Amanda...........................................................................................................................12
Employee Contract........................................................................................................................15
Email to the Employee...................................................................................................................16

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Media release about the Boutique Build Australia’s expansion into the Brisbane and Sunshine
Coast market..................................................................................................................................17
Email to the Assessor.....................................................................................................................17
Email to the contract cleaner.........................................................................................................19
Conduct of the Meeting.................................................................................................................19
Email to the contract cleaner.........................................................................................................20
Report on actions and solutions.....................................................................................................20

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TASK 2
Identification of the business’ vision, mission, values and objectives
The vision statement of OzhouseClean should be to become the planet’s most customer-
centric corporation wherein the customers would be able to get different environmental friendly
cleaning services. On the other hand, the mission statement of the corporation should be to
become the largest corporation of Australia by dint of the environmental friendly cleaning
services offered by it. The different values on which the corporation needs to focus upon are
customer-centric approach, honesty, fairness, loyalty, environment friendliness and others.
Lastly, the objectives of the corporation are listed below-
 Enhancement of sales volume by more than 15% in the coming one year
 Enhancement of target market by more than 10% in the coming one year
 Enhancement of profitability by more than 10% in the coming one year
 Switching over to environmental friendly cleaning measures for reducing the
environmental damage caused by it
 Recruitment of full-time workers for facilitating the effective completion of the work of
the corporation
 Enhancement of customer satisfaction and their loyalty towards the corporation
Purpose of a business plan and its benefits
Hopp and Greene (2018) are of the viewpoint that the primary purpose of the business
plan is to plan the different business process of the corporations like its operations,
manufacturing, marketing and other integral processes which are central to the success of the

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corporations. Adding to this, Berbegal-Mirabent, Gil-Doménech and Alegre (2016) have noted
that this helps the corporations or the entrepreneurs to allocate or for that matter to devote the
required resources, time, cost and others to the different business processes of the corporations
and thereby facilitate the growth or the development of the corporations. More importantly, this
also offers the opportunity to the corporations to keep track of the progress that they are
attaining, identify the changes which needs to be implemented for the attainment of the mission,
vision and the objectives of the corporation (Ekanem 2017).
Components of a Business Plan
As discussed by McKeever (2016), there are various essential components of an effective
business plan which the entrepreneurs are required to take into account during the formulation or
the designing of the same. Adding to this, Teasdale, Steiner and Roy (2019) have noted that
some of the most important essential components of an effective business plan are company
overview, market analysis, competitive analysis, management plan, operations plan, marketing
plan, sales strategy, key performance indicators, implementation plan, monitoring and evaluation
strategies and others. These components of a business plan offer a detailed account to the
entrepreneurs and also to the workers regarding the activities which need to follow for the
management of the different aspects of the corporation.
Proposed key performance indicators
The key performance indicators that the corporation under discussion here needs to
follow are listed below-
 Enhancement of sales volume by more than 15% in the coming one year

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 Enhancement of target market by more than 10% in the coming one year
 Enhancement of profitability by more than 10% in the coming one year
 Recruitment of 10 full-time workers by the end of the year
 Establishment of an effective relationship with the suppliers who would help the
corporation to offer environment friendly cleaning services to its clients
Identifying and analyzing trends in demand for cleaning services
DeLeo et al. (2018) are of the viewpoint that an important trend which is being seen
within the cleaning industry of Australia is the fact that the consumers are no longer viewing the
cleaning services as a luxury rather they are viewing the same as a necessity. Adding to this,
Arvanitakis, Temmerman and Spök (2018) have noted that this in turn had significantly
enhanced the demand for the various cleaning services offered by the different cleaning
corporations within the nation of Australia. More importantly, it had also been seen that the
customers have shown a higher propensity for availing the services offered by the corporations
which are using environmentally friendly measures rather than the ones which are still relying on
the traditional cleaning methods. These in short are some of the most important trends which are
presently predominant within the cleaning industry of Australia.
Identifying competitors
The increase in the demand for cleaning services had led to the establishment of different
cleaning corporations within Melbourne which are presently focusing on both the domestic
clients and also on the corporate clients as well. SKG Cleaning Services, Sparkle Cleaning
Services Melbourne, Perfectionist Cleaning Services, Grandview Cleaning & Maintenance and
others are some of the most popular cleaning corporations within Melbourne (Ibisworld.com.au

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2020). These corporations have already monopolized the cleaning sector of Melbourne by way of
the high quality affordable services offered by them, the effective business strategies used by
them and others and thereby likely to be the most important competitors of OzhouseClean.
However, at the same time it needs to be said that the corporation has the opportunity to
overcome the negative connotations of the intense business competition through the usage of
cost leadership strategy, effective marketing campaigns and others.
Identifying and analyzing target consumer needs
Bentein et al. (2016) are of the viewpoint that the most important need of the customers
regarding the cleaning services availed by them is that they would be environmentally friendly
and thereby would not cause any significant amount of damage to the environment. Adding to
this, Teasdale and Kademi (2018) have noted that the customers also like to ensure the fact that
the chemicals used by the corporations would not adversely affect their health or the health of
their family members. In addition to these, cost effectiveness, high quality, timeliness and others
are some of the most important needs of the customers regarding the cleaning services.
SWOT Analysis
Strength  The corporation focuses both on the domestic and the corporate clients
 The services offered by the corporation are highly professional and also
of high quality
 The satisfaction of the customers related to the services offered by it is
very high and because of this the corporation had more than 70 clients
who are regular
Weakness  The services offered by the corporation are environmentally friendly in

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nature
 Supply chain issues
 High employee turnover rate
Opportunity  Usage of environmental friendly measures for the improvement of the
quality of cleaning services which are being offered by the corporation
 Recruitment of full-time workers for overcoming the issue of high
employee turnover rate
Threat  Intense competition
 Ineffective relation with the suppliers
Identifying and evaluating alternative pricing strategies
The corporation presently charges an hourly rate of $70 for the cleaning services which
are being offered by it which is on par with the price which is being charged by its competitors.
However, in order to overcome the intense business competition that the corporation is presently
facing within the cleaning sector of Melbourne, the corporation needs to further reduce the price
which is being charged by it. In this relation, it needs to be said that the corporation has the
opportunity to take the help of the cost leadership strategy which will enable it to offer the best
quality cleaning services to its clients at affordable prices in comparison to the one charged by its
competitors.
Potential marketing strategies
The corporation primarily relies on the word of mouth marketing strategy and no social
media platforms are being used by it for the promotion or the marketing of the cleaning services

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offered by it. This in turn had substantially narrowed down the target market or the profitability
of the corporation which had adversely affected the profitability of the corporation as well. Thus,
it becomes important for the corporation to take the help of digital marketing strategies like
social media marketing, content marketing and others for the promotion or the advertisement of
the services offered by it.
Identifying permits or licenses
The corporation would have to register itself within the local government of Melbourne
for offering the domestic and the corporate cleaning services to the local people and the business
corporations of Melbourne. This in turn would require the corporation to get the required license
and permits from the government.
Identifying suppliers of environmentally friendly cleaning
An important issue which the corporation is presently facing related to its suppliers is that
the suppliers whose services the corporation presently avails do not offer environmentally
friendly raw materials to the corporation. This in turn had significantly limited the ability of the
corporation to offer the kind of cleaning services to its customers which would be
environmentally friendly in nature. Thus, it becomes important for the corporation to take the
help of the kind of suppliers which would be using environmentally friendly measures and also
offer the raw materials to the corporation that would be environmentally friendly as well. In this
relation, it needs to be said that Agar Chemicals, Alpine Chemicals and Bio Natural Solutions
are the three important corporations from which the corporation can procure environmentally
friendly raw materials.

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Identifying key activities and required financial, physical and human resources
requirements
The key activities that the corporation needs to take the help of formulation of effective
supply chain system, marketing plan, operations plan and others which in turn would help the
corporation to improve both the quality of services offered by it and also the prospects of its
business as well. More importantly, the corporation would also have to attract different sponsors,
shareholders and others who would be willing to invest into the corporation for the enhancement
of the quality and the range of services offered by it. In addition to these, the formulation of an
effective financial plan is also suggested. Furthermore, adequate attention also needs to be
devoted for the improvement of the quality of the physical resources of the corporation which in
turn would help the corporation to enhance the quality of services offered by it. Lastly, the
corporation also needs to recruit atleast 10 full-time workers along with the increase in the
number of the part-time workers that it uses to facilitate its growth.
Additional staff
The corporation presently relies on the 10 part-time workers that it has for offering the
required cleaning services to its clients. Furthermore, the high employee turnover rate of the
corporation is an important issue that it is presently facing. Thus, for the effective conduct of its
business operations, the corporation needs to recruit full-time workers who would resolve the
labor issues faced by it. Furthermore, the corporation needs to ensure the fact that these workers
would have the required expertise as well as professional skills for effectively completing the
work of the concerned corporation.

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Email to the Management team
This is to inform you that post the approval of the Management team regarding the
business plan formulated by me, I started to formulate the implementation plan for the
implementation of the same. The implementation of the plan and also the different key
performance indicators developed would require a time period of atleast one year. The below
given table offers an overview of the different activities along with the timeline, resources, key
individuals involved in the process and others-
Activity Resources Required Key Individuals
Involved
Timeline
Modification of the
mission, vision,
values, objectives and
the KPIs of the
corporation
Company records,
annual reports and
others
Business consultant,
CEO, operations
manager and others
1 month
Identification of the
market trends
Industry reports,
annual reports of the
competitors and
others
Business consultant 1 month
Competition analysis Industry reports,
annual reports of the
competitors and
others
Business consultant I month
Identification of the Industry reports, Business consultant 1 month

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customer needs annual reports of the
competitors and
others
Formulation of the
marketing plan
Social media
platforms and others
Business consultant 1 month
Obtaining permits and
licenses
Relevant forms,
documents and others
Business consultant 3 months
Formulation of new
supply chain system
Information regarding
suppliers and others
Business consultant,
supply chain manager
6 months
Key activities and
others
Information regarding
investors,
shareholders,
marketing channels
and others
Business consultant,
finance manager and
others
6 months
Requirement of
additional staff
Information regarding
candidates and others
Business consultant,
HR Manager and
others
3 months
Email to Amanda
Role play 1:
Amanda: Good morning. Thank you for giving the opportunity to get assistance from you
regarding tools to get understanding of the customer expenses about our products and services.