Evaluating Trade-offs: Company Philosophy and Core Business Goals

This essay examines the trade-offs between a company's philosophy and its core business objectives, emphasizing the importance of aligning internal practices with market demands. It discusses how organizations must balance their commitment to ethical codes of conduct and brand messaging with the need for sustainability, profitability, and growth. The essay references the Sulzberger legacy and the New York Times Co. to illustrate the challenges of maintaining high-cost journalism in the digital age. It further highlights the significance of monitoring public image to ensure that changes in company philosophy do not negatively impact customer perception and business value, suggesting that proactive market analysis can mitigate potential scandals and maintain a positive brand image. The document concludes that adapting company philosophy to strengthen business opportunities is beneficial, provided the value derived by customers remains equal or higher.

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Trade-off between Company Philosophy and Core Goals
The fact should be noted that an organization can become successful in the market only when
they initiate their actions on the basis of ethical code of conduct present in the environment.
Similarly, it is important for the employees to enforce various actions that imply the vision and
mission of the company. The trade-offs between the philosophy of the company and its core
business objective is formed within the relations of the mission and vision of the organization
only. These trade-offs effectively serve the customers their required services. The philosophy of
the organization includes a platform that comprises of internal practices for the employees that
they need to follow in order to successfully reach the goal in the market. With an aim to
successfully reach sustainability, profitability and growth objective in the market, the
organizations need to successfully strengthen the brand message by making use of adequate
resources and delivering it to customers on time as well (Ehret, 2004).
Further, in the case of Sulzberger legacy and the history of New York Times Co., the constancy
of commitment to high cost journalism was make the organization numerous issues in the
market. The company is gaining attention of digital media platform where they adequately serve
the customer with less cost as well. Maintaining legacy is of no use when the company is not
receiving any profit out of it. High cost journalism was reducing the efficiencies of the
organization in the market. Thus, it can be said that trade-off between the company’s philosophy
and core business value can act good if it strengthens the business and provide various
opportunities to it in the target market (Keller, & Richey, 2017).
Importance of Public Image
It is important for every organization to question their public image time to time so that they can
clearly attain a better picture of their position in the market. Public image helps a company in
knowing that whether their actions are giving positive returns to the customers in the market or
not. Coming up to the given case of ‘The Times’ newspaper, it should be noted that the company
is trying to change their internal actions that might cause problem to the customers in future.
Thus, it is important for the organization to question their public image so that they can attain the
information about the expectation of the customers from their brand (Hartley, 2017). As the
company is trying to the change the age-old legacy organizational structure so might create a

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scandal in the environment, attaining information from the market at proactive basis will help
them in successfully making changes in the business. This aspect will also reflect to the image of
the company in a positive way, as the company would have already known the reaction of public.
Thus, it should be noted that changing the philosophy of the company would not harm the public
image until unless the value derived from the services is equal or higher (McCombs, 2018).

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References
Ehret, M. (2004). Managing the trade-off between relationships and value networks. Towards a
value-based approach of customer relationship management in business-to-business
markets. Industrial Marketing Management, 33(6), 465-473.
Hartley, J. (2017). The Politics of Pictures: the creation of the public in the age of the popular
media. UK: Routledge.
Keller, K. L., & Richey, K. (2017). The Importance of Corporate Brand Personality Traits to a
Successful 21st Century Business. In Advances in Corporate Branding (pp. 47-58).
Palgrave Macmillan, London.
McCombs, M. (2018). Setting the agenda: Mass media and public opinion. US: John Wiley &
Sons.