Comprehensive Strategic Planning and Analysis of Sony Corporation

This report provides a comprehensive analysis of Sony Corporation's strategic planning processes. It begins by defining strategic contexts and terminology, including mission, vision, objectives, and goals. The report then delves into various planning techniques employed by Sony, such as organizational and environmental audits, with a focus on SWOT and PESTEL analyses. It emphasizes the significance of stakeholder analysis in formulating new strategies and discusses the implementation of alternative and future strategies, including the role of discounts and potential joint ventures. The report also covers resource requirements, targets, and timescales for strategy achievement, providing a detailed overview of Sony's strategic approach to business development and market positioning, drawing on information from various sources to offer a complete picture of Sony's strategic planning.

Sony
Corporation
University
Sony Corporation
By
Date
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Lecturer’s name
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Contents
Task 1:.........................................................................................................................................................3
LO1: Understand the process of strategic planning.....................................................................................3
Strategic contexts and terminology- missions, visions, objectives, goals, core competencies.................3
The issues involved in strategic planning................................................................................................4
Different planning techniques of Sony....................................................................................................4
2.1 An organizational audit for a given organization...............................................................................5
2.2 An environmental audit for SMC......................................................................................................6
2.3 The significance of stakeholder analysis in case of formulating new strategy...................................8
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Task 1:
LO1: Understand the process of strategic planning
Strategic contexts and terminology- missions, visions, objectives, goals, core competencies
Mission: Sony is continuing to create price planned for their bet owner, get better excellence of
survival for the later that stage group from adjacent position for our development.
Vision: The Company has to search new passage for changing their skills to understand together
profitable sustainable increase.
Corporate objectives: Sony mobile communication is ingenious to found its wide management
frequently by getting additional physically influential electronics organization in adding to their
consequences, which be there after joint habituated to a better, fresh corporation. Civilizing the
business procedure, submission training to its staffs, the opening of new equipment create the
strength of the various Sony creations.
Determined inside assemble in the way of reach at the most significant place in pleasant looking
marketplace.
Nonstop expansion from the adjacent position choosy fast intended for as extended then they are
ingenious to make depositor worth.
Goals: Sony Company’s chief goal is to increase their sale all over the world as they produce a
good quality product.
Work inside assemble in the way of get improved the organization’s competence in adding to
slash outlays in action.
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The issues involved in strategic planning
Businesses succeed by creating and putting customers. They can maintain their success by given
that precious value than the struggle for a customer. Marketing management regularly has to
evaluate which clients they are attempting to gain, how the companies can design services and
products that deliver better value.
The chief problem with the procedure is the atmosphere in which trades operate and the
environment is constantly altering. So, a business must try to adjust with the changes of the
atmosphere and make choice about the changing marketing situation for maintain success. This
procedure of decision making and adapting changing situation is recognized as business
planning.
Strategic development is anxious about the allover way of the trade. It is worried with marketing
but this strategic planning also includes policymaking about operations and production, human
reserve management, finance and other trade issues.
Different planning techniques of Sony
Planning is a crucial business responsibility which is frequently ignored, mainly by smaller
organizations with personnel resources and limited time. Marketing planning is as significant as
taking an atlas when roaming about an unfamiliar place. Without planning techniques or
guideline, a company may never attain their destination. Different planning techniques are-
Primary planning types: trade planning types come in different flavors which depend on the
organization extent and industry. Small or large any type of business applies three basic plans
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such as strategic, business, marketing plans which are significant for every nonprofit and profit
organization.
Strategic plans: business owners or top management should create strategic plans which are
depends on future projections and historical data and this plan is more theoretical. These tactics
are not long-period conceptions, but should statement taking benefit of available chances.
Business plan: Typically cast-off for financing or starting up a company, trade plans are a basis
of the development function. Market analysis, an executive summary, service or product
descriptions, financial projections for minimum four or five years are included in machineries of
a trade plan.
Marketing plans: All the strategic plans and fabulous business that is ever planned will be failure
if a company don’t sell and Market Company’s service or product. A solid business plan will be
helpful for achieving sales goals and gross income. A SWOT study is an actual process for
making a winning business plan.
2.1 An organizational audit for a given organization
An important portion of the planning procedure is watching at the current position of a company
and attempting to adopt how external factors to the trade may trace the company. A company can
accomplish a SWOT (strengths, weaknesses, opportunities, threats) study as a method of making
decision which business plan to utilize. The company makes an audit on an external and internal
nature of an organization observing at the future and the current situation. The audit is an
evaluation of all activities of the company.
Strengths: The strength of the company can be developed by the review on the current strength
of a business like strong sales presentation or a good brand which can increase their strength.
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The strength of an organization can be developed through promoting the goods or intend to grow
new products.
Weaknesses: The company should review the recent weaknesses like poor reply times to appeals
for late deliveries or information. Implement strategies can eradicate the weaknesses like more
assets put into a well warehousing scheme for the report of products.
Opportunities: A company must review on the future opportunities of the business like new skill
making it calmer to make new marketplaces abroad or to produce certain goods.
Threats: a company should review on the trade’s future threats frequently from enlarged
competition from the changing economic situations or from the further firms. The SWOT
analysis is rational for measuring the effect of selling to a corporate strategy.
2.2 An environmental audit for SMC
The different issues of the selling is examined by PEST analysis which effects on the marketing
procedure. The company, is resounding the study needs to training the atmospheric factors, are
external and internal. PEST analysis is a notion in business principles and it depends on-
Political: This factor is based on mainly economy on which government may influence.
Government may enforce a new tax and for this reason a company has to change their strategy.
Tax policies, trade tariffs, Fiscal policy etc. effect on the company.
Economic: this factor determines on an economy’s act which directly influences on a company.
It would mark the buying power of a customer and change source copies for the economy.
There are another issues like social, technological, legal and environmental and those are most
effective to carry on a business.
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Five Force analysis: this analysis helps the dealers to make a clear idea of contestant’s for the
business. The marketers have to cross through five points like bargaining the customer’s power,
bargaining the supplier’s power, new entrant’s threat, competition among the contestants etc.
Social factor: Social and social change is an exceptional urgent matter for each associations.
Because of social change, Sony started to give non-sustenance things to clients. The conduct and
state of mind of clients inside society has created a great impact in the business exercises of
Sony. Hence, Sony is adjusting to changes to suit with the social issues and focusing on
operational change and store network administration, keeping in mind the end goal to expand
general business execution.
Technological factor: Technological components have awesome effect on association. Sony
dependably worries about different innovative change. Headway of new innovation bring huge
accomplishment for Sony. Presently, Sony is putting forth web based shopping and home
conveyance administrations to its clients by utilizing advance strategies. Sony is attempting to
give benefits so that clients can meet up their fulfillment and profit levels. It has additionally
presented self - administrations that focuses on the client ease and that has lessened work cost
too.
Environmental factors:
Components likewise influence the business exercises of Sony. Working together in a moral way
is vital condition for each association. Sony is exceedingly worried with corporate social duties.
Sony is additionally worried with how to fulfil their partners. Sony is limiting the squanders that
is delivered to their manufacturing plant to spare condition. Sony likewise made a pledge to
diminish carbon impression half by 2020.
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Legal factors: The execution of Sony is straightforwardly affected by the administration
arrangements and legislatives.
From the above it is found that PESTEL investigation gives legitimate data about the
components that impact Sony's business condition.
2.3 The significance of stakeholder analysis in case of formulating new strategy
Stakeholders are the persons and group of individuals who are involved with the organization.
Creditors, shareholders, suppliers, union, government, communities are all stakeholders.
Analysis of stakeholders is a technique that identifies individual supporting the business and its
relevant activities.
The significance of stakeholder analysis in order to formulate new strategies are:
 Gathering important opinion and discussions from the stakeholders
 Getting effective support from powerful and efficient stakeholders
 Understanding and interpretating with their nature by proper communication
 Estimating the reaction from people regarding the business
The steps involved in stakeholder analysis for Sony are:
1. The primary step is to figure out the individuals who are involved and are directly
affected by the business operations.
2. The second stage is identifying the power of the stakeholders along with the influence
and interests. A strong stakeholder grid is to be formed in order to fulfil the purpose of
Tesco.
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 The one with high powers and high interest creates the best effort for satisfying,
influencing and promote product and strategies.
 The one with high power and low interests become
2.4 New strategy implementation
In order to get more customers, the management of Sony needs to focus on some new and
effective strategy. As it is already notified that, Sony represents a musical valley of the whole
universe, so they needs to make a joint venture with world famous music brand ‘ColdPlay’. This
new marketing strategy can be more beneficial for Sony because many people around the world
prefer to listen ColdPlay music.
3.1 Possible alternative strategies
The management of Sony needs a backup strategy for any kind difficult situation. Thus, the sales
and market is depending new products and service. In the case of bad sales revenue, Sony needs
to provide discount on its different products in order to improve sales.
3.2 appropriate future strategy
Each and every organization needs proper future strategy in order to retain the customers. One of
the effective strategy is discount offers on selected products. Sony is a world famous music
equipment company and the brand value remains always high. So, Sony can provide discount as
a future strategy in the case of low sales.
4.1 Roles and responsibilities for strategy implementation
The managers of Sony have individual roles and responsibilities for strategy implementation.
The marketing manager has the most important part in strategy implementation because under
his observation the discount process would be evaluated.
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4.2 Resource requirements to implement a new strategy
There are differ types of resources are needed for a successful implementation of a new strategy.
In addition, the detail list of the low attracted products is one of the main requirement. With the
help of the listed product, Sony able to decide which are needed to be discounted. In other sense,
most expensive and less attracted products are needed to be discounted because the manufacture
cost was very high of those products. Apart from that, details of the regular customers can be
considered as an effective requirement because with the email or mobile no of the customers,
Sony can directly approach them with discount offers.
4.3 targets and timescales for achievement to monitor Discount
strategy.
Role of targets and timescales are playing an essential role for the achievement discount strategy.
In addition, the management of Sony needs to pay a careful consideration on the discount
strategy on the specific less attracted music devices which had lost demand. In order to increase
the sales along with the demand, Sony needs to monitor the performance and approach styles of
different sales person including marketing manager. Thus, with the help of effective employee
performance including sales, communication and approach skills and low price of the branded
music devices, Sony can successfully implement the discount strategy in the market.
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