Detailed Business Plan for Mahathi Limited - Entrepreneurship Project

This document is a comprehensive business plan for Mahathi Limited, a proposed independent forecourt retailer located in Eastern Anglia. The plan outlines the business's mission to establish a premier regional chain, offering fuel services and convenience stores. It details the company's objectives, including the provision of petrol, gasoline, and lubricants, alongside a convenience store offering a wide array of products and services, including potential additions like Subway and National Lottery services. The plan covers market analysis, start-up costs, competitive advantages, marketing strategies, and financial forecasts, including cash flow, profit and loss, and balance sheet projections. It also includes details on the owner's background, qualifications, and relevant experience, and outlines the company's core values, SWOT analysis, and team structure. The plan emphasizes competitive pricing, customer service, and a vision for expansion, aiming to become a leading choice for commuters in the region. The business model also includes a focus on 24/7 operation and plans for growth through additional services and locations.

Business Plan Template – Start Up
[The Mahathi Enterprise]
[Applicant Name]
[Date]
You’ve had the idea, that’s the first step. But starting a good business will take persistence, enthusiasm and a
lot of hard work. A clear business plan is essential for all start-ups. This will help focus your mind and add a
structure to your ideas.
Writing a business plan is not a difficult process, but it will take time and determination. Stick with it!
Remember that the more thought put into your business now, the better chance of success once the business is
launched.
A Business Plan helps you to: clarify your business idea; spot potential problems; set out your goals; identify
your market; measure your progress; and present your idea for financing.
Get Started!
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Business Plan Template – Start Up
Table of Contents
1. Business and Me 4
1.1. Business Name 4
1.2. Your Name 4
1.3. Business Location 4
1.4. Your Address and Postcode 4
1.5. Telephone Number (home, mobile and business) 4
1.6. Email Address (personal and business) 4
1.7. Business Start Date 4
1.8. Business Website and Social Media Links (if available) 4
2. The Business 5
2.1. Summary of the Business 5
2.2. Description of the product services the business is going to sale 5
2.3. Description of the way the products or services will be sold 5
2.4. Providing the business mission 5
2.5. Vision of the business 5
2.6. Distinction between other businesses and the current business practice 5
2.7. Staffing of the business process 5
3. About Me 6
3.1. Reason behind running the own business 6
3.2. Previous work experience 6
3.4. Hobbies and Interests 6
3.5. Knowledge and experience related to business industry 6
3.6. Personal information relevant to business 6
4. The Products and Services 8
4.1. Overview of the product or services to be sold 8
4.2. Description of products being prepared or services being carried out 8
4.3. Cost of the product and services to be delivered 8
4.4. Prices of the products to be set for the customer 8
4.5. Process of delivering the products or services to the customers 8
4.6. Requirement of legal aspects for beginning the business 8
4.7. Requirement of insurance for beginning the business 8
4.8. Potential of growth for the business 8
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Business Plan Template – Start Up
5. The Market 9
5.1. Describe the business’ typical customer and where they are based 9
5.2. Customers required for reaching the potential of work 9
5.3. Status of products or services being sold to customer 9
5.4. Difference between the product of the competitors and this business 9
5.5. What information can we gather regarding the business when searched in internet 9
5.6. Information that can be gathered from business field research 9
6. The Start Up Costs 10
6.1. List of non asset Tata cost to be considered 10
6.2. Table of Asset/Equipment Purchases 10
7. The Competition 11
7.1. Table of Competitors 11
8. Strengths and Weaknesses 12
8.1. List of business can 12
8.2. List of business weaknesses 12
8.3. List of opportunities available for the business 12
8.4. List of threat to the business 12
9. Marketing Plan 12
9.1. Marketing and promotion of business 12
9.2. Marketing cost for the business 12
10. Back Up Plan 12
10.1. Backup plan for the business if it fails 12
10.2. Options for affording loan repayment system if the business fail 12
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Business Plan Template – Start Up
1. Business and Me
1.1. Business Name
Mahathi Limited
1.2. Your Name
Mrs. Suganthi Rajendran
1.3. Business Location
Mildenhall, located in Eastern Anglia
1.4. Your Address and Postcode
8, Lapwing Court, Mildenhall, Bury St Edmunds, Suffolk – IP28 7RH
1.5. Telephone Number (home, mobile and business)
[phone]
1.6. Email Address (personal and business)
[e-mail]
1.7. Business Start Date
1.8. Business Website and Social Media Links (if available)
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Business Plan Template – Start Up
2. The Business
2.1. Summary of the Business
Mahathi Limited aims to be an independent forecourt retailer that would not only provide fuel station services
but also run multiple convenience stores that provide for a wide array of needs and demands.
2.2. Description of the product services the business is going to sale
The enterprise would retail fuel like petrol, gasoline and other lubricants for motor vehicles. It would also run
a convenience store, providing for a wide range of demands, pertaining to the industry.
2.3. Description of the way the products or services will be sold
The enterprise would aim to make their gas stations more welcoming and easy to operate for the local
commuters in and around the location. With latest technology and good quality of customer servicing, the
enterprise aims to become the leading choice for the surrounding market.
2.4. Providing the business mission
The main mission of the enterprise is to build a strong chain of premier regional independent forecourt that
would not only create a substantial profit for the owners but also provide a rewarding work environment for
its employees.
2.5. Vision of the business
The Mahathi Limited aims to expand its businesses from its 4th year by adding its forecourt retail sites. The
Company aims to attain a licence that would enable the stores to run 24 hours a day, 7 days a week. Along
with that more services like the National Lottery, Pay Point Services, Costa Express, Sub Way and other
services that would attract motorists and visitors to the Mildenhall.
2.6. Distinction between other businesses and the current business practice
The Mahathi Enterprise aims to offer a wide range of products and services, all available at one place and
accessible 24 hours a day, every day. Most businesses in the industry face a lack due to limited range of
products, increased customer complaints and overpricing. However, this enterprise aims to put special efforts
to improve customer servicing and accessibility of wide range of products and services.
2.7. Staffing of the business process
The business will be staffed with all eligible candidates according to the requirement of ther skills in the
daily operation of the organiation.
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Business Plan Template – Start Up
3. About Me
3.1. Reason behind running the own business
Mrs. Suganthi Rajendran has invested a major capital amount in the initial investments of Mahathi Enterprise
and her experience and abilities in the area of sales, customer service, marketing and promotions. This
experience and passion is essential for the complete success of the project.
3.2. Previous work experience
Mrs. Suganthi Rajendran has a multimedia technology experience and sales experience in retail platform for 2
years. She worked as an IT consultant and now has sufficient experience to run a retail business.
3.3. Education and Qualifications
Year of passing Education Institution Percentage
2017 - 2018
Msc – International
Business and
Management
De Montfort University,
Leicester,
UK
A+ grade
2010-2014 B.E
Computer Science
and Engineering
Oxford Engineering
College.
( Anna University,
Chennai)
7.76 (CGPA)
2009-2010 Higher Secondary SRV Matriculation
Higher Secondary
School.
80.25
2007-2008 SSLC St Anne’s Girls
Higher Secondary
School.
87.8
3.4. Hobbies and Interests
Hobbies include browsing net and playing shuffle. Keenly interested in areas like: Critical Management in the
global context, people management and management of client experience.
3.5. Knowledge and experience related to business industry
Mrs. Rajendran is currently working in SAMY LTD as an IT consultant and has previously worked as a part-
time sales assistant in Keerthana UK Ltd.
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Business Plan Template – Start Up
3.6. Personal information relevant to business
With an interest to learn and experience new techniques and an ability to adapt anywhere, Mrs. Rajendran can
utilize her expertise and professional experience to bring out best results in the business processes of the
Mahathi Enterprise.
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Business Plan Template – Start Up
4. The Products and Services
4.1. Overview of the product or services to be sold
The Enterprise would sell petrol and gasoline products for motorbikes and other vehicles and related services.
Along with that the enterprise would have a convenience store that would offer a wide range of necessary
products. The Company also aims to introduce new services like National Lottery, Subway and other
convenience stores offering ready to eat meals and motorcycle products.
4.2. Description of products being prepared or services being carried out
In order to carry out the processes, the company would need legal and professional services, start- up assets
like cash, stationery and long term assets. Car wash, convenience stores, automobile servicing and customer
entertainment and satisfaction would help to generate more income.
4.3. Cost of the product and services to be delivered
The start-up expenses of the company would be £10,500. The company then would need to pay a security
deposit or a bond fee of £20,000. Working capital would include rent, stock, rates, purchases etc. It amounts
to £174,500. Total funding would amount to £205,000.
4.4. Prices of the products to be set for the customer
The Company would need to ensure its position in the industry by practicing competitive pricing and
offering best customer service and complimentary services.
4.5. Process of delivering the products or services to the customers
The Station would have a convenience store to sell various goods and products. It aims to include a
Subway for more customer halts, a free ATM, Pay Point services and will also offer ready to eat meals
which are very useful for travellers.
4.6. Requirement of legal aspects for beginning the business
Yes, the business requires license and permit for working 24 hours a day, for 7 days a week. Apart from that
the Company needs license for selling alcohol in convenience stores.
4.7. Requirement of insurance for beginning the business
Yes, the Enterprise would require insurances for liability, indemnity, life-cover, illness, accidents and other
purposes as a safety valve of the organization.
4.8. Potential of growth for the business
The Company plans to expand from its 4th year by adding more forecourt retail sites. Acquiring certain
licenses will then help the company to operate for twenty four hours and seven days. National lottery,
Pay point services and convenience stores would also be included. With so much establishments, the
company would then start to grow and generate heavy revenue.
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Business Plan Template – Start Up
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5. The Market
5.1. Describe the business’ typical customer and where they are based
The Company will attract all sorts of customers as it is a fuel station. From local residents to flying
customers, the station will experience a wide range of customers based in East Anglia.
5.2. Customers required for reaching the potential of work
The Company aims to enlarge its customer database by guaranteed satisfaction through various
automobile servicing and refreshments.
5.3. Status of products or services being sold to customer
No, none of the products have been sold yet.
5.4. Difference between the product of the competitors and this business
The Company aims to be steady in the market by using competitive pricing of their services which
includes automobile servicing and various other customer refreshments and entertainment.
5.5. What information can we gather regarding the business when searched in internet
The Company has quite a presence in the internet. It is very active with its social networking pages and
many positive customer reviews and ratings can be found.
5.6. Information that can be gathered from business field research
According to our researchers, the business will prosper after its 4th year enlargement plan. It will generate
heavy revenue and will possess a large customer database by then.
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Business Plan Template – Start Up
6. The Start Up Costs
6.1. List of non asset Tata cost to be considered
Non-asset start-up costs of the Company would include rent of the operational premise, website development
for marketing purposes, staff wages, electric and gas bills, insurance and many more. The cash flow statement
contains all the non asset start-up costs in detail.
6.2. Table of Asset/Equipment Purchases
Item, Asset or
Expense
Already
Purchased?
New or Second
Hand Required Supplier Price
Example: Business
Cards Yes New Moo Business
Cards £100
Premises No Second Hand £50,000
Power (heat,
electricity, gas) No Second Hand £16, 424
Insurance Yes New JKF Insurances £73,91
Legal/ Professional
Fees Yes New P. Reddy £5000
Accountancy Yes New £2400
Tax No New £17263
Repair and
Maintenance No New £10,947
Motor Expenses Yes New £8,540
Wages Yes New £87,888
Telephone Yes New £7,103
Employer NIC
Pension No New £8,789
Other No New £12,000
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Business Plan Template – Start Up
7. The Competition
7.1. Table of Competitors
Competitor Company
Name, Location and
Business Size
Product/Service
offered
Price of
comparable
product /
service
Strengths of
competitor
Weaknesses of
competitor
1 North Terrace Jet Petrol
Station
Gas Station High Old
establishment High pricing
2 BP Petrol Pump High Strong customer
base
Irregularity in
availability of
product
3 Shell Fiveways
Roundabout
Petrol Pump High Optimum
Location
High pricing
4 Esso Field Road Gas Station High Optimum
Location
Unavailability of
products
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Business Plan Template – Start Up
8. Strengths and Weaknesses
8.1. List of business can
● Experience and knowledge in the field of marketing and sales
● Obtaining license for 24*7 working hour permit
● Obtaining alcohol licensing
● Committed relationships with customers and suppliers.
8.2. List of business weaknesses
● Increasing expenditures on management and operations
● Outdated products and machineries for production.
● Increased demands and expectations of customers.
8.3. List of opportunities available for the business
● Providing 24/7 service is rare and in demand
● Extraordinary quality of products and services
● Excellent customer support
● Development of further forecourt sites.
8.4. List of threat to the business
● Stiff competition in pricing
● New competitors entering the market industry
● New rules imposed by the government
● Economic downturn in the world business matrket
9. Marketing Plan
9.1. Marketing and promotion of business
It is important to choose a target market and build a strong management structure according to the
requirements of the chosen market. Digital marketing along with special offers, new products and available
services would be applied for the promotion of business.
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Business Plan Template – Start Up
9.2. Marketing cost for the business
Since the marketing purposes would include social media, flyers, word of mouth, the major expenditure would
be on advertising and market research.
10. Back Up Plan
10.1. Backup plan for the business if it fails
The business aims to expand manifolds in the future and in case of difficult circumstances, Mrs. Suganthi
Rajendran plans to seek for an additional partner in order to manage the financial debts.
10.2. Options for affording loan repayment system if the business fail
In case of complete failure of business, the Company would look for a management buyout and it would be
notified to all stakeholders from beforehand.
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