Business Report: In-Depth Case Study on Product Viability Analysis

This case study presents a business report analyzing the viability of a product in the market, using the student as the product. It begins by emphasizing the importance of identifying a unique value proposition for product success, considering factors like the BCG model and ROI. The report highlights the student's resilience and flexibility as key value propositions, comparing them to competitors. It then discusses investments, costs, and returns, positioning the product as a new entrant with an affordable cost and high ROI potential. The market share analysis places the product in the cash cow quadrant, acknowledging market stagnation. The report suggests a 'hold' strategy initially, followed by potential investment based on performance. Opportunities like setting market trends are identified, while threats are minimal. The conclusion summarizes the product's value propositions, opportunities, and the recommended approach for market entry and growth.

Running head: CASE STUDY
CASE STUDY
Name of the Student
Author note

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Table of Contents
Introduction................................................................................................................................2
Value proposition.......................................................................................................................2
Investments, costs and returns....................................................................................................4
Market share...............................................................................................................................4
Hold, Invest, or exit?..................................................................................................................5
Opportunities and threats...........................................................................................................6
Conclusion..................................................................................................................................6
REFERENCES...........................................................................................................................7

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Introduction
According to Porter and Kramer (2019), product viability is the major criteria, based
on which, the success of a product in the market is determined. It is for this reason why the
main the main thing that has to be considered in this regard is the fact that while marketing a
product, a business has to be able to properly identify the value proposition that makes the
product unique in the market, and that it is of benefits to the people who purchase the
product, in a way that no other product in the market can (Olsen, 2015).
Several models and frameworks have to be considered while doing this for the
purpose of making sure that the main thing that is done is to make sure that the product is of
some value in the market. These include the BCG model, the DAY model, ROI, and more.
These help in determining what kind of messages have to be designed for the purpose of
marketing the product successfully in the market, keeping the viability of the product in
mind. This report takes an approach, in which I will be creating a business report,
representing myself as a product, to establish my viability in the market, which is the
workplace.
Value proposition
As a product, I am resilient I the market, which is something that very other
competitors can match up with. This is because of the fact that when mental fatigue seeps in,
the human psychology works in a way that leads to demotivation, and even mistakes that
could do harm to the investor investing in the product. I as a product, have a resilience
because of the way in which I have been brought up. I have been taught by my parents to
have a resilient attitude in life. This is because of the fact that I belong to parents who have
not had a set of privileges in their childhood that most of us have. This is the reason why I

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have always been made to understand the importance of fighting through challenges and
being open to experiences in life.
This has proved to be highly effective for me during tough schedules in my life, when
I had to regularly hit the gym, be able to make sure that I gave enough time to myself for my
studies, including my assignments, and also to take care of my hobbies so that I do not lose
my potential as a creative person, while also giving some time to my own business ideas,
every single day. In a situation where most of my competitors would have failed to keep up
with the schedule for more than a week, I successfully allocated enough time to all of the
required activities, for over a period of three months, until situations were stabilized again.
In other words, from a business perspective, the product is able to make sure that it
serves resiliently in tough situations without faltering, until situations in the market are
normalized again. This is something that few competitors in the market can do, and it is for
this reason why the main thing that has to be considered in this regard is the fact that
investing in the product would be a highly fruitful one, as it promises durability even in tough
situations.
Another appropriate value proposition in this regard is the fact that the product is
designed in a way that it offers flexibility. I have faced situations in which I have had to do
work during odd hours of the day, without having to question the effort for once. This is
because progress is the first priority that I give to any of my tasks. The reason why I do not
have a problem with working during odd hours during the times of urgency is because of the
fact that I do know the benefits that it would bring to me or my environment, and I am
someone who values appreciation from peers and associates. Therefore, in other words, the
product is flexible to the market in which it is playing. This is very much required in the
market for the purpose of making sure that a market never runs out of products when a

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certain demand in the market does arise. According to Ambrose, Diop and Yoshida (2015), it
is necessary to have a product in the market that would be able to cater to the market needs
during any situation, when all of the other competitors are not available. It is highly required
for the purpose of creating customer loyalty and brand image in the market.
Resilience and flexibility in the market are some of the few characteristics that make a
product stand out in the market from the rest of the competitors. This is because of the fact
that whoever is investing in the product has to be sure of the fact that the product is durable
under tough circumstances, for the purpose of making sure that there is an efficient return on
the investment in the product. Another thing that has to be noted is that flexibility for a
product is highly required in the market so that the main market segment can trust that when
there is no demand in the market, and no available competitors in the market, there is one
product that is always available to cater to their needs. Therefore, this creates for a strong
value proposition in the market.
Investments, costs and returns
As a new entrant in the market, the product comes at a highly affordable cost. This is
because of the fact that the main priority of the product in its initial stage in the market is to
try and capture the market share and be able to make sure that the product is able to prove its
worth in the market, to an extent, after which, the product can ask for its own cost from the
market, depending on the competition and availability of alternatives (Cooper, &
Kleinschmidt, 1995). The product being highly resilient and flexible, makes for the ground on
which the product can improve itself with minimum improvements. This means that the
product would not be able to make sure that it improves itself with minimal development
investments. The same resilient nature, coupled with the low development investments on the
product, make up for a high ROI ratio for the product (Mekveld, 2013).

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Market share
One new information that has to be added in this context for the purpose of making
the market share of me as a product clearer, is the fact that I want to work in a business
consultancy agency in Australia, as I want to have my own consultancy agency in the future
someday. It is in this regard that one has to note that the market for the consultancy firms in
the country has been becoming increasingly stagnant in the country, with only a 2% growth
in the last 5 years (Saint-Martin, 2017). However, it has to be noted that the employment rate
in the sector has been becoming increasingly stagnant in the country as well. In other words,
it has to be noted that the product is going to be competing in a market with little growth,
where too many players are already present (Saint-Martin, 2017). It is for this reason why it
can be said that the product falls in the cash cow quadrant, based on the BCG matrix
(Mohajan, 2017).
It is for this reason why it could be said that the market share of the product in an
initial stage in not going to be very promising (Mohajan, 2017). However, one must never
forget the fact that the product has some unique value propositions in the market, which can
make it stand out from the rest of the competitors, as discussed earlier. It is for this reason
why the main thing that has to be done is to make sure that the product is given some time in
the market before being taken off.
Hold, Invest, or exit?
The main thing that has to be considered in this regard is the fact that the product has
some high potential in the market, which is the reason why some time must be given to the
product in the market to prove its worth. This is because unlike most of the other competitors
in the market, the product has uniqueness associated with it. However, investing simply based
on ideas and assumptions without proper testing might not be feasible. It is for this reason

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why the main thing that has to be considered in this regard is the fact that the product should
be held in the market initially after the release of it into the market. The product has to be
properly monitored in the market to evaluate how much effective it has been in serving the
needs of the markets and how and in what ways it stands out from the rest of the competitors.
As soon as the product does start to show the potential that has been discussed in this report
thus far, considerations for investing on the development of the product has to be done for the
purpose of making sure that it is boosted with the chances of developing itself in the market
to cater better to the market need and wants. However, if the product under performs, it must
be taken back just like any other product, because fixed costs on the product would only lead
to losses.
Opportunities and threats
So far from the analysis that has been done on the product, there has been no
weakness that could be found that would possibly pose a threat to the investors investing on
the product in the market. However, there are a lot of opportunities that could come along
with the product in the market. The first opportunity is to set a trend in the market. This is
because the flexibility of the product in the market to make itself available under any
condition and time in the market could prompt other competitors to do the same, and as a
result, the product could be synonymous to the onset of a trend that would immensely help
the market needs. Furthermore, this would also create a highly impressive brand image and
loyalty, which are two things that are thoroughly required for a product to be sustainable in
the market.
Conclusion
Therefore, from the above discussion in the report, it could be said that I, as a product,
have two strong value propositions, in the form of resilience and equality. This provides for

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opportunities like brand image and customer loyalty in the market. The characteristics of the
product mean that it requires little maintenance and improvement costs, and also makes sure
that there are new trends in the market that would be immensely helpful for catering to the
market needs. Last but not the least, since the product falls under the cash cow quadrant, it is
advised that there is sufficient time given to the product to prove its worth, before taking it
back.

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REFERENCES
Ambrose, B. W., Diop, M., & Yoshida, J. (2017). Product market competition and corporate
real estate investment under demand uncertainty. Real Estate Economics, 45(3), 521-
590.
Cooper, R. G., & Kleinschmidt, E. J. (1995). Benchmarking the firm's critical success factors
in new product development. Journal of Product Innovation Management: An
International Publication of the Product Development & Management Association,
12(5), 374-391.
Menkveld, A. J. (2013). High frequency trading and the new market makers. Journal of
financial Markets, 16(4), 712-740.
Mohajan, H. (2017). An analysis on BCG Growth sharing matrix.
Olsen, D. (2015). The lean product playbook: how to innovate with minimum viable products
and rapid customer feedback. John Wiley & Sons.
Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing sustainable
business (pp. 323-346). Springer, Dordrecht.
Saint-Martin, D. (2017). Management Consultancy and The Varieties of Capitalism. In
Routledge Handbook of Comparative Policy Analysis (pp. 213-228). Routledge.