Report on Managing a Successful Business Project: ASDA Ltd. Case Study

This report provides a comprehensive analysis of a business project, focusing on ASDA Ltd. The report outlines the aims and objectives of the project, emphasizing the importance of Corporate Social Responsibility (CSR) activities. It details the project management plan, including costs, scope, time, quality, communication, risk, and resources. The report further explores the application of qualitative and quantitative research methods, including the use of a project log book. It also includes a work breakdown structure and a Gantt chart. The report concludes with an analysis of research findings, recommendations, and conclusions regarding the project's objectives and performance, including decision-making processes and the evaluation of the project management process and research methods.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1: Devise clear aims and objectives for your project...........................................................3
P2: Costs, scope, time, quality, communication, risk and resources.....................................4
P3: Work breakdown structure and a Gantt chart.................................................................6
M1: Project Management Plan..............................................................................................7
TASK 2............................................................................................................................................8
P4: Small-scale research by applying qualitative and quantitative research methods...........8
M2: ‘Project Log Book’ evaluate the accuracy and reliability.............................................12
D1: Critically evaluate the project management process and the research methods............12
TASK 3..........................................................................................................................................12
P5: Analyse your research and data using appropriate tools and techniques.......................12
P6: Communicate appropriate recommendations and meaningful conclusions...................12
P7: Objectives and own learning and performance..............................................................13
M3:‘Performance Review’ accuracy and authenticity to support .......................................13
M4: Project management process and use of quality research ............................................13
D2: Decision-making process and changes or developments ............................................14
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing a successful business plan or project is the systematic process in which decide
how to do work in effective and efficient manner. Its help to evaluate and determine all practices
and activities relating to the business(Polonsky and Waller 2014 ). To develop a business have to
plan a project there is mention all works and activates according to their time schedule and
capitalizes to employees. ASDA Ltd. is one of the famous super market in UK, which is dealing
with all kind of products such as kids wear and items, home, women clothing and so more. For
effectively deliver services to customers so it is using various type of services such as online or
internet shopping. In the business project should systematically mention all actives, work
schedule, number of employees, product feature, cost, resources and all. So employees are
working in decided systematic manner and easy to achieve the objectives and goals of the
business. In the other hand, all kind of business are working for earn profit but also help to
improve CSR programmes and activities to develop society and work force of employees so its
help to increase society's standard of living and build trust and loyalty on society. In this present
report mentioned about the aims and some main objectives of this project and also develop plan
related to project management in which consists scope, quality, costs, communication, resources
and risk. This business firm carry out a research programme by applying quantitative and
qualitative methods of research to meeting their aims and objectives.
TASK 1
P1: Devise clear aims and objectives for your project
Business project helps to manage all activities and works in the systematic process and
pre planned activities are mention in the project. In which find out and evaluate all market and
customers demand according to these thing after that pre pare a effective a plan to develop a
business and set vision and mission of the business. Through the business project manage all
activities and works and employees are complete their works in the systematic way and also a lot
the task according to their capabilities and their abilities to complete the task. The aim and
objective of ASDA company is develop their business and achieve their goals and objectives of
the business and earn maximum profits to increase their productivity in the future to develop
their business and so they can easy to build a brand image(Sparrow 2012). This business project

to earn their own profits as well as to develop society and their increase standard of living. In the
other hand, this business project through conduct CSR activities and programmes to develop
their society provide safety and security to do their task and work. Through the CSR activates
and programmes business can easy to build trust and loyalty in the society. CSR activities and
programmes through also enhance the effective relationship with their stakeholders in the
market.
Aim: One of the major aim of this project is to find out impacts of CSR activities and
programmes in effective manner.
Objectives:
 To identify and evaluate the major benefits ad importance of CSR activities
 To find out appropriate and effective methods and techniques so that they can be attain
their sustainable objectives and goals
 To examine the actual positive impacts of CSR on business firm
With the help of CSR activities improve competition or build strong competition in retail
companies of UK. In which all retail companies have opportunities to enhance their business
firm. The impacts of CSR of retail company in United Kingdom is Corporate Social
Responsibility is very powerful tool and technique for all retailers or for the retail business firm.
With the help of this, business firm can improve its goodwill and image at market place or in
front of people of society. This is a useful tool because if company will do any thing for society
then from this all consumers will be loyal towards the company and from this sales and
productivity of firm will be increased. Moreover, CSR activities and programmes assists to
provides several opportunities to society persons with the help of this, they can enhance their
skilled and learn something new and innovative things in their life. These programmes helps to
develop healthy relationship with their customers. Because these programmes focuses on to
understand their need and major requirements.
P2: Costs, scope, time, quality, communication, risk and resources.
Project management plan for the business should pre planned and systematic in the
nature so employees are can easy to understand their responsibilities or duties to complete the
work. So in the project management plan in mentions cost, resource time schedule, quality ,
communication and risk all these are explain under the below:

Stages Define Cost(million) Times Scheduled
Explain the
project plan and
their stakeholders
In this stage should mention
all details regarding project
to develop a business and
also their competitors in the
market and their
stakeholders.
100 15 to 20 days
Roles and
responsibilities
After the prepare a effective
plan to business should
define responsibilities and
roles of all employees and
all participate members of
the project like project
manager, project team,
leader, project sponsor and
others
50 10 to 15 days
Hold a meeting Define the roles and
responsibilities of all
members of the project
after that conduct a formal
meeting to discuss all
project related informations
and plan to all members. In
which include project
strategies, plan, project
vision and mission.
50 to 70 10 days
Develop a scope
statement
In this stage involve future
benefits by this business
project will be getting in the
future. In this stage clearly
200 30 to 40 days

define scope of the business
project and outcomes of the
project.
Scope baseline In which allot works
according to employees
capabilities and working
abilities on the basis of
WBS( work breakdown
structure). By this method
easy to allot works and task
of the project to employees.
50 10 to 20 days
Schedule and cost
baseline
After that decide the
schedule and cost of the
business and their
resources, risk, quality,
resources and all. In which
define all the task and
works and also their their
time schedule by critical
path method.
200 to 300 50 to 60 days
Baseline
management
plans
In this stage have to do
some effective changes in
the business project's cost,
schedule, time and their
employees working
performance and their
working strategies.
50 40 days
Staff planning In this stage explain or
define the time scheduling
on the basis of yearly,
400 20 to 30 days

monthly, weekly and day
wise, staff planning is
shown in Gantt chart and
table
form(Keller,Parameswaran
and Jacob,2011).
Analysis project
risk and quality
After that should analysis
all project risk and quality
relating to their works and
activities of the business.
Project errors and impact of
project on the society.
100 40 days
Communication In this last stage of this
project explain all reports
works, their formates,
planning, using techniques
an media to complete the
project.
500 50 to 60 days
P3: Work breakdown structure and a Gantt chart
To completing the ASDA company's business project should maintain the all activities
and works in the systematic manner by using some effective strategies and techniques according
to their business environment and have to allot works to employees according to their
capabilities and skills of working(Kerzner 2013). To allot the works and manage them in the
systematic way so there are mainly available two methods those are help to define works and
activities according to their time scheduling and cost. Firs one is breakdown structure, in this
method prepare a structure relating to works of the business project after that allot works to
employees on the business of this method. Its help to define all works and divide between
employees according to their capabilities. Next one is Gantt char method, in this method mention

all works in the char formate and define all activities and works with time scheduling in the chart
form. Its easy to understand by employees and their project team( Baiden and Price 2011).
Stages Task Time
First Stage Introducing all works and
activities according to the plan
10 to 20 days
Second stage Analysis activities and work 20 days

process
Third stage Interpretation the plan and
design of business project
15 to 30 days
Fourth stage Collection an evaluation
information and data relating
to the business project
40 to 50 days.
M1: Project Management Plan
Project management plan is the process in which mention all activities an works in the
systematic way. All business wants to earn higher profits as well as conduct CSR activities and
programmes to develop society and increase standard of living of society's persons. CSR
activities and programmes are conducted by the business those aims and objectives are provide
safety, security, their welfare and their development in the effective way. So business can build a
brand image in the market and also in the society's mind so they can do easy to trust on business
products(Bakker 2011).
TASK 2
P4: Small-scale research by applying qualitative and quantitative research methods
In the research business project having many activities and works those are completing
by employees and project team in the systematic manner. To evaluate and analysis all activates
and their impact by some methods and techniques like qualitative and quantitative methods. Both
methods are provide actual and valuable information relating to the business project. Qualitative
method provide information relating to quality of works, products and employees performance
and so on. In the other hand, quantitative method in applying strategies and mathematical
techniques to conduct information and data(Smith Gonin and Besharov 2013.). There are
mention some questionnaire relating to the project those are define project relating information
by survey in the market. There are two type of research methods such as follows:
 Qualitative
 Quantitative
Name

Age
Gender
Question 1. What do yo think about this business project for ASDA, is it useful or not for
develop business.
(a) yes
(b) no
Question 2. Do you think this business work for earn own profit as well as society welfare.
(a) yes
(b) no
Question 3. What do you think about CSR activities and programmes are help to develop
business and help to build trust and loyalty in the society.
(a) yes
(b) no
Question 4. In the business research project to allot the works and provide actual informations
by the work breakdown structure and Gantt chart or not.
(a) yes
(b) no
Question 5. What do you think in the research project manage all works and activities by whom.
(a) project leader
(b) HR department
(c) project manager
Question 6. CSR programmes and activities help to provide safety, security, and is it working
for their welfare or not.
(a) yes
(b) no

Question 7. In the business research project is it require to do all works and activities on the
basis of planning and designing.
(a) yes
(b) no
Interpretation
Question 1. What do yo think about this business project ASDA, is it useful or not for develop
society and business in the future.
Frequency Percentage
(a) yes 7 80
(b) no 3 20
Yes No
0
10
20
30
40
50
60
70
80
90 80
20
Column B
On the basis of this question there are 80% persons said yes and 20 % persons said no
because all persons have thinking level are different and also their observation level. In the
market all persons are not think positive relating to business project
Question 2. Do you think this business work for earn own profit as well as society welfare.
Frequency Percentage

(a) yes 6 70
(b) no 4 30
Yes No
0
10
20
30
40
50
60
70
80
70
30 Column B
On the basis of this question by the survey in the market 70% person said yes and 30%
persons said no they think this business project is not useful for their society development.
Question 3. What do you think about CSR activities and programmes are help to develop
business and help to build trust and loyalty in the society.
Frequency Percentage
(a) yes 8 90
(b) no 2 10