HI6008 Business Research: Design and Methodology Report

This business research report, prepared for the HI6008 course at Holmes Institute, examines the advantages and disadvantages of social media. The report begins with an introduction outlining the research topic and its significance. It then delves into the research methodology, detailing the research philosophy (interpretivism), approach (inductive), and design (descriptive). The report describes the research strategy, including the use of interviews and questionnaires for data collection from an advertisement organization. The data collection method encompasses both primary and secondary data sources, with a focus on a survey questionnaire. The sampling method involves probability simple random sampling. The report concludes with potential outcomes and a discussion of the findings. The report covers a range of topics including data analysis, sampling techniques, and potential outcomes, providing a comprehensive overview of the research process and findings related to social media's impact on business and organizational performance.

Running Head: BUSINESS RESEARCH
BUSINESS RESEARCH

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Table of Contents
Introduction..............................................................................................2
Research title........................................................................................2
Research Methodology............................................................................4
Introduction............................................................................................4
Research philosophy.............................................................................5
Research approach...............................................................................5
Research design...................................................................................5
Research strategy.................................................................................6
Data collection method..........................................................................6
Sampling method..................................................................................7
Data analysis.........................................................................................8
Potential outcome..................................................................................8
Conclusion.............................................................................................8
References.............................................................................................10

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Introduction
Research title
The research topic of this research is to examine the advantages as well
as disadvantages of social media.
Introduction
In the current period, the use social media is increased positively
influenced to overall development of nation. It is identified as the
technique delivering the wide are of effective information that supporting
to making individual connections. However, the wide area of perception
stated that there are still some weaknesses by practicing social media.
In addition, negative use of wrong use of social media could negatively
impact on the organizational performance. It is illustrated that social
media could enable to share the perception and views of the person on
the online websites (Bakshy, et al., 2012).
On the website the individual would share their negative experience
which affects the huge number of people in minimum time period which
could negatively impact organizational performance. It is effective for
government to use some effective tools to improve practices of
economic development. Further, social media is an internet tool that is
practiced by considering tablets, computers, smartphones, and laptops
that aids an individual in staying and interacts with other individuals. It
could support to share knowledge, ideas, and data by considering social
media sources (Borgatti, et al., 2018).
Moreover, social media is primary concern in the current era that
negatively impacts the communication between executives, workforces,
and job candidates. Social media is highly accountable for the company
to promote its reputation. It could affect the behavior of other people in
least time and cost. The social media could make boundary to increase
the productivity the growth of the business. The social media facilitates

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communication among different workforces despite its different gender,
age, and demographic locations. It enables communication at faster
pace among workforces in the company as well as supports in
developing team groups in the company (Koster, 2012).
With the support of social media, workforces could converse with even in
different working hours. It could be imperative in getting positive result in
the favor of research matters. The social media could support to build
the relationship as well as create networks that could impact on its
career. It simply connects to the firm to bring several favorable results. It
can also be illustrated that social media supports developing a positive
buzz towards the company (Paniagua & Sapena, 2014).
If workforces are inspired to share favorable posts towards the company
well as motivate them to imply the social media to share favorable posts
towards making a favorable company. It is examined that workforces like
their working place then brand could be imperative making the positive
reputation of the organization among huge number of people. The social
media could distract the positive as well as negative impact on the
organization. The social media is a tool that enables to influence huge
number of person to effectively communicating with others
(Ramanathan, et al., 2017).
It could also shift person from one task to another task that is
disadvantage for the organization because it negatively impacts the
productivity of the organization. In times, it could affect organizational
performance. The lower concentrate, as well as low productivity
outcomes, is increased that affected the overall production cost. It could
also improve product and service quality (Hertlein and Ancheta, 2014).
The workforces are poorly treated in the working place that tends to
select the social media source to complain toward their co-workers as
well as managers out of stress. Moreover, it illustrated that comments

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could develop all the issues that were created due to developing the
employee comments. It could also make friction among employees as
well as employers that could increase the terminations. Social media
could simply convert into the behavior of employees as well as
employers. It is also is illustrated that sometimes the application of social
media could defame the image of the company (Popescu, 2014).
It could be illustrated that the negative feedback of employees could
decline the probability of organizational success. In times, the research
candidates could get annoyed with posting of data on social media as
well as outcome in its detachment from company. It is also addressed
that due to increasing the use of social media in the organization the
employees are unable to deliver the services on time that could make
irritation toward the organization. It will affect the overall performance of
the organization. It could also directly make the negative image of in
customer’s eyes. The social media could fail to deal with the diverse
culture of people at the same time as employees did not easily respond
to all posts and comments of consumers that could also affect the overall
performance of organization (Rashidi, et al., 2017).
Research Methodology
Introduction
Research methodology could be an imperative aspect that is beneficial
for the research scholar in terms of increasing their knowledge towards
research study. In this way, various research methods are practiced to
conduct the investigation in a systematic way. It also aids the researcher
to obtain a feasible research result and achieve the targeted aim and
objectives of the research study. In the dissertation, the selection of
accurate techniques of research also enables the research scholar to
perform the investigation in the minimum time and low cost (Flick,
2015).

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Various research approaches are entailed in the research methodology
section like data collection technique, research design, research
philosophy, and data evaluation tool. It supports the research scholar to
get appropriate data for addressing the issues of research in an effective
manner. The main goal of this investigation is to advantages and
disadvantages of social media. Along with this, certain articles would be
practiced by the research scholar for this investigation to balance the
association amid research issues and gathered information. Different
observation techniques would also be utilized by the investigator for
increasing the reliability and quality of investigation (Jamshed, 2014).
Research philosophy
In this research study, interpretivism research philosophy would be used
by the researcher as it leads the researcher to pool accurate figures and
facts in the context of the advantages and disadvantages of social
media. This research philosophy also supports the researcher to develop
a trustworthy and authentic conclusion with respect to research concern.
Moreover, it is also evaluated that targeted aim of this investigation could
be accomplished by practicing interpretivism research philosophy. As
this investigation is subjective in nature hence, interpretivism research
philosophy would obtain more appropriate results (Mackey and Gass,
2015).
Research approach
With the intention of this research study, an inductive research approach
would be practiced by the investigator because this research approach
plays an essential role in analyzing the advantages and disadvantages
of social media instead of utilizing other methods of research approach.
An inductive research approach also assists the investigator to get the
authentic data in the context of research study. Thus, this research
approach leads the research scholar to enhance the authenticity and

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reliability of research outcome. The investigator can obtain essential
data by practicing the inductive research tool in an effective manner. In
contrast to this, the deductive research method can aid to get
hypothetical information towards the research issue (Hilgers and
Mangez, 2014).
Research design
For this study, many research tools were practiced to determine different
research tools for making the decision towards the research issue. A
descriptive research design directs the researcher to increase depth
knowledge towards the study concern. The exploratory research design
enables the researcher to meet a targeted goal in the least time and cost
by considering the research hypothesis. Moreover, the investigator is
used descriptive research tool in gathering the conceptual data in the
context of advantages and disadvantages of using social media. This
design could enable the investigator to meet reliable data with respect to
the research matter. With respect to this study, the descriptive method is
implied by an investigator to reach a reliable conclusion. It could also
support to deal with diverse characteristics of people. It could be vital in
meeting the objectives as well as aim of study in an effective manner
(Vásquez and Escamilla, 2014).
Research strategy
The investigator has practiced different many approaches to meet
research purposes. The research strategies could consider many
sources named as a focused group, literature review, interview method,
experiment method, observation method, case study, as well as survey
through questionnaire. The investigator practiced both interview tool is
utilized for this study as it supports to meet the aim of study as well as
aids to meet the research result. This approach assists to get reliable

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information towards research matters. It would also be effective in
meeting the research aim (Bornmann, 2014).
The investigator has made a close-ended questionnaire structure for
conducting the interview on 45 workforces of advertisement
organization. With respect to this, the investigator could accumulate the
reliable data in the context of research issue by entailing this study
technique as well as it aids in enhancing the trustworthiness as well as
validity of gathered result. Apart from this, the investigator could get
favorable data to conduct the face to face interview with the selected
participants. This tool is also imperative for the investigator to meet
suitable information about the research matter. In addition, this tool is
imperative in creating an effective conclusion in favor of study matter
(Pender, et al., 2014).
Data collection method
In this study, the information collection technique is used as it assists to
obtain data in a suitable way by entailing the diverse sources. It would
aid to accomplish the research issue. The suitable technique of data
collection tool allows meeting the study in an effective manner. The data
gathering tool entails two kinds of the tool named as secondary as well
as primary data collection tool. It will provide a path to perform the study
in a suitable way (Alexander, 2014).
For examining the impact of social media on organizational performance,
the investigator will use secondary and primary data gathering tools and
make accuracy in the research outcome. Herein, the primary data is
gathered by considering the survey questionnaire tool. This tool aids
the researcher to directly communicate with participants who want to
become a part of the study. The researcher will get opinions and views
of research candidates about the research issue. Further, the secondary
information aids to obtain data by available sources such as articles,

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books, offline and online sources. This technique will be entailing the
statistical and conceptual data towards the research matter. These tools
could assist the researcher to complete the research in a systematic
manner. The primary data collection tool would be imperative in getting
data about research issue. This tool is effective in maintaining the
research outcome quality (Allmer, 2015).
Sampling method
The sampling is a tool that might allow selecting a suitable sampling size
for collecting information about the research issue. There are certain
kinds of methods that are considered by the researcher named as the
probability as well as a non-probability sampling tool. These methods
assists to get reliable information in the context of the rewards the
specified research issue. Under this study, the probability simple random
sampling tool will be entailed by the investigator as it allows to select the
participants form the universe. The selected participants will be
considered as the sample size for the study (Allmer, 2015).
It will eliminate the probability of biases in the research. The participants
have interested to give their opinion and views towards the research
matter. It will provide a way to move the study in an effective way. This
method will be more effective as compared to the non-probability
sampling tool.
Apart from this, the non-probability sampling is another sampling
approach that assists them to get an opinion from the diverse age,
gender, education, and sex that will assist to get the reliable information
about the research issue. It will aid to get reliable information about the
research issue. For performing the study, 45 workforces from diverse
organization as it will aid to meet the organizational purpose. This
method will be practiced to send the questionnaire to research
participants. It will be effective in choosing the appropriate techniques to

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accomplish the purpose of study. This tool will aid to obtain the opinion
and views of research candidates towards the experience (Wang, et al.,
2016).
Data analysis
The data evaluation technique is the next stage of data collection as it
practiced to evaluate reliable research with respect to the research
matter. In this study, the research will entail methods named as literature
review and statistical tool. The literature review method is practiced to
examine the theoretical collected facts while the factual data will be
evaluated by entailing the SPSS as well as the Ms-Excel tool. The SPPS
and mas excel software is imperative in presenting the facts by table and
chart and aids to reach a reliable conclusion. In addition, SPSS is vital in
collecting in evaluating the questionnaire consists of the research
outcome. It will also assist the researcher to make decision in favor of
research results (Wang, et al., 2016).
Potential outcome
This study will be imperative to deeply evaluate the impact of social
media on organizational performance. It will assist the investigator in
deeply evaluating advantages as well as disadvantages of practicing
social media practices for improving the organizational performance. It
also aids the researcher to make the conclusion with respect to how
much social media is imperative for improving organizational
performance.
Conclusion
With respect to the above interpretation, it can be concluded that social
media could aid the organization to attract a huge number of people at
one time and make higher productivity. But at the same time it is also
analyzed that social media sources could distract the employees from
one task to another task that could be time-consuming. It will affect the

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overall performance of employees that would be affected by employee
performance. It can also be summarized that the researcher will use the
quantitative research design method that will allow the researcher to get
factual data in the context of the research matter. It will also allow
conducting the study in one direction. It will meet the study purpose ad
support to get a favorable result. It can also be illustrated that the
primary data will gather by entailing the survey through questionnaire
tool that aids to meet the research purpose.

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References
Alexander, D.E., 2014. Social media in disaster risk reduction and crisis
management. Science and engineering ethics, 20(3), pp.717-733.
Allmer, T., 2015. Critical theory and social media: between emancipation
and commodification. Routledge.
Bakshy, E., Rosenn, I., Marlow, C. and Adamic, L., 2012, April. The role
of social networks in information diffusion. In Proceedings of the 21st
international conference on World Wide Web (pp. 519-528). ACM.
Borgatti, S.P., Everett, M.G. and Johnson, J.C., 2018. Analyzing social
networks. Sage.
Bornmann, L., 2014. Do altmetrics point to the broader impact of
research? An overview of benefits and disadvantages of
altmetrics. Journal of informetrics, 8(4), pp.895-903.
Flick, U., 2015. Introducing research methodology: A beginner's guide to
doing a research project. Sage.
Hertlein, K.M. and Ancheta, K., 2014. Advantages and disadvantages of
technology in relationships: Findings from an open-ended survey. The
Qualitative Report, 19(11), pp.1-11.
Hilgers, M. and Mangez, É. eds., 2014. Bourdieu's theory of social fields:
concepts and applications. Routledge.
Jamshed, S., 2014. Qualitative research method-interviewing and
observation. Journal of basic and clinical pharmacy, 5(4), p.87.
Koster, K., 2012. SOCIAL MEDIA: Social media tools gain
acceptance: But experts caution employers to be aware of limitations,
potential pitfalls. Employee Benefit News; Washington 26, 14.
Mackey, A. and Gass, S.M., 2015. Second language research:
Methodology and design. Routledge.
Paniagua, J., & Sapena, J., 2014. Business performance and social
media: Love or hate?. Business horizons: 57(6), pp.719-728.