Impact of Social Media on Business and Individuals: A Report

This report delves into the multifaceted impact of social media in the digital age, examining both its positive and negative influences on individuals and businesses. It begins by exploring the contrasting aspects of social media's presence on the internet, followed by a detailed discussion of privacy and security challenges, and the measures needed to mitigate risks. The report then provides a comparative analysis of Facebook and LinkedIn, evaluating their applications, features, and suitability for business purposes. The analysis includes how businesses can leverage these platforms for marketing, advertising, and recruitment. The report concludes with a discussion and analysis of the key findings, summarizing the implications of social media's role in professional and personal spheres. The report also touches upon the increasing use of the internet, with the rise in social media usage, and the impact on the use of internet, including online transactions and cybercrime. The report also highlights the need for cybersecurity applications and privacy options to ensure data safety. The report is a comprehensive exploration of social media's role in the modern digital landscape.

Integrated professional
skills in the digital age

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW:...............................................................................................................3
Comparing and contrasting among positive and negative aspects of the social media on
internet-........................................................................................................................................3
Challenges and measures of privacy and security which are to be taken when social media
service are utilized online-...........................................................................................................5
Contrasting and comparison among Facebook and LinkedIn's application, features and
discussing their suitability for business-......................................................................................6
DISCUSSION AND ANALYSIS:..................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Technology is enhancing day by day and thus use of internet has also been rapidly
increasing. Along with the professional and communication skills among individual has also
been raised. The above report includes comparison between negative and positive aspect of
social media on the internet. Report further carried froward with discussion on challenges and
various measures of privacy and security that can be taken into consideration while using
internet. As social media example Facebook and LinkedIn are taken for further comparison
among their features, application, discussing their suitability for business.
LITERATURE REVIEW:
Comparing and contrasting among positive and negative aspects of the social media on internet-
As illustrated by Siddiqui and Singh,(2016) Social media sites are populalry used by most
of the population nowadays. It has become the essentail part of everyone's basic life. Individual
are widely using these sites and sharing their memories, views, photos, events, video, review
etc., at the social media platform. So the use of internet has been raised significantly. With he
immense use of social media websites it has both negative and posititve impact on the internet.
In the conetxt of business it is essential for a company to promote, advertise and market their
goods and service among huge population through one platform. The brand reputation of
company's product could also be enhanced with the help of various social meida sites.
Ogranization, business could post their photos, pamplet, video, product's mamazing features
through whihc they can attract wide range of conusmre towrads their products and thus the sales
of company will directly enehnaced. Along with this some small eneterprises and companies are
also selling their products online with the help of social media platform which is the best source
for them to sell their proudct to huge population across the world.
According to Sedgwick and et.al., (2019) For individual perspective, they can get
knowledge and information easily available to them on several things through social media. An
individual could easily communicate and interact with their loved one across world with the help
of social media websites. To access with huge number of individuals, the several social media
sites can be used such as Facebook, Instagram, LinkedIn which are totally depended on internet
widely. Internet is common source for surfing to various webiste and connecting to individual
anywhere globally. So this builds up and direct relatinship among the utilization of internet and

social media. So for having access to social meida sites and getting connected with the close
oness internet will be needed, if it they are not having that they can not be stay connected with
their close ones instantly. Hence, it could state that use of social media has enhanced the
utilization of internet in wide context. These social media platform had a huge impact on internet
communication and positively affecting it. It had huge adavnatge to the individual by prving
them source of communication, sharing their view, opinions, photos, videos, events and
memories, knowldge and information for whihc utilization of internet has been enahnced.
Several business online transaction also required internt access, that had significantly raised use
of internet among peoples in wide range. Nowadays online transaction have bceome most
ppoular use pyament mode which will need internt for the transaction process.
As per the views of Tajudeen, Jaafar and Ainin, (2018) The main negative effect of social
media is that individual are becoming more heath and safety concious, so with the view to that
the use of social media website has been reduced. Using these social media website for the long
term individual could suffer from several diseases that are anxiety, depression and poor sleep
quality etc., Thus, an individual could suffer from these problems and further could also get
addiction to social media websites. The other negative impact on the social media is that
individual had become more technological oriented, hence adults and children are getting more
addcited to gaming and the social media website. It has result in isolation among them in huge
criteria. However, huge organization are woking and trying to reduce these sites impact on
children and adults by organizaing campagin & seminar through which they can aware them and
let them to get away from this dangerous addiction. So due to that the use of social media will
eventually decline which will in return impact the use of internet among individual. Internt uses
will also decrease significantly. It is also a biggest platform for individual to interact,
communicate with anyone from anywhere across the world so it has created a major threat to
people from cybercrime and hacking. Thus, majority of people, businesses and organization are
facing this threat. Anyhow it had negatively impacted the use of internet. As per the lot of
hacking and cybercrime internet is getting balmed for such and thus use of inetnert and social
media website will eventually affect due to this. Uses of social media among today's generation
will reduce then significantly the use of internet will be also decline. However, it can be
determined that several social media sites can affect internet negatively or positively, this can

enhance the use of internet whereas its negatives effect could also reduce the use of internt
among individual.
Challenges and measures of privacy and security which are to be taken when social media
service are utilized online-
According to the Senthil Kumar, Saravanakumar and Deepa, (2016) Individual are
nowadays too much addicted to various social media site that they post each and every single
thing of their life on internet that can be their photo, videos, views, events, memories etc., which
affects their lifestyle. The personal detail of each and every individual is being mentioned here
which can lead to hacking and cybercrime on these platform. Even most of the individual also
put their contact number here thus it can be taken by anyone and further misuse it. Post and
stories which are shared on these platform also includes details of people's life, memories and
events, which had created lack of confidentiality and trust among individual. Along with the
several organizations and businesses are also facing these problems across their business
operations. As company' products feature, specification or service which is given by company
are also being copied and theft by other businesses in marketplace. Thus, company's revenue and
sale will be affected due to that. The cybersecurity applications could be used by individual when
they are using various social media sites on PC and laptop so that they can safely operate these
sites and safeguard themselves from viruses and theft.
As per Kayes and Iamnitchi, (2017) Technology is rapidly enhancing and more & more
individual are using these technologies effectively in professional and personal life as well.
There are many threats of using social media and internet. Malware that are Spyware can be
installed into user device and thus their individual detail's and information can leaked and
misused. Cyber attacker use this for committing crime. Cyber security is part of the computer
technology but people are not much aware of privacy and security measure. There are various
measures that must be utilized by individual when they are using internet and the social media.
To safeguard data people must use the security measure by which they can keep safe there data
from being misused. Security check must be opt by an individual so that they can keep away
from fraud and thefts. There are many other privacy option which can be used by people while
using internet and social media are keeping their photos, video and post public or private as per
their choice, hiding their detail and information from any other unknown individual on the social
media site and sharing their videos & photos to people whom they need to see etc., that are

provided by several social media website which can be used by individual for keeping their data,
post, videos and photos safe from attackers and unknown people (5 tips for social media security
and privacy, 2020).
Contrasting and comparison among Facebook and LinkedIn's application, features and
discussing their suitability for business-
As per the Chang, Liu and Shen, (2017) Facebook is most popular social media site
which has been widely used by individuals for communicating with their close ones across the
globe. Whereas LinkedIn is most popular professional network, which includes job posting and
CVs are also uploaded by individuals who are seeking for job.
Basis Facebook LinkedIn
Features Most popular feature of the
Facebook, it connects people
with large number of
individual across the world at
single platform. With the help
of these feature an individual
can easily interact and
communicate with anyone
within globe. Along with that
it also contains news feed on
which individual could post
the content on this network.
Top and recent stories are
being shown on this news
feed.
LinkedIn is best platform for
individual. Its special feature
allows user to search several
job around world. It enables
user to look for several
companies & industries,
interact with recruiters and
pursue job. The another feature
of this site is that it connects
its user with several people
along with wide range of
companies and there
employees at one platform.
With the help of this feature,
individual could export their
contact to the several profiles
and can interact with wide
range of people.
Application Event is application of the
Facebook by which individual
The most popular application
of LinkedIn is Resume builder

can knows easily about
upcoming events in the
community and organized
social gathering. The event
could be public or private.
Other application is Notes that
enables its user with ability to
write notes, attach snaps and
blog entries are being imported
from external source (Blank
and Lutz, 2016).
which form internal part of this
site. By the help of this
application user could convert
their profile into professional
resume in few second. This
renders ten and above
templates by which a resume
could be effectively
developed. Instant search is
another application that allow
its user for expanding their
networks and engage into
advanced job search. This
option led individual to search
for job but along with that they
can access through various
recruiter, companies and
interact with them.
Suitability in business In the perspective of business,
Facebook is very useful for
companies and businesses to
market their product and
services effectively. As wide
range of individuals are
available there one platform
companies could advertise and
promote their product and
services effectively through
videos, photos, posting unique
features & specification which
is also seen by followers.
LinkedIn along with
integrating companies also
developed a mixed platform
for the job as well as
organizations. So it allows
companies to easily search
talented employees for their
company. Hence, companies
could easily post their job
advertisement here and all
applicable and interested
professional will be enrolling
further to have recruitment. Its

advanced searching
application allows
organizations to looked at
qualified candidates and
connect with them within
seconds.
As illustrated by Russell and Klassen, (2018) Social media sites are the most popular
communication tool which can be used by individual to communicate and interact with anyone,
anywhere in world at one big platform. This sites connect a billion of people around globe.
Individual could share their pictures, post, blogs and videos and further this can be share with
huge number of public which connects them with anyone. There are some common example
which are Instagram, Facebook, LinkedIn etc., these are most popular websites on which peoples
are connected to each another and share their views, pictures, blogs and posts that make them to
be reachable to their friends and communicate & interact with them further. New friends can also
be build with these websites with its unique communication features as it also connects an
individual with their loved ones. So it justifies that social media platform is most popular
communication tool that is utilized by billions of people each day.
DISCUSSION AND ANALYSIS:
Social media sites have negative as well as positive impact on internet. In positive
perspective individual are gaining various opportunities for their small businesses, with the help
of these sites they had started their online businesses and achieving huge profit and popularity by
selling their products to customers online. So, the growing use of social media has enhances use
of internet too. The demand of internet has been grown that's why. Whereas it also has negative
impact on internet. Individuals are moving forward to adopt healthy lifestyle and decreasing use
of social media websites. If the usage of social media platforms will decline then the utilization
of internet will significantly reduce. Hence, it can state that it would have negative impact on the
internet.
There are several challenges and matures of security and privacy which must be taken
into consideration while using this social media platforms. This have a major threat to individual
from hacking and stealing their confidentiality and privacy. The photos, videos and personal

details of individual can be misused and lead by anyone (Bert and et.al., 2016). Spyware can also
be unsafe malware that can be utilized by the cyber attacker and having close eye on their
employees activities and their personal details along with company's financial & important detail
can be leaked and misused further. From social media it could hack their profile a could steal
passwords, photos etc., To avoid these organizations could use anti-spyware into the devices and
train their employees on this so that there informations can be safeguarded.
Social media websites is useful for huge number of organization to achieve consumer's
attraction towards their goods and services. Companies can enhance their brand reputation by
posting photos, videos and posts related to their products and services. It is most popular
promotion tool for promoting, advertising and achieving brand reputation in marketplace. Each
big and small companies are connected to these network for achieving huge success and
customer interest to their product and services (Tifferet and Vilnai-Yavetz, 2018).
CONCLUSION
From the above study it has been concluded that with huge integration of the social media
its has positive as well as negative impact on the internet. With the use of several social sites,
people faces various issues which are cybercrime and hacking for that different measures can be
used for safeguarding themselves from attackers. Facebook and LinkedIn can be used by
individual and professional for communicating with one another. For professional they could
utilize it for marketing and promoting their product and services.

REFERENCES
Books and Journals
Bert, F and et.al., 2016. Risks and threats of social media websites: twitter and the proana
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Blank, G. and Lutz, C., 2016, July. The social structuration of six major social media platforms
in the United Kingdom: Facebook, LinkedIn, Twitter, Instagram, Google+ and Pinterest.
In Proceedings of the 7th 2016 International Conference on Social Media & Society (pp.
1-10).
Chang, S.E., Liu, A.Y. and Shen, W.C., 2017. User trust in social networking services: A
comparison of Facebook and LinkedIn. Computers in Human Behavior. 69. pp.207-217.
Kayes, I. and Iamnitchi, A., 2017. Privacy and security in online social networks: A survey.
Online Social Networks and Media. 3. pp.1-21.
Russell, M.A. and Klassen, M., 2018. Mining the social web: data mining Facebook, Twitter,
LinkedIn, Instagram, GitHub, and more. O'Reilly Media.
Sedgwick, R and et.al., 2019. Social media, internet use and suicide attempts in adolescents.
Current opinion in psychiatry. 32(6). p.534.
Senthil Kumar, N., Saravanakumar, K. and Deepa, K., 2016. On privacy and security in social
media–a comprehensive study. Procedia Computer Science. 78. pp.114-119.
Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects.
International Journal of Computer Applications Technology and Research. 5(2). pp.71-
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Tajudeen, F.P., Jaafar, N.I. and Ainin, S., 2018. Understanding the impact of social media usage
among organizations. Information & Management. 55(3). pp.308-321.
Tifferet, S. and Vilnai-Yavetz, I., 2018. Self-presentation in LinkedIn portraits: common
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ONLINE
5 tips for social media security and privacy. 2020. [ONLINE] Available
through;<https://us.norton.com/internetsecurity-privacy-5-tips-for-social-media-security-
and-privacy.html>