C&C Cakes Business Plan: Cambridge UK, Social Enterprise

The provided document presents a comprehensive business plan for C&C Cakes, a social enterprise based in the UK. The plan outlines the business's executive summary, introduction, organizational structure, key staff roles, external relations, product and service offerings (including cupcakes, wedding cakes, birthday cakes, and vegan options), and target market analysis. It delves into customer purchasing behavior, the company's unique selling proposition, market size and trends, competition, and market testing. The social purpose of C&C Cakes is highlighted, emphasizing its commitment to donating a portion of its revenue to charity and providing leftover cakes. The plan also details the business environment, including external factors, industry issues, critical success factors, business development strategy, marketing and sales approaches, pricing strategies, customer care policies, and distribution processes. It also covers e-commerce strategy, location, suppliers, supply chain management, production methods, equipment, and an action plan, culminating in a conclusion and references. The financial aspects, including expenses, assets, liabilities, and sales predictions, are included in the appendix. The business aims to offer high-quality cakes at affordable prices while contributing to society through charitable donations.

2018
C&C Cakes
6/27/2018
Business plan

BUSINESS PLAN 1
Executive Summary
This report has been prepared in order to represent a business plan of C&C Cakes of UK,
which will offer a variety of cakes and cupcakes at a reasonable price and along with this, it
will offer some part of its revenue in the charity as being a social enterprise. Moreover, the
report has provided all the details of such as business, employees, suppliers, marketing,
industry and an action plan that will help business in receiving an outline to commence the
business.

BUSINESS PLAN 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................4
The Business..........................................................................................................................4
Organization...........................................................................................................................5
Key Staff................................................................................................................................6
External Relations..................................................................................................................6
Product and Services..............................................................................................................7
The Market.............................................................................................................................7
Changing Purchasing behavior of the customer.....................................................................8
Social Purpose......................................................................................................................10
Social Impact........................................................................................................................11
Business Environment..........................................................................................................12
External Factors...............................................................................................................12
Issues faced by the Industry.................................................................................................12
Critical Success Factor.........................................................................................................13
Business Development Strategy...........................................................................................13
Turnover and Sustainability.................................................................................................14
Marketing and Sales.............................................................................................................14
Pricing Strategy................................................................................................................15
Customer care policy........................................................................................................15
Marketing team................................................................................................................15
Distribution process.........................................................................................................15
E-commerce Strategy.......................................................................................................16
Location................................................................................................................................16
Suppliers...............................................................................................................................16
Supply chain management process of C&C Cakes..........................................................16
Advantages and disadvantaged of suppliers....................................................................16
Production and/or operation.................................................................................................17
Production Method...........................................................................................................17
Equipment............................................................................................................................18
Action Plan...........................................................................................................................18

BUSINESS PLAN 3
Conclusion................................................................................................................................19
References................................................................................................................................20
Appendix..................................................................................................................................24
Finance.................................................................................................................................24

BUSINESS PLAN 4
Introduction
A business plan is said to be an essential tool used to grow and manage the business. A well-
organized plan helps in attaining the vision of development and involves steps required to
reach the desired position in the market (Ekanem, 2017). Along with this, it is an important
tool of communication for enticing financing for the business and managers, staffs as the
business develops (Schramm, 2018). This report is being prepared in order to create a
business plan for C&C Cake’s business which is a social enterprise. The initial purpose of
this business plan is to explain the idea or intends of the business for the long term.
Businesses change and accept with time, and factoring upcoming development and way into
the business plan could be a good method to plan for alterations in the market, slowing or
growing trends, and innovations or ways to follow to take the company at the growth stage.
Along with this, the report will highlight the details of the staff, product, market and social
purpose of the business.
The Business
The idea behind this business is to offer fresh and quality cakes to the people of middle class,
workforce people, students at an affordable price. Besides this, business is majorly focused
towards their social purpose which is to offer 20% of the yearly earnings in the charity to the
circle trust foundation. Moreover, business has decided to provide every day leftover cakes to
the charity. Business has planned to open its initial stores in the UK’s Cambridge state.
Legal Requirements or rules that are followed by the business
The water supply serving the business is from the approved supply (Uhl, 2017). The testing is
performed yearly of the private sources for coliform bacteria and Nitrate/Nitrite by the
business owner.

BUSINESS PLAN 5
The business has taken the license from the respective government and fulfilled all the
requirements required for commencing the cake business.
The business follows all the food safety practices and general requirements standards and
food premises and equipment regulations.
Besides this, the business has also followed the food labeling standards. It includes the
requirements of labeling and situation-specific requirements.
Organization
Background of business
This business idea is framed by Mr. Cris, he is the citizen of U.K, and pursuing his Ph.D. in
Hotel Management from Stanford University. The C&C Cakes business idea started in his
kitchen. The idea of this business came into his mind when he was sitting in one of the cake
stores in the city and observing their offerings and services. Besides this, he interacted with
Presedent of
C&C Cakes
Head Baker
Baker's
Assitant
Head clerk
Store
assistant
Head
decorator
Assistant
Decorator
Owner

BUSINESS PLAN 6
the manager of that store and asked about what they do with the leftover cakes and he came
to know that they use that cake for next day’s serving. This incident helped in clicking this
business idea in his mind of offering leftover cakes in the charity and offer fresh cakes to the
customers.
Vision- the vision of the C&C Cakes is to open a chain of fresh cakes in the country and
contribute to the society by offering 20% of the earning to the charity.
Mission- The mission of C&C Cakes to offer delicious and fresh quality cakes every day.
Objective- The objective of the C&C Cakes is to provide their consumers with the best
experience and good products.
Key Staff
Key employees that play important role in the business are the owner of the business i.e. Mr.
Cris, he is pursuing his Ph.D. from Stanford University. Besides this, it involves an
experienced head baker, head clear and head decorators who are responsible for their
department's work and take account of the performance. Baker's assistant operates under head
baker and performs all the work assigned to him such as arranging ingredients and equipment
of baking, etc. Store assistant manages the sales and delivery of the cakes to the customers.
Training- The training programmes will be held for the assistant who is in the learning stage.
The training will help them in increasing their knowledge about a variety of ingredients used
for making the food items and processing of different machine and technology used in the
business.
External Relations
Bank, trust with foundation- C&C Cakes has planned the business in order to run it for a
longer time duration, there it is important for the business to maintain good relations with the

BUSINESS PLAN 7
external firms or organization that can support it in attaining vision by offering funds, etc.
The key external organizations with which C&C Cakes need to maintain good relations are
bank and Circle trust foundation.
The business needs to maintain good relations with the bank in order to receive funds for
commencing the business and for the future expansion plans. The bank is the institution that
performs lending activities it can be directly or indirectly with the help of capital markets
(Berger and Bouwman, 2015).
Circle Trust Foundation is the organization that works for the well-fare and betterment of
needy people, poor, orphans, and old age people. This trust makes contacts with different
organizations in order to receive funds so that they can perform their activities. C&C Cake’s
business needs to have good relations with this foundation as it is a social enterprise and in
order to achieve its vision and offer 20% of its revenue to this foundation for this it needs to
has good associations with them.
Product and Services
C&C Cakes will provide a wide range of Cup Cakes with rare tastes like banana rum,
Rainbow Cup Cakes, Raspberry Fudge, gingerbread flavor, Rose Petal, and favorites flavors
such as Vanilla, Strawberry, and Red Velvet. Besides this, the business will offer birthday
cakes, vegan cakes and wedding cakes with different and attractive designs.
The Market
The industry of cake has knowledge a substantial growth in last some years in the country.
C&C Cakes want to create a large consumer base of regulars and along with this, it wants to
serve for the development of the society. In order to do so, it has planned to target middle-
class people, students, people of the workforce, and meeting points. Moreover, it is a social

BUSINESS PLAN 8
enterprise; therefore, it will offer the leftover cakes to the charity and 20% of yearly earnings
to the charity with the name Circle Trust Foundation.
Changing Purchasing behavior of the customer
There are numerous factors that affect the purchasing behavior of the customers’ i.e.
Marketing Campaigns- Advertisement works as an effective player in affecting the
customer's purchasing decision. They are said to bring a huge shift in the share of the market
of competitive industries by persuading the consumer’s purchasing decisions. The campaigns
of marketing performed on a frequent basis can affect the purchasing decision of the
consumer at a level that they might select one brand over another.
Economic Condition- The spending decisions of the customers are said to be significantly
prejudiced by the economic condition prevailing in the market. This holds true particularly
for purchases done of household appliances, houses, and vehicles. An optimistic economic
environment is said to make the customer confident and eager to do purchases regardless of
their individual financial liabilities (IResearch, 2018).
Group influence- Influence of group is also considered to influence the decisions taken by
the customers. The main influential groups involving family members, immediate relatives,
classmates and the inferior influential groups comprising of acquaintances and neighbors are
realized have a superior influence on the customer’s purchasing decisions.
Unique selling proposition
Unique selling proposition of the C&C Cakes is its different designs, decoration and unusual
taste which will attract customers.
Market size and Trend

BUSINESS PLAN 9
The worldwide market of cakes is composed to portray a considerable growth, at a CAGR
superior to 3% over the prediction period. Rising development attached with an upsurge in
the disposable income is anticipated to support the growth. With around more than 40% of
the population of the world exists in the urban areas, the whole industry is expected to
observe an increase over the following seven years. This industry has always observed
growth with the increasing global population, but the current trend of the bakery western-
styled in the region of Asia Pacific might fuel demand. Worldwide, the Asia Pacific covers
near around 50% of the revenue as the developing population offers an unchanging growth
for bakers. As the most of the players in the market are businesses that are small privately
owned, growth in diverse economies can be a stimulating task. Though, the increase of
logistics sources might offer resolutions for native players to enlarge their reach.
The segmentation of the market is done into two categories i.e. in-store bakers and artisanal.
The unique selling point in increasing the demand is artisanal cakes, and the future trend of
in-store bakeries might be further offering opportunities for growth. The in-store bakeries
provide one-stop-shop providing bakery items and pastries. Current trends of the designer
product and nonstop innovations in the offerings of the product are expected to maintain the
industry alive. For instance, Minion-shaped cakes of Bimbo bakeries’ formed with the license
from Universal Pictures and Illumination Entertainment is one of the examples (Grand View
Research, 2018).
Competition
C&C Cake’s business is a new business idea which is going to be a social enterprise which
will support society by contributing 20% of the revenue to the Circle Trust Foundation and
will provide leftover cakes to the charity. The business is going to establish in U.K, and there
is various huge cake business that can provide competition to this business idea such as

BUSINESS PLAN 10
Pound bakery which is a chain of bakery and offer different types of cakes, pastries, rolls, and
sandwich. Besides this, Freedom bakery is also one of the key players in this industry who
offers the same type of products and is claimed to be a social enterprise.
Market Testing
Market testing is a trial directed before the new product's commercialization to identify the
facts of the product like is the production company is offering is the right one? Is the product
priced reasonably? Etc. Based on these findings, the company can either drop or accept the
idea of the product (Business Jargons, 2018). Mr. C&C Cakes has performed market testing
before planning other aspects. In this testing, it asks people to taste their cakes and took their
reviews. From that, it came to know that people will definitely have these cakes.
Social Purpose
The C&C Cakes is planning to offer the best quality of cakes, cupcakes, to the customers at a
reasonable price which will help in saving the disposable income of the customers. Moreover,
the C&C Cakes is a social enterprise which will offer leftover cakes in the charity and not
just this it will provide its 20% of the revenue to the charity. It reflects that this business idea
will benefit the society and the people who need food and support to fulfill their needs and
requirements.
This social enterprise is required in today's society in order to work for the welfare of the
society and contribute to the development of the nation. Moreover, these types of enterprises
contribute to the economy as well as reducing poverty of the nation.
In today's market, there are various businesses that are offering a variety of cakes and
cupcakes with different flavors and design at high prices. But, there are various people who
cannot afford these delicious and designer cakes and cupcakes made by experienced bakers.

BUSINESS PLAN 11
Therefore, the C&C Cakes business has decided to offer a variety of delicious cakes to the
people at reasonable prices. Besides this, they will offer some part of their revenue to the
charity which will be contributed towards the study, feeding, and development of poor, and
orphanage people.
Type of Enterprise
The business is the social enterprise that will put on commercial policies to increase
developments in environmental, social, and financial welfare this may comprise increasing
social influence along with profits for the external shareholders.
Views of External Stakeholders
The external stakeholders of C&C Cakes are society, environment, government, and
employees (Van, 2015). According to the point of view of the external stakeholders of the
business, this business idea has great chances of getting hike and success in the coming future
due to its offering of delicious bakery products and aim of being a social enterprise by
offering its revenue to the trust. Moreover, the prices of the bakery are also reasonable that
will help middle-class people to afford the designer and flavored cakes and cupcakes.
Social Impact
Measurement of Impact
The social impact can be measured by C&C Cakes is the increase in the customer demand,
trust of government, and improvement in the society. As C&C Cakes is a social enterprise it
can measure it through these aspects that will reflect the clear picture of the business and how
much people have accepted this business idea.
Tools for measuring social impact