Team Development Strategies: Cathay Dragon Performance Analysis Report

This report provides a comprehensive analysis of team development within Cathay Dragon Airlines. It begins by identifying the attributes of a successful team, emphasizing strong communication, goal orientation, adaptability, an enthusiastic environment, time management, and conflict resolution. The report then delves into the T7 model of team effectiveness, examining factors such as thrust, trust, talent, teaming skills, and task skills, alongside other dimensions like product output, contribution to personal well-being, and enhanced interdependence. Furthermore, the report explores various motivational factors, including monetary components like salary and non-monetary components like recognition and opportunities. Finally, the report investigates approaches to setting team objectives and offers recommendations to improve team performance, concluding with a detailed overview of the airline's team-building strategies and their impact on overall organizational success and employee satisfaction.

DEVELOPING TEAM

Table of Contents
Introduction......................................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Attributes of a successful team of the Cathay Dragon Company.........................................4
1.2 Model and approach to evaluate team ..................................................................................6
TASK 2..........................................................................................................................................11
2.1 Motivational factors affecting on different teams ..............................................................11
2.2 Evaluation of Motivational theory......................................................................................13
TASK 3..........................................................................................................................................16
3.1 Approaches of team setting objective ................................................................................16
3.2 Recommendation to improve team performance................................................................20
CONCLUSION .............................................................................................................................22
REFERENCES .............................................................................................................................24

Introduction
Developing Teams states that, teams are becoming a key tool for every organisation in
today's corporate world. Team have the potential power to take immediate action by relocate,
despise and organize. Hence, forming and developing a team is an effective tool of employee
motivation. It is essential to considering the fact that team develop and building trust among
team members within the organisation.
The Cathay Dragon Airlines is based on international regional airline with its corporate
headquarters, Cathay Dragon House and main hub is located at Hong Kong International airport.
It is having large group of people with 3,375+ employees, this airline rendering their services
since Oct, 2013 and operates a scheduled passenger network to 47 destinations in 14 countries
and territories across Asia.
Under this report it will be analysing the process of team developing of the Cathay
Dragon company with the attributes of successful team, and evaluating team's performance
through various motivational factors and also assess different approaches to setting team
objectives by improving team performance.(Ferreira, 2017) This project will determine
motivational theory of Maslow's need of hierarchy for satisfying various needs of the Team
members.
TASK 1
1.1 Attributes of a successful team of the Cathay Dragon Company
The successful team is highly effective with consisting various characteristics and
knowing the elements of effective teamwork can help to determine high-performance team
throughout the company. The Cathay Dragon Company developing teams to create captivating
environment by encouraging co-operation, teamwork, interdependence and by building trust
among team members.
Strong Communication: The Cathay Dragon Company is forming Hierarchy structure
with open lines of communication and it must be honest and flow between all team members
equally from superiors to their subordinates. The company is having large team so managers and
team leaders are executing unique communication style, where team members understand each
other's and agreed upon single style of communication from the outset. Team members are
moving towards productive direction to supporting informal communication rather than formal,

which indicates team members never be hesitant to communicate with other members about their
issues and concern over new ideas or personal observation(Acevedo, 2018).
The good communication of team members provide information, support and assistance
before being asked by Cathay Dragon company. Team members taking initiative action by
providing guidance and making suggestion to be performing in appropriate manner. With the
better communication channel the team members provide updates, creating situational awareness
for the Cathay Dragon company.
Goal Oriented:
Effective team members of the company is having common goal and clear vision or
perception for achieving organisational objectives with fulfil their group goals and share
ambitions in order to be efficient as possible. Thus, Cathay Dragon company is aims to
developing team by setting out clear vision and mission for enhancing team members towards
their roles and responsibilities or fulfil expectation which clearly understanding through
communicating specific goal and intension(Serra and Kunc, 2015).
This will clearly help each team members of Cathay Dragon company how their practices
supports the bigger picture in respect of other team members. The clear objective allows them to
anticipating for complete their task and taking favourable action by their team members.
Hence, Cathay Dragon Company elevating its goals which helps to achieve organisational
success by formulating and developing good team by balancing their roles with effective
processes.
Dynamic to adapt change:
The Cathay Dragon company moulding its team to becoming flexible and reliable for
adapting necessary changes and responding positively in certain circumstances by facing various
challenges. Thus, team members will be able to really together and meet new challenges head-
on, rather than splintering into factions and banding together to resist changes.
Nowadays changes is an unavoidable part for corporate business due to competition that
is why the Cathay Dragon company is trying to cooperate and coordinate their team with the
purpose of making most effective teams. It will important to enrolling the ability with the
punches and change the way they work together for smooth functioning(Albrecht, 2015).
Create Enthusiastic environment:

The creative freedom of Cathay Dragon Company is creating enthusiastic environment
where all the team members are feeling free to think creatively or generating their own ideas.
Moreover, the company is welcoming thoughts and opinions of their effective team leaders for
perusing new things which helps to create healthy and positive workplace through enthusiastic
engaged culture and cohesiveness.
To get various opportunities, team will inspire towards their certain job roles and well to
do for getting better results or output by given opportunities. It will help to building trust, gain
commitment and accountability by playing their enthusiastic role's for the company. An effective
team building of Cathay dragon company manage successful collaboration by providing
enthusiastic environment. These practices are impacting on all team members to drive their
performance and passion for developing leadership that coach, guide and mentoring for effective
team building, which creates competitive advantages for the Cathy Dragon Company (Cadieux,
2016).
Time Management
Time plays an important role hence, the company is developing its effective team for
time management by various efforts such as making project task list as structure to schedule
Gantt charts to show time effectively and break down activities to weekly task list, creates
template used for future projection. The team is addressing weekly to track their progress and
conducting meeting to control over their less performance and productivity. The company makes
time sheets with project tools which manages tasks online and it indicates time saver due to
having large team. It is a new concept adapting by Cathay Dragon Company to allotting tasks
online on their portals with the purpose of time management and watching the activities of their
team.
Conflict resolutions:
The effective team of Cathay Dragon company is capable to handling grievance or
addressing various issues and disputes with the help of union members and board of committee.
The company provides basic guideline for conflict resolution by formulating certain code of
conduct and every team members must be act according to those policies and following certain
rules(De Jong, Dirks and Gillespie, 2016.).

The Cathay Dragon is following machinery act for handling dispute so the team is
considering and obey such act to maintain peace and harmony within the company. A good team
must be trying to performing in ethically for ignoring various issues.
1.2 Model and approach to evaluate team
T7 model of team effectiveness
Michael Lombardo and Robert Eichinger developed T7 model to measure team
effectiveness. It has 7 dimension. Name of all the dimension starts with “T”. Team's performance
is affected by these elements. There are five internal and two external dimension which are given
below:
Thrust
Team thrust mean, weather team member committed to a common goal or they make
efforts to achieved this shared goal or not (Acevedo, 2018). When higher authorities of Cathay
Dragon's evaluate team performance, they also take “thrust” into consideration. If members
gives more importance to personal objectives, rather than organisation goal, frequent conflict can
arise, which lower the team performance.

Sources: (Team Effectiveness Models to Understand Your Team Better.2016)
Trust
Trust is the base of team building. If team members do not have trust on each other, their
inter personal relation, communication, degree of information sharing, understanding , all things
will get affected directly(Albrecht.and.et.al, 2015) Lack of trust can collapse the team at early
stage. Team leader check the trust level among team members by observation. Leader also take
feedback form employees too. Cathay Dragon ask teams to give and receive constructive
feedback, take accountability for mistake, communicate frustration and problem with other.
Talent
Team is heavily depends on individual ability, skill, behaviour and knowledge. Cathay
Dragon expect sound technical skill to accomplish work, better interpersonal skill to make
relations. Team member performance is examined through Behaviourally Anchored Rating Scale
and Competency Model.
Teaming skill
Illustration 1: T 7 team effectiveness model

Individual's teaming skill is related his ability to work in team. It is not necessary, that
all employee have acceptance to work in a team. Some individual want solo work, as they have
low teaming skill like limited socializing skill, motivate others, introvert personality, lack of
coordination and comparatively weaken communication skill(Cadieux, 2016.).
Task skill
Effective and efficient execution of work, also a prat of team effectiveness. Team's output
must be match with time limitation , quality, quantity of work. Result of team effort should meet
customer's expectation and employer's objective, then only it can consider as a good team(De
Jong, Dirks. and Gillespie, 2016.) Like Cathay Dragon's market team has huge contribution in its
success because team 's market research help to add and improvise the services according to
passenger's expectation. Team also able to please passengers by rendering them customised
service.
Dimension of team effectiveness
Apart from T7 model, Cathay Dragon examine its teams on various dimensions. These
dimensions plays role of benchmark, that has to meet by teams, which are given below:
Product output
Any organisation make teams, for certain work or project. This work is known as
“product”, which team makes. For instance Cathay Dragon's research and development team
brainstorms and design aircraft , hence Improved aircraft will be the product of team.
Apart from interpersonal relation, leader also examine the efficiency of product making.
Efficiency is check by measuring the cost, time, wastage done by members(Dietz.and.et.al,
2018.). For instance R&D team of Airline company completed its work within 2 months, where
deadline is given of 3 months. It indicates team effectiveness. At the time of performance
appraisal manager also take feedback form passenger, whether they are happy with updated
version or not.
Contribution to personal well-being
Good team render carrier growth and personal development opportunities to its members.
Even this personal development is not related with team's work and purpose. Individual's growth
also contributes in team performance. So manager of also evaluate well being opportunities
provided by team to its members(Ferreira, 2017) This is done by taking feedback from employee
about how they feel in working in team.

Enhanced capability of interdependence
Team must do work in such way so that, in future all members wants to work together
again. High animosity inspire members to commit collective failure, rather than getting success
by share knowledge, skill and experience. In effective team, members creates positive and
supportive environment. Healthy atmosphere enhanced capabilities of people. They also happy
to come together again(Gomez-Mejia.and.et.al., 2015). For instance senior team member of
Cathay Dragon's team, facilitate support and guidance to juniors. They do not put all the pressure
on new people. It motivates good interpersonal relation as well as productivity of team.
Frequency of conflict, gives idea to manager about team's rebuilding potentiality.

Illustration 2: Team Effectiveness dimension
Sources:(3 T E A M P E R F O R M A N C E E V A L U A T I O N
M E T H O D S , 2 0 1 8 )

TASK 2
2.1 Motivational factors affecting on different teams
Motivation is driving to assessment for all of actions where team members expects in
return to performing on certain task through which they desired outcomes. Motivational factors
are the key to reaching the highest possible results by the efforts of effective team and it is also
helpful to measuring lower performance of the team. These motivational factors are impacting on
the Cathay Dragon Company on the basis of their various performance by different teams. The
motivational factors are divided into Two categories such as monetary and non monetary
components which are as under-
Monetary components-
Salary:
Salary plays an important role to receiving payments by the different team members
which will fulfil their economical needs of the employees. In Cathay Dragon company there are
different types of team members either they inspiring or demoralise with various monetary
components by their payroll management team. Fundamentally it is impacting on another team
members because each department is interdependence.
However, salary on its own is a short term satisfaction, in long term prospective salary
isn't motivational factors to inspiring team to increases their performance because pay rise
frequently has only a temporary impact. In contras some other team members are only satisfy
through monetary values by getting high salary with short term aspects(Gomez-Mejia. and
2015). These includes Compensation, Gratuity, Bonus, fringe benefits, incentives, cash
allowances and appraisals.
Non Monetary Components:
The non financial rewards are a way of satisfying ego of team members which will fulfil
self actualisation needs. Thus, Cathay Dragon Company conducting research over their
motivational factors by the industrial relation service to evaluating non monetary rewards which
helps to fulfil organisational objectives at relatively low cost which is practising by their research
and development team and also discovering over non financial incentives can be executed

immediately as opposed to financial rewards which can take monthly or weekly effects on over
all performance of their teams.
There are wide range of non monetary incentives can be used by Cathay Dragon
company for motivating their team members. These are intangible form and receives in kind not
in cash. These components stand for long term aspects which includes Job security by promoting
upward position, social welfare and employment Policies, job satisfaction by awarding public
appreciation and acknowledgement of a job or task well done, also rewarding as a good team on
the various level of performance contributing towards each team members. Some other benefits
like gift's voucher, entertainment allowances, free rides, free or subsidized drink and meals and
also giving opportunity to work from home by flexible working arrangement(Hansen, 2017).
Above benefits are not considerable for every team members due to having some
technical reasons because service industry like Cathay Dragon company engaged 24*7 hence,
different team members getting different kind of allowances so it will create dissatisfaction
among all team members due to measuring in equality which affects on the nature of
performance.
Increased responsibility:
Team Motivation and productivity can be enhance and improving by meaningful work
and process to maximizes the factors that affect performance. The Cathay Dragon company
adapting sense of accomplishment to hand over major responsibilities for their creative and
innovative team.
These factors are easy to understand and analytically measurable which can added
tremendous value for their team by increasing responsibilities for promoting each team members
with the allotment of suitable work according to their interest which resulting perfection by their
various performance. The previous knowledge or experience is to be considering and
appreciating each team by recognition of their quality of work and advancement towards certain
job roles(Katzenbach. and Smith, 2015).
To getting achievement by every team members will inspire each other and try to perform
better than others hence, it will be influencing activities of every team for developing their skills
by enhancing healthy competition among all team members.