CC Music: Business Process Analysis and Strategy Report, OaIM

This report analyzes the business processes and strategies of CC Music, a music agency run by Chris and Clive. It begins with an assessment of their current operations, highlighting inefficiencies in booking, promotion, and payment processes. The report proposes integrating Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) software to automate tasks and improve efficiency. A SWOT and PESTLE analysis are conducted to evaluate the band's strengths, weaknesses, opportunities, and threats, as well as external factors. The report also compares various open-source software options for CRM and ERP implementation, evaluating their features and functionalities. Finally, the report provides recommendations for CC Music to improve its operations, increase the number of gigs, and enhance its overall business performance. The report concludes with benefits of the proposed changes and recommendations.