BSSN Foundation: Researching Marketing Challenges for Charities

This research proposal focuses on identifying and analyzing the marketing challenges faced by the Building Social and Spiritual Network (BSSN) Foundation, a small charity in Buckinghamshire. The proposal outlines the research context, rationale, aims, objectives, and research questions related to the organization's marketing issues. It details the pragmatic research paradigm and qualitative research methodology, including data collection methods such as surveys and secondary data analysis. The proposal also emphasizes ethical considerations, participant consent, and a research plan presented as a Gantt chart. The ultimate goal is to provide recommendations for improving the firm's current marketing strategies, tailoring messages to target segments, and selecting the most suitable marketing approach for the BSSN Foundation. Desklib provides access to similar research proposals and solved assignments for students.

Research proposal
Marketing challenges within a small charity – Building
social and spiritual network [BSSN] Foundation

TABLE OF CONTENTS
 Research title
 Company overview
 Introduction and research context
 Research rationale
 Methodology
 Securing consent of the participants
 Ethical considerations
 Research plan
 References

RESEARCH TITLE
The research title for the present research work is:
“Marketing challenges within a small charity –Building Social and
Spiritual Network Foundation”

COMPANY OVERVIEW
For the current research work a small charity organization of
Buckinghamshire is being taken into consideration known as BSSN
Foundation. The main mission of this organization is to build social support
network for helping their members and partners. The spiritual mission of this
firm is to regenerate evangelistic grace of god and building a community
knowledge. The team of this organization is not big and it comprise of 30
staff members. As it is a small charity and thus, they need good marketing
strategies so that they can spread awareness and raise good amount of funds
for vulnerable children.

INTRODUCTION AND RESEARCH
CONTEXT
Overview
The present research proposal deals with determining the major marketing
challenges being faced by the small charity organization B. The research
project will first throw light on the whole research context along with the
reasons behind selection of this topic. The next part will show light on the
methodologies that will be used for the current work plus different ethical
considerations which will be considered throughout the work. Furthermore,
the last part will show a detailed step by step planning of the whole research
work.

CONTINUED…..
Steps to be taken in consulting with the organization
Stage:1
Major
stakeholder
to be
consulted
Stage:2
Good
practice in
consultation
Stage:3
Techniques
of
documentati
on

CONTINUED…
Research problem and justification of the topic
 Organization come across with different challenges and issues.
 They need to reformulate and execute novel approaches as well as goals for
meeting out the current challenges.
 The company is small and they are coming across with different marketing
challenges.

CONTINUED…
Research aims and objectives
The main aim of the current research work is to analyse the marketing challenges
within a small charity organization B. For supporting this aim, there will be
requirement of certain small objectives and these are as follows:
 To explore marketing issues being faced by the organization
 To study the ways of tailoring messages to a specific target segment
 To determine which marketing strategy will best fit for the organization
 To recommend strategies for improvement in current marketing of the firm

CONTINUED…
Research questions
Some of the research questions that the present research work will going to answer
are elaborated underneath:
 What marketing issues are being faced by the organization?
 What are the different ways of tailoring messages to a specific target segment?
 Which marketing strategy will best fit for the organization?
 What type of improvements are needed in the current marketing of the firm?

RESEARCH RATIONALE
Talking about the non-profit or charity organization, they are being regarded as
one of the most crucial element of the current community. There has been rise in
the jobs in these sectors after the early part of the 21st century at a tremendous
pace in comparison with the profit seeking sector. They are presently comprising
eleven percent of the overall workforce in both sectors. In addition to this, non-
profit organizations are also contributing billions of money towards the economy
with each passing year in varied goods as well as administrations which the
local, state along with federal government are dismissed from distributing.

METHODOLOGY
Research paradigm
Focusing on the research paradigm, it is being referred as the set of mutual value
systems as well as promises shared amid the researcher in regards with the manner
issues will be comprehended and talked about. There are different types of research
paradigm such as constructivism, pragmatics, critical theory, positivism and post-
positivism. However, in the current research work, pragmatic research paradigm
will be adopted. This is mainly because the reality is negotiating, interpreted and
debated continuously as well as constantly. Furthermore, pragmatic research also
states that best approach is the one which helps in solving the problem and also
takes into consideration the practical influence of objects of the conception of the
researcher.

CONTINUED…
Type of research
Considering the nature of the current research study, qualitative research will be
selected for carrying out the whole process.