Individual Marketing Material Report: The Clarence Hotel Expansion

This report focuses on the marketing strategies for The Clarence Hotel's expansion in Sri Lanka, addressing communication challenges and barriers. It identifies technological and linguistic barriers faced by the hotel's management, impacting workforce communication. The report recommends strategies to overcome these barriers, such as using a uniform language and providing training sessions to address technological issues. It also explores the cultural influences on communication and negotiations, emphasizing the importance of market research for effective expansion. The conclusion highlights the significance of effective communication and training in overcoming barriers, with references to relevant academic sources.

Individual Marketing
Material

Table of Contents
INTRODUCTION...........................................................................................................................1
Challenges or barriers of communication...................................................................................1
Strategies for overcoming communication barriers....................................................................1
Cultural influences upon communication and negotiations........................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
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·INTRODUCTION
The present report is conducted upon The Clarence hotel which is carrying out its
expansion within Sri Lanka. This hotel is a group of resorts as well as hotels. This has been
ascertained that in past context, three luxury hotels as well as churches situated within the capital
city of Colombo, i.e., Sri Lanka have been targetted by terrorist attacks. This has impacted the
lives of people as well as the tourism sector in context of this country. Post the overall
evaluation of whole scenario, Sri Lanka has still been chosen as the place for carrying out
expansion as this is a location that is frequently visited and is liked by a large number of people.
The poster will consist of data regarding the usual challenges faced in the process of
communication together with the various strategies used for overcoming the associated barriers.
l壱Challenges or barriers of communication
In relation to The Clarence Hotel, it is determined that top managers of this organisation
have been constantly facing issues while communication to workforce regarding the facilitation
of expansion within Sri Lanka. Such kinds of barriers have a massive impact upon the
performance of personnel adversely. Some of the most prominent and usual barriers that are
encountered in context of The Clarence Hotel are given as follows:-
Technological barriers: Such barriers refer to the hurdles that are faced by an entity
owing to the issues associated with technology. In this regard, this can be easily said that the
marketing manager of the respective company may encounter challenges linked to absence of
efficacious knowledge base of hi-tech devices used in the confines of Sri Lanka.
Linguistic Barrier: This is yet another crucial kind of barrier that is encountered by a
company while communicating with an individual or group owing to the lack of a common
language to converse. With respect to The Clarence Hotel, such type of barriers may take place
while data about the new entity being opened within Sri Lanka is being conversed about with
any other individual.
l壱Strategies for overcoming communication barriers
With a view to surmount the communication barriers, it is recommended that the top
management of the respective hotel should abide by the below mentioned strategies:-
·One of the most effective strategies for dealing with linguistic barriers is to converse in a
uniform language that can be spoken, read and understood by all the employees.
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·Yet another crucial strategy that can be taken into use by the top management of the respective
hotel to tackle the technological barriers is to conduct regular training sessions. With the help of
these, employees can be optimally equipped with knowledge about tech devices which can be
later utilised by the organisation to timely execute the organisational responsibilities.
·Cultural influences upon communication and negotiations
With respect to The Clarence Hotel, it can be said that it is imperative for the top
mangers to equip the marketing unit with information about the culture of new location, i.e., Sri
Lanka . With the help of this, effective communication can be set with customers and
negotiations can be executed with people in order to persuade them to make a visit to the hotel.
Thus, it can be rightly said that timely market research can result in effective formulation of
expansion.
·CONCLUSION
From the before mentioned discussion, it can be said that communication is an effective
technique by way of which a person can adequately deliver necessary information in front of an
appropriate audience. Further, it has been analysed that imparting training sessions is considered
as one of the best ways through which barriers of communication can be optimally removed.
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·REFERENCES
Books and Journals
Al-Said, K.M., 2015. Students' Perceptions of Edmodo and Mobile Learning and Their Real
Barriers towards Them. Turkish Online Journal of Educational Technology-
TOJET. 14(2). pp.167-180.
Perrin, K.O. and Kazanowski, M., 2015. Overcoming barriers to palliative care
consultation. Critical care nurse. 35(5). pp.44-52.
Henderson, S., Barker, M. and Mak, A., 2016. Strategies used by nurses, academics and students
to overcome intercultural communication challenges. Nurse education in
practice. 16(1). pp.71-78.
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