Royal Docks: HR7004 Mental Wealth Communication in Retail Analysis

This report, prepared for the HR7004 module at Royal Docks School of Business and Law, examines the critical role of internal communication in the retail sector, specifically focusing on its impact on employee mental wealth. It begins by highlighting the challenges of poor communication, particularly within large retail organizations like Tesco, and its effects on employee stress, productivity, and turnover. The report explores the importance of effective communication strategies and employee engagement, introducing the Zinger model as a potential solution. Through secondary analysis, the report assesses the consequences of communication breakdowns, including decreased sales and customer dissatisfaction. It also provides recommendations for improving communication, such as better training sessions and a positive work environment, to enhance employee well-being and overall business performance. The reflective account further demonstrates the student's grasp of the subject matter and their ability to apply the concepts learned to real-world scenarios, emphasizing the need for continuous improvement in communication strategies within the retail industry. The report concludes by emphasizing the need for better action plans and effective ways of improving internal communication, and highlights the importance of conducting team meetings, communicating the company's vision, and setting expectations for employees.

MENTAL WEALTH: PROFESSIONAL
EXCHANGE AND APPLIED
RESEARCH
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Contents
Assessment- 1..................................................................................................................................3
Assessment-2...................................................................................................................................7
REFERENCES..............................................................................................................................10
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Assessment- 1
Introduction
Lack of internal communication is one of most common challenge for retail industry. The
retail has complex operations and function so that it is not easy task to maintain internal
communication. This challenge is mainly faced by large retail companies within multiple
division. Inefficient communication between divisions which can disrupt the overall business
processes. Poor communication in workplace can increase confusion, friction, irritations and
frustration which are extremely create tense environment. In this way, it directly affecting on the
mental wealth condition of staff members. In additional, it will be reduced the productivity and
profitability. Lack of internal communication is another common issue for increasing the
disruption between staff members.
Background
Tesco is the largest retailer in UK, identified as symbol of success in retail industry.
However, its performance started to decrease in their UK operation due to lack of coordination,
communication with employees. It has been attributed to recession issue which was started in
2008. The reason for such problem as determined by manager such as lack of internal
communication between operational and marketing department (McGill, Millhauser and Wall,
2020). Consequently, it has been started to experience a decline in market share and value in
global world. At certain level, it has been increased the pressure, high stress level which directly
affecting on mental wealth of employee. At workplace, each staff members can easily frustrated,
irritated because of poor coordination.
Hypothesis
Human resource management have suffering from the high turnover in term of employee
sales. The retailer have need to make proper implementation plan which help for developing the
better engagement strategies. Afterwards, it can easily identify the overall performance,
efficiency of staff member that support for regain mental wealth.
Objective
 To determine the importance of communication in the retail industry.
 To implement suitable strategies to improve mental wealth of staff members.
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 To identify lack of communication threats and risk within organization.
 To evaluate lack of communication affect on mental wealth for employees.
Methodology
In this research study, it is based on the poor communication among different staff
member in the workplace. Thus, it will be affecting on the mental wealth of employee within
retail industry. Investigator has chosen secondary analysis on peer review of employee
satisfaction or dissatisfaction due to poor communication (Huq, 2019). In additional, it has been
discussed about the current scenario within large corporation whereas they can use different
strategies to improve the internal communication.
Analysis
In UK, retail industry plays a significant role as contributed about 12% of economy
output. This sector was affected and felt the negative impact of poor communication among
customer, staff member and manager. Consequently, retail sales fall and business close or shut
down. In current scenario, lack of internal communication and employee’s poor satisfaction are
considered as highly debateable, as putting more efforts in secondary analysis.
According to Human resource management, it has been decreased sales rate
approximately 20%, in order to face other challenge regarding mismanagement of business
operations, employee can easily frustrated and feel as lot of pressure on it (Baker, Doyle and
Yoon, 2020). This problem may be increased complication for both retailers and other
employees. In additional, consumer is also facing certain issue due to lack of internal
communication between different departments. Sometimes, potential client can feel confuse
about the particular product and service but poor communication among staff member will
increase complex situation. As per studies, it have shown that unsatisfied the result for low
performance in the workplace.
Model
Here, it is required for understanding the biggest change in the current engagement plan
while considering suitable strategies to maintain coordination. The managing employee
engagement strategy and conducted by HRM in retail industry (Wolpert and Mengual, 2020). in
this way, employee should look at the suitable career plan and always feeling motivated towards
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achievement. The retailer need to implement Zinger model in context of engagement. It help for
improving the poor communication among staff members. This model is basically used for
achieving desirable goal and objective.
Result
From above analysis, it concluded that communication plays important role within retail
industry. It is helping for staff member to improve own metal wealth and also gain more
opportunity in term of growth or development. Another way, an effective engagement strategy is
motivating the staff member to engage with their colleagues. HR has provided the better
compensation and reward on the basis of their performance.in this way, employee can establish
the better coordination with potential staff member in order to resolve their queries.
Conclusion
In above report, it has been summarised about the lack of internal communication within
retail industry. it can be used the engagement strategy which help for improvising the
coordination between manager, staff member and consumers. Human resource manager has been
suffering from this poor communication challenge but it can be managed or control by using
Zinger model.
Recommendation
The retailer such as Tesco as found the respective fulfilment in context of workplace
motivation. It became easier for staff member to uplift the potential customer changing
expectations. In this way, it has recommend to organise or conduct better training session for
staff member where they can improve poor communication and also maintain their own mental
wealth.
Furthermore, it is an essential for retailer to give better compensation and develop the
positive environment or culture. On regular basis, HRM need to take negative as well as positive
feedback from both consumer and employees side’s
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Implication
The large retailer should pay attention towards discourage staff member and always tried
to over whelmed with work load. It may affects on the mental wealth while increasing
frustration, high distress. In retail industry, Human resource management have focused on the
new innovation, idea, thoughts and belief of every customer. in order to improve coordination
between staff members. This will help for HRM is to eliminate negative interactions with staff
members.
Discussion
In retail industry, it is an essential part for changing the overall culture or environment of
employee. In order to establish better interaction with each staff member and identify their
specific need or requirement. A large corporation have been implementing engagement strategy
or plan which always support for encouraging the employee towards their goal and achievement.
The retailer has adjusted the ineffective program and finding the right personality traits.
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Assessment-2
On the basis of reflective account, I have been gained more opportunity to evaluate the
actions throughout the research process. In order to reflect on the knowledge, behaviours and
skills that required by profession growth or development. In my personal experience, I have seen
the poor communication among different staff member in the organization. According to me, this
was affecting the mental wealth of staff members because they can feel frustrated, highly
distress. In this research study, I have been gathered a lot of information about lack of internal
communication issue in the retail industry (Olaniyi, 2020). Nowadays, it is considered one of
most common challenge that needs to eliminate through engagement strategy. I have concerned
about this strategy that always support for staff member where they can stable their mental
wealth. There are lot of issue occurred when it directly affecting on the current mental wealth of
staff member in organization.
According to me, it is important for consideration of suitable skills, knowledge that become
useful for identifying the current position of retail industry in global marketplace. Generally, I
have used own skill and knowledge to determine reason behind poor communication. In this
way, I have acquired a lot of information or data through secondary analysis, identifying the
significance of overall research process. When I was started to interact with other HRM and
consult with regarding poor communication issue (Wolpert and Mengual, 2020). Through this
research, I have considered the supportable conclusion and use practical approach to perform
different actionable tasks. The purpose is to find out the improvement change with social,
economic perspective. In term of professional discipline, I have realised that communication
useful for retail industry where each and every people share their experience about new product
innovation.
Apart from that I have recommend that conduct a suitable training session for staff member
where they can interact or coordinate with other people. In this way, I have believed that help for
changing perception towards goal and achievement (Wolpert and Mengual, 2020).
By using CIPD, I have continuously informed by research and feedback from human
resource professionals. Generally, I have concerned about the reinforcing idea of more global
mind set in the practitioner and reflecting on the next generation HR research. Afterwards, I have
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identified that resolve issue or problem. In this research, I have only covered the professional
map to identify the suitable skill and knowledge. I have believed that position of staff member
matched across different activities.
Description: On the basis of above research study I can say that it has increased my knowledge
regarding internal communication. By conducting above study I came to know that how
companies and retailers can make themselves beneficial by improving internal communication as
it allows them to reduce conflicts, miscommunication and other problems (Jakubiec, 2019). By
conducting above study I got to know some problems which occur and companies have to face
due to lack of communication like poor performance, increasing rate of staff turnover and others.
Feeling: I want to share my feelings which I felt by conducting above research on importance of
internal communication as well as consequences of lack of internal communication for retailers. I
felt that lack of communication doe not only affect performance of company but also it affects
relation of employees with employers. It increases conflicts and due to conflicts, employees do
not stay with the company which increases staff turnover rate and poor image of the company as
well. I also felt that different people have different views on the same topic.
Evaluation: I evaluated the topic and found both positive effects of internal communication and
negative effects of lack of internal communication on overall performance of retailers and
employees. So, on positive side I found that an effective internal communication helps
employees in improving their performance, reducing errors and provide qualitative products to
customers. On the other hand, in negative side I found that lack of internal communication with
employees and other internal stakeholder create miscommunication which leads conflicts, poor
performance, poor image of the company in eyes of customers.
Analysis: I analysed this research topic and found that research methodology plays an important
role in accomplishing pre determined goals as it helps researcher in collecting relevant
information and analyse them (Tawanwongsri and Phenwan, 2019). Data collection and data
analysis are also important part of research study because it helps us out in taking better decision
regarding the topic. For example: on the basis of several information, I found out the best way of
improving internal communication like implementing open door policy, using effective sources
like E-mail and face to face communication via meetings.
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Conclusion: It has been concluded from the above study and can be said that communication is
the main key of the success of retailers because it protects them against poor quality, errors and
miscommunication. It has also been concluded that by using of effective sources of interacting
with employees, companies can improve relation and also can increase trust among them. Lack
of communication also affects mental wealth of employees as it affects their concentration power
which becomes reason of poor productivity
Action plan: We need to take better actions for solving problems of lack of internal
communication and allowing retailers of using effective ways of improving it. One of the best
way which can be used as action plan is conducting team meeting in an organization and
allowing all employees to share their views, communicating vision of the company and also
expected work from them.
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REFERENCES
Book and Journals
Baker-Doyle, K.J. and Yoon, S.A., 2020. The social side of teacher education: Implications of
social network research for the design of professional development. International Journal
of Educational Research. 101. p.101563.
Huq, J.L., 2019. Conditioning a professional exchange field for social innovation. Business &
Society. 58(5). pp.1047-1082.
Jakubiec, M., 2019. The importance of internal communication for management of an
organisation. Zeszyty Naukowe. Organizacja i Zarządzanie/Politechnika Śląska.
McGill, D., Millhauser, J.K. and Wall, J., 2020. Wealth in people and the value of historic
Oberlin Cemetery, Raleigh, North Carolina. Economic Anthropology.
Olaniyi, M.O., Strengthening the Teaching of Practical Science in Open and Distance Learning
and Establishing a Sustainable Culture of Applied Research at the Faculty of Sciences of
the National Open University of Nigeria.
Tawanwongsri, W. and Phenwan, T., 2019. Reflective and feedback performances on Thai
medical students’ patient history-taking skills. BMC medical education, 19(1), p.141.
Wolpert, S. and Mengual, M.P., 2020. Professional leadership as key to innovation projects in
open laboratories. In Innovating in the Open Lab (pp. 103-112). De Gruyter Berlin.
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