Strategic Analysis of Google: Company Overview and Recommendations

This report presents a detailed analysis of Google, examining its history, current operations, and strategic direction. It explores Google's vision, mission, and value statements, providing an overview of the company's products and services. A thorough SWOT analysis identifies Google's strengths, weaknesses, opportunities, and threats within the industry. The report also delves into the competitive landscape, analyzing key competitors and industry dynamics. Furthermore, the report evaluates Google's growth strategy, assessing its suitability, feasibility, and acceptability, and concludes with strategic recommendations for future growth and development. The analysis covers various aspects of Google's business, including its organizational structure, market position, and future prospects, offering valuable insights into the company's strategic planning and execution.

Running Head: Company Analysis
Google

Company Analysis 1
Table of Contents
Introduction:....................................................................................................................................2
Company History and Current Overview........................................................................................2
Current Overview.........................................................................................................................4
Evaluation of the Vision, Mission and the Value Statement...........................................................5
SWOT Analysis...............................................................................................................................7
Strength of the Google:................................................................................................................8
Weakness of the Google..................................................................................................................9
Opportunities of the Google.......................................................................................................10
Threats for the Google...............................................................................................................10
Industry and the Competitive Analysis..........................................................................................10
Competition................................................................................................................................11
Bargaining Power OF the Buyers..............................................................................................11
Threat of the Substitution...........................................................................................................12
Threat of the New Entry.............................................................................................................13
Organization Growth Strategy.......................................................................................................13
Evaluation of the strategy in terms of the SFA..............................................................................15
Suitability of the Strategy..........................................................................................................15
Feasibility of the Strategy..........................................................................................................15
Acceptability of the Strategy......................................................................................................16

Company Analysis 2
Strategy Recommendation and Implementation............................................................................17
Conclusion.....................................................................................................................................20
References......................................................................................................................................22

Company Analysis 3
Introduction:
In this present paper, we will discuss the company analysis of Google in order to provide the
recommendations to the company for achieving the strategic goals and objectives of the
company within the specific period of time. The paper includes mission, vision statement and
value system, growth strategy of the company.
Company History and Current Overview
The Google is one of the top leading companies, it is one of the American multinational
technology companies that focus on specializing the internet-related services and products. It
also focuses on the online advertisement technology. The Google is a type of the search engine
in which we can find all the types of the information related to everything. Basically, the Google
provides us with useful information about anything also focuses on the images and the video
clips of any particular thing. The Google began in the January 1996, thus it gained huge success
with its advent, and it gained heights in 1999 (Lazer, D., Kennedy et al. 2014). Its headquarters
are in the Mountain View, California. Everyone says that Google is a nice platform in America
to work with all the employees has ranked them high in the Pascal’s. The services it provides to
the people are the email, video, images, various information and other numerous things. We can
say that the existence of the Google has made the life easy for everyone. The mission of the
company is that to organize the information in a chronological way and make that information
accessible to the universe. The parent organization is the Alphabet Inc. The product and the
services that it offers are as follows:
 Advertising
 Search Engine

Company Analysis 4
 Enterprise Services
 Consumer Services
 Software
 Internet Services
 Other Products
The first funding for the Google was done in the August 1998, the maximum contribution
of the $ 100,000 and the co-founders of the Google are the Sun, Microsystems which are
incorporated. The logo of the Company is as follows:
As the Google Company is one of the famous companies and it has made the life of the people
easy because if we want to know about any information we can easily go the Google search
engines that will show the particular item (Zhang et al., 2015). The logo of the company is the
original homepage and the simple design because the company designers were not that much
experienced in the HTML and the markup language at that time they have the website that was
not that much designed. The domain name of the Google was registered in the September 1997.
Current Overview
The Google was founded by the Larry Page and Sergey Brin, and they were the students in the
Standford University. The Google was officially launched in 1998. The Google is high energy;

Company Analysis 5
the work environment is fast in pace. The Company just retain the highest minded people in the
Company. There are 57 worldwide locations. But it doesn’t include the United States
Headquarters.
There is a very good working environment, the people feel privileged to work with the Google
because there is the very good working environment there are thousands of the employees that
are working with it. It is one of the helping hands to the world as all the information is accessible
to the whole world. The products associated with it follow:
 Google Map
 Google Chrome
 Gmail
 Google Drive
 Google Calendar
 Google Play Store
The Google broadly goes there where no one has reach or in short the Google provides the
solutions or the information which other countries fail to. This company is perfect from every
angle because the CEO as well as all the employees are well educated and experienced. Thus
they are formulating the policies and strategies which are suitable for an organization like
Google. The operation department of Google is performing really well and it is providing huge
benefits to the company.

Company Analysis 6
Evaluation of the Vision, Mission, and the Value Statement
The Vision, Mission and the Value statement of the company are important for making the
company run and the mission as well as vision statement focus on the fulfilling the objectives
the goal of the organization. These are the company strategic direction. There are 30 million
websites for the search engine to focus; undoubtedly, the scope of the company is very broad.
The mission statement is one of the statements that describe short term goals of the company that
enable to achieve the vision of the company. The mission statement is for the specific period of
time that allows following the particular path by the company towards the long term goals of the
company. The mission of the Google says that "make money without doing the evil" and the
work should be challenging. The Company mission statement says that there is the high –energy
and fast pace work environment that what remains are the brightest and the highest mind of the
people there. The Google Company focuses on the 10 most important Mission statements which
are as follows:
 It is a helping Hand: In this, the Google Company acts as the helping Hand it helps in
connecting so many people and providing them the best information.
 Focus: In this, it focuses on providing the information that is reliable and fruitful to the
company.
 Best Motivation: It focuses on providing the best motivation to the people, and the
company follows that the Happy Employees are the productive ones.
 Fun and work should go hand-in-hand: It focuses on the quality of the work that the
company Google asked to do. Challenges are taken as the fun for the company but at the
time quality work is also more important.

Company Analysis 7
 Innovation: There should be innovation at the same time; it should be in the bloodline of
the people and the company too.
 Make the World together: In this, the Google strictly works on the policy of making the
world together, one user at a time.
 Training the Employees: In this, it focuses on enhancing the skills and the knowledge of
the people providing them the best known to them.
 Make a good reputation: In this, the Company Google tries to make the good reputation
in the eyes of the people.
 Free Meals: The Google also takes care of the health of the employees, and it will
provide the free meals to them.
 Go to the depth where no one had gone: In this, we can say that the Google provide us
that information which no one is accessible to it. So we can say that it provides the depth
knowledge of anything.
 The vision statement talks about the long term goals of the company. The vision
statement of the Google is to make it an excellent information hub. The Google acts as
the smarter search engine. The Vision Statement talks about that what should be the
destination, where the company wants to reach in the future. The Google Vision
Statement focuses on providing the information with one click. The company aim is to
provide the direct information to the people. The vision statement comprises of three
important aspects, namely the world's information, accessibility, and one click. The
Google focus on the accessibility of the information provided by the search engine. It is
only one search engine that provides whole information makes the Google Company
smarter. The company helps to access the information from and around the world easily.

Company Analysis 8
The Google also focuses on the innovation as well as on the cost-savings. Google wants
to be the top leading company in the world. The value system of the Google says that
they provide the great environment where people can grow flourish. It also says that they
treat the people with the respect and the dignity.
SWOT Analysis
The SWOT analysis; comprises of strength, weakness, opportunity and the threat. It is one of the
structured methods that help in planning the four aspects, also help in analyzing the competitive
analysis. If the company wants to go for the competition, then we must do the SWOT analysis. It
also talks about the favorability and the non-affordability of the organization in achieving the
objectives. The SWOT analysis provides critical analysis that where the company is lacking. It
also analyzes the external and the internal factors within the organization that helps them in
achieving the goals. Google is probably the world’s best known company of search engine and it
provides the appropriate medium for the internet users of the world to search and find the
information with one click. Further, Google is also known for its work in organizing information
in a precise manner. Google is one of the game changer for the internet economy. The purpose of
the Google is that it should provide the information whenever required. The company has done
something better than harm in bringing the information together and organizing it successfully.

Company Analysis 9
The SWOT analysis of the Google is as follows:
The strength of Google: The Google has the competency in the two main fields, and they are as
follows:
 Search Engine
 Smart Phones
It can be stated that the smart phone has occupied the half market so it is considered as
the major strength of the company. According to the annual revenues, the Google is the
largest revenue generating company within the same industry. The Google is best in
providing the best in the search engines and the smart phones. They also add 30% to the
play store purchases. The strength of the Google is shown in this chart is as follows:

Company Analysis 10
The Google free operating system and the production software gives them the
competitive advantage against the Microsoft.
Weakness of the Google
About 90% of the Google is earning from the ads, now Google is vulnerable to the fluctuation in
demand for the ads. This is the biggest disadvantage that Google is facing. The Google also have
the high turnover ratio for its employees and at the executive level because it leaves the huge
impact on the goodwill of the company.

Company Analysis 11
Opportunities of the Google
The opportunities that are being available for Google so that they can expend the market share.
The Google is planning to expand into the enterprises market with the Android. The Google can
also work with chrome. This is the biggest advantage and helps the company to grow further and
do the best. The success is that the Company is earning really well from the advertisements, it
should better expand in this field only.
Threats for the Google
It determines the major area for threats of Google. The three competitors of the company are the
Apple, Amazon and the Facebook. The Facebook act as the barrier for the company to advertise
on the social media. The Google will act as the competitor in the ecosystem and Amazon also is
a great competitor of the Google. So the Google is focusing on the innovation so that there is a
great productivity and those entire thing doesn’t hamper the growth of the company.
Industry and the Competitive Analysis
There is competitive analysis that is needed to be done in order to analysis the competition
within the various companies. It takes into consideration the five Parameters that will analyze
and examine the competition and how well you are performing in terms of the suppliers, buyers,
rivalry among the companies, a threat of the new entry and the strong competition.
Based on Porter's model there is a huge threat of completion, there is a great completion among
the different companies. If we talk about the rivalry among the companies or the threat of the
substitution, then it is moderate. The bargaining power of the Supplier and the Buyer is
significantly more as it is attached to the external factors. The five competitive forces model is a
framework for understanding the structure of an industry. The model is composed in order to