Consumer Behavior Analysis: Acer Laptop Survey Report - MBA404

This report details a consumer behavior survey conducted to understand consumer attitudes and purchasing decisions related to Acer laptops. The survey, administered to 15 participants, explored demographics, perception, attitudes, motivation, group and individual differences, culture, family influence, and lifestyle factors. Key findings reveal that most respondents use Acer laptops for business purposes, are satisfied with the product's performance, and are motivated by price and quality. Social media and friends significantly influence their choices. The study also highlights the impact of culture and family on purchasing decisions, with a modern lifestyle being a major influencer. The report includes data analysis, findings, and references, offering valuable insights into consumer behavior within the context of Acer laptop preferences.

Running Head: CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR

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CONSUMER BEHAVIOUR
Table of Contents
1. Purpose (the goal of your survey)............................................................................................................3
2. Development of a survey instrument (the objectives of your survey questions)......................................4
3. Administration processes (how was this survey distributed and why).....................................................4
4. Data Analysis and Findings.....................................................................................................................5
Demographic based question...................................................................................................................5
Theme based questions............................................................................................................................6
 Theme 1: Perception....................................................................................................................6
 Theme 2: Attitudes......................................................................................................................6
 Theme 3: Motivation...................................................................................................................7
 Theme 4: Group and individual differences.................................................................................7
 Theme 5: Culture.........................................................................................................................7
 Theme 6: Family..........................................................................................................................8
 Theme 7: Lifestyle.......................................................................................................................8
References.................................................................................................................................................10
Appendix...................................................................................................................................................12

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1. Purpose (the goal of your survey)
Purpose of the survey
In a business scenario, understanding consumer behavior is significant for any firm before
launching the product. When a company is failed in terms of assessing how a customer would
respond towards specific products, then it would face losses. Consumer behavior is difficult
because each customer has a distinct attitude and mind with respect to purchasing, consumptions
as well as, product disposal (Vinodini and Aancy, 2018).
The key purpose of the marketing of a product is to meet the wants and demands of consumers.
Research on consumer behavior would help to attain this purpose. As a customer is an essential
element for marketers hence, they can offer them quality in products and services. The more
assessment supports in an accurate estimation regarding consumer behavior for Acer Laptop.
This research study is related to consumer buying behavior and it would help marketers of Acer
laptop in the given manner (Dutta and Das, 2017):
 To comprehend the needs and wants of consumers towards the laptop
 To increase potential consumers and retain existing ones with the application of online
stores
 To comprehend factors affecting buying Behavior of consumers.
 To comprehend the decision of consumers in order to dispose a product and services
 To gain knowledge about a salesperson in order to persuade consumer to purchase Acer
laptop
 To aid the marketers in selling products and services and developing more focused
marketing approaches.

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CONSUMER BEHAVIOUR
2. Development of a survey instrument (the objectives of your survey questions)
The key objective of the survey is related to obtaining trustworthy responses from participants.
In this, the researcher has practiced the survey monkey software tool which is used to get the real
data and making an effective conclusion towards the particular issue. The monkey software is
usually practiced by an individual for getting the direct reactions of the people about the study.
This questionnaire is based on different kinds of aspects that are made to get the depth reactions
towards the particular concern.
In this study, Likert scale is used by the investigator because this method assists to get the real
information to the participants towards the research issue. For collecting the real information, the
researcher has made comprehensive research questions that are easily answerable by each
participant.
This researcher has also evaluated diverse kinds of sources but selects online tools because this
tool could give an opportunity to the participants were online participating in the study and give
their real responses. In addition, it is also examined that the survey questions assist away to the
researcher in completing their study purpose and getting positive responses.
In this survey questionnaire, the researcher has focused on five aspects that are associated with
perception, motivation, family, culture, individual and group and individual experience, and
lifestyle (Ackermann, et al. 2018). These aspects support to get the diverse responses of the
participants towards the research matter.
3. Administration processes (how was this survey distributed and why)
For contributing the survey, 15 people have been selected by the investigator. For this monkey,
survey software is issued as the data collection sources. This source has aids to get the data
towards the matter and enables us to meet the research purpose (Prasetyo and Purwantini, 2017).

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CONSUMER BEHAVIOUR
The researcher has also shared all the information that is associated with the study to the
participants caused by making an effective conclusion.
The investigator informed about the ethical norms and survey through the questionnaire before
conducting this study caused making a real relationship and expect to get a realistic outcome. It
is illustrated that the researcher informs each member who is part of this study about skipping
study wherein those candidates who do to feel good could have been right to skip the
questionnaire without any hesitation (Zaharia, 2019).
4. Data Analysis and Findings
Demographic based question
Please specify your gender?
Male 20.00%
Female 80.00%
The collected data depicted that 20% of people were male while 80% were female.
Please mentioned your age-group?
18-24 20.00%
25-34 80.00%
45-54 0.00%
This data depicted that 80.00% of people came under 25-34 years of age group while only 20%
came in the age group of 18-24.
Do you ever purchase Acer Laptop?
Yes 86.67%
No 13.33%
From the collected information, it is illustrated that 86.67% of people were using Acer Laptop
while 13.33% were not using this laptop.

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Theme based questions
 Theme 1: Perception
From your perception, which of one of the following shown the Acer Laptop usage
Personal/home 26.67%
Business/private 60.00%
Government/public
section
13.33%
None of the above 0.00%
From the collected information, it is addressed that 60.00% of people have used Acer laptop for
business purposes while others were using it for their personal uses. It is found that perception
could be defined as an interpretation and awareness related to reality. Therefore, it can be
suggested that firm can focus on consumer perception to purchase the products related to the
Acer laptop (Suresh, et. al., 2018).
 Theme 2: Attitudes
On the basis of your experience with this laptop, how would you rate the performance of this
product?
Very satisfied 53.33%
Satisfied 40.00%
Neither satisfied nor
dissatisfied
6.67%
Dissatisfied 0.00%
Very dissatisfied 0.00%
From the collected information, it is addressed that 53.33% of candidates believed that they were
having a positive experience with Acer laptop hence they would rate this laptop to very
satisfying. It is illustrated that attitude function theory evaluated that the motive behind the
attitude of a person can be predicted before the transformation. Therefore, a firm can emphasize
in such kind of theory for persuading the consumers in the context of Acer laptop.

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 Theme 3: Motivation
Which factors motivate you to have an Acer laptop?
Quality 26.67%
Price 53.33%
Looks 20.00%
None of the
above
0.00%
The above chart, it can be stated that 53.33% of people sought that price is a factor that
influences them to consume this product and services while 26.67% of people believed that
quality could also be affecting consumer behavior. It is illustrated that motivation processes
could cause a person with respect to behaving as they act. It can be suggested that the Acer
company should motivate their workforces by offering them monetary together with, non-
monetary rewards to employees as it would lead to providing the higher extent of satisfaction to
consumers (Jadhav and Khanna, 2016).
 Theme 4: Group and individual differences
Which component attracting you to choose the Acer laptop
Friends 46.67%
Social
media
53.33%
Others 0.00%
The above table depicted that 53.33% of people were influenced by social media while 46.67%
of people influenced by friends. It is found that each consumer within society is related to a
member of different groups that depends on distinct subcultures as well as, social classes. It
could influence consumer buying behavior.
 Theme 5: Culture
Do you agree that culture could change your behavior to have the decision for purchasing a
laptop?

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Strongly agree 33.33%
Agree 40.00%
Somewhat agree 6.67%
Neither agree nor disagree 6.67%
Somewhat disagree 0.00%
Disagree 13.33%
Strongly disagree 0.00%
From the above data, it is illustrated that 73.33% were believed that culture could change your
behavior to have the decision for purchasing a laptop while others were not agreed with this
statement. It is addressed that cultural value can be related to the widely held belief which
evaluates the desirable requirements. These values can affect the behavior by norms and
illustrates the range of responses together with, acceptance with respect to a specific situation.
 Theme 6: Family
From your aspect, does family affects to the people to have any purchasing decision
Yes 93.33%
No 6.67%
From the data, it is addressed that 93.33% of people were believed that family effects to the
people to have any purchasing decision while others did not favor this statement. It is found that
family is a subset class related to households in which, each member could be persuaded through
each other. Hence, Acer laptops should offer family advantageous and family packs to persuade
the consumer class (Putra, Said, and Hasan, 2017).
 Theme 7: Lifestyle
Which one of the following aspect influence you towards the consumer buying behavior
Traditional
lifestyle
40.00%
Modern
lifestyle
60.00%
None of the
above
0.00%

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From the above table, it can be stated that 60.00% of people have been influenced by the Modern
lifestyle while others were influenced by the traditional lifestyle. It is identified that the lifestyle
of a person considers the patterns of consumption, behavior in an environment as well as,
traditional techniques to perform things as well as, income distribution. Hence, Acer laptops
should focus on lifestyle of consumers in order to persuade them (Zubr, Mohelska, and
Sokolova, 2018).

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References
Ackermann, L., Mugge, R., and Schoormans, J., 2018. Consumers' perspective on product care:
An exploratory study of motivators, ability factors, and triggers. Journal of cleaner
production, 183, pp.380-391.
Dutta, C.B. and Das, D.K., 2017. What drives consumers' online information search behaviour?
Evidence from England. Journal of Retailing and Consumer Services, 35, pp.36-45.
Jadhav, V. and Khanna, M., 2016. Factors influencing online buying behaviour of college
students: A qualitative analysis. The Qualitative Report, 21(1), p.1.
Prasetyo, E.T., and Purwantini, S., 2017. An Influence Analysis Of Product Quality, Brand
Image, And Price On The Decision To Buy Toshiba Laptop (A Study On Students Of Economics
Faculty Of Semarang University). Economics and Business Solutions Journal, 1(2), pp.11-18.
Putra, A.H.P.K., Said, S. and Hasan, S., 2017. Implication Of External And Internal Factors Of
Mall Consumers In Indonesia To Impulsive Buying Behaviour. International Journal of
Business Accounting and Management ISSN, 2(4), pp.1-10.
Suresh, V., Priya, A.S., Ponniah, V.M., Seetharaman, R. and Maran, K., 2018. A Study on
Conceptual Framework of Technology Acceptance Model for Online Purchasing of Branded
Laptop. International Journal of Pure and Applied Mathematics, 118(20), pp.735-743.
Vinodini, K.J., and Aancy, H.M., 2018. Analysis of Consumer Buying Behaviour in Buying
Electronic Brain with Reference to Ambattur, Chennai. Oman Chapter of Arabian Journal of
Business and Management Review, 34(6109), pp.1-5.
Zaharia, S., 2019, July. Online Shopping Motives-An Empirical Investigation of Consumer
Buying Behavior in Germany’s Main Online Retail Segments. In International Conference on
Human-Computer Interaction (pp. 333-349). Springer, Cham.

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Zubr, V., Mohelska, H. and Sokolova, M., 2018. How Product Brand Effects Consumer
Decision. In Modern Approaches for Intelligent Information and Database Systems (pp. 281-
291). Springer, Cham.

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Appendix
Survey link:
https://www.surveymonkey.com/analyze/q4CxZDWmvB2t5A8Hj3jRf4v2MlDFiYqndIzqqezRo
48_3D?tab_clicked=1