This report details a qualitative research study investigating the influence of bloggers on consumer behavior. The methodology section outlines the adoption of a qualitative research approach, specifically focusing on semi-structured interviews for data collection. The report discusses various data collection methods, including observations and interviews, and explains the rationale for choosing a semi-structured interview method. It describes the use of thematic analysis for qualitative data analysis, examining documentary data and theoretical-based data analyzing methods. The research design incorporates exploratory studies to understand the impact of bloggers. The study aims to explore the impact of bloggers on consumer behavior through an in-depth analysis. The report covers ethical considerations and sampling, discussing the importance of reliability and validity within the context of the research. Overall, the report offers a comprehensive overview of the research process, from methodology to data analysis, to understand the characteristics of bloggers and their effect on consumer behavior.