BHM309 - Sem 1 2018 - Essay Plan: Contemporary Hospitality Issues

This essay plan outlines key contemporary issues in the hospitality industry. It focuses on the salary gap between the hotel industry and other sectors, highlighting how this disparity affects employee motivation and organizational efficiency. The plan also addresses the lack of systematic management systems in hotels, which leads to employee frustration and limited growth opportunities. Furthermore, it examines the negative impact of insufficient promotional activities on employee retention and overall organizational stability. The plan concludes by emphasizing the importance of addressing these issues to ensure the sustainable growth and success of hotels in the modern era. This resource is available on Desklib, which provides a range of academic materials to support student learning.

Running head: ESSAY PLAN
Contemporary hospitality issues
Name of the student
Name of the university
Author Note:

2
ESSAY PLAN
1. Introduction
The hotel industry always represents the service profession and thus hotel can be said as a market where
both demand and supply are present. Hotel provides shelter, food and various kinds of services to the people
who visits and stays there (Wachowiak, 2016). However a lot of modern implementation can be done to
describe hotel industry in detail. The main topics that will be discussed include the different issues faced by
the hotel industry. This may include the problems faced by the management and employees as well as the
problems faced by the customers of the hotel. The thesis statement of the hotel is as follows;
 Issues faced by the hotel
 The reason for the problems that the employees and the customers faces
 The solutions to such problems
2. Body of the essay
 Key Area 1:
The topic is “Salary Gap between hotel and other industry”. The salary gap between the
hotel and other industries has been the main concern for the different types of industries as because
in order to be creative the founder’s fails to pay heed to the salary demand of the workers. This
leads to problems as because the employees seem to be reluctant to work which leads to
organizational inefficiency (Aragon-Correa, Martin-Tapia & de la Torre-Ruiz, 2015). The
reluctance of the workers to work in the given circumstances is mainly due to the failure of the
management to identify the demands of the workers. The management must be active enough to get
a clear understanding of the workers.

3
ESSAY PLAN
 Key Area 2:
The next Key issue is the” Lack of Systematic Management System”. As mentioned earlier
the management of the hotels is reluctant enough and fails to understand the basic demands of the
employees, which in turn leads to the organizational failure of the hotels. If the management of the
hotels functions properly then the staffs will be led in a correct way (Deery & Jago, 2015). Thus it is
important for the management to function properly. The absence of the managerial skills makes the
employees frustrated as the employment opportunities and chances for growth gets limited.
 Key Area 3:
The Next Key issue is “The lack of Promotional Activities”. As mentioned earlier the
absence of proper promotional activities is a major negative issue that hampers the proper growth of
the hotels and makes the management of the hotel vulnerable to internal threats. This includes
threats like constant change of employees and the failure of the management to retain loyal and
trusted employees (Ryan, 2015).
2. Conclusion –
The following plan has been arranged and highlighted in a proper format that clearly makes the way for a
great essay. The plan has included three of the most important topics that are faced by the organization in the
modern times. The thorough analysis of the plan will be essential to construct the essay in a proper and
flawless manner.

4
ESSAY PLAN
References
Aragon-Correa, J. A., Martin-Tapia, I., & de la Torre-Ruiz, J. (2015). Sustainability issues and
hospitality and tourism firms’ strategies: Analytical review and future
directions. International Journal of Contemporary Hospitality Management, 27(3), 498-522.
Deery, M., & Jago, L. (2015). Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management, 27(3), 453-472.
Ryan, C. (2015). Trends in hospitality management research: a personal reflection. International
Journal of Contemporary Hospitality Management, 27(3), 340-361.
Wachowiak, H. (Ed.). (2016). Tourism and borders: contemporary issues, policies and
international research. Routledge.