Corporate Social Responsibility Analysis for Charlotte Street Hotel

This report analyzes the implementation of Corporate Social Responsibility (CSR) at the Charlotte Street Hotel, focusing on its impact on competitive advantage and sustainability. The report begins with an introduction to CSR and its benefits, followed by a project plan outlining objectives, aims, and a project management plan including cost, scope, time, and resources. Task 2 involves a small-scale research study using qualitative and quantitative methods, including a survey of hotel managers. The findings are analyzed thematically, revealing insights into managers' understanding of CSR, its perceived impact on brand image, and the hotel's key challenges. The report concludes by discussing research methodologies and the importance of CSR in business decision-making, offering recommendations for effective CSR strategies to enhance the hotel's performance.

MANAGING SUCCESSFUL
BUSINESS PLAN

Table of Contents

INTRODUCTION
In the present time, every business enterprise requires an excellent growth and success in
the market. For this objective, companies design effective business strategies and tactics so as
they can compete with rivals. In order to develop strong brand image in the market, entities adopt
several tactics. Corporate social responsibility is one of the aspect which assist to the company in
delivering the benefit to stakeholders. With assistance of this aspect, firm can develop an
impressive brand image in the market (Nikbin and et.al., 2016). CSR activity have main
intension to render social, economic and environmental benefit to the stakeholder and society. In
the following report, the importance of the corporate social responsibility has been defined with
respect of the Charlotte street Hotel. The main motive of the report is to apply within the
company in order to attain its objective Furthermore, the relationship between the CSR activities
with the competitive advantage of the company has been also addressed in this report.
TASK 1
P1 Design project objective and Aims with respect of the Charlotte street Hotel
Investigation topic
To implement corporate social responsibility within the corporation to meet sustainable
objectives and goals.
Background of the study
In an organisation corporate, social responsibility is an approach which deliver benefit to
the society and stakeholders By help of this aspect, company can deliver the economic, social
and environmental benefit to all stakeholders. In a simple word, it can be said that CSR is a kind
of responsibility of the company which reflect by its decision and activities on the society and
the environment (Hofman and Newman, 2014).With help of CSR company can gain the large
customer attraction and develop strong brand image in the market. It is very important
responsibility of the corporation to focus on the social, environmental and economic aspect
(Boulouta and Pitelis, 2014). CSR activity helps the company in enhancing the competitive
advantage and raising brand awareness in the market. In addition to this, while company deal in
the corporate social responsibility then customer trust and loyalty can improve. Furthermore,
with the help of CSR activity, company can sustain in the competitive market for long time. In
the present report, implementation of the corporate social responsibility with respect of Charlotte

street Hotel has been studied. The main aim of this study is to identify the importance of CSR in
improve company's competitive advantage and sustainability.
Research Aim
“To analyse the importance of CSR for improving competitive advantage and sustainability: A
case study on Charlotte street Hotel”
Research Objective
 To explore the understanding about the framework of CSR
 To analyse the significance of the CSR activities within the company
 To investigate influence of CSR in enhancing sustainability within the company To recommend the strategies by which company can implement effective CSR activities
for attain the competitive advantage.
Illustration 1: Corporate social responsibility
Source: Kemper and et.al., 2013

Research question
 What is the concept and framework of the CSR
 What is the importance of CSR activities within the Charlotte street hotel?
 Analyse the impact of CSR activities on the sustainability and growth of the company?
 What are the strategies by which firm can effectively implement the CSR activities?
P2 Develop project management plan that includes cost, scope, time, quality, communication,
risk and resources

P3 Design the Gantt chart and work breakdown structure for provide time frame

TASK 2
P4 Small scale research by implementing qualitative and quantitative research methods
Name
Age
Gender
1 How long you are working in the cited venture
 Within 1 year
 Within two years
 Within 5 years
 From seven years
2 Do you know the framework of the corporate social responsibility?
 Yes
 No
3 Are you think CSR help in enhancing company image in the market?

 Strongly agree
 Agree
 Disagree
 Strongly disagree
4 Which kind of issue faced by the Charlotte street hotel?
 Ineffective quality of product and services
 Lack of customer satisfaction
 Environment safety
 Stakeholder rights
5 Do you agree that CSR activity implementation is major responsibility of the Charlotte street
hotel?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
6 What is the essential significance of the Corporate social responsibility?
 Stakeholder satisfaction
 Strong brand image
 Gain competitive advantage
 Brand loyalty
7 By which way cited venture can implement the Corporate social responsibility?
 Organise charity event every year

 By voluntary work
 Provide fund to the society
 Other
8 Do you agree the CSR activity can assist in attaining sustainable objectives?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
9 Kindly recommend the way by which Charlotte street hotel can improve its CSR activities for
meet its objective
Theme 1 From many years you are working in the Charlotte hotel
How long you are working in the cited venture. Frequency
From one year 2
From two years 1
From 5 years 7
From seven years 5

From one year From two years From 5 year From seven year
0
1
2
3
4
5
6
7
Frequency
Interpretation and analysis: This section stated that in the Charlotte street hotel, there are many
managers working from 7 years. In order to collect the information about manager, scholar asked
about the working experience of manager. From the 15 managers in the cited venture, it has been
founded that 7 are working from 5 year and 5 managers are working from the 5 years. Thus, it
can be said that gathered information from the experienced manager in the Charlotte street hotel
in the survey.
Theme 2 Managers knows the framework of the corporate social responsibility
Do you know the framework of the corporate social responsibility? Frequency
Yes 13
No 2

Yes
No
Interpretation and analysis: From this section it has been analysed that many of the managers in
the survey know the meaning and framework of the corporate social responsibility. In the survey
of 15 managers, 13 are said that they are well known about the corporate social responsibility.
On the other hand 2 managers said that they are not well known about the meaning and
framework of the corporate social responsibility. Thus, from this collected data it has been
analysed that many of the managers in the Charlotte Street hotel are well aware about the
meaning and concept of the corporate social responsibility.
Theme 3 CSR helps in enhancing the brand image of the company
Do you agree that CSR helps in enhancing the brand image of the
company? Frequency
Strongly agree 8
Agree 5
Disagree 1
Strongly disagree 1

Strongly agree
Agree
Disagree
Strongly disagree
0 1 2 3 4 5 6 7 8
Frequency
Interpretation and analysis:This theme defines that many of the manager in the Charlotte street
are strongly agreed about the statement that corporate social responsibility helps in enhancing the
brand image of the company. From the survey of 15 managers in the cited venture, it has been
founded that 8 managers are strongly agreed by the statement that CSR activity helps in
improving the brand image of the company. On the other hand 1 manager are strongly disagreed.
Thus, from this collected information it has been assessed that CSR assist in improving the brand
image of the organisation.
Theme 4 Issue faced by the Charlotte street hotel
Which kind of issue faced by the Charlotte street hotel? Frequency
Ineffective quality of product and services 1
Lack of customer satisfaction 2
Environment safety 5
Stakeholder rights 7