Corporate Social Responsibility Project: Pret a Manger Case Study

This project report delves into Corporate Social Responsibility (CSR), defining it as a business approach for sustainable development and analyzing its significance. The project aims to explore CSR's implications in overcoming homelessness, using Pret a Manger as a case study. It includes a project management plan covering cost, scope, time, quality, communication, and risk. A work breakdown structure and Gantt chart are provided. The research employs inductive and positivism philosophies, utilizing explanatory research design. Data collection methods include personal interviews and questionnaires, with a qualitative data analysis approach. The project explores research methodologies, data analysis, and recommendations for Pret a Manger to fulfill its CSR. The project investigates the benefits of CSR, identifies the relationship between profitability and CSR, and suggests strategies for enhancing CSR activities. The project includes a review of literature, a project plan, and a data analysis section. Finally, the report delivers recommendations and conclusions based on the research findings.

Managing Small Business Project

Table of Contents
INTRODUCTION...........................................................................................................................4
Part 1................................................................................................................................................4
P1 Aims and objectives of research ...........................................................................................4
P 2 Produces a project management Plan .................................................................................5
P3 Work breakdown structure and Gantt chart..........................................................................6
Part 2...............................................................................................................................................8
P4 carrying out investigation on small scale by applying the qualitative and quantitative
research methods appropriate for meeting project aims and objectives. ...................................8
Part 3..............................................................................................................................................11
P5 Data analysis........................................................................................................................11
P 6 Communicating recommendations as a result of research and data analysis to draw valid
and meaningful conclusions. ....................................................................................................18
P 7 Reflection on the values of undertaking the research to meet the objectives and aim......19
REFERENCE.................................................................................................................................20

INTRODUCTION
Corporate Social Responsibility (CSR) is defined as business approach which is adopted
by an organisation to achieve sustainable development. This approach assists business entity in
achieving social as well as economic benefit.
It is also considered as the tactics or procedures implemented in order to increase the
positive effect of business operations on society. In other words, the purpose of corporate social
responsibility is to cater needs of people in society and delivers high level of satisfaction to
clients. In today's scenario, it has become important for an organisation to fulfil its social
responsibility. As this strategy or activity will assist business entity in gaining the competitive
advantage as well as increasing sustainability.
The purpose of this report is to develop an understanding about CSR as well as analyse
its importance.
Part 1
P1 Aims and objectives of research
Aims of investigation: It provides clear guidelines about several activities which are
required to be executed during investigation process. Aims can be defined as broad statement
which defines a clear intention of scholar for implementing specific process.
Aim of present study is to analyse the implication of CSR in overcome homeless phenomenon: A
study on Pret a Manger business.
Objectives of research: It is defined as a process which consists of details about
activities or actions which will be taken by investigator in order to achieve aims.
Objectives of present investigation are:
 To develop understanding about Corporate Social Responsibility and its importance
 To analyse implication of Social Corporate Social Responsibility in overcoming
homeless phenomenon
 To identify the activities which are carried out by companies for fulfilling social
responsibility
 To determine the interrelationship between Corporate Social Responsibility and
sustainability
 To analyse the way Corporate Social Responsibility helps firm in gaining competitive
advantage

 To suggest strategies utilising which Pret a Manger can fulfil corporate social
responsibility
 To recommend the strategies by which Pret a Manger organisation can initiate corporate
social responsibility with purpose of gaining competitive advantages and increasing
sustainability
 To increase market share by 10 percent within six months
 To expand business operations with 6 months
P 2 Produces a project management Plan
The project management covers different aspects of research such as time, quality,
resources, communication, scope, cost etc. All these elements are important to be considered by
scholar. As such variables can create major hurdles in investigation process.
Project management plans supports investigator in identifying barriers which might occur
in completing research project on time. It also helps investigator in identifying the risks
associated with execution of investigation on specific topic.
Cost: It is recognised as an estimation of the expenditure which are made or yet to be
incurred by scholar in order to conduct investigation. Cost includes expenditure incurred in
development of plans as well as executing different activities during process.
It also involves cost for completing surveys. Budgeting is a technique which is used by
scholar in order to control the expenditures during investigation procedure. The different types of
cost which can be incurred during investigation includes appointment of staff for executing
different activities, transportation, stationary etc. In research activity, cost is also considered to
be associated with creation of new goods or procedures which may or might not result in
commercially viable.
Scope: Defining the scope of investigation is considered to be a very difficult activity. It
includes detailed statements about different requirements of the project, milestone etc.
Defining the scope of a project is considered which includes preparing lists of targets,
deliverables, costs, activities, deadlines etc.
In simple words, Project Scope can be defined as detailed things that will be covered inan
investigation project. The scope of present investigation is that the scope of research is limited
to the practice of Corporate Social Responsibility carried out by Pret a Manger organisation.

Time: It is considered to be important element required to be included in the project
management plan. Time factors support researcher in measuring the feasibility of project.
Underestimation of time can lead to delay in processes which might further lead to compromise
with the quality of work.
Time is often considered to be limitation of a project. However, this issue can be avoided
by developing as well as implementing time management strategy. In present research, lots of
time has been consumed in Literature review. As Literature review has been written by scholar
after reading as well as analysing the published work.
`Quality: It is considered to be another crucial element in project plan, as success of
investigation is completely depended on the quality of work. In addition to this, the decision
made by scholar is also greatly influenced by the quality of information collected during
research.
Communication: It is very much essential in order to gather information relevant to the
topic. The different modes such as email, telephone, and other devices can be used for
interaction by scholar during the procedure. Effective communication is very necessary in
preventing overlapping of actions as well as preventing wastage of resources.
Risk: It is the factor which has a direct influence on the decisions of the scholar. Risk
can be defined as the possibility to harm or occurrence of uncertain situation. In context of
investigation Determination of risk involves threats to participants. Estimation or risk analysis
helps researcher in preparing suitable strategies in order to deal with difficult situations. It also
supports research in bringing clarity in scope of investigation.
Resources: Internet, human, capital and other equipments are required to be acquired by
investigator in order to carry investigation process in a systematic as well as smooth way. Lack
or resources can create barriers in accomplishment of aim.
P3 Work breakdown structure and Gantt chart.
Task Name Duration Start Finish Predecessors
Research project 79 days 6/27/18 6/15/18
Planning 20 days 2/27/18 3/24/18
Selection of research topic 9 days 2/27/18 03/09/18 6
Developing problem statement 7 days 03/10/18 3/20/18 3

Setting the time frame for the
allocation of resources 4 days 3/21/18 3/24/18 4
Implementation 52 days 3/27/18 06/06/18
Carrying out literature review 12 days 3/27/18 04/11/18 9
Choosing research
methodologies 16 days 04/12/18 05/03/18 11
Calculation of the costs 6 days 05/04/18 05/11/18 5
Data analysis and interpretation 18 days 05/12/18 06/06/18 15
Evaluation of outcomes 10 days 05/12/18 5/25/18 8
Project closer 15 days 5/26/18 6/15/18
Stating conclusion and
recommendations 8 days 5/26/18 06/06/18 6
Proper documentation of results 6 days 06/07/18 6/14/18 5
Submission of report 1 day 6/15/18 6/15/18 1
Work break down structure

Part 2
P4 carrying out investigation on small scale by applying the qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
Research methodology is defined as the different concepts , techniques , strategies and
methods used by scholar in order to complete the procedure in systematic manner. In present
study on topic analysing the implication of corporate social responsibility, researcher will use
different methods .Scholar will also utilise some philosophies which will assist them in making
suitable decision. Selecting the appropriate research methodology is very much important.
Investigation methodology can also define a systematic plan created by researcher in order to
execute investigation process in smooth manner. Scholar will use following method for
completing the present study :
Research approach- It supports investigator in making the suitable decision. Research
philosophies also help scholar in identifying the systematic procedure for executing research. It
also allows the investigator to develop the understanding about the several principles which are

required to be followed by them during investigation process. Research approach supports
scholar in addressing the root cause of the problem. The two main types of investigation
approacher are deductive and inductive. In present investigation, scholar have utilised the
inductive investigation approach. This specific research approach has been selected , as
researcher has planned to use questionnaire for gathering information or data.
Philosophy used in investigation- It supports scholar in developing an understanding
about problems. Investigation Philosophy also assists researcher in determining different
solutions which can be applied in order to deal with specific issues.
In present study, investigator has utilized different theories and findings in order to test
subjective concepts. In present research on topic implication of corporate social responsibility
for overcoming homeless phenomenon : A study on Pret a Manger business, researcher has
selected Positivism Research Philosophy due to the nature of issue.
Design utilised in Research – It is a strategy which is designed by investigator in order
to complete the study in systematic manner. There are severtal forms of design which can be
utilised for investigation such as descriptive , experimental, exploratory etc. In present study,
researcher have used explanatory reserch design. Reseach design supports scholar in identifying
the suitable ways to reach conclusion. It alos helps investyigator in nanalysing the appropriate
strtaergies which can be implemented in order to accomplish desired outcome.
Methods or techniques used for gathering information- There are various sources
from where the data can be accumulated. Several techniques or methods can be utilised by
investigator in order to gather information. In present research , scholar have used personal
interview as well as questionnaire method for accumulating relevant facts directly from the
participants. Books , articles and journal has been used as the secondary source of data
collection.
Type of investigation – There are two types of investigation these are qualitative and
quantitative. In present study, researcher have used the qualitative type of investigation. As
present investigation topic is theoretical in nature.
Sampling – It is considered to be as a procedure which is utilised in the statistical
analysis. In this procedure predetermined number of observations are taken from large
population. In present investigation , scholar will have selected 20 participants has been selected
through purposive sampling technique. The rational or motive behind selection of this specific

sampling is that scholar want to identify the value or significance of CSR activities and its
implementation to attain the objective
Data analysis- it is defined as the procedure which includes analysing , refining
transforming as well as presentation of information or data in appropriate format. In present
study qualitative data analysis has been used by researcher. The primal rational behind the
selecting qualitative data analysis is that the pursuing investigation is based on the understanding
or interpretation of the people and situation that are being analysed.
Demographic information
Name: __________________
Age: ________________
Gender: _________________
Ques 1. How much knowledge do you have about Corporate social responsibility as a
terminology?
Little knowledge
Depth knowledge
No knowledge.
Ques 2 . Do you agree that there is direct relationship between profitability nad corporate social
responsibility?
 Yes
 No
 No answer
Ques 3. What are the benefits of fulfilling the corporate social responsibility?
 Enhancement in reputation
 Increase in sales and profitability
 Increase in number of customers
 None of the above.
Ques 4. How Pret a Manger business has made investment for welfare of society?
 Promotion of culture.
 Conservation of nature.
 Education

Ques 5 . How much agree you are with the statement that corporate social responsibility assist
business entity in gaining competitive advantage?
 Highly agree
 Partly agree
 Completely disagree
Ques 6 . What incentives are provided by company in order to motivate employees to participate
in CSR activities?
 Monetary
 Non monetary
 Both
 Seminars and work shops
Ques 7 . Does you enterprise communicate policies to the stakeholders?
 Never
 Sometime'
 Always
Part 3
P5 Data analysis
Themes 1. :Top level management has Little knowledge about corporate social responsibility as
a terminology.
How much knowledge do you have about Corporate social responsibility as a
terminology? Frequency
 Little knowledge 15
 Depth knowledge 3
 No knowledge. 2

s
Finding and analysis :
From above survey it is concluded that very little respondent have the knowledge about
corporate social responsibility.
Theme 2 :Yes , top level management have knowledge about Corporate social responsibility as
a terminology.
Do you agree that there is direct relationship between profitability and
corporate social responsibility? Frequency
 Yes 16
 No 2
 No answer 2
Little knowledge Depth knowledge No knowledge.
0
2
4
6
8
10
12
14
16
Frequency