Analysing Corporate Social Responsibility for Adelphi Hotel & Spa

This project investigates the significance of Corporate Social Responsibility (CSR) for Adelphi Hotel & Spa, focusing on its role in achieving sustainability and competitive advantages. The project begins by defining CSR and outlining the aims and objectives, including analyzing CSR concepts, exploring implementation methods, and assessing its impact on business performance. A project management plan, including cost analysis, work breakdown structure, and Gantt chart, is developed. The research employs both qualitative and quantitative methods, using a survey of Adelphi Hotel employees to gather data on their perceptions of CSR practices. Thematic analysis is used to analyze the survey results, revealing insights into the hotel's CSR initiatives, environmental concerns, and the perceived impact of CSR on competitive advantage and sustainability. The project's findings demonstrate how CSR contributes to a hotel's competitiveness and long-term sustainability.

MANAGING SUCCESSFUL BUSINESS
PROJECT

TITLE
To analyse significance of Corporate Social Responsibility (CSR) for sustainability and
competitive advantages of organisation: A case study on Adelphi Hotel & Spa.
TASK 1
P1) Devise project and objectives
Corporate Social Responsibility refers to a form of corporate self- regulation that is
integrated into a business model which helps the business to consider all the ethical and legal
aspects while practising different operations (Steenkamp, 2017). The present research study has
been made on Adelphi Hotel & Spa, UK which provides several hospitality services to the clients
as per the requirements. The hotel entity has starting working on its social responsibilities; hence
for such purpose the study has been describing the importance of Corporate Social
Responsibilities for current business organization. Further, in the research work, survey is being
conducted to analyse the aspects that are adopted by Adelphi Hotel & Spa in respect of corporate
social responsibilities. CSR activities have a direct contribution in enhancing sustainability
aspects of the business and it also assists in attaining competitive advantage.
However, CSR plays crucial role in any organisation's effectiveness and increasing its
marketing, competitive strategies effectively. Similarly, it is helpful to build up society's trust
towards food and accommodation services of the hotel entity. It influences productivity and
profitability of the enterprise as well balance of production and distribution of services.
Therefore, effective customer satisfaction and improvement in quality services of goods
efficiently. Adelphi Hotel & Spa also planning to implement CSR activities for its facilities as
well its aim and objectives can be understood as:
Aim
The present research study has been carried out with the chief purpose of ascertaining the
importance of corporate social responsibility in obtaining competitive advantage and long term
sustainability. Thus, considering this the case study of Adelphi Hotel & Spa has been taken into
account.
Objectives
 To analyse the concept of corporate social responsibility and sustainable development.
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 To explore the ways of meeting corporate social responsibilities. To ascertain the contribution of corporate social responsibilities in enhancing business
performance.
Research question
 What is the role of corporate social responsibility in enhancing sustainable development
of the business?
 What are the ways that can be adopted to meet corporate responsibilities of the business?
P2) Produce project management plan that covers aspects of cost, scope, time, quality and many
other thing for the chosen project
For implementation of CSR activities in Adelphi Hotel & Spa, project manager plans
regarding all aspects as cost incurred on expenses, time utilized on project completion etc.
Therefore, step by step action plans are prepared for implementation and improving quality in
food and accommodation services. It can be understood as below:
Task Name Duration Start Finish Predecesso
rs
Defining research project 88 days Mon 2/27/17 Sat 7/6/17
Planning 26 days Tues 2/27/17 Thu
3/30/17
Selection of the research
topic
10 days Mon 2/27/17 Fri 3/10/17
Identifying problem
statement
6 days Wed 3/13/17 Sat 3/20/17 3
Identifying timings to
allocate the resources.
8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of the plan 59 days Fri 3/31/17 Fri 6/23/17
Completing the section of
literature review
16 days Fri 3/31/17 Fri 4/21/17 5
2

Selecting methods and
techniques under research
methodology section
18 days Sat 4/24/17 Mon
5/17/17
7
Calculating the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Data analysis and
interpretation
20 days Mon 5/29/17 Fri 6/23/17 9
Evaluating results and
findings
11 days Mon 5/29/17 Mon
6/12/17
9
Project closer 15 days Tue 6/13/17 Thu 7/6/17
Specifying conclusion and
recommendations
9 days Tue 6/13/17 Fri 6/23/17 11
Final documentation of
results
7 days Tues 6/26/17 Mon 7/4/17 13
Submitting the final report 2 days Thu 7/5/17 Fri 7/6/17 14
According to the project plan management, various steps have been included in the Gantt chart
through which the entire plan has been carried out. Manager of Adelphi Hotel & Spa has carried
out all the steps in effective way so that the entire plan can meet the aim of the project (Zentes,
Morschett and Schramm-Klein, 2017). The plan is also associated to bring quality outcomes and
that will also be checked through continuous and direct monitoring. In order to communicate the
plan to all the respective employees of Adelphi Hotel & Spa, project manager has ensured to use
different modes of communication. This is also effective in terms of ascertaining the areas of
modifications and improvements.
Including this, cost incurred on different expenses for all project's activities are estimated for
different stages as from conducting research, purchasing materials to implementing plans for
Adelphi Hotel & Spa. In this respect, it is also essential for the organization to develop budget so
that all the activities can be carried out accordingly as mentioned below:
Activities Cost
3

Conducting market research £40
Purchase of materials to carry out the study £60
Fees for getting access to secondary research £80
Payment to employees for primary research. £90
However, it is recognised that above mentioned plan would be able to enhance
competitiveness of Adelphi Hotel & Spa and sustaining its good reputation in market for longer
time period. Similarly, it will be effective to increase customer loyalty towards food and
accommodation services of the hotel entity. Therefore, by following on above mentioned
strategy, it will be able to accomplish each action plan in proper time as well adequate expenses
on all activities effectively.
P3) Produce a work breakdown structure and a Gantt chart
Under this project plan, all activities are recognised for Adelphi Hotel & Spa regarding
competitive advantages and implementing CSR activities. In this regard, on the basis of
scheduled time for all activities of the project, systematic network for all strategies and required
activities for project are analysed. It is possible through presenting Gantt chart and network
diagram. Therefore, for Adelphi Hotel & Spa, Gantt chart is expressed as mentioned below
impact on project and its accomplishment:
4

Illustration 1: Gantt chart
TASK 2
5

P4) Carry out research by applying quantitative and qualitative methods which are appropriate in
meeting project aim and objectives
Qualitative and Quantitative are the two major methods through which data can be
analysed and both uses different techniques of analysing the findings. In the present research
study, qualitative method has been used to ascertain the importance of corporate social
responsibility for the business entity. This is also useful in terms of analysing the ways through
which competitive advantage can be acquired. In the present research study, survey has been
carried out and employees of Adelphi Hotel & Spa have been selected as sample for the study.
Therefore, respondents have been selected as they have in-depth analysis about work
processes and also about corporate social responsibility. Sample size for the present research
study is 15 employees of Adelphi Hotel & Spa (Rasche, Morsing and Moon, 2017).
Questionnaire
Name -
Age -
Gender -
Designation -
Q1. Have you ever heard about Corporate Social Responsibility?
 Yes
 No
Q2. Does your company has any concern towards Corporate Social Responsibility?
 Yes
 No
 Sometimes
Q3. Do you agree that CSR practices helps the business entity to grow more in competitive
environment?
 Highly agree
6

 Agree
 Disagree
 Highly disagree
 Neutral
Q4. Do you agree that CSR activities require emphasis on the environmental aspects on higher
ground:
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q5. Under CSR activity, which method has been adopted by your company?
 Environmental protection
 Proper involvement of stakeholders
 Banning the use of plastic bags
 Contribution in social aspects
Q6. Do you agree that with the help of CSR activities, competitive edge can be created?
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q7. Do you think that with the help of CSR activities, company can meet all its ethical
requirements?
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 Yes
 No
 Do not know
Q8. Do you think that employees of your company are meeting the requirements of CSR
aspects?
 Yes
 No
 Do not know
Q9. Do you agree that your hotel has been paying adequate attention towards stakeholder’s
involvement in company’s decision making process?
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q10. Do you think that performance and productivity of the business entity gets improved
after the adoption of CSR practices?
 Yes
 No
 Always
 Do not know
Analysis
With the help of Thematic analysis, all the themes are being discussed in detailed
manner. To make the data presentable pie charts, tables and diagrams have been used.
Theme 1 Adelphi Hotel & Spa has concern towards Corporate Social Responsibility
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Criteria Responses
Yes 8
No 3
Sometimes 4
At the time of asking this question, 8 employees of Adelphi Hotel & Spa said that the
business has concern towards CSR practices. Other 4 employees said that sometimes the
business shows concern towards CSR practices and remaining 3 said the business has no concern
towards CSR activities. On the basis of this, it can be forecast that CSR implementation will be
helpful for hotel entity to increase competitive strategies effectively.
Theme 2 CSR practices helps the business entity to grow more in competitive environment
Criteria Responses
Highly agree 6
Agree 3
Disagree 2
Highly disagree 3
Neutral 1
9
Yes No Sometimes
0
1
2
3
4
5
6
7
8
Column C

Articulating the responses of employees, it can be said that 6 employees marked for
highly agree, 3 marked for agree, 3 marked for highly disagree, 2 marked for disagree and
remaining 1 marked for neutral. Thus, from the responses it can be said that through CSR
activities, competitive advantage can be acquired and along with that, opportunities of long term
sustainability also increases.
Theme 3 CSR activities require emphasis on the environmental aspects on higher ground
Criteria Responses
Highly agree 8
Agree 4
Disagree 1
Highly disagree 1
Neutral 1
10