Implementation of CSR Activities: Marriott Hotel Project Report

This report provides a detailed analysis of CSR activities within Marriott Hotel, a UK-based hospitality company. The report begins with an introduction to CSR, its importance, and the regulatory framework in the UK. Task 1 focuses on the aims and objectives, outlining the project's goals, background, and research questions. It also includes a project management plan, work breakdown structure, and a Gantt chart. Task 2 describes the research methodology, incorporating both qualitative and quantitative methods, including questionnaires. Task 3 evaluates the research findings, employing various tools and techniques, and offers recommendations for CSR activities and their implementation. The report concludes with a reflective report and a comprehensive conclusion, referencing relevant sources. The analysis covers the advantages of CSR, its relationship with Marriott, and its positive impacts, providing insights into how the hotel can achieve its objectives through effective CSR strategies.

MANAGING SUCCESSFUL
BUSINESS PROJECTS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aims and objectives..............................................................................................................1
P2. Project management plan......................................................................................................3
P3. Work break down structure as well as Gantt chart...............................................................3
TASK 2............................................................................................................................................6
P4. Small scale research by use qualitative and quantitative methods.......................................6
TASK 3............................................................................................................................................8
P5. Evaluate research by using effective tools and techniques...................................................8
P6. Recommendations for CSR activities and its implementation...........................................17
TASK 4..........................................................................................................................................18
P7. Reflective report..................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
....................................................................................................................................................20

INTRODUCTION
CSR activity is plan which is opted by organizations in order to provide some extra
benefit to their customers. There are various types of conflict which arising in society related to
issues which takes initiatives. In order to enhance standard of society companies opted CSR
activities. Through this process sustainable goals and objectives are easily achieve. It is
considered as advantage for organization. Government of UK framed various types of rules,
policies, regulation and procedure which have to fulfil by each and every types of business
organizations. Through firms are easily able to increase their profit margin and objectives as well
(Ajmal, Helo and Kekäle, 2010). The present report is based on Marriott hotel which is UK
based one of the largest hotel and having various other heads as well in various places. It
provides number of goods and services to their customers and try to meet their level of
expectation as well. While providing number of services, cited firm required to perform CSR
activity in society. In present report needs and requirements of CSR activities has been discussed
which is maintain their reputation in international market. It also analyses data which is
beneficial for growth and development of entity.
TASK 1
P1. Aims and objectives.
In this modern era, it becomes more important for firm in order to plan CSR activities
through which organization can develop market share among their targeted customers. This is
way to attract large number of consumers and increase through profit margin as well. This factor
has been considered as promotional tool for cited firm. They have to manage then in effective
way in order to attain their target and objectives as well (Jeston and Nelis, 2014. Marriott hotel is
UK based hotel which provide varieties of goods and services to their customers. It offers
luxurious services in international market in order to attract large number of people and try to
meet their expectation as well. Cited is able to plan CSR activities which is helpful for them to
attain their goals and objectives. In this modern era, most of the companies are contribute in
providing growth and development of society. It is promotional tool which is helpful to build up
market share and maintain overall performance as well.

Topic: “Implementation of CSR activities with company in order to attain set of goals and
objectives.”
Background
Set of goals and objectives are able to reduce conflicts which arise among society and
faced by entire world. With the help of CSR activities companies are able to attain their
objectives and attract large number of customers as well. In present report, the implementation of
CSR is being discussed in Marriott hotel which is able to reduce barriers under successful
functions and operations (Eckerson, 2010). The cited firm is well known as well as famous to
customers so that they have to opted various types of plans and strategies which are able to meet
their objectives. In international market there are several number competitors who focuses on
the CSR activities in order to increase market share. Present analyse is carried out for identify
basic advantages of activities. Government frame various types of rules and regulation which is
have to be follow by companies which are imposed on them. They are effectively support to
organize activities for long term as well as short term productivity. If staff members of Marriott
hotel not implement CSR activities in business organization, then they are not able to attain set
of objectives and goals. Through this reason, they are not able to attract number of customers and
not maintain their performance in international market. Cited firm have to opted various types of
methods and procedure which have to use by members in order to enhance their performance.
Staff members have to implement those plans and strategies as per the requirement. Provide
proper training to their employees in order to improve their skills and knowledge as well
(Wheelen and Hunger, 2011).
Aim: To Implementation of CSR activities with company in order to attain set of goals and
objectives: A case study of Marriott hotel of UK.
Objectives:
 To evaluate advantages of CSR activity in achieve set of objective.
 To identify relationship of Marriott hotel with CSR activity in order to receive
competitive benefits.
 To assess positive impact of CSR activity on Marriott hotel.
 To analyse several methods through which Marriott hotel is able to attain their
competitive benefits with the help of CSR activities.

Research question:
 What is the advantages of CSR activities while attain set of objectives?
 What is the relationship among Marriott hotel and CSR activities to attain competitive
benefits?
 What are the positive impact of CSR activity on Marriott hotel?
 Which several types of methods have been used by Marriott hotel in order to meet
competitive benefits with the help of CSR activities?
P2. Project management plan.
Task name Duration Start Finish Predecessors
Find topic of present research. 15 days 01/07/17 16/07/17
Framing aims and objectives 10 days 17/07/17 28/07/17 1
Literature review 6 days 29/07/17 05/08/17 1
Research methodology 10 days 06/08/17 26/08/17 1,2
Data analysis 25 days 27/08/17 23/09/17 2,3
Conclusion and recommendation 5 days 27/09/17 03/10/17 3,4
Submitting final report 2 days 04/10/17 07/10/17 6
Staff members are responsible to frame project management plan which is beneficial for
them to attain their goals and objectives. Through this they easily evaluate task which are need to
be fulfil and their duration of time as well. They have to select starting time of task and its finish
time as well. Project management is beneficial for entire company to maintain their entire
performance and work quality. All members need to comply with mentioned project and follow
rules and regulations.

P3. Work break down structure as well as Gantt chart.
The work of cited firm has been used to divide in effective manner. Work down structure
is basically used to divide work among members according to their skills and knowledge. With
the help of this structure company is able to identify detail of each section and complete in
effective way. The main aim of this project is to ensure work should be managing. It is beneficial
for Marriott hotel because the cited firm is easily able to segregate task. They can able to
determine time in which they can complete task. There are various advantages of work break
down structure for organization. Through this they can be evaluate risk which can involve in
particular project. It divides work in small components through this task can be attain and
manage in efficient manner. It is carried out by the project team in order to accomplish objective
and set of targets as well. It is positively contributing in growth and development of success of
company. It permits cited firm to reduce cost and maintain performance in effective manner. It
is planned by firm in effective manner to take effective actions in order to attain goals and
objectives. Through this they have to design work which is beneficial for the them.

TASK 2
P4. Small scale research by use qualitative and quantitative methods.
In order to identify the impact of CSR activities on attain set of goals and objectives. For
the same purpose both qualitative and quantitative methods are used. Through these methods
cited is able to collect information or data which are beneficial for them. CSR activities needs to
be opted by Marriott hotel in order to attain their goals and objectives. It is beneficial for their
performance. Staff members of cited hotel have to use these activities in effective manner which
is able to increase profitability. Through this cited firm is able to motivate their employees in
order to improve their skills and knowledge.
In qualitative methods various books and journals has been used which are stated by
researchers, as this is help to collect data or information regarding CSR activities. There are
several article which are mentioned by government of UK which have to followed by cited firm
in order to maintain their smooth functioning and follow rules which are imposed on them. The
data of information which are collected are beneficial for hotel in order to introduce new CSR
policies. On the other hand, quantitative research methods are also important attain competitive
advantage. Through this technique primary data is being collected with the help of questionnaire.
It provides significant information and authenticated data or information as well which are able
to easily contribute in achieve set of target and objectives as well. Marriott hotel have to comply
with methods and procedure which are helpful for them to attain goals. With the help of
Illustration 1: Work breakdown structure,
2017

questionnaire company is able to identify current demand of their customers or receive feedback
as well.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Is CSR activities are opted by Marriott hotel?
 Yes
 No
Q2. Is CSR activities being beneficial to attain set of target and objectives?
 Yes
 No
Q3. According to your views CSR activities helpful in achieve competitive advantage?
 Agree
 Disagree
 Can't say
Q4. Is CSR activities being positively impact on existence of Marriott hotel?
 Yes
 No
Q5. CSR activities are really opted by organization?
 Yes
 No
Q6. As per your opinion what are advantages of implementation of CSR activity within
organization?
 Maintain coordination among members
 Improve customer base
 Increase market share
Q7. On the basis of your opinion what is time duration to opted CSR activity in Marriott hotel?
 Within one month

 Within year
 After half year
Q8. According your views, benefits which are provided by government of UK are beneficial for
organization in order to opted CSR activities?
 Yes
 No
Q9. Do you really think; Marriott hotel maintain relationship with CSR activities?
 Not really
 Really
 Can't say
Q10. Advice Marriott hotel to perform CSR activities in effective way.
TASK 3
P5. Evaluate research by using effective tools and techniques.
Research design- The entire research is based on this factor called as research design
which is able to perform or managed by researchers. It has been conducted in order to identify its
impact on its performance. There are basically three types of research design such as
experimental, descriptive and exploratory. The research design which is able to effect
relationship is called as exploratory.
In the present report descriptive design has been used which is suitable for it. It is
effectively used by organization to attain their set of target and maintain performance ineffective
way. Cited firm is bound to opted this descriptive design which is beneficial for their long term
success and improve work quality as well.
Research philosophy- This term has been used in research process which is helpful in
growth and development of skills and knowledge while conducting investigation. It consists
several factors such as various beliefs and perception which present in reality as well. There are
two types of philosophies called as interpretivism and positivism.

In present report interpretivism methods has been used which is able to collect data or
information while conducted research. This system is defining effective conclusion which is
appropriate for firm.
Data collection- This factor define significant aspects of research. This is suitable
techniques opted by researchers for gathering important information related to present report in
order to attain their set of target and goals as well. Through this both type of data has been
collected such as primary and secondary. Through this researcher is able to collect new
information which are relevant with present report. This is method of gather information which
has been used in previous research. Further, primary data is being collected with the help of
questionnaire, face to face interviews, surveys etc. Data collection process is helpful to receive
detailed information which are related to present case. On the other hand, with the help of
secondary data information is being collected through books, journals which are referred by
various researchers regarding providing information about CSR activities. This process is able to
provide information that competitive advantage can be attained by develop CSR activities. For
this purpose, investigator have to opted methods and effectively use them to manage their
performance and in efficient manner.
Data analysis- This process has been done with the help of thematic analysis. In this
different types of themes are prepared related to project aims and objectives and after that
interpret each on them with the help of findings. It is able to analyse response of customers. In
this concept logical techniques have been used in effective and appropriate way. The main
purpose of use this method in to collect information which are related to CSR activities and its
implementation in existence of Marriott hotel. Several themes are prepared and each provide
different information regarding CSR activities and implementation.
Limitation- There are various limitations which are able to reduce performance of entire
company which is beneficial for them. Shortage of time is the biggest limitation for them.
Research consists lots of time which is considered as major drawback for them.
Thematic analysis:

Theme 1: Marriott hotel opted CSR activities.
Findings- From the above graph, it has been clear that Marriott hotel is able to opted CSR
activities in effective in order to attain their aim and objectives. It is major benefits for cited firm
to maintain their market presence and maintain performance as well. Through this they can
develop goodwill in international market and which is help to attract large number of customer
as well. Above mentioned graph represent that out of 20 respondents 14 are agree with the
statement that cited hotel opted CSR activity which is beneficial for them and maintain their
performance as well. But apart from that 6 respondent think differently that hotel is not opted
such activities. Through this they can able to attract large number of customers and increase
profit margin as well. It is well known to their targeted audiences which indicates positive
market share. Effective market presence is able to useful for them to maintain their performance
in international market. On this process cited firm invest lots of time and money. It can
contribute in growth and development of organization. Staff members of cited firm have to
manage coordination for this purpose in order to implement CSR activities in effective manner.