Analyzing CSR Initiatives and Project Management at Elm Tree Hotel, UK

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) activities and project management strategies at Elm Tree Hotel, UK. It begins with an introduction to CSR and its significance, followed by an examination of the hotel's goals and objectives related to CSR implementation. The report outlines a detailed project management plan, including scope, communication strategies, timelines, cost considerations, risk assessments, quality control measures, and resource allocation. A work breakdown structure (WBS) and Gantt chart are utilized to aid in task management and scheduling. The report further delves into small-scale research methodologies, employing both qualitative and quantitative techniques, such as questionnaires, to gather data and analyze the impact of CSR initiatives. The research findings are then analyzed using various tools and techniques, culminating in recommendations for the hotel to enhance its CSR performance and achieve its objectives. Finally, a reflective report summarizes the key insights and conclusions drawn from the analysis.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Goals and objectives..........................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt Chart.....................................................................4
P4 Small scale research by adopting various tools and techniques........................................7
TASK 3............................................................................................................................................8
P5 Analysing research by using different tools and techniques.............................................8
P6 Recommendation.............................................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflective report..............................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendices :- ................................................................................................................................20

INTRODUCTION
Corporate social responsibility is a concept which I associated to management in which
they are integrated with the social as well as environmental concern in their operational activities
in the business along with the stakeholders interaction. When staff members implement CSR
activities then this will help in attaining competitive advantage which includes expansion of
capital in the market (Ajmal, Helo and Kekäle, 2010). This assignment will talk about Elm tree
Hotel which is a finest hotel and offers superior Seafront accommodation. Further, the report will
include the discussion on aims and objectives of business related to CSR. Along with this,
project management plan should be prepared.
TASK 1
P1 Goals and objectives
In the present time, it is necessary for every business entity that they have to adopt
appropriate and relevant CSR activities which will assist in developing a goodwill in the market
at a time of high competition. They have to use appropriate promotional tool for Elm Tree Hotel.
Along with this it helps in accomplishing or providing maximum benefits to the community.
When the employees of business entity using activities related to CSR then they cannot face any
type of issues which will aid in attaining success (Baiden and Price, 2011).
Topic: “Implementing CSR activities within the business entity so that they can accomplish
business objectives”
Background of the project:
The company having a business objectives which are set or prepared by higher authorities
so that they become successful in reducing or decreasing problems or issues which are faced by
the members of society. When staff members and managers of Elm Tree Hotel implement or
adopt CSR activities then this this will assist in removing barriers so that they cannot face any
obstacles in attaining targets. They have to make proper plans so that all task should be
completed on a specific time (Bakker and et. al., 2011). This will assist in expanding market
share and accomplish goals as well as objectives.
Aim: To implement CSR activities in the firm to reap objectives which are sustainable in nature:
A case study of Elm Tree Hotel UK.
Objectives:
1

 To analyse the significance of CSR activity in attaining targets.
 To evaluate positive effect related to Corporate Social Responsibility on Elm Tree Hotel.
 To analyse various tools and techniques by which company can attain objectives.
Research questions
 How activities of CSR is important in reaping objectives?
 What are the impacts of CSR activities which are positive in nature on Elm Tree Hotel?
 What are the tools which can be adopt by firm to attain targets by using CSR activities?
P2 Project management plan
Managers of the business entity have to make appropriate plans for their project
management as it helps in completing the work in a specific deadlines. They have to make
proper plans and on that proper co-ordination and co-operation needs to be maintained among all
operational activities. While executing the plans, effective and appropriate communication needs
to be require which will aid in improving performance and productivity (Chang, Walters and
Wills, 2013). At the time of preparing project management plan, leaders and managers should
check quality or any obstacles which they are facing then they have to remove that so that all
work should be complete in a appropriate manner. Managers and staff members of Elm Tree
Hotel should use appropriate documents which succour in making correct decision and according
to that corrective actions can be taken. In the project management plan, there are different
elements or factors which are to be included:
Scope: Employees of Elm Tree Hotel need to direct research, with the goal that they can
decide wants as well as desires of their customers. Alongside this, they can grasp applicable
techniques that will likewise help them to keep up position in the marketplace (Müller and
Turner, 2010). This project will cover different aspects like; Gantt chart, WBS, qualitative
research, data analysis and recommendation for the company. It is essential for the project
developer
Communication: It is basic for administrator to utilize open discussion in association.
Subsequently, they can exchange vital data effortlessly. Workers can likewise give suggestions
to their director in their process which assist in making correct decision. Implementation of the
CSR project is required so it is essential for the project planner to use effective communication to
resolve their issues. They have to use formal and informal communication which can help to the
researcher to implement the project in a better manner.
2

Time: When higher authorities create methodologies, it is necessary for them to choose
time for general activities, so expertise can finish whole work inside time period. As result to,
they can achieve objectives as well as targets in a appropriate and decided time. Moreover,
seniors can create design with the goal that labourers can upgrade their execution and
profitability in marketplace. It is necessary as well as essential for administrator of Elm Tree
Hotel, to inspire their workers, that will expand their confidence (Ochieng and Price, 2010). If
employees or higher authorities complete their work on a specified time which will aid in
reaping targets along with the benefits or advantages from rivalries. 20 days time will be
effective to accomplish this project because it is having a regular activities whcih does not take
much time to implement.
Cost: If individuals of organization produce more things as well as deliver best services,
then at that point it will enable them to oversee and in addition lessen to cost. As result to, they
can enhance their incomes. Administrator of Elm Tree Hotel can in like manner give training and
guidance to their staff individuals, that will help them to lessen undesirable cost. In this way,
they can give items and administrations to their clients at sensible costs, as result to, they can
enhance their benefits and contend their rivalries in commercial centre (den Hertog, van der Aa
and de Jong, 2010).
Risk: Employers need to take risk according to their goal so that they can enhance their
business. On the basis of that they can build their incomes and goodwill in commercial areas
(Crawford and Nahmias, 2010). This project is having a huge risk of time because it has set
deadline to accomplish but if all activities does not completed within right time it cannot
accomplish in right time.
Quality: It is fundamental for Elm Tree Hotel to keep up quality of their products as well
as services which they are providing to their consumers or members of community, that will
enable them in maintenance of their customers and additionally they to can draw in different new
purchasers towards them. If manager of business entity deliver or provide best quality of goods
as well as services to buyers at a appropriate and reasonable value then this will aid in improving
or generating income or revenue.
Resources: Staff individuals from Elm Tree Hotel need to use relevant and available
resources into their business, with the goal that they can give subjective organization to their
3

buyers. Further, it help employees to accomplish targets and goals in a compelling and also in a
proficient way (International Journal of Project Management, 2017).
P3 Work breakdown structure and Gantt Chart
There are different tools and techniques which the manager can adopt at the time when
they are facing so much work load in Elm Tree Hotel. To manage or reduce the work,
breakdown structure and Gantt chart will be used by them so that they cannot face any issue
(Polonsky and Waller, 2014) . Higher authorities and employers have to make or prepare plans
which will aid in decreasing work. Breakdown structure refers to the process which succour
manager in dividing work to the different person so that work can be complete on a specific and
decided deadlines.
Next method is Gantt chart, this also help manager in reducing work and also assist in
managing operational activities. This should represent their work on a graphical manner or
different activities should present on a graphical chart (Doherty, Ashurst and Peppard, 2012).
This will aid in attracting large number of consumers and on the basis of that they can generate
more and more profits.
It is necessary or essential for Elm Tree Hotel to adopt these methods as they can easily
distribute the task according to the time limit so that assignment or work should be complete and
delivered. When they are using or adopting work breakdown structure then there so many
benefits as well as advantages which they can attain that budget can be allocated effectively and
also risk should be evaluated in a proficient manner.
Gantt chart
4

5

6

P4 Small scale research by adopting various tools and techniques
There are different methods which can be used by the manager of Elm tree Hotel for
doing small scale research. They have to do analysis or evaluation of adverse impact of CSR
activities so that they cannot face any issues in attaining their goals and objectives which helps
company. To reap objectives they can adopt qualitative as well as quantitative methods as both
essential and necessary to gather or collect the data which will helps in delivering appropriate
and best products and services (Eckerson, 2010). For attaining maximum benefits so that they
can introduce new CSR policies in Elm Tree Hotel. In doing research, qualitative data is required
and information can be taken from online, journals etc. Meanwhile, quantitative data is also
essential which will assist in evaluating and analysing impact of CSR activity so that they can
attain maximum benefits.
Questionnaire
Name:
Age:
Gender:
1. Does CSR activities and benefits which are attain in competition have any connection?
 Yes
 No
2. Have you concurred that to actualize the CSR undertaking is the essential obligation of a
small scale business entity ?
 Agreed
 Disagree
 Neutral
3. Describe the different issues confronted by the small scale enterprises ?
 Employees as well as safety of consumer
 Exploitation of women's rights
 Issues related to health and social
 Exploited by large firm
4. What are the various types of CSR activities performed by small scale organization.
 Measures associated to employment
7

 Health and social activities
 Economic development
 Upliftment of system related to education
 Employment opportunities
5. In what way you will authorize the CSR activities in proper way ?
 By conducting charity events on regular basis
 By voluntary business entity
 By providing proper assistance related to fiscal to community based organisation.
6. Who is more subject for execution of CSR exercises in small scale association.
 Department of Human resources
 Higher authority
 Managers as well as leaders
7. In what duration, Elm Tree Hotel should provide appropriate performance by adopting CSR
activities?
 In a month
 Once in a year
 After 6 months
8. As per your opinion, ministry bodies should deliver maximum benefits to firm which assist in
carrying out related to CSR activities?
 Yes
 No
9. Any suggestions in which Elm Tree Hotel so that they can carry out CSR activities in the
market.
TASK 3
P5 Analysing research by using different tools and techniques
There are different tools and techniques which can be used by the managers and
employees of Elm Tree Hotel so that they can evaluate and analyse research:
 Research design: This method is divides into three parts which include descriptive,
exploratory and experimental and in this descriptive method is more suitable for this
topic (Keller, Parameswaran and Jacob, 2011).
8

 Research Philosophy: In this report, interpretivism philosophy should be used as it assist
in evaluating and analysing the data to get more and best results.
 Data collection: For gathering the data, there are two type of methods by which manager
of Elm Tree Hotel can collect the data which includes primary and secondary data. When
they are using primary data, questionnaire needs to be prepared. If they are using
secondary data, online, books, journals etc. these are areas where they can collect data. It
will assist in attaining maximum competitive advantages.
 Data analysis: In this report, data analysis needs to be done by making or preparing
distinctive themes.
 Sampling: There are different type sampling such as random, systematic and stratified. In
this report, random sampling should be used. The sample size in this report is 20
employees (Skills needed in successful project leaders, 2017).
 Limitations: The main limitation in this report is time as for conducting or carrying out
the research in a proper manner appropriate time is required but for this time constraint is
there.
Data analysis
Theme 1: CSR activities having a connection with the competitive advantages
1. Does CSR activities and benefits
which are attain in competition
have any connection?
Frequency
Yes 15
No 5
9