Importance of CSR for Competitive Advantage: Marine Court Hotel

This report analyzes the importance of implementing Corporate Social Responsibility (CSR) activities for Marine Court Hotel to gain a competitive advantage and build a strong brand image. The study investigates the current awareness and engagement of employees regarding CSR initiatives, utilizing a project management plan and Gantt chart to outline the research process. Data analysis, based on a survey of employees, reveals insights into their perceptions of CSR, their involvement in various activities (such as recycling, blood donation, and volunteering), and their opinions on the criteria for building a positive brand image. The findings highlight the importance of employee involvement in social and environmental issues, the need for improved CSR training, and the potential for schemes allowing employees to donate to charitable causes. The report recommends specific CSR activities and strategies for Marine Court Hotel to enhance its brand reputation, foster employee engagement, and achieve a competitive edge in the market, emphasizing the benefits of environmental and social responsibility.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
Task 1..........................................................................................................................................3
P1 ...........................................................................................................................................3
P2 ...........................................................................................................................................4
P3................................................................................................................................................4
Task 2..........................................................................................................................................5
P4 ...........................................................................................................................................5
Task 3........................................................................................................................................14
P5..........................................................................................................................................14
P6..........................................................................................................................................17
Task 4........................................................................................................................................18
P7 .........................................................................................................................................18
References.................................................................................................................................19

Title: Importance of implementation CSR activities for gaining competitive advantage and for
building brand image- A study of Marine court Hotel
Task 1
P1
Background of study:
Corporate social responsibility activities are those activities which allow organization
to take some responsibility and put some effort for the welfare of society and community.
There are some responsibility of organization for its surrounding environment and for welfare
of community. Further there are different social corporate responsibility which company can
intiitae such as society welfare, charity and welfare of employees , women empowerment
environment protection(Korschun, Bhattacharya and Swain, 2014). There are lots of wastage
which produces form the industry and its pollute the environment and society. So marine
company need to take some steps for imitating on of the Corporate social responsibility so
that it can keep the surrounding environment neat and clean. However, this also benefit the
Marine court hotel if they take participate in CSR activities then it helps them in
building the image of brand in hotel in market. The present research is conducted so that
Marine court Hotel facing problem regarding implementation of CSR activities can be
identified. Further, step which company can take for making environment pollutant free and
gain competitive advantage. There are different method which researcher used for identifying
the importance of CSR activities for the organization in order to create good image of brand.
Aims and objectives:
Aims:
Aim: To analyze the importance of implementation of CSR activities in order to gain
competitive advantage and for building brand image- A study of Marine hotel
objectives:
 To understand the importance of implementation of CSR activities
 To identify the relationship between implementation of CSR activities in order to gain
competitive advantage and for building brand image
 To recommanded different CSR activities which help organization in gaining
competitive advantage and improving brand image in market.
Questions

 What is the the importance of implementation of CSR activities
 Explain the relationship between implementation of CSR activities in order to gain
competitive advantage and for building brand image
 Recommanded different CSR activities which help organization in gaining
competitive advantage and improving brand image in market.
P2
Project management plan
Task Name Duration Start Finish Predecessors
Research project 92 days 03/28/17 Thu 7/6/17
research Tile 22 days Mon 2/27/17 Thu 3/30/17
breakthrough the research title 8 days Mon 2/27/17 Fri 3/10/17
devising predicament argument 4 days Mon 3/13/17 Mon 3/20/17 4
frame performance 6 days Tue 3/21/17 Thu 3/30/17 5
carrying out 59 days Fri 3/31/17 Fri 6/23/17
conducting out literature review 14 days Fri 3/31/17 Fri 4/21/17 6
Deciding research methodologies 16 days Mon 4/24/17 Wed 5/17/17 8
working out of the costs 5 days Thu 5/18/17 Fri 5/26/17 9
Information analysis and
representation 19 days Mon 5/29/17 Fri 6/23/17 9
Judgement of result and outcomes 9 days Mon 5/29/17 Mon 6/12/17 10
Project ended 16 days Tue 6/13/17 Thu 7/6/17
signifying conclusion and
recommendations 7 days Tue 6/13/17 Fri 6/23/17 12
appropriate corroboration of
results 5 days Mon 6/26/17 Tue 7/4/17 13
Day of submission 1 days Wed 7/5/17 Thu 7/6/17 14
P3
Gantt chart

Task 2
P4
Data analysis
Name
Age
Gender
1.) How you are aware of CSR as a terminology.
 Yes
 No
2.) Is their any relationship between CSR and image of Marine Court hotel?
Yes
no
3.) In which type of CSR activities are you engaged of Marine court hotel ?
 Selecting recycling
 Blood donation
 Volunteer for community support
 donation to support social problem

4.) What is the criteria support in building an image of brand in market?
 Employee involve in social and environmental problems
 Respect the right of employees
 Safe and healthy work environment
 No discrimination in employment
5.) Would you like to get involved in volunteering or fundraising activities through the Marine
Court hotel
 Yes
 No
 Not sure
6.) Is their any scheme should be in your organization in which employees can donate chosen
amount every month from their salary.
Yes
no
Not sure
7.)Are you satisfied with training session provided by Marine Court Hotel to you?
 Highly satisfied
 Satisfied
 Neutral
 Highly dissatisfied
 Dissatisfied
8.) As your opinion which of the problem faced by company at time of initiating corporate
social responsibility?
 Lack of some legislation on CSR
 Lack of knowledge
 Few interest of company
Theme 1:Many respondent are aware of CSR as a terminology.

1.) How you are aware of CSR as a terminology. Frequency
 Yes 15
 No 5
20
Interpretation: Above mentioned chart show that there are 15 respondent who are aware of
CSR as a terminology. On the other hand there are 5 participant who are not aware of CSR as
a terminology. So Marine court need to ensure that it implement the CSR activities and make
all employees aware of its corporate social responsibility plan so that they can participate in
it.
Theme 2: Yes their is relationship between CSR and image of Marine Court hotel
2.) Is their any relationship between CSR and image of Marine Court hotel? Frequency
Yes 17
No 3
20
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column C

Interpretation: Above chart show that there are 17 respondent who state that there is a
relationship between CSR and image of Marine Court hotel. On the other, hand there are 3
participants who state that there is no relationship between CSR and image of Marine Court
hotel. Hence, it show that majority of employee agree that if organization implement CSR
activities then it can improve the image of brand in market. It is so if company adopt CSR
practices then it can win the loyalty of customer and also keep surrounding environment neat
and clean.
Theme 3: Selecting recycling is a type of CSR activities are you engaged of Marine court
hotel.
3.) In which type of CSR activities are you engaged of Marine court hotel ?
Freq
uenc
y
Selecting recycling 7
Blood donation 4
Volunteer for community support 6
donation to support social problem 3
17
3
Yes
no

20
Interpretation: From the above chart it can be stated that there are 7 respondent who state
that selecting recycling is on of the CSR activities are you engaged of Marine court hotel.
On the other hand there are 4 participant who state that blood donation is one of the best
activity while there are 6 employees out of 20 who replied that volunteer for community
support is one of suitable CSR activities which can be used by Marine Court hotel for
engaging its employee. Further, there are 3 participant who state that donation to support
social problem is another CSR activities in which employee can engage of Marine Court
hotel. Hence it show that selecting recycling is one of the best activity in which employee of
hotel like to participate. So firm need to focus on encouraging employee to participate in this
CSR activity.
Theme 4: Employee involve in social and environmental problems is the criteria support
in building an image of brand in market
4.) What is the criteria support in building an image of brand in market?
Employee involve in social and environmental problems 7
Respect the right of employees 5
Safe and healthy work environment 3
No discrimination in employment 5
Selecting recycling
Blood donation
Volunteer for community support
donation to support social problem
0
1
2
3
4
5
6
7
7
4
6
3
Column C

Interpretation: Aforementioned chart show that there are more than 7 employee who are
involved in social and environmental problems for for building an image of brand in market.
Further, there are 5 participants who state that respect of right of employees is one of the best
Criteria While there are 3 respondent who state that safe and health working environment is
one of the best activity for building the image in mark of Marine court hotel. On the other
hand there are 5 participant out of 20 who state that there is no discrimination in employment
is one of the best way for enhancing the image of organization in market. This show that
company to involved its employee in social and environmental problems so that they
company can easily build its image of brand in market. It is one of the best activity which
help organization in achieving success.
Theme 5: Yes, many respondent to get involved in volunteering or fundraising activities
through the Marine Court hotel
5.) Would you like to get involved in volunteering or fundraising activities through
the Marine Court hotel
Yes 15
No 3
Not sure 2
7
5 3
5
Employee involve in social and
environmental problems
Respect the right of employees
Safe and healthy work
environment
No discrimination in
employment

20
Interpretation: From the above chart it can be interpreted that there are 15 respondents who
state that who are involved in volunteering or fundraising activities through the Marine Court
hotel. It shows that employee are more responsible for engaging in CSR activities for welfare
of poop children and society. On the other hand there are 3 participants who are not interested
in involving in volunteering or fundraising activities through the Marine Court hotel. This
show that they have not internet toward the welfare of surrounding environment and society.
Further there are 2 participants who state that they are not sure of
Theme 6: Yes, their should be in scheme in Marine court hotel in which employees can
donate chosen amount every month from their salary.
6.) Is their any scheme should be in your organization in which employees can donate
chosen amount every month from their salary.
Freq
uenc
y
Yes 13
no 5
Not sure 2
20
Yes No Not sure
0
2
4
6
8
10
12
14
16
18
20
15
3
2
20
Column C

Interpretation: From the above chart it can be interpreted that there are 13 respondent who
state that there should be a scheme in in Marine court hotel in which employees can donate
chosen amount every month from their salary. On the other hand there are 5 participant who
state that their should be not any scheme in which in Marine court hotel in which employees
can donate chosen amount every month from their salary. Further there are 2 employee out of
20 who state that there are not sure for implantation of Scheme. Hence it show that company
need to make adopt such scheme so that employee can participate in different CSR activity
Along with this if employee can give some amount for charity purpose then it help
organization in building a good image of brand in market and to gain competitive advantage.
Theme 7: Many respondent are highly dissatisfied with training session provided by
Marine Court Hotel to you
7.)Are you satisfied with training session provided by Marine Court Hotel to you?
Freq
uenc
y
Highly satisfied 3
Satisfied 2
Neutral 1
Highly dissatisfied 9
13
5
2
Yes
no
Not sure