Analyzing CSR Implementation and Project Management at Torchbox

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) implementation at Torchbox, a digital agency. It begins with an introduction to project management and its importance, focusing on the benefits of CSR for the organization. The report outlines clear aims and objectives for implementing CSR, including understanding its role in achieving sustainable advantages. It details the project management plan, encompassing costs, scope, time, quality, communication, risk, and resources. A work breakdown structure and a Gantt chart are presented to provide timeframes and stages for completion. The report also includes the application of qualitative research methods through a questionnaire, analyzing the data collected to understand employee perspectives on CSR. Finally, the report analyzes research data using appropriate tools and techniques, offering insights and recommendations for successful CSR implementation at Torchbox.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

INTRODUCTION
A project management plan is known to be beneficial and a important tool that helps in
planning of the tasks that will help in managing the project. For keeping the project on right track
various aids are taken that helps them to achieve the objectives. This report here is based on the
impact of CSR and how its implementation will benefit the organisation. For this report the
chosen entity is Torchbox which is a digital agency, who designs websites for non profit
organisation and charities and other social welfare related entities. The number of employees
working there are 72 and the firm is having a turnover of 3.5 million GBP(Shattock2010). This
report focuses on the work of company and its corporate social responsibility activities. Then the
objectives and proper plan will be set so that CSR activities can be implemented. The benefits of
CSR to the company will be discussed here.
TASK 1
P1 Clear aims and objectives for implementing CSR in Torchbox
A happy client is the major objectives of Torchbox, with this objective they with their
talented employees who are tech savvy designed websites which help their clients. It gives a
competitive edge to them by fulfilling their core objectives. The aims and objectives of the cited
entity with reference to the implementation of CSR are enlisted here.
Corporate social responsibility is an activity which has been practising in the organistaio and its
a mere act of showing gratitude to the society by doing things for the betterment of the society in
which they are working. It may include charities , donations, for the betterment of society. In
today's scenario it has become quite mandatory to have CSR policies which helps in providing
benefit to the society(Eckerson 2010.). This helps in creating a goodwill of the firm in the market
and it helps increasing value of firm in the eyes of its stakeholders. Adequate research and
ananlysis has been conducted for attainment of set targets.
Objectives
 Understanding of the roe of CSR
 analyse importance of CSR for achieving sustainable advantage.
 For recommending various ways for application of CSR.
 For the examination of various activities that are going on in the organisation in regards
to corporate social responsibilities.

Research Questions
 what will be the importance of CSR activities for business organisation?
 What is the role of CSR activities in the achievement of competitive advantages?
 State the activities which are to be performed by Torcbox for the fulfilment of CSR?
 For sustainable development(Keller Parameswaran and Jacob2011), what are the ways in
which CSR activities can be applied?
Steps to be taken by the project manager for implementing CSR are:
1. Project Initiation: The top level management set the objectives for the project and are
defined in the detailed manner.
2. Planning : Plan of project is constructed, layout of implementing is created here. It will
include the resources needed and how the whole organisation works is included.
3. Implementation: the planned things are put to use in this stage.
4. Monitor: when the things has been put to use, they are needed to be monitored so as to
see whether its going as per plan or not and what are the corrective measures needed to
be taken for correction.
5. Closing: It is very important that the project closes on time(Smith Binns,and
Tushman2010), if it is delayed it will add up to the cost and resources.
P2 Preparation of project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.
For performing any work, plan has to be created so that blue print of entire work must be
created in advance. As this plan made in advance gives the path to work in the right direction
along with the fulfilment of objectives and aims. While making the plan, all the crucial and
important factors are considered and it has been taken care of that no other important things can
be missed out .all the factors like expenditures that will be needed for the accomplishment of
goals , time frame of project, its scope should be defined, apart from this the need of resources
for the project is to be assessed. Arrangement of tools that are needed for communication , risk
analysis of all the possible risks that are related with the project that may have adverse impact on
it(Edmonds2011) . A proper and adequate analysis of all these components, will certainly help in
making the plan a better one. When the risks are known beforehand, corrective measures can be
taken which saves the project from failure. To accomplish a project in a desired manner entire

project is divided into small small activities and time has been allotted for their completion.
Hence the project plan for implementing CSR is as follows:
Name of various
tasks
Time period Beginning Finishing Predecessors
Research project 96 days 03/02/17 03/03/17
Preparation 20 days 03/02/17 Tue 5/30/17
Topic exploration
for research
conduction
8 days 03/02/17 Mon 3/13/17
Statements
preparation for
highlighting
problematic issue
3 days Wed 5/31/17 06/02/17 3
Resource
allocation with
allotment of time
frames
9days Thu 5/18/17 Tue 5/30/17 4
Implementation
plan
56 days 05/04/17 Fri 3/31/17
Literature review
selection
10 days 05/04/17 5/17/17 5
Expenditure
calculations
5 days 04/03/17 04/07/17 8
Data
interpretation and
investigation
17 days 3/21/17 04/12/17 9
Findings and
evaluations
9 day6s 3/21/17 3/31/17 9

Closure of the
project
20 days 03/10/17 03/03/17
Results and
conclusions
7 days 03/10/17 3/20/17 11
Recommendation
s delivery
5 days 03/02/17 03/08/17 13
Documentation 6 days 03/02/17 03/09/17 14
Final submission
of project
2 days 03/02/17 03/03/17 15
On the basis of above report, the project will be planned and the work will be done as per
the requirement(HertogandJong2010) . Thus, dividing work and time frame at each stage for
various tasks will make it easier which will result in better output and appropriate analysis.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages for
completion.
The work break down structure is required for breaking down the work into systematic
and structures small lots, so that the work can be accomplished, in the context of Torchbox, each
activity has been allotted a set time frame so that every activity is completed in time and thus the
whole work will be completed in time. By properly laying down the work break down structure ,
the closing time of the project can be known in advance and things can be planned accordingly.
In the work breakdown, Gantt chart has shown its significance to a large level. As it shows the
work done against the time period allotted for that activity as per the plan(Trevinoand
Nelson2010). These will help Torchbox to implement CSR policies within the time frame and to
achieve the desired results, it gives the scope to keep an eye on every single activity which helps
in better monitoring. The cited entity has allotted time slot for every activity which is to be
completed as per the plan, so that it can be monitored continuously and adequate changes can be
made if required.

Structure of work break down
(Source: Work breakdown structure, 2013)
Illustration 1: Work Breakdown Structure (WBS) Tempalte

Gantt Chart
(Source : Gantt Chart ,2017)
Illustration 2: A simple Gantt chart

Stages to be followed for the completion of the CSR implementation:
1. Strategic Definition: All the things related to the project will be decided in this stage, as
to what the plan is, what are the resources that is going to be used, what is CSR, what is
the need of it what are the objectives(MathurMathurand Kenyon2012), targets, how it
will going to help the business and so on. everything should be explained in this stage.
2. Preparation And Brief: What will be the preparation and efforts required for
implementing CSR . Project feasibility study is conducted here, and the brief about the
concept of CSR is given.
3. Concept And Development Design: Conceptual design proposals are prepared in this
stage. As what will be the structure of the corporate social responsibility what are the
things need to be adopted for implementing it . At each sage development is rated.
4. Handover And Close: After all the tasks are completed then the project is set to be
implemented and society should be benefited from these policies.
P4 Small-scale research by applying qualitative research methods
appropriate for meeting project aims and objectives.
In the present case of CSR implementation in Torchbox, for the analysis purpose, a
appropriate method is needed to conduct an analysis. The data collection is important in this
matter, the data collection must be done accurately as the project will depend on them only. It
can be done either by qualitative or by quantitative., in qualitative data is collected by primary
methods through questionnaires(Gharajedaghi2011), surveys. The present report is based on the
method of qualitative research which helps in implementation of CSR. For collecting primary
data, the managers of the cited entity are asked to fill the questionnaire. It has been attempted to
understand the need of CSR activities in the organisation. Below is the design of the
questionnaire.

QUESTIONNAIRE
Kindly fill the questionnaire by selecting any option of your choice.
Name:
1.Do CSR activities have an significant role in the organisation like Torchbox?
a. Yes
b. No
2. Will CSR provide competitive advantage of the organisation?
a. Yes
b. No
c. Can't say
3. Which of the following CSR activities will be most helpful in attainment of its objectives?
a. Creating awareness towards the environment protection
b. Providing quality services to the clients
c. Donating certain amount for charity
d. Making improvements in surrounding environment
4.Do you think that CSR and sustainable objectives of company are related to each other?
Definitely
a. Rarely
b. Definitely not
5.Do you think that implementation of CSR policies help in creation of goodwill in the society
a. Definitely
b. Rarely
c. Definitely not
6.Which is the major issue which is currently faced by the Torchbox company?
a. Women employment
b. Welfare of employees
c. Implementation of CSR policies
7.In your opinion, who must be responsible for application of CSR activities in your
organisation?
a. CEO
b. Top level managers

c. HR department
8.Which strategy will be more helpful in application of CSR policies within your company?
a. Establishment of a separate department
b. Contract with a charitable trust
c. None
Thank you so much for your responses which are precious for us.
As per the current study, it has been found that by setting up a separate department, there will be
more benefit to the stated company in application of their CSR strategy(Kowalkowski,
Kindström and Brehmer2011). Through the analysis of this questionnaire, the opinions of the
employees will be extracted and analysed further, in the implementation of policies.
TASK 2
P5 Analyse your research and data using appropriate tools and techniques.
The analysis of CSR activities of Torchbox has been conducted in this report. The
appropriate tools and techniques for analysing research data are:
 Research design: There are different types of research designs that are used for
investigating. The research designs are descriptive, exploratory, experimental. These are
used for the identification of problems and obstacles. In this repoprt it is designed for
determining CSR activities and its implementation. The research which has been done in
this report is experimental and descriptive(Ward2016)., in experimental techniques and
tools like Gantt chart and work breakdown structure has been used, and in descriptive
research the data based on the above questionnaire is used.
 Research philosophy: It is yet another important tact of the researcher as a way of
selecting from the most liable philosophy for carrying out the investigation that will
subsequently showcase the relevant belief's of the researcher. In context to which, there
exists two leading philosophies of research namely positivism and interpretativeness .
Wherein, the present study is based upon the philosophy of interpretative as a way of
enlightening the subjective nature of the research topic. However, another philosophy of
positivism is not supportive in context to the subject matter of recent investigation.
 Data collection: Data can be collected through primary source as well as secondary
source. Both have different kinds of data collection techniques. From interviews,

surveys , questionnaires,primary data is retrieved. And from newspapers , magazines,
articles , journals (Vissche2016), secondary data is collected etc. here in this report for
implementing CSR both the source shave been used.
 Data analysis : Through the help of various tools and techniques , data is analysed, it
may use various tools like thematic, mathematical, and statistical. Common view about
CSR activities has been analysed. Raw data has been converted into information and has
been analysed by the researchers. And appropriate conclusions and recommendations
are given.
 Research drawbacks: The collection through sampling data can be sometimes very
problematic., its time consuming, require highly talented people, these drawbacks may
affect the effectiveness of research .In this
research quantitative methods are used but themes are not prepared for them correctly then
analysis of LSI creator affects in unfavourable manner. In any kind of research
report limitations have affected researcher processes and effectiveness of research. Lack of
information, and some barriers in generating information also affect the research report.
P6 Recommendations and Conclusions
According to the above study, it has been concluded that the CSR strategies play a major
role in Torchbox for attaining the objective of sustainable development. By implementing CSR
strategies, the goodwill and reputation of the firm has been increased. There is a need of further
improvement in the cited firm related to the CSR policies.(Sparrow2012), proper budget should
be allocated for the funding of CSR, the strategies which can be implemented for the benefit of
CSR are:
 Focus programmes should be taken into considerations as if the focus is diverted, it
cannot be effectively managed.
 They can fund the charities and donations that will be an effective CSR strategy. Firm
can help through the voluntary organisation.
 Employees are the face of organization as they have direct interaction with customers.
They are the one who present the products and services to customers. In this context, all
the strategies within the firm should be implemented when they are being conveyed to
workers. This way workers can be encouraged and they will develop a feeling that they
are important. In addition to this, workers know better about the issues that are faced by