A Report on the Growth and Management of Heritage Tourism

This report provides a comprehensive overview of heritage and cultural tourism, examining its growth, the challenges in conserving resources, and the role of cultural sites in catering to tourists. It assesses the impact of different ownership structures on site management and analyzes the roles and responsibilities of organizations within the industry, such as the National Trust and Heritage Lottery Fund. Furthermore, the report explores the methods and media used to interpret tourist needs, including on-site activities and audio-visual documentaries. The analysis includes a case study of Lhasa, Tibet, and the conflicts arising from development initiatives. The report concludes by highlighting the significance of cultural and heritage organizations in enhancing stakeholder experiences and fostering community engagement, contributing to the overall development and sustainability of the tourism sector. This report is designed to provide insights into the diverse aspects of heritage tourism.

INTRODUCTION
Over the passage of time, the travel and tourism
industry have shown immense expansion as multiple
nations across the globe have undertaken the
various strategies for the promotion of the cultural
and heritage sites located within the boundaries of
the respective nations.

AC 1.1 Analysis of the growth, progress and development took
place within the industry of heritage and culture preservation
 According to Timothy and Nyaupane, (2009,
p.223) heritage tourism represents the travelling
experiences to places, witnessing artefacts and
various other activities that provide an authentic
representation of the stories and the people living
in the past. Focusing on culture, it is perceived to
be one of the major objectives of travel.
 This indicates 2.8% growth of the tourism
industry, which is quite high compared to other
industries that portray a growth rate of 0.8%-0.9%
on an annual basis (Ashworth and Larkham, 2013,
p.336).

AC 1.2 Discussion on the probable conflicts that arise in
conservation of the resources of heritage and culture-
With reference to the case study of Lhasa, Tibet
 For assessing the potential conflicts confronted
in the conservation of the cultural and heritage
resources, two important aspects have to be
considered.
 Further, the recognition of renovation plan of the
Barkhor town and plans for establishing a theme
park in the outskirts of the city were subjected
to conflicts as London-based nongovernmental
and nonprofit making organization named ‘Free
Tibet’ organized campaigns to oppose or boycott
the development initiatives outlined by the
Chinese government (Radio Free Asia. 2017).

AC 2.1 Assessment of the role played by cultural and heritage
destinations in catering the needs of the customers
 The sites having heritage and cultural importance
are perceived to be a huge source of entertainment
for the tourists or the visitors undertaking a visitor
a tour to the heritage and culture specific tourist
destination.
 As the heritage and cultural sites have significant
historical and cultural importance, therefore, the
tourists or the visitors are provided with the
privilege or understanding and realizing the
historical background and the role played by the
heritage sites previously in the lives of ancient
people or the people living in the past (Landorf,
2009, p.53)

AC 3.1 Evaluation of the impact made by different ownership
structure in managing the cultural and heritage sites
 Management of the cultural and heritage
sites by the cultural and heritage
organisations is one of the most
important aspects
 Two prominent public and commercially
owned heritage organisations have been
identified such as English Heritage and
Save Britain's Heritage respectively.

AC 3.2 Analysis of the roles, functions and responsibilities
of the entities operating in the industry
 The National Trust: The trust is committed
towards preservation and beautification
of the historic buildings, art and
architecture of the past
 Heritage Lottery Fund: The ‘Heritage
Fund’ has been established with the aim
of creating sustenance and
transformation of a number of heritage
sites in the United Kingdom.

AC 4.1 Assessment of the methods and media used
interpretation of the needs of the tourists within the heritage
and cultural industry
 For the purpose of developing and
expanding the cultural and heritage
industry, it is important to interpret the
responses and the experiences of the
visitors' making a visit to the heritage
sites.
 . It has been observed that both
government and non-governmental bodies
implement different approaches in the
form of onsite activities, audio-visual
documentaries, prospectus

Conclusion
 Through the growth and development of
the cultural and heritage industry
 The cultural and heritage organisations
perform various roles and responsibilities
that help in enhancement of stakeholder
experience and encourage community