Final Project Report: Data Analytics and Business Improvement

This final project report examines data analytics within the context of business improvement, with a specific focus on the application of IBM Watson Analytics. The report begins with an executive summary and introduction outlining the motivation for the project, the current situation of Vista Concept Dimension (a construction firm), and the problem statement. It then delves into related academic and commercial research, exploring topics such as analytics operating models, decision-making processes, and relevant theories and frameworks. The methodology section details the research approach, design, and specific methods used, including data collection and analysis techniques. The report then presents the data collection and analysis findings, followed by a discussion of the IBM Watson Analytics tool. The project concludes with a summary of findings, limitations, and recommendations for Vista Concept Dimension, offering insights into how the company can leverage data analytics to improve its business operations. References and an appendix are included to support the research and findings.

Running Head: FINAL PROJECT REPORT
Final Project Report: Business Improvement Plan/Data Analytics
Name of the Student
Name of the University

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Executive Summary
Data analytics is an important aspect of any business that wants significant progress in today’s
market. Initially, the analytics operations were done manually and as a result, there were
numerous errors in the calculations. However, after the arrival of the software, this process has
now become much easier. The data analytics software can now efficiently carry out any analytics
operations within a matter of microseconds. The software data analytics tools must be
implemented by the business organizations in order to progress in the modern market. There are
a number of software tools available for data analytics including IBM Watson Analytics,
Pentaho, Clic Data, Tap Clicks and others. Most business organizations utilize these analytics
tools for business operations that are related to the use of numerous pieces of data and
information. This report is based on the research conducted on data analytics in business with
special emphasis on IBM Watson Analytics tool.

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TABLE OF CONTENTS
Executive Summary.............................................................................................................1
Chapter1: Introduction.........................................................................................................2
1.1 Motivation..............................................................................................................3
1.1.1 Current Situation..............................................................................................3
1.1.2 Reason For Driving Research Project..............................................................4
1.2 Problem Statement.....................................................................................................5
1.3 Definition of the Problems.........................................................................................7
1.4 Identification of the Stakeholders..............................................................................7
1.6 Project Objectives......................................................................................................8
Chapter 2: Related Academic and Commercial Research...................................................9
2.1 Analytics Information................................................................................................9
2.2. Vista Concept Dimension’s Analytics Operating Model Components..................11
2.3 Infusing Analytics into the Decision Making Process.............................................12
2.4 Prioritizing CPG Analytics Capabilities..................................................................13
2.5 Insight Driven Decisions.........................................................................................14
2.6 Organizing and Governing Analytics Capabilities Across the Organisation..........14
2.7 Companies Vary in Implementing Analytics Operating Model..............................15
2.8 Relevant Theories and Frameworks........................................................................16

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Chapter 3: Methodology....................................................................................................19
3.1 Research Methodology............................................................................................19
3.2 Theoretical Perspective............................................................................................19
3.3 Research Design......................................................................................................20
3.4 Detail Methods.........................................................................................................22
3.4.1 Preparation........................................................................................................23
3.4.2 Selecting Participants........................................................................................24
3.4.5 Data Collection.................................................................................................26
3.4.6 Data Analysis....................................................................................................29
3.4.7 Additions And Changes Since Progress Report...............................................32
Chapter 4: Data Collection and Analysis...........................................................................33
4.1 Data Collection........................................................................................................35
Chapter 5: Discussion of the Artefact (IBM Watson Analytics).......................................40
Chapter 6: Summary of Findings, Limitations, Recommendations..................................42
6.1 Summary of Findings..............................................................................................42
6.2 Limitations...............................................................................................................44
6.3 Recommendations....................................................................................................45
References..........................................................................................................................47
Appendix............................................................................................................................53

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Chapter1: Introduction
Vista Concept Dimension is working in a field of construction, presently which is
offering urban design buildings, 3D concepts of drawing and visualizing the council planning,
provides approvals for the construction approvals, development of streets, an extension of
management, the introduction of the drawings and transforming the paper media. There are huge
numbers of services which are availed by Vista Concept Dimension. Time is changing and so the
requirements of the market are also changing. People available in the market require that they
should get instant and up to date services. In this situation, it has become important for Vista
Concept Design to introduce and apply new and up to date technology at the workplace. Hence a
research is conducted which help Vista Concept Dimension in making appropriate will set of
decision regarding the aspects of the software. Therefore to formulate the content for the
research a survey will be conducted. The target audiences of the survey were different
organizational leaders for small-scale organizations and organizational management staff for the
large-scale ones. The interview was conducted in form of direct interviews (if possible), video
calls and online distribution of questionnaire copy.
This report is based on the research conducted on data analytics in business with special
emphasis on IBM Watson Analytics tool.

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1.1 Motivation
1.1.1 Current Situation
Vista Concept Dimension is working in a field of construction, presently which is offering urban
design buildings, 3D concepts of drawing and visualizing the council planning, provides
approvals for the construction approvals, development of streets, extension of management,
introduction of the drawings and transforming the paper media (Tsoi, et. al., 2017). Presently
Vista Concept Dimensions is dependent more upon manual work, to design a 3D concept
technology is used by Vista Concept Design otherwise in all its functions company prefers to use
manual designs and concepts to process the work. But with the change in the market
requirements, it has become important that Vista Concept Dimension should apply a various set
of changes at the workplace (Zadrozny, et. al., 2015). There are a various set of issues which are
being faced by the company like the company is facing issues in developing proper designs of
the building, manual designs do not provide accuracy as with the passing time people having
refined skills in managing the construction and design work have got reduced. In this situation, it
has become important for Vista Concept Dimension to introduce new and improved technology
at the workplace so that quality could be brought to the business process.
In this situation, it has become important for Vista Concept Dimension to indulge in the market
survey with which it could gain a proper and relevant set of information related to the application
of new techniques in the workplace (Mao, et. al., 2017). The market research will include
gathering information related to the new software and techniques which could help in making an
effective set of decision regarding the application of the new and appropriate technology and
software at the workplace. Indulging in the market survey will help the company in managing its

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work and bringing quality with the effect of which it will be able to acquire more contracts
related to the building and construction site designs. Applying new technology in the workplace
will also help Vista Concept Dimension in processing the work in the more frequent way and
availing the new and innovative designs which will attract contracts with the company and will
help in attaining competitive advantage in the market (Speziale & Carpenter, 2011).
Hence, it could be evaluated that the changes in the demand for the market as well as technology
are the main aspects of motivation because of which Vista Concept Dimension is indulging in a
market research. The research will help in evaluating all the aspects related to the new
technology. Both qualitative, as well as quantitative information, will be provided by the
researcher with the effect of which more appropriate decision will be made by the company in
relation to the application of new technology at the workplace.
1.1.2 Reason For Driving Research Project
The demand for computer building designs is increasing day by day in the market. Due to this
change in demand owner of Vista Concept Dimension is anticipating the need to expand its
business so that the purpose of making the business process more efficient and to manage the
changing requirements of the customers available in the market. Owner of Vista Concept
Dimension feels that without applying new and innovative technology at the workplace it is not
possible that the requirements of the people available in the market could be managed and new
as well as innovative designs of the buildings could be provided. Owner of the company knows
that without introducing any new and innovative technology at the workplace will make the work
process typical and hard to manage (Skonieczny, et. al., 2017). Hence, the owner of the company
is seeking to apply innovation at the workplace so as to bring more quality to the work and to
manage the time and productivity of the organization. For instance, the owner is planning to

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apply either IBM Watson or Pentaho. These are the software which will upgrade the company
systems and will help in developing more appropriate designs of the buildings and construction
sites.
Therefore, a research will be conducted in which information related with both the software will
be gathered. The research will also help in making the comparison between both the software
with the effect of which company will be able to make an effective set of the decision in
choosing the most appropriate software for the further work processes. This way of the
investigation will provide a set direction to the company with the effect of which it will be able
to manage its work process and will be able to attract more orders towards the company.
Evaluation of all the risks factors and beneficial factors attached with the project will also be
done with the effect which accuracy to the decision will be developed (Ellis & Levy, 2017). The
project will work as a solution to the issues of the company with the effect of which it will be
able to manage all the work-related processes and will be able to manage the things in a more
subtle and effective way. The research will also help the company in making appropriate
investment decisions with the effect of which sustainability will be obtained.
1.2 Problem Statement
In project 1 there were a certain set of problems which were discovered by the researcher in
relation to the growth aspects as well as with the working culture it has (Kothari & Garg, 2016).
The company was working on the traditional methods in which all set of designs were being
developed manually only. The technology which was used by the staff members working in the
company were not so effective, which was affecting the workflow in a negative way also the
quality of the work process was getting affected. In respect to the work, Process Company was
finding it necessary to introduce new technologies at work with the help of which instant action

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could be made on the orders provided by the client. Problems such as database were ineffective
and inconsistent. Vista Concept Dimension is a company in which people having basic
knowledge of software and systems were working. In this situation, it was becoming hard for
them to manage the database. In this situation problem of delayed work process and design was
arising which was affecting the progress and goodwill of the company in the target market.
People working in Vista Concept Dimension were having limited access to any kind of
information system applied to the workplace (St. Pierre & Jackson, 2014).
E-readiness was also not effective which was having a huge impact on the work progress and
was affecting the work process of the company. People working in the company were not having
effective skills and abilities to remain ready for acquiring any type of work process. These
people were also not having proper knowledge about the software and technologies as they have
always experienced the manual work only.
The manual workflow was another problem which was impacting the work in a negative way.
All the designs were being developed manually by the employees. Due to manual designs quality
was getting affected as the designs which were developed manually were not appropriate and
accurate (Aggarwal, & Madhukar, 2016).
Communication is another aspect which was getting affected. Both internal as well as external
communications in which one to one discussion which were being done by phone or email were
getting affected. Due to ineffective communication work process was getting affected which was
leading to delayed action and was leading to affect the goodwill and position of the company in
the market. In this situation, it has become important that Vista Concept Dimension should work
towards to adopt the technology which could help it in managing the work and could help the

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same in escalating the information within the time period so that further work could be processed
in an effective way by the people working in the company.
Hence, a decision could be made that Vista Concept Dimension should work upon new and
innovative technology so that the work process could get resolved (Chen, et. al., 2016). It
manages the problems related to the workplace it has become important that the company should
work with the technology which could help it in removing all the issues and could help in
processing the work with quality and could manage the communication system in a more
effective and efficient way.
1.3 Definition of the Problems
The main problems that need to be addressed in course of the project are as follows.
P1: The existing data analytics system has very low efficiency as it is mostly handled
manually.
P2: Currently, Microsoft Excel is used to store business data that has a large number of
limitations.
P3: During architecture designing, due to lack of sufficient data analytics results, the
designs cannot be produced of the best quality.
1.4 Identification of the Stakeholders
Stakeholders are the individuals or groups who remain attached to the company and get impacted
with every single activity of its (Christodoulakis, et. al., 2017). For a company introducing any
kind of change or adopting any new aspect at the workplace, it becomes necessary that it should
undertake all the stakeholders and should work towards to help them in managing the change.

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There are a certain set of stakeholders who should be included in the decision-making aspects
before introducing any kind of change at the workplace. It is important that every single
stakeholder should be identified and information related to their needs and wants should be
collected. This will help the company in managing change and reducing the risk of occurrence of
any future uncertainties or resistance to change. Therefore, it is necessary that information
related with stakeholders should be gathered and information related to their needs and wants
should be gathered. This will help Vista Concept Dimension in managing the work and will help
the same in making an appropriate set of decision regarding adoption of new technology at the
workplace (Demirkan, & Delen, 2013).
The stakeholders of the project have been identified as follows.
Project Manager – To manage the different aspects of the project
Project Supervisor – To supervise and monitor the progress of the project
Financial Support – To provide sufficient financial support for the project
Sponsor – To provide the overall budget for the project
Software Developer – To develop the chosen analytics tool in the system
Software Tester – To test the developed software for bugs and glitches
1.6 Project Objectives
The objectives of the project are as follows.
 To suggest a new system to replace the existing manually handled data analytics
system

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 To replace the excel storage technique with some software powered techniques
 To increase the efficiency of architecture design that follows the data analytics
Chapter 2: Related Academic and Commercial Research
2.1 Analytics Information
According to Tsoi et al. (2017), data analytics is an important aspect of any business that
wants significant progress in today’s market. Initially, the analytics operations were done
manually and as a result, there were numerous errors in the calculations. However, after the
arrival of the software, this process has now become much easier. The data analytics software
can now efficiently carry out any analytics operations within a matter of microseconds.
Hoyt et al. (2016) said that the software data analytics tools must be implemented by the
business organizations in order to progress in the modern market. There are a number of software
tools available for data analytics including IBM Watson Analytics, Pentaho, Clic Data, Tap
Clicks and others. Most business organizations utilize these analytics tools for business
operations that are related to the use of numerous pieces of data and information.
Guidi et al. (2016) promoted the use of Pentaho by publishing datasets that it can utilize
Big Data completely and its values are accelerated by NoSQL, Hadoop, and other big data
platforms. This tool integrates all the data collected on a specific subject and then classifies it
using its customization analytics tool. It then analyzes the data and provides reliable business
insights and suggestions based on the information contained in the data.
Lak et al. (2016) discussed other tools like Clic Data and Tap Clicks. According to them,
Clic Data has different and unique features than the other existing ones. Clic Data also acts as