Data Handling and Decision Making Report - Business Decisions

This report delves into the critical role of data handling and analysis in organizational decision-making. It begins by exploring primary and secondary data collection methods, emphasizing their application in understanding consumer behavior and market trends. The report then presents two projects. Project 1 focuses on the utilization of data to facilitate the decision-making process, while Project 2 provides a practical analysis of Tesco's financial data from 2012 to 2017, employing descriptive and inferential statistics to identify key factors impacting sales and profitability. The analysis includes correlation and regression to understand the relationship between sales and profitability, and examines the performance of different business segments. The report concludes with insights into how data-driven strategies can enhance business performance and competitiveness.