Developing Manager: Principles and Practices of Management Behavior

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The Developing Manager
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Table of Contents
Introduction......................................................................................................................................3
Task 1- Understand principles and practices of management behavior..........................................4
1.1 Compare different management styles..............................................................................4
1.2 Discuss leadership characteristics.....................................................................................5
1.3 Evaluate communication processes in selected businesses...............................................6
1.4 Analyze organizational culture and change in selected businesses..................................7
Task 2- Be able to review own potential as a prospective manager................................................8
2.1 Assess own management skills performance........................................................................8
2.2 Analyze personal strengths, weaknesses, opportunities and threats......................................9
2.3 Set and prioritize objectives and targets to develop own potential.....................................10
Task 3- Be able to show managerial skills within a business and services context......................11
3.1 Lead and motivate a team to achieve an agreed goal or objective......................................11
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements.........................................................................................12
Task 4: To create a career development plan for employment within a business.........................13
4.1 How own managerial and personal skills support career development...............................13
4.2 Review career and personal development needs, current performance and future needs to
produce development plan.........................................................................................................14
Conclusion.....................................................................................................................................15

Introduction
In this study, the main focus is on the development of any organization and it needs to be
managed by the proficient manager to sustain the growth and expansion of the business. The
process of developing manager is to enhance their set of skills for managing the operations and
functions of any workplace to accomplish the proficient objectives and goals. This procedure can
include the training and development process, social and cultural development procedure,
leadership quality enhancement and many more. In this study, the examples of TUI and Thomas
Cook organizations have been taken for describing the developing manager process. As in recent
time, the travel and tourism market is the foremost industry over the worldwide that enhances the
globalization and modernization along with trends in surroundings.

Task 1- Understand the principles and practices of management behavior
1.1 Compare different management styles
In the UK, the sector of travel and tourism is continuously growing with rapid movement speed
and that also contribute to the nation’s GDP (Gross Domestic Product). The organizations of UK
like TUI and Thomas Cook are providing the good quality of products and services to their
clients and consumers with the help of effective process management for their resources. Both
the organizations and the workplaces have their own management system with their best
management style for designing and development of the goods and services that are a trend in the
market and used by most of the customers and that is mostly in demands by the customers. They
also provide some training session for their staff and employees to utilize their resources with
good extent. Both the organizations that are TUI and Thomas Cook use these management styles
for achieving and accomplishing their targets and goals of their workplaces and these
management styles can assist the support of their employees and staff members.
TUI-
TUI is the foremost brand in UK industry of travel and tourism that provide the complete
services for their customers and consumers. For the management of quality of goods and
services, the best management style is Consultative management style. As per this style, the
supervisor and manager are predicting the needs and task and provides the training to their
employees and staff to fulfill the needs of customers. This management theory can help in two-
way communication process development between the organizations and also improve the
hierarchical arrangement for duties and roles allocation process to managers and employees as
per their capabilities and skillsets (Holten, et. al., 2015).
Thomas Cook-
Thomas Cook is very popular for their good quality goods and services and for the maintenance
and development of these services required the accurate roles and responsibilities allocation to
managers and employees. The Thomas Cook organization uses Active management style for
maintaining their functions and operation process that engage the employees of an organization.
With the help of this management style, the Thomas Cook organization can concentrate on
functional requirements, self-actualization, and protection and security aspects that assist the
employee’s motivation for their performance enhancement. This management style can help in
motivating the employee. Also, active management style can help the firms to get the feedback
from the employees’ so that further improvement work and planning activities can be
implemented on employees’ for better growth and expansion of employees to achieve and
accomplish the requirements of users and customers (Hillmann, et. al., 2018).

1.2 Discuss leadership characteristics
From the above task, TUI business is selected for the study. The leadership characteristics used
by the TUI business are authoritarian and democratic leadership style. In the sector of travel and
tourism, the authoritarian leadership style permits the business to take decisions in the presence
of any kind of disturbance. Here, one person can make his/her decisions by itself and can also
control the authority over other employees. For instance, the manager at the TUI has full control
and power for making decisions that can be marketing, judicial and financial decisions and hence
they were called as an authoritarian leader. The decisions made in the leadership of authoritarian
leaders are very quick as few people are included in the decision-making process. Another part is
a democratic leadership style, where the decisions were taken by the entire team but the final
decisions are announced by the democratic leader to their employees. For the completion of any
task, the employees play a vital role so they need to be motivated with time and the democratic
leader is responsible for boosting their morale. So when there are some changes in TUI
organization, the democratic leadership style can help the employees of the organization to
accept those changes. The main aim of the workplace is to determine the leadership style that is
suitable for the organization (Ramazani, et. al., 2015).

1.3 Evaluate communication processes in selected businesses
The communication is very necessary for any organization to plan and analyze the new trend and
work according to the demands and requirements of the customers. Hence, this process makes
the interaction between the management and the employees. As per the observations, the higher
management of TUI using basic communication process for the management and sharing of the
details to keep the employees updated with the trend that is-
Written-
This is the traditional way of communicating with the employees at an organization. To keep
updating the staff and employees at TUI, a notice, news-letter, or letterhead is used as per the
level of staff like lower, middle and upper level. This is a time-taking process but very effective
in an organization.
Meetings-
This is a professional way of communicating with the employees and staff of TUI. It is effective
for getting the reactions at real-time of the employees for any specific project or task. Also,
meetings can give guidelines to employees about the working environment at TUI organization
(Svara, 2016).
Email-
This is the recent way of communicating the employees or to communicate with the individual.
This is the new trend for communication so that the employees get the proper guidelines for the
working environment at TUI organization. It is considered to be as an ascending communication.

1.4 Analyze organizational culture and change in selected businesses
The TUI organization provides several goods and services across the worldwide as per the new
trend and according to the demands of the customers. The TUI organization implement a
hierarchical structure for maintaining the activities and process of decision making for an
organization. Such structures assist the resource allocation process and the collection of feedback
from a higher authority. Thes structure can also help for the maintenance of a proficient working
method and support travel and tourism goods and services. The organizational culture depends
upon the location of TUI and groups of customers for seeking attraction of customers towards
them. The TUI organization develop a supportive and friendly culture for the employees and
staff members. The culture of TUI is maintained through the coordination between staff,
competitive occupational environs, and a good connection (Isaak, 2016).

Task 2- Be able to review own potential as a prospective manager
2.1 Assess own management skills performance
The development in the economy of a country depends upon the successful firms of that country
rather than a total number of companies. For an organization, its performance is what that takes
the organization in increment order or decrement. So as an Assistant Deputy Manager it’s my
responsibility to enhance the performance of Clayton Crown Hotel London so that it’s resulted in
better productivity. The hotel employees need to be get motivated timely and I can boost up their
morale so that they perform well to enhance the performance and effectiveness of Clayton
Crown Hotel London in the marketplace. I implement some of the advanced technologies in
Clayton Crown Hotel London environs to increases the effectiveness of the hotel. For improving
the culture of the hotel, I should look up to the hierarchical management of the hotel that can
improve their performance by providing a working surrounding in the hotel. The optimistic
professional surrounding offers important support to the staff and employees so that they work
efficiently and achieve and accomplish their goals and targets (Mintzberg, 2017).

2.2 Analyze personal strengths, weaknesses, opportunities, and threats
For the macro-environs analysis, SWOT analysis is used through which the abilities and positive
aspects of goods and services provided by Clayton Crown Hotel London can be renowned for a
long time of period. Also, the weaknesses of the hotel can be known that include all the issues
and problems regarding the hotel. Through SWOT analysis the opportunities in future can be
identified and recognize the point for the long-term development of Clayton Crown Hotel
London. In this analysis, the upcoming threats can also be identified within the hotel.
STRENGTHS WEAKNESSES
 Well-ordered and organized amenities and
provisions to stay
 Provide good safety and security facilities
 Experienced staff and housekeeping with
good competency criteria.
 Range of services and pricing is
diversified
 Effective and efficient hotel division.
 The need for high capital amount as
housekeeping services are quite expensive
 Proper and undisturbed communication is
required among hotel staff and their
executive heads.
 Affect the commitments of executive
heads services due to frequent schedule
changes
OPPORTUNITIES THREATS
 Constant improvements are possible in
hotel and management industry because a
high amount of nonrefundable money is
found in new generation cases.
 Many advanced technologies and systems
can be implemented for enhancing
amenities and safety prospects.
 Gaining of good financial arrangement
because of services improvement for the
customer-friendly approach.
 The industry gets more impacted in
comparison of other industries when the
economic stagnation period hits.
 The room services price has been
increased and many other hotels get
affected because of the price hike
 Also, impact the structure of
organizations.
 Intervention in policies through several
policies of the government.

2.3 Set and prioritize objectives and targets to develop own potential
This is very important to plan as per the individual operation and functioning being as a
trustworthy staff or employee for the Clayton Crown Hotel London and classifies the vision or
values for the career and work improvement in a professional way. To prioritize and set the goals
and objectives of the Clayton Crown Hotel London I must have implementing the proper
knowledge and a better experience in order to accomplish and achieving the targets and goals of
the hotel. To get the developing success, I must prefer to innovate things and enhance my
creativity for making the best expansion of the Clayton Crown Hotel London. There are several
ways through which the capability to work has been identified within the hotel. There are several
factors that impact the work of executive heads, managers, and staff workers at a hotel that is-
motivation, job satisfaction, better leadership style, adaptability, factors related to culture,
management style, and many more (Jackson, 2019).
Motivation-
It is necessary to keep motivating the staff to enhance their working capabilities and keep
boosting their morale can increase the productivity of the Clayton Crown Hotel London. It is
important for me to analyze the needs and requirements of staff and understand them for
motivating them to achieve and accomplish their targets and goals. I would consider the Maslow
hierarchy motivational theory to ponder the Social, physiological, esteem, safety requirements of
staff members. Along with that, I will provide some appreciation award for the best performer
staff members that will assist the development of competitive environs.
Job satisfaction-
Job satisfaction is one of the most important elements for the presentation level of the Clayton
Crown Hotel London and it also impacts the behavior of staff members. Hence, it is necessary to
choose your occupation as per your choice. So with this thought, the staff members of the
Clayton Crown Hotel London work with the positive environs regardless of what hotel is paying
to them (Badewi, 2016).

Task 3- Be able to show managerial skills within a business and services
context
3.1 Lead and motivate a team to achieve an agreed goal or objective
By the given scenario of the Dalata Hotel Group, as a Duty Manager of Clayton Crown Hotel,
London a responsibility is given to lead a new hotel in Starford City, London. For the
management of resources and for implementing the task planning it is very necessary to motivate
and involve the team members in arrangement and culture of the hotel to deploy the good quality
products and services to the customers. Such a method will assist the goals and objectives of the
workplace so the customer need and requirement get fulfilled and achieve the satisfaction of the
consumers. For the motivation purpose for the team members at the hotel following task should
be accomplished-
Motivation-
Motivation is the key element for the better performance of the organization. The motivation is
necessary for boosting up the morale of staff members and to involve them in activities of hotel
services. For that, some motivational theory like Maslow hierarchical theory of motivation is
required to fulfill their needs and requirements. It will enhance the decision-making process that
will result in better productivity of the hotel.
Team Building-
For better performance and success of the hotel, a team formation is must and for that, a duty
manager must have proper knowledge and experience regarding the team formation guidelines.
After the formation of the team, the roles and duties were assigned to each staff member that will
contribute to accomplishing and achieving the target and goals that were already set by the hotel.
For the formation of a team, it is required to have proper knowledge and skillsets of an individual
team member along with some experience of the individual to allocate the vital duties and roles
for the deployment of the products and services to the customers in the hotel (Busco, et. al., 2015).

3.2 Justify managerial decisions made to support the achievement of agreed goal or
objective and recommendations for improvements.
For leading a new restaurant in Starford City, London it is required to make effective decisions
so that the functional and operational process works smoothly. Some of the vital decisions made
by the duty manager of the Clayton Crown Hotel, London for the proper management of goods
and services to accomplish the targets and goals that are-
- Recommendations
- Relationship Building
- Strategic Planning
Recommendations-
It has been recommended to the Duty Manager to concentrate on the requirements and needs of a
customer to improve and enhance the process and strategies management for accomplishing the
targets and goals. The management is missing the allocation and controlling process to the
accurate authority as well as they have good professional environs. For accomplishing these task,
the supervisors and manager need to gather all the feedback based on real-time from the
consumers and staff members so that the issues and problems get recognized and the authority
plans accordingly to solve them quickly. Along with this also the hotel can request for the
suggestions from the consumers so that enhance the services provided by the hotel (Mani, et. al.,
2016).
Relationship Building-
For any organization, it is required to maintain a good relationship between the staff members
and the hotel management for maintaining the services along with the best communication
process for completing their task effectively and efficiently and for that meetings were held for a
get together of all the team members. The hotel can achieve their desired results by making and
maintaining a good relationship among co-workers and with the management.
Strategic Planning-
For the smooth running of the hotel, it is necessary to create and implement some of the strategic
plans for performing various activities for allocating duties and roles to their team members.
Such approaches help in achieving and accomplishing the goals and target of the hotel. Along
with that the reviews and feedback from the customers are entertained that will assist the changes
and updating the services for better and effective outcomes (Ekstrand, et. al., 2019).
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