DG Fashions: Business Decision Making and Outlet Opening Report

This report delves into the business decision-making process employed by DG Fashions concerning the potential opening of a new outlet, specifically focusing on Wembley Central. The report begins by outlining the objective, which is to determine customer behavior related to the proposed outlet. The research methodology employed is descriptive research, incorporating a survey to gather relevant data. The data interpretation section presents findings on customer sentiment, with the majority of respondents expressing support for the new outlet. Additionally, sales trends from 2007 to 2016 are analyzed, demonstrating a consistent increase in sales and net profits. The report concludes that effective business decision-making is crucial for business expansion and highlights the use of primary and secondary data collection methods. References include works on medical decision-making and hierarchical decision-making in manufacturing systems. This assignment provides insights into market research and business strategy.

Business Decision Making
Task 3.3

Covered content
• Introduction
• Objective
• Research methodology
• Data interpretation
• Finding
• Conclusion
• References

Introduction
Business decision making process plays a crucial role for
every single organization It can be helpful for firms in
managing the resources or it can help in expansion as well in
targeted areas. Proper execution of determinations which
has been made by senior authorities may aid organization in
hitting its targets.

Objective
To determine the behaviour of customer related to opening
an outlet of DG Fashions at Wembley Central.

Research Methodology
Descriptive research, is being considered as a way of
investigation which involves a proper survey and organise
a proper study which helps in determining all the facts that
are present under the investigation.
Exploratory research method, one of a kind method of
investigation which carries an aim so that to explore all the
survey areas and could not help out DG Fashions in gaining
proper information which may aid in opening an outlet at DG
Fashions.

Data Interpretation
What do you think if DG Fashion has took right decision
related to opening a new store at Wembley Central?
Particular Respondent in %
(a): Yes 30
(b): No 20
Total 80
Mean 25
Median 25
Mode 10

Continue..
(a): Yes (b): No
0
5
10
15
20
25
30
30
20
Respondent in %

Trend line
Year Sales (£m)
2007 20
2008 23
2009 24
2010 30
2011 31
2012 31
2013 32
2014 35
2015 39
2016 43

Continue...

Findings
• Maximum number of people are in the favour of opening
new outlet of DG Fashions.
• There is continuous increase in the sales as well as net
profits.

Conclusion
With the help of above mentioned investigation, it is being
concluded that business decision making plays a crucial
role through which organisation can easily does business
expansion. There are various methods like primary and
secondary that can be used by organisation in order to
collect the data.

References
Rothman, D. J., 2017. Strangers at the bedside: A history of
how law and bioethics transformed medical decision
making. Routledge.
Sethi, S. P. and Zhang, Q., 2012. Hierarchical decision
making in stochastic manufacturing systems. Springer
Science & Business Media.