Analyzing Digital Technology's Impact on NISA's Future Performance

This research project investigates the impact of digital technology on the future performance of NISA, a small retail enterprise in the United Kingdom. The report begins with a research proposal outlining the objectives, factors, and literature review, focusing on the role of digital tools in promoting goods and services, enhancing market growth, and improving overall performance. The study employs both primary and secondary research methods, including data analysis techniques to evaluate the impact of digital technology on NISA's operations. The research explores factors affecting future performance, such as data security, customer service, and the use of social media. The project concludes with a reflection on the effectiveness of research methods and considers alternative methodologies, providing a comprehensive analysis of digital technology's influence on NISA's success and offering valuable insights for students and businesses alike. References from various authors are provided to support the research.

RESEARCH PROJECT

Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Produce a research proposal..............................................................................................3
P2 Appropriate research methods...........................................................................................8
TASK 2..........................................................................................................................................11
P3 Conduct primary and secondary research using appropriate methods............................11
P4 Analytical tools to analyse research findings and data..................................................14
TASK 3..........................................................................................................................................21
P5 Communicate research outcomes....................................................................................21
TASK 4 .........................................................................................................................................22
P6 Reflect on the effectiveness of research methods...........................................................22
P7 Consider alternative research methodologies..................................................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................24

TITLE
“To identify the impact of digital technology on future performance of organization: A case
study on NISA”
INTRODUCTION
Digital Technology has been considered as foundation course for computer
programming. In this modern era, numerous organization use digital technologies for promote
their goods and services in international market and maintain performance in effective manner.
Through this companies can easily communicate with targeted audience and try to attract them as
well. NISA is United Kingdom based small retrial sector enterprise. In present time, NISA is
using email system in order to promote the company and its products or services and in the near
future, NISA is going to use social media tools for better promotion or marketing themselves at
global market. Members of this firm use digital technology for the purpose enhance market
growth and introduce them as well. Large number of companies use advance technologies for
upgrade their performance and overall performance in across the national boundaries.
TASK 1
P1 Produce a research proposal
The present research is going to be conducted to analyse the impact of digital tools and
techniques that will help in promoting goods and services at international level. But due to this
up-gradation of technologies, all employees are not that much educated who can easily use
machines. For this reason, entities are responsible to provide proper training and development
session for employees in order to enhance their skills and knowledge. This process can avoid
unnecessary accident which are usually occurred in company. Communication is the most
common and important thing which require in every firm. Through this activity, members can
easily share information or data with each other which is compulsory for them.
1.2 Factors contributed in the research project.
There are various types of factors such as availability of data, moany, time and much more.
With the help of these factors companies can easily attain target and maintain effective
performance as well. Through this investigator easily attain target and able to collect relevant
data. Researcher is responsible to use available resources in effective manner for betterment of
collection of data or information. Technology has freed small business organizations from the

restrictions of prints ads when it comes to reaching new as well as existing consumers. Most of
the companies use internet marketing for sell their goods and services in other countries. Email
marketing has been considered as effective or low cost method to reach a large group of people
with a newsletter, coupons or business updates. Each and every members of firm are responsible
to their collective efforts for the purpose of meet set of objective and comply with policies of
firm. factors which contribute in research report as aligned below-
Available data- In this organization the appropriate as well as sufficient data is present
which is helpful for collection of information and prepare research report. Without specific data
researcher is not able to prepare research report. So that, this is considered as most important
factor for prepare research report.
Available money- Activities of collection of data require some money which needs to be
spend by company. Furthermore, company spend money as per the requirement.
Availability of manpower- Without this factor data should not be collect. Members have to
use their efforts for attain target and gather relevant information. In this report information needs
to be collect for use of digital technology by companies.
Top management support- Investigator can easily perform function if top management of
firm support him. Through this, person get motivation and easily able to perform function.
Literature review-
This part majorly supports reader to understand the concepts like competitive strategy,
digital media tools and many more. Some of point of views of different authors of developed
questions ad discussed beneath:
Role of digital technology in attainment of continuous success of firm
According to the words of Weill and Woerner, (2015), it is depicted that digital
technologies can help small business organizations to enhance capital as well as more effective
manner. Digital technologies are valuable factor for business as it helps them in completing all
business operations in effectual and planned manner thus attaining growth and success for
business. NISA is using innovative and new technologies in order to attract customers who can
enhance their overall sales and profitability ratios. According to Banker, (2011) that says Digital
tools are useful for all business as it helps them to gain competitive advantages at market places
and this results in earning higher profitability from their overall operations. Innovation and
creation in technology have improve overall operation of company and helpful in increase profit

margin. Members of company are responsible to frame new plans and strategies for the purpose
of enhance market presence. As persons are leading a very busy life thus they need to implement
new technologies which will make easy convenience for all their customers so they can easily
purchase the products. Through digital technology, firm can directly interact with its targeted
customers and try tom meet their level of expectation. They are bound to fulfil rules, regulation
and policies which are imposed on them as per the policies of firm. Sharma and Djiaw, (2011),
define that employers can use social media for the purpose of conduct better customer services.
Members of NISA can create social media page and upload images of goods and services which
they are offering in market. Through this customer who are interested in products and services of
firm can easily place an order for the same and receive goods online. This process can enhance
instant messaging and quickly communicate. They can share files and important information
which necessary for them.
It is affirmed that entity can use important software in order to create marketing plan
which can update, change, share as per the requirement. Also try to implement such marketing
plan for improve selling and enhance profit margin. Use advance technology for the purpose of
promote products and services in international market and maintain performance. Aware people
about services provided by company. Kallunki, Laitinen and Silvola, (2011), found that every
company is responsible to provide best quality of goods and services to customers in order to
attract them and increase level of profit margin. According to the Pavlou, (2012) Also offer best
working environment to employees in order to keep them for long time. Workers must focus on
using advance technology as well as use them in appropriate manner. While this process they can
save time and attain set of objective. Offer online chat for help consumers that they can easily
visit on the website of company and receive knowledge about goods and services offer by firm.
What are the factors affecting future performance of company
On the basis of words of Lai, (2011), it is affirmed that most of the firm use digital
technology for enhance experience of consumers. Try to improve operational efficiency and
create or analyse new business model. This can be transform the supply chain and maintain best
quality of customers services. This digital technology is having impact on the overall
performance of firm. with the help this process companies can easily attain set of target and meet
expectation of people. The major factors which are affecting future performances of firms are
related with new technologies in order to manufacture goods according to needs and wants of

customers. The firms should be able to retain loyal customers who will not buy products from
other business which are easily available at market areas. According to Luftman, (2013) The
data of customers should be kept safely and this should not be revealed to any other person this is
beneficial in order to keep the information confidential and this is the most important factor for
all the persons who have become their loyal customers. The company should make plans in order
to expand their business operations all around the globe and this is an important factor by which
they can provide employment to large group of people and they can easily fulfil all their potential
needs and desires. Enhance market growth and positively grow in international market. Data
security, cybercrime or invoice fraud and so on has been considered as major issues to contend
with, as virtual attackers they can exploit new loopholes to giveaway sensitive monetary data or
funds. It can provide safe and secure working environment to employees and maintain their
health as well. technologies can maintain confidential information. Furthermore, there are
various information are needs to kept secret or able to reveal in front on country specially
operation and financial department related data. Zhao, Sun and Zhao, (2013), examined that
technology have potential to change the way of production and entire management of firm. Small
enterprises like NISA provide employment opportunities to large number of people who are
seeking for best job. Through this, they can enhance or raise standard of living life. Members
have to constantly review work performance of workers in order to motivate them.
Digital technology impact on the performance of NISA
According to the views of Vigdor, Ladd and Martinez, (2014), it is depicted that digital
technology having capability to fill up the gap among companies and customers. They can
encourage that people are free to ask questions with targeted customers about goods and services
provided by firm. As firms are implementing digital technologies at work place then it results in
attracting large number of customers who will buy their products. This factor is having high
impact on performances of business as they helps in enhancing overall growth and profitability.
If the firms wants to attain competitive advantages at market place then they had to satisfy needs
and demands of all their potential customers and this is an important factor which helps them to
establish strong positions at market places. Digital tools and techniques are reshaping the overall
business activities in order to make them satisfy needs of public by which they can easily
complete all their assigned business goals. On which firm provide best possible advice to them.
Small Enterprises like NISA seeking a digital edge transform processes, which is beneficial for

business models or the experience of consumers with the help of exploiting the pervasive digital
connections among various systems, people, places and much more things. On the basis of this
statement it is clear that every type of firm such as small, medium and large have to use digital
technology in order to create winning edge for business purpose and enhancement of industry.
Nakamura, (2016), found that technologies can able to reshaping of business
organizations and entire society as well. Companies have to make some necessary changes as per
the requirement of firm for attain continues success. Members of NISA have to frame some plans
and strategies for use of advance technologies to maintain performance.
According to Banker, Pavlou and Luftman, (2011), it is depicted that Digital technologies
may have capability to maintain relationship among customers and company. This may be
having impact on the future performance of company and helpful to improve future growth of
firm. it can increase productivity of firm and improve overall work performance. Urquía Grande,
Pérez Estébanez and Muñoz Colomina, (2011), says that, through this firm can easily collect data
from market and implement the same in existence. This is the effective tool and technique which
is used for transformation information. Researcher collect data or information from views and
ideas of several authors. In this modern era, large number of companies are responsible to use
advance technology for promote products and services in effective manner. According to the
Martinez, (2014) Digital technology is having impact on the future performance of NISA.
Company is responsible to use the same for promote their goods and services in across the
national boundaries. It can also be used for communicate with customers. Employers must
ensure that employees have to understand their roles or responsibilities which are allotted to
them according to their skills and qualification. As they have to perform function on the basis of
policies of firm.
Aims and Objectives
Aim- To critically evaluate the impact of digital technology on future performance of
NISA
Objectives-
 To analyse the role of digital technology in success of firm.
 To identify the factors affecting future performance of organization
 To access the impact of digital technology on future performance of NISA.
 To recommend the ways to improve future performance of NISA.

Evaluate the impact of digital technology on future performance of company, it is a
chosen topic which is essential for the organization, customers and the general people. It is
important for the organisation to increase their profitability and productivity level in limited time
period. With the help of advanced technology customers easily purchase products and services of
the company at affordable cost. It also assist the general people to understand entire information
related to company products, services and technologies.
Research question:
 What is the role of digital technology in attainment of continuous success of firm?
 What are the factors affecting future performance of company?
 How can digital technology impact on the performance of NISA?
P2 Appropriate research methods
Research methodology is the systematic procedure for the purpose for collect data and
relevant information. Through this researcher can get authenticate information which is helpful
for them. In this part of research report, research design, approach, philosophy, data collection
methods are defined. They have to select factors which are useful for them at the time of
collection of relevant data and maintain performance as well. This process needs to be used by
investigator in order to easily gather information based on impact on digital technology on future
work quality or performance of company.
Research design
Investigator needs to select one research design in order to gather relevant information and
data based on use of digital technology by organizations. Descriptive research design has been
used in this project for gather relevant data. This type of design can be used for conduct in-depth
analysis to given topic. It can be used to identify impact of digital technology on performance of
company and try to easily fulfil set of target. This is needs to be examined in context of
organization called as NISA. It is the small retailing form of United Kingdom and provide
various goods or services in across the national boundaries.
Research approach
There are two types of research approach available for investigator to collect data related to
present topic called as deductive and inductive. Furthermore, inductive research approach used in
this project which is beneficial for them. Through this approach data should be collect with
primary surveys. Moreover, it is based in primary data collection method which is helpful to

current research report. They are bound to follow rules and policies which are imposed on them
at the time of collection of data. On the other side, deductive approach is based on secondary
information collection process. In which data should be gather on the basis of views of several
authors, magazines, various articles and so on. Such concept is moved from specific theories to
specific one.
Research Method
The researcher uses both primary and secondary forms in order to collect data which are
valuable for them.
Primary method: The primary data are collected for the first time with the help of conducting
surveys, questionnaire, group presentation, observations etc.
Secondary method: The secondary methods are used for data collection which are already
available in newspapers, books, magazines etc.
The research uses both primary and secondary sources for collecting data which are
beneficial in order to achieve effective results for implementing digital technologies at work
place thus enhancing the sales and profitability index of firms.
Research philosophy
At the time of prepare research report different assumptions are made for the purpose of
collection of data and information. Investigator is responsible to identify several ways to meet
target in effective manner. There are mainly two types of philosophies name called as
interpretivism as well as positivism (Crul, Schneider and Lelie, 2012). Thus, qualitative approach
used in interpretivism philosophy. On the other side, positivism philosophy is based on
quantitative method. In this technique mathematical and statistical tool has been used by
investigator. It is most appropriate and suitable data collection method. In present report data
needs to be collect related to use of digital technology by organization also identify impact of
this concept on work quality of firm.
Data collection technique
This concept is most suitable and useful technique for prepare research report. It has to
focus on quality. Mainly two types of data collection techniques are used by researchers called as
primary as well as secondary data collection method. Investigator only select one of them to
gather related information. Furthermore, primary method researcher should conduct interviews,
preparation of questionnaire, ask direct question with customer for analyse their views about use

of digital technologies. Person needs to spend huge amount of money and time in this as
comparison with secondary technique. On the other side, in secondary data collection method,
researcher collect views of several authors, gather data from magazines, articles and so on. While
prepare present report person use primary method which is simple to use and able to easily
understandable. No confusion creates through this process.
Sampling technique
Sampling is the simplest form of research techniques which is used by every researcher.
In which information should be collect from few people rather interview conduct with entire
population. Views and ideas of few people considered as assumption of entire population.. For
the present research questionnaire are used and these are filled by the customers in order to know
about their opinion of impact of digital technologies at work place and this is an important factor
by which overall sales of firms will be enhanced.
Sample Size
In the present report sampling should be set of 20 people. Investigator ask questions
from 20 customers only rather than each and every connected person. Questions should be based
on analyse impact on digital technology on future performance of company. The 20 customer’s
are chosen who are using the offered products and services of firms thus enhancing their overall
sales and profitability ratios.
Data analysis
This is another important part of research methodology which is useful to collect related
data or information. With the help of tool person get best possible outcome from this report.
There are two types of techniques has been used called as qualitative or quantitative. Both type
of technique can be use with follow proper process. While using quantitative method, data
should be collect in numerical form. In this report qualitative method opted by researchers and
present data with the help of thematic analysis. Each and every is based on present topic which is
use of digital technology and impact on business organization. Finding of each theme should be
done for analyse data.
Validity and reliability
Investigator needs to be evaluate valid and reliable data with the help of using different
methodological approach. They have to collect authenticate data which is helpful for them to
attain target and maintain performance in effective manner.

Ethical considerations
Every researcher needs to perform function which are allotted to them through providing
ethical consideration. As person who conduct research needs to focus on code of practices which
is mentioned as per the policies. Through this person can easily meet target and able to fulfil set
of objective.
TASK 2
P3 Conduct primary and secondary research using appropriate methods
Resources
While conducting research, investigator use appropriate resources for gather important
information. Various roles and responsibilities are imposed on them as per the policies firm.
Several resources need to be opt in appropriate manner. They have to take decision which are
helpful for them. Furthermore, they follow significant process to meet target and maintain
performance.
Proposed research investigation.
Firstly, every company have to set of their goals or objectives and then start conducting
research accordingly. Prepare several plans and strategies for analyse their performance or work
quality. In this modern era, large number of firms use several research methods in order to
collect data on relevant topic. They are responsible to use significant and appropriate techniques
which are helpful or offer best possible outcome to them.
Questionnaire
Questionnaire
Name:
Age:
Gender:
Q1. Are you satisfied with the services of NISA?
 Yes
 No
Q2. Do you agree that digital technology is useful tool for companies?
 Highly satisfied
 Satisfied

 Neither satisfied nor dissatisfied
 Dissatisfied
 Highly dissatisfied
Q3. As per your opinion, members of NISA appropriately use digital technology for attain set
of target?
 Yes
 No
 Can’t say
Q4. Do you think that digital technology is useful for advertisement and promotion?
 Yes
 No
 Can’t say
Q5. What are the benefits of implementation of technology?
 Expand business in international market
 Increase profit margin
 Attract large number of customers
 Aware consumer
Q6. What are the factors which having impact on the future performance of company?
 Effectively use of advance technology
 Knowledge of employees to working on technology
 Appropriately use of available resources
Q7. Can NISA expand its business performance through use of technology?
 Yes
 No
 Can’t say
Q8. Recommend the ways to improve use of advance technology by organization?
Gantt chart
Gantt chart is the visual presentation which can be used to analyse activities and in how
much it can be completed (Gioia, Corley and Hamilton, 2013). Primary benefit of this tool is that
it is the graphical presentation which able to guide members of firm how to meet target in what
time period. Stakeholders can easily understand terms which are useful for them. It provides