Analyzing Digital Technology's Impact on Morrison's Marketing

This report analyzes the impact of digital technology on the marketing activities of the retail sector, using Morrison as a case study. The report begins by outlining the aims and objectives, research questions, and a project management plan including cost, time, quality, communication, risk, and resources. It then details the research methods, including a questionnaire, and presents the findings with interpretations. The data is analyzed thematically, focusing on website presence, social media strategies, online services, and personal information collection. The report concludes with recommendations for enhancing marketing activities through digital technology, reflecting on the value of the study in meeting its objectives and providing insights into the effectiveness of digital marketing strategies within the retail sector. The report also includes a work breakdown structure, Gantt chart and network planning.

The Impact of Digital
Technology on Business
Activity

Table of Contents
Title: To analysis impact of digital technology on marketing activities of retail sector – A Case
Study on Morrison...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives...............................................................................................................3
P2 Project management plan with cost, time, quality, communication, risk and resources.......4
P3 Work breakdown structure and Gantt chart ..........................................................................8
..........................................................................................................................................................9
........................................................................................................................................................10
TASK 2..........................................................................................................................................10
P4 Qualitative and quantitative research methods....................................................................10
TASK 3..........................................................................................................................................24
P5 Research and data with using appropriate tools and techniques..........................................24
P6 Conclusion and recommendations.......................................................................................27
P7 Reflect on the value of undertaking to meet with goals and objectives...............................29
REFERENCES................................................................................................................................1

Illustration Index
Illustration 1: Work break down structure.......................................................................................9
Illustration 2: Gantt chart...............................................................................................................10
Illustration 3: Network planning....................................................................................................11

Title: To analysis impact of digital technology on marketing activities of retail
sector – A Case Study on Morrison.
TASK 1
P1 Aims and objectives
Study about background
In the business digital technology determines essential role in retail sector business to
increase operations and functions. In this way, several tools and techniques of retail sector
consider that assists to meet with increase profits and revenue. Therefore, income also generated
that carry more effective functions and operations in business. Economy value and outcomes of
particular nation also develop that assists to meet with desired results. Hence, it proved that
digital technology is important consideration on marketing activities that help to focus on goals.
Rationale of the study
The company can grow their operations in international areas to deal with innovative
functions and operations. Responsibilities also defines high quality of services and products
(Roberts and Micken, 2015). Along with this, business can take feedbacks from customers
regarding their operations. Hence, as per feedbacks, they need to focus and maintain their
effectiveness in products and services quality. Developing outcomes develop more systematic
work performances to meet with desired goals and objectives. Therefore, research help to find
effective and useful results with enhance profitability at chosen business environment. It is the
foremost way that assist to centring on certification methods which relay on the sensual features.
In this regard, large transaction and operations has been formulated so that they are capable to
hold up more systematized work execution in the business. In addition to this, approaching
technical elements raise capacity of the organisation so that they reckon essential function in
success of organization(Sambamurthy,Bharadwaj and Grover, 2014).
Aims and Objectives
Aim: To analysis impact of digital technology on marketing activities of retail sector business –
A Case Study on Morrison.
Objectives:
 To understand the concept of digital technology in retail sector.
 To explore modern marketing activities in Morrison.

 To implement digital technology on marketing activities of retail sector operations. To recommend ways through modern marketing activities could be increases in
Morrison.
Research questions
 What do you understand the concept of digital technology in retail sector?
 What are the modern marketing activities in Morrison?
 How to implement digital technology on marketing activities of retail sector operations?
 What are ways you recommend through modern marketing activities could be increases
in Morrison?
M1 Project management plan
In Morrison, digital technology consider important role because it enhances revenue and
profitability. In this way, there are several activities develop to focus on maintain significant
results with operate more systematic work performances. Digital technology assists to implement
more marketing of retail business so that they are able to deliver systematic results (Frösén and
Tikkanen, 2016). Internet explores several activities that help to perform operations in successful
consideration. In marketing activities, it helps to increase profitability and revenue that maintain
growth and objectives as well.
P2 Project management plan with cost, time, quality, communication, risk and resources

 Cost: With respect to consider present study, there are several activities and tasks carried
to focus on creative results. In this way, tasks and goals must be consider with total £850
require ascertain systematic work performances at workplace. In order to focus on
maintain profitability, fresh and relevant information needed that assists to explore
relevant outcomes in systematic manner (Kelly, Vandevijvere and Jenkin, 2015). With
the help of primary and secondary data, it can be stated that outcomes could be
ascertained at workplace of Morrison. Collection of primary and secondary data help to
focus on accomplish more creative work performances. As results, it will help to attain
digital technology implementation of different activities consider important role in it.
 Risk: In addition to this, in project management plan there are different risk exist that
need to be solved to attain more creative work performances. Due to limit of cost and
time, researcher face issue of attain desired outcomes. Therefore, researcher need to
maintain their effectiveness to collect relevant data and performances at workplace
(Hutchinson, Donnell and Reid, 2015). Furthermore, researcher also face issue towards
respondents to fill questionnaire. As results, it is important to make proper understanding
with business development activities. Respondents are unable to provide their proper
efforts to attain more effective functioning. As results, it creates impact on the business
results to implement more systematic work performances.
 Scope: In order to conduct present research, there is wide scope exist so that it is
important to consider digital technology implementation at workplace. With the help of
innovative results, it can be stated that desired level results will be consider in business.
In respect to focus on marketing activities, advance technology help to attain more
customers at workplace. Therefore, it will focus on gather relevant information in
business (Kelly, Vandevijvere and Jenkin, 2015). Along with this, strategies are also
developed to consider extensive research program in enterprise. There are different tools
and techniques implemented that assists to maintain productivity in creative
consideration.
 Resources: In respect to carry present research, it has been seen that researcher requires
several elements that help to attain creativity at workplace. With the help of physical,
technical and human resource tools, they are able to make systematic work performance
in business. In order to apply different consideration, it can be stated that systematic work
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performance develop regularly (Roberts and Micken, 2015). In addition to this, it can be
said that performances of business increases that made positive impact on business.
Furthermore, financial tools are also needed to perform several tasks at workplace.
 Quality: Quality can be measured by contrary methods and tools. If organization has an
impressive quality control ways than these are the profits can be vantage such as lay off
the shortcomings in the goods due to less variable cost attached with material and labour,
Decrement in wastage, scrap and impurity, Ability to make superior quality of the goods
with quality maintenance requires for critique bring fallen guiding to drop-off in repair
cost, high range of satisfied customers, Increase in individual condition and cognitive
state of quality, Modification in ratio of efficiency(Sambamurthy,Bharadwaj and
Grover, 2014).
 Time : Research of the implication of digital technology on the business of Morrison is a
very long process and complex. So it takes long time to completed. Approx it will take 2-
3 months to be accomplished. As researcher has to be conducted different types of
research to collect the information such as primary research and secondary research.
Then data analysis also conducted to analyse the purity of the data(Hutchinson, Donnell
and Reid, 2015).
 Risk: In the instant time, risk factor is ordinarily concerned in all the sections. It is hard
to discover the risk factor then get the better of the impacts. Risk factors may be
concerned as a political, economical, environmental, ethical, technological and judicial
factors. Risk can be measured and this is uncurtained. A company or researcher can not
be pre ascertained the risk factor because risk deviate related to the modification deviate.
Primary risk factor is restricted period and constricted resources. It is very challenging to
completed the research project within the significant time and resources.
8

P3 Work breakdown structure and Gantt chart
Illustration 1: Work break down structure
9

Illustration 2: Gantt chart
10

Illustration 3: Network planning
TASK 2
P4 Research methods with qualitative and quantitative information
QUESTIONNAIRE
NAME :
GENDER :
AGE :
1. Is the company have any internet website in the current year ?
A) Yes
B) No
C) Can not say
2. Which strategy is using by the Morrison ?
A) Paid search
B) Social media
C) Other media
3. Did Morrison make services via internet ?
A) Yes
B) No
C) Do not know
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4. Did Morrison collect the personal information ?
A) Yes
B) No
C) Sometimes
5. By which source company is collecting personal information ?
A) Social media
B) By third party
C) Directly from consumers
6. Which modern method is using by chosen business ?
A) Online payment method
B) Online services
C) Both of the above
7. What is the advantage of digital technology on the business ?
A) Reduce cost
B) Increase performance
C) Both of the above
8. Is digital technology impact the business in effective manner ?
A) Yes
B) No
C) Can not say
9. Are you satisfied with the activities done by Morrison business ?
A) Strongly satisfied
B) Satisfied
C) Not satisfied
10. Is there any negative impact of digitization in the retail sector ?
A) Yes
B) No
C) Can not say
11. Is Morrison is contributing in the economic growth ?
A) Yes
B) No
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