Impact of Digital Technology on Small Business: Nisa Case Study Report

This report investigates the impact of digital technology on the growth and innovation of small businesses, focusing on a case study of Nisa. The study begins with an introduction, background, aims, objectives, and rationale for the research. It outlines a project management plan, including cost estimation, scope definition, timeline, and risk assessment. The research methodology section details the research type (qualitative), approach (inductive), philosophy (interpretivism), sampling technique (random), data collection method (primary via questionnaires), and data analysis approach (thematic). The report presents data analysis findings, including employee responses to questionnaires regarding their knowledge of digital technology, its use within Nisa, and the impact of social media advertising. The analysis identifies key themes and interpretations, such as employee awareness of digital technology and Nisa's use of advanced technologies. The report concludes with a reflection on the research, highlighting the impact of digital technology on small businesses, challenges faced, and recommendations for integrating digital technology to improve organizational efficiency. The report emphasizes the importance of digital technology in enhancing operational effectiveness and competitiveness for small businesses, particularly through social media advertising.

MANAGING SUCCESSFUL
BUSINESS PROJECT
=IF(42i2:I5)

TABLE OF CONTENTS
Research Title:.................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the study.............................................................................................................1
Aims............................................................................................................................................1
Objectives....................................................................................................................................1
Rationale.....................................................................................................................................2
Project management plan............................................................................................................2
P3 Work breakdown structure and Gantt Chart .........................................................................4
..........................................................................................................................................................5
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
P4 Research Methodologies........................................................................................................6
TASK 3............................................................................................................................................8
P5 Data analysis .........................................................................................................................8
P6 Communication of recommendation on the basis of data analysis......................................13
TASK 4..........................................................................................................................................14
P7 Reflect on research undertaking on the basis of objectives, learning and performance......14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

Research Title:
“ To identify the impact of digital technology over growth and innovation of small
business. A case study on Nisa”.
INTRODUCTION
Technology has revolutionised the way in which company conduct its business
operations. This mainly helps small business to level up their playing field with the large
organisations. It allows managers to conduct business operations through most effective
technology (Vendrell‐Herrero and et.al., 2018). Thus, in this research paper, scholar will
articulate the impact of digital technology over small businesses. Firstly, aims and objectives
would be created which helps in providing a path for reaching efficient research study. Further,
with the help of project management plan proper execution of work will get developed then
appropriate method will get selected in order to gather the data of this study. Moreover, through
data analysis appropriate recommendation will get provided for research study.
Background of the study
Digital technology has =IF(42i2:I5)
opened avenues for small businesses. Thus, in order to operate effectively on daily basis, small
businesses mainly relay on technologies. It is because advancement in technology not only
impacted the way of doing work of these organisations but it is also impacted large organisations
operations (Bouwman and et.al., 2018). Through these implications, there will be a development
of flexible working environment among small business organisation. Thus, researcher has
selected the topic for identifying the impact of digital technology over the business operations.
In this research paper, case study of Nisa has selected because recently, Nisa has
announces that by placing its emphasis on social media, it looks to capitalise growing influence
in retail marketplace through digital communication.
Aims
“To identify the impact of digital technology on growth and innovation of small business.
A case study on Nisa.”
Objectives
 To assess the role of digital technology in growth and innovation small business.

 To articulate the impact of social media advertising in growth of Nisa.
 To determine challenges of implying social media advertising on small business.
 To recommend ways of integrating digital technology for improving organisational
efficiency.
Rationale
The fundamental reason behind selecting this research paper is to strengthen
understanding behind the impact of digital technology over businesses. While, thousands of
studies have been previously conducted to study impact of digital technology but this topic is far
from being exhausted in research area. Another reason for conducting this research topic is to
enhance level of professional development and to improve academic career in writing research
study.
Project management plan
It is a process of conducting successful project with minimal stress. It is a tool which
defines needs, expectations and which develop scope of project with budget and timeline so that
research activities get developed with proper evaluation. PMP for present research project are as
follows-
Cost:
Cost estimation is an important part for conducting efficient research. Here, scholar will
estimate techniques to determine the level of total cost for completing a project. For the present
report estimated cost is £5000.
Scope:
This is the section under which researcher will analyse purpose and objectives which
needs to be stated in research report (Kasemsap, 2018). In simple words it involves
determination of specific goals, tasks, cost and deadline. The scope of present report is to
identify impact of digital technology.
Time:
It refers to components of overall project management through which a specific timeline
is analysed and develop for further completion of study. Time required for present report is..
Quality:
It encompasses the process and activities which will be used in achieving quality of
deliverables in project. In simple words, it is simply process of conducting efficient research

study upon with other readers will relay. For the present report qualitative technique will
evaluate for presenting efficiency of work.
Communication:
It is the key factor in project management. However, for successful execution of work,
effective communication plays an important role. For the present report a method of survey has
developed where interview will conduct to ----.
Risk:
This is the section which also required specific attention of researcher for presenting
valuable research study. In this factor scholar will evaluate risk of project and how it affects to a
number of different project variables. For the present paper factor like theft, secrecy of data have
major risk (Kusters, 2016).
Resources:
This is the section under which researcher will analyse the material which required in
conducting research study. For the present paper required resources include vehicle, stationary,
mobile, laptop etc.

P3 Work breakdown structure and Gantt Chart
Figure 1: Timeline and Activities

Figure 2: Gantt Chart=IF(42i2:I5)

Figure 3: Work breakdown structure
TASK 2
P4 Research Methodologies
It is a systematic and theoretical analysis of methods which applied for particular research
study (Flick, 2018.). Thus, it is considered as specific set of procedure and techniques which
used in identifying and analysing the information about a specific topic. To analyse the impact of
digital technology analysis of methods are as follows-
Research type: Business research methods are a set of systematic and scientific procedure
in order to collect data, compilation, analysis, interpretation and to pertain specific business
problem (Green and Thorogood, 2018). There are generally two types that are qualitative and

quantitative. Qualitative is a process which does not involve mathematical method
whereas=IF(42i2:I5)
quantitative involve use of mathematical procedure to evaluate the data. For the present
report researcher has selected qualitative research technique which is based on words, feelings
and emotions in order to analyse the non-numerical and unquantifiable elements.
Research approach: It refers to plan and procedure under which broad assumptions will
get developed to identify the detail method of data collection, analysis and interpretation
(Research approach, 2019). There are generally two types of research approach which include
inductive and deductive. For the present report, inductive research approach has been selected by
researcher which does not involve formulation of hypothesis and generally starts with aim and
objectives which needed in research process.
Research Philosophy: It is the phenomenon of belief which depicts of gathering,
analysing and using information. There are different types of research philosophy that is
interpretivism, positivism, realism, etc. In this study scholar implied use of interpretivism
philosophy were helps in understating concepts of issues which are related to human subjects.
Sampling: It is process of sorting participants or sources from large group of population
with the motive of accumulating information on the basis of research aim and objectives.
Sampling can be done in various ways such as random, stratified, snowball, etc. Sampling is
classified into probability and non-probability sampling where in probable sampling every
source or population group has equally chances of getting selected whereas in non-probable
sampling researcher chose sample according on the basis of specific characteristics and set
aspects (Kumar, 2019). Thus, in this study scholar implied use of random sampling where
sample was 15 potential employees of Nisa small retailer in UK.
Data collection: Accumulation of information is critical process of research where scholar
aim at collecting valid information and facts to draw conclusion. Collection of data is done in
two ways that is primary and secondary where secondary information is accumulated from
already available sources like, Magazines, newspaper, online blogs, journals, articles, etc.
However, primary information is fresh and is collected with the help of survey, interview,
questionnaire, etc. In this study scholar implied use of primary data collection method where data
gathered from sampled participants with the help of questionnaire (Patten and Newhart, 2017).

Data analysis: Analysing data is most complex part of study where scholar aim at seeking
for valid information from the collected in formation. Analysing findings is the most complex
part of study as ignorance over any in formation can lead to bias results and conclusion. Data is
analysed in two ways that is qualitative and quantitative where qualitative study is based on
numerical analysis which is done with the help of statistical tool. However, qualitative analysis is
in descriptive form where researcher aim at interpretation results (Aithal, 2017). Thus, in this
study scholar used qualitative analysis where collected information is interpreted with the help of
thematic presentation.
Ethical consideration: Adhering to ethical is crucial concern of study where it is necessary
for the researcher to focus on morals, beliefs and value of individuals who are participating in
study (Gabriel, 2015). The research ensured confidentiality of collected information employees
of Nisa. Moreover, the scholar seeked for informed consent of employees in written form.
TASK 3
P5 Data analysis
QUESTIONNAIRE
Name of the Organisation: Nisa
Designation of Respondents: Potential Employees
Name of Respondents:
Age:
Gender:
1. Do you know about digital technology?
1. Yes
2. No
3. Not Sure
2. Do your organisation use advance technologies within the operation and function's of
company?
 Yes
 No
 Not Sure

3. Do you think, it is very important for Nisa to use advance technologies in order to sustain the
business?
 Highly Agreed
 Agreed
 Neutral
 Highly Disagreed
 Disagreed
4. According to your, what is the impact of using highly digitalised technology?
 Positive
 Neutral
 Negative
5. Did the use of social media advertisement is benefited for the organisation?
 Highly Agreed
 Agreed
 Neutral
 Highly Disagreed
 Disagreed
6. What are the advantages of Social media advertising to your business?
 Increase brand awareness
 Increase the customer base
 Reduce Marketing Cost
7. Do you think Social media advertising helps small business to establish a recognised brand
name in the marketplace?
 Yes
 No
 Not Sure
8. What are the challenges of implying social media advertising on small business?
 Lack of skilled workforce
 Cost of technical staff
 High Competition
Recommendations if any......

Theme 1: Maximum employees knows the concept of digital technology.
PARTICULARS Responses Percentage
Yes 9 60.00%
No 4 26.66%
Not Sure 2 13.33%
Interpretation: From the above survey conducted via questionnaire from 15 employees
of Nisa company and it is identified that maximum employees knows the concept of digital
technology as said by 9 respondents. They said that they are familiar with the concept of digital
technology as they use in their personal life too. On the other hand, 4 respondents said that they
do not know about digital technology as they do not familial with highly advance technologies
used in the surroundings. 2 employees are confused and have no answer. It is very much
essential for company to make their employees aware about the digital technology, as it will
Yes No Not Sure
0
10
20
30
40
50
60
Percentage