Research Report: Digital Technology in Travel and Tourism Sector

This report investigates the influence of digital technology, particularly social media, on the travel and tourism industry, focusing on the company Trailfinders. The research explores the benefits of digital platforms, including their impact on attracting tourists, providing updated information, and understanding customer preferences. The methodology involves data collection through questionnaires and analysis of the collected data to assess the effectiveness of digital technology. The findings indicate that digital technology enhances customer engagement and expands the customer base. The report concludes that digital technology is essential for businesses in the travel sector, enabling effective promotional activities, customer communication, and issue resolution. This assignment provides a comprehensive analysis of how digital tools can be leveraged to improve marketing strategies and customer interactions within the travel industry.

Digital technology refers to electronic tools, systems, device and
resources which is help a nationalization in operating their business
functions in effective and appropriate manner. Organization taken
for this assignment is Trail-finders which is operating its business in
travel industry and it is founded in year 1970 by Mike Gooley. Its
headquarter is in United Kingdom. Topics cover in this report are
related to research conducted on travel sector such as aims and
objective, data collection, analysis and evaluations.
Objectives: To identify the concept of digital technology.
To analyse the effectiveness of social media in travel and tourism
organisation.
To determine the impact of social media on consumer decision
making practices.
Research Questions: What is the concept of digital technology?
What are the effectiveness of social media in travel and tourism
organisation?
What are impact of social media on consumer decision making
practices?
Methodologies: When a person conduct research they need to collect
data as well as information in order in effective and appropriate
manner. For which they can use primary method or secondary
method. In respect of Trail-finders they collect data and information
by using questionnaire method.
Introduction
Research Methods
Results
Research Project
(“The influence of digital technology in the travel and tourism sector”)
Theme 1: Concept of digital technology
Q1. Are you aware about
the concept of digital
technology ?
Frequency
Yes 8
No 2
8
2
Yes
No
Interpretation: From above given graph it can be interpreted that out
of 10 respondents 8 peoples know about the concept of digital
technology. Whereas according to remaining 2 respondents they didn't
know about respective topic.
Theme 2: Benefits of social media platform within travel and
tourism sector
Q2. What are the benefits of social media platform
within travel and tourism sector ?
Frequency
Attract more tourist towards destination 5
Provide updated information about tour and travel
packages
3
•Understand the preference of potential customers 2
5
3
2
Attract more tourist towards
destination
Provide updated information
about tour and travel packages
Understand the preference of
potential customers
Interpretation: From the above given data and graph it can be analysis that
social media is beneficial for a company in various ways. Such as according
to 5 respondents by this company able to attract more tourist and by 3
respondents by this company able to provide updated information to
customers about tour and travel package. Whereas according to 2
respondents company able to understand need and preference of customers
in proper manner.
5.Null Hypothesis: Social media helps Trail-finders in attracting more
tourist towards its services.
Alternative Hypothesis: Social media doesn't help Trail-finders in attracting
more tourist towards its services.
Outcome: Through the overall research it has been analysis that digital
technology like social media has given chance to travel industry in
enchaining its customers base. It gives various platform to such companies
to reach potential customers and make interaction for bringing awareness
among them about their services. Therefore, in such condition Null
Hypothesis will be accepted.
Conclusion
Form above discussed point it can be conclude as well as evaluate that
digital technology is essential for every organization in every sector. This is
so because by it they able to conduct various things in effective and
appropriate manner. Such as do attractive promotional activities,
communicate with customers in proper manner, solve issue of customers
and many more.