Evaluating EasyJet's No-Frills Strategy & Future Recommendations

This case study examines EasyJet's successful no-frills strategy and its sustainability within the competitive low-cost airline industry. It highlights the airline's cost leadership, ticketless operations, and efficient turnaround times as key factors contributing to its success. The analysis also identifies potential challenges and provides recommendations to Stelios Haji-Ioannou for ensuring the future prosperity of EasyJet, including strategic partnerships, maintaining good relations with airport authorities, advertising, and implementing customer loyalty programs. The case study concludes by emphasizing the importance of continuous adaptation and innovation to maintain a competitive edge against rivals like Ryanair. Desklib offers a wealth of similar solved assignments and past papers for students.