Research Project: E-commerce Influence on Traveler Decision Making

This report explores the growing influence of e-commerce on traveler decision-making within the rapidly expanding travel and tourism industry. It highlights the industry's growth potential and the role of technological advancements in attracting customers. The research emphasizes how e-commerce platforms empower travelers by providing information that facilitates effective and informed choices. Frequency analysis indicates a significant impact of online sites on customer buying behavior, as customers are drawn to the wealth of information available on websites and other online platforms. The study concludes that technology is essential in the travel industry, with e-commerce serving as a crucial tool for businesses to capture customer attention. Ultimately, travelers rely on information obtained from online sources to make their decisions.

Impact of e-commerce business on the decision making of travellers
Introduction
• One of the fastest growing sector is the travel an tourism industry.
• The industry is having various growth and development opportunities.
• Technological advancement is helping the company to attract customers.
• The e-commerce business is helping the buyers to make effective and
right choices.
Analysis
From the graph it can be
understood that there is a great
impact of online sites in the
buying behaviour of the
customers. It has been
analysed that the customers
are getting attracted and are
doing their buying because of
the information that is been
availed to them on the websites
and other online sites.
Conclusion
• It can be concluded that the
technology is necessary in the travel
industry.
• The e-commerce is the platform that
is been used by the company to
draw in the attention of customers.
• The customers are making decision
with the information that they avail
from the online sites and pages.
References
• Bhat, S. A. and Shah, M. A., 2014.
Diffusion of internet technology in the
tourism sector: An empirical
study. Journal of Transnational
Management, 19(2), pp.152-164.
• Thakran, K. and Verma, R., 2013.
The emergence of hybrid online
distribution channels in travel, tourism
and hospitality. Cornell Hospitality
Quarterly, 54(3), pp.240-247.Frequency
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