Developing a Business Idea: Student Support Education App Report

This report presents a business idea for a student support education app, evaluating its potential within the education industry. It begins with an executive summary outlining the core concept and its value proposition for students. The report then delves into a detailed description of the app, emphasizing its features and benefits. A crucial element is the business model canvas, outlining key partnerships, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. The report includes a feasibility analysis, covering market, technical, financial, and human aspects. It also considers the minimum viable product (MVP) and concludes with a summary of the findings, highlighting the app's potential to create value for investors and improve student learning experiences. The app aims to provide a versatile platform to connect students seeking help with those who can offer it, acting as a social enterprise to support students through challenging situations.

Running Head: Developing business idea 1
Developing business idea

Developing business idea 2
Executive Summary
It is evaluated that entrepreneur is the person who evaluates all the internal and external
factors of the business. With the changes in the economic factors and ramified changes of
people’s perceptions, there are several business ideas and start-ups which could be undertaken by
an entrepreneur to create value on their investment. In this report, education industry app has
been undertaken. This report reflects how education app could help students to create value for
the investment. This developed app is accompanied by various features and innovative things
which will help students to learn new things and develop creative ideas in their learning process.
This report has shown how the entrepreneur could increase the overall value of the investment
and increased value of the capital invested. However, there are various problems and issues
which need to undertake by the entrepreneur after implementing a proper level of investment
procedure and plans. This business idea could help the entrepreneur to creative value of the
invested capital.

Developing business idea 3
Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Business Venture description......................................................................................................................5
Business Model Canvas...............................................................................................................................6
Customer Segments................................................................................................................................8
Value Proposition....................................................................................................................................9
Customer Relationships...........................................................................................................................9
Channels..................................................................................................................................................9
Key Activities.........................................................................................................................................10
Key Resources........................................................................................................................................11
Key Partners..........................................................................................................................................11
Revenue Structure.................................................................................................................................12
Cost Structure........................................................................................................................................12
Minimum Viable Product (MVP)............................................................................................................13
Feasibility analysis.....................................................................................................................................13
Market feasibility...................................................................................................................................13
Technical Feasibility...............................................................................................................................14
Financial Feasibility................................................................................................................................14
Human feasibility...................................................................................................................................14
Conclusion.................................................................................................................................................16
References.................................................................................................................................................17

Developing business idea 4
Introduction
Entrepreneurship could be defined as the willingness and investment factors for creating
the value of the investment capital. This level of strategic planning and entrepreneurs use these
businesses planning to earn good amount of profit and reducing the risk of the business. There
are several internal and external factors which should be undertaken by the entrepreneurs to
mitigate the risk and create the value on the investment. The new venture can be established to
create value for the investment in developing a particular study app for the students. With the
increasing, ramified economic changes and complex business structure, each and every
entrepreneur should endeavour towards analyzing the business internal and external business
factors. This report reflects the key ideas and other feasibility which will be required to
implement a proper level of strategic plans and procedure. It is evaluated that the main objective
of business is to earn profit from the value chain activities implemented. This report consists of
financial, marketing, human resources management and another feasibility report that could be
undertaken by entrepreneurs while setting up of new business or startup (Sekaran and Bougie,
2016).
There is simple saying which should be undertaken by each and every entrepreneur
“We Rise by lifting others
This has shown that entrepreneur needs to follow proper strategic functioning and helping others
while implementing proper business functioning.

Developing business idea 5
Business Venture description
A small Synopsis of our idea:-
• Globalization processes and information technology have significantly changed the way
people work. Thus the students counteract problems and situations in all walks and
phases of life. The main business idea is to develop a student supporting app.
• The students are not mature enough to critically evaluate baffling situations they
continuously face. They need somebody to help in the solution of problems and thus
avoid tensions and conflicts. Mostly, they aren’t able to discuss them with their parents
and teachers or don’t get the required guidance and solutions (Mustapha, Aun and
Akanbi, 2017).
• The main Idea is to provide a very personal approach and the much-needed solution,
support and help to the person in dilemma and we will be working as “Social
Entrepreneurs” to bring out the best in them.
• To achieve this, Idea wants to create a versatile platform which would act as meeting
place for the ones who are willing to help others in the field they are good at and the ones
who are seeking help in that particular field. So this platform will act as an intermediate
and would bring the queries of a person who needs help to the right person who has good
knowledge about that query.
• This developed business idea is to develop an effective student support channel which
will increase the transparency and effectiveness of student’s learning path.

Developing business idea 6
Business Model Canvas
It could be defined as a business model which could be used by a businessman to create value for
its investment and generate profit from the value chain activities (Kyle, 2008).
This tool shows how organizations could create value for its investment to generate profit from
its business functioning. It is accompanied with key partners, key activities, customers relations
and determining the segmentation (Dracker, 2014). The business idea is to developed student
support app to help students in their particular learning course through the cyber computing
systems.
Key Partners
 Domestic
companies
 Firms
 Partners and
strategic alliance
Key Activities
 Generating
systematic app
 Implementing
proper marketing
support plans and
procedure
 Undertake
franchises and
support actions
plans (Lanfranchi,
and Giannetto,
2017).
Value Proposition
 Creating
dashboards
 Installing new
leaning board
 Developing
new systems
and designs
 Implementing
new systems
and design
board
 Establish easy
working
channel.
 Use of new
methods and
design.
 Follow proper
Customer
Relationships
 Conducti
ng
seminars
and
channels
 Advertise
ment
through
Google
image
section
 Strategic
alliance
with
Google
 Developi
ng mobile
Customer
Segments
 Australian
population
 Focus on the
main young
people
 Generating
data from the
schools and
college going,
boys and girls

Developing business idea 7
functions and
methods.
app
 apps
 Fast and
customer-
friendly
services at
outlet
 Direct
sales
Showcase the
uniqueness of
the new app
Key Resources
 IT solutions: Key
IT staffs and
promoters to
develop app
 Investment of
100K to handle all
the IT
development work
Channels
 Generate
website of
education
support
 Use of social
network sites
and values
 E-mail
marketing and
Referencing
Cost Structure
 Website cost
 Maintain charges
 Use of IT development
 App development cost
 Hiring IT staff members
 Management of dashboard
 Installing cyber computing system plan
Minimum Viable
Product
 Use of highly
advanced cyber
computing
system
 IT dashboard
 Use of Google
Revenue Streams
 Developing posters
 Installing cybersystem
 IT team
 Use of new system
 Developing app and new system

Developing business idea 8
image section
 Implementing
strategic alliance
Customer Segments
The main customers are the person who is indulged in the study program. All the people of age
between 11 years to 30 years will be the main target for the student support education app
program. However, there is below-given target market which could be used to grasp the clients
in the market for the developed student support education app in Australian market (Boone &
Kurtz, (2009).
Target Market Number of Target
Market(Yearly)
Market Size
(Lakhs)
Carrier Institutes 45% 15
Students 40% 25
University 10% 5
Others 5% 3 approx.
Total 100% 43

Developing business idea 9
Value Proposition
It is accompanied with the products and services offered by organizations. Student support
education app is the newly introduced app which provides services to support the students in
their learning path and education program (Lager, (2010). With more than 1000 universities,
Australia has the world’s largest higher education system in the world (Różewski, et al. 2015).
Education in career industry has grown to extend which is notable in today’s era and will
continue in future according to today made analysis and will profit to our business at a golden
rate. Students Gross Enrolment rate will be 30 percent and is achievable by 2020. Therefore,
Student support education app will surely help all the students and learners to create effective
learning process to create value in their study program. Education Industry rate is estimated to
be at 75 percent in 2017 as compared to 47 percent in 2011. After evaluating the various
secondary data, it could be inferred that the government has observed an increase in expenditure
on education (Johnson, 2010).
Customer Relationships
Customer relationship is the important factors which assist in developing an effective business
model canvas. It is the strategic relationship which will help. Student support education app is to
connect with the students in easy and determined approach. However, its dashboard based
grievances program will help clients to reduce the complexity and problems in determined
approach (Lager, 2010).
Channels
The Main business idea to start-up the business is related to a developed online market portal
which could be used by students to evaluate the share market analysis and learn new factors of
the study market in an effective manner. The main business motto of the company is to earn high

Developing business idea 10
amount of profit from the internal and external business functioning. It is evaluated that if a
person wants to start up a new business then he has to evaluate all the internal and external
factors in determined approach (Williams, (2011). The main channel to promote the business is
to use social media, loyalty card, use of Google image section and implementing new process
system. The current alternatives to our idea are askiitians and Quora. These alternatives aren't
much versatile and are focused only on a particular service. We, on the other hand, have a lot
more services, all under one roof with state of the art facilities. Satisfaction of our clients is our
idea main motto. Initially, the company would start with basic services like counselling on chat
and call public discussion forum, seminars and workshops later we would introduce paid services
such as (Emma, 2010).
• Personal meeting.
• Customized motivational sessions.
• Mobile App for better convenience.
• Online live video counselling with expert counsellors.
Key Activities
Key activities of the student support app are the help students and learn new things through its
developed. The main objective of this student support app is to provide new learning pathway for
the students (Lanfranchi and Giannetto, 2017). Customer who needs counselling at their any
point of life will purchase our services from us and government which requires us to conduct

Developing business idea 11
education session in various part of the country on various topics such as Sex Education, Disaster
management, safety and health-related issues and other (Radjou & Prabhu, (2015).
Key Resources
Key resources are the essential capital and manpower of IT department which will help student
support app to implement a new strategy for the betterment of student learning plan for students.
The main resource is to take a license from the authority to start up business in Australian online
market. License to our unique feature of our product will stop other companies from entering the
industry with same features which will make our company different and productive. As our
industry works towards social causer government factor is ruined out but one factor which is
common to all is dynamic nature of industry which has a serious impact on company
productivity if not taken on a priority basis and can hamper the Profit rate of the company
(Lober, 2015).
Key Partners
As our industry works towards social causer government factor is ruined out but one factor
which is common to all is dynamic nature of industry which has a serious impact on company
productivity if not taken on a priority basis and can hamper the Profit rate of company
manufacturers etc. The business model of the company will be based on suppliers and franchises.
The key partners of the student support app would be IT team and other existing players such as
GE Capital and IBM who will help our company to support its business on the domestic and
international level. They will support our business due to its newly developed plan (Scarborough,
2015).

Developing business idea 12
Revenue Structure
Student support app will increase the overall efficiency of the learning pathway. It will use a
credit card, debit card and other modes for taking payment. However, paying money or charges
on instalment would also be acceptable in student support app payment program (Shabbir and
Mirzaeian, 2016).
Cost Structure
The cost structure of student support app will showcase the associated cost of the organizations
for generating and developing. This given cost of the structure has shown how student support
app could be developed in the market and the cost associated with each program (Christensen,
2013).
Cost of the startup
Expenses Amount
App generating cost
Use of new system
Legal charges and expenses
Portal expense and IT cost
Project escalation
Total Start-up Expenses
$20000
$20000
$2000
$13000
$10000
$65000
Start-up Assets
Cash in hand
Long-term and short terms assets
Current assets
$40000
$50,000
$15000
Total Start-up Requirements $105000