Communication Channels, Key Messages and Stakeholders

This assignment delves into the crucial aspects of effective business communication, emphasizing the significance of stakeholder and account management. It explores various communication channels, including oral and written methods, highlighting their respective strengths and applications. The assignment stresses the importance of key messages and their role in ensuring clear and impactful communication. It also examines methods for measuring the effectiveness of communication, such as role-playing activities and the significance of body language. Furthermore, it discusses the responsibilities of an account manager, including client communication, maintaining quotas, and fostering positive customer service experiences. The analysis provides insights into how these elements contribute to successful business relationships and overall organizational performance.

Stakeholder and Account Management
Introduction
Stakeholder and management of account is one of the fundamental
term for longer period of time. In management of any relationship,
whether it’s of business and personal, communication management
has viral role in the management of company. This poster presents
various types of methods of communication and techniques of
enterprise which can assist in achieving the major objectives of
stakeholder mgt.
Key messages and two channels of
communication
Key messages of communication: Key messages are the important
points of an information that firm are trying to deliver to the
audience. These key messages help the encoder to make sure that it
is heard, understood and remembered by the audience. These
messages summarise what you do, how you do it, and how you are
different from others. The key effective messages are:
 Concise: It focuses on three to five major key messages that
are to be delivered in a topic. Write one to two sentence for
each key message and it should be read in less than 30
seconds.
 Strategic: It defines, differentiate and address benefits.
Channels of communication: A channel of communication is
medium, means, and source to communicate the messages to the
intended receiver. The basic channels of communication include
written (hard copy and digital formats), oral or verbal and
electronic/multimedia. By using these channels, the communication
can formal, informal or unofficial. Finally, the communication can
be reach or lean.
The two major channels used for communication are explained as
below:
 Oral communications: Oral communications is a medium
which uses spoken words to deliver the messages to the
intended receiver. The mediums of oral communication
include face-to-face, in person communication, video chats,
telephone, group meetings, conferences, speeches, and
lectures. Oral communications are used when the
organisations want to introduce a key official in the
company or change a long established policy. Oral
communications build relationships and trusts between the
top level executives and the employees of the organisation
thereby motivating them to work efficiently and it also
accelerates the decision making because it gives immediate
feedback.
 Written communication: Written communications are more
formal than oral communications because written
communications are usually used to communicate to senior
managers and directors. The mediums of written
communication include E-mails, texts, memos, letters,
documents, reports, newsletters, spreadsheets etc. Written
communications are better because messages can be revised
for correctness; can be archived for reference; can be studied
and they are better for legal and formal communications
Method to measure effectiveness
An effective communication helps the business in maintaining
productive relationship with the other party. This is extremely
important if you plan to run a small business. The way you
communicate with company’s customers, employees and other
stakeholders can have significant impact on your company's overall
performance. The methods or tools to measure the effectiveness of
channels of communication are as follows:
1. Role playing activities: Role playing activities can help develop
and strengthen the communication abilities of employees working in
the organisation. For example, you can learn the importance of
making an eye contact during a conversation or by using non-verbal
communication during conversation.
A role playing activity can provide you with a better
perspective, which helps you to connect with your
audience to facilitate better communication.
2.) Body language: Body language is a non-verbal
form of communication in which you use gestures by
the company body parts. It involves posture of your
body, how you use your arms hands during a
conversation and weather you make eye contacts. These
gestures are sometimes subtle and sometimes overt but
they provide communication beyond what is spoken.
When having a conversation, you need to pay attention
on how to stand. A tight posture with your hand crossed
on your chest shows that you are being defensive even
if your words state otherwise. Putting your hand in your
pockets while conversing with the audience shows that
you have something to hide from the fact that you are
trying to communicate. You also need to be beware of
using too much of hand gestures which might distract
listeners from your message.

Benefits of role play activities:
 Role playing activities helps in developing language and
communication skills.
 It develops social skills when learners engage with other
person in organisations and when they work as a team.
 It encourages the learners to suggest ideas and how they
feel in relaxed environment created by them. It develops speaking and listening skills among the
employees which in turn increases the confidence level of
the whole team.
Limitations of role playing activities:
 Social and Communal: Role playing a social and
communal activity in which individuals come together to
find solutions, because of this environment it’s not only the
trainers who can give the feedback.
 Makes some uncomfortable: Every employee is not
comfortable with the role playing activities.
Benefits of body language:
 Connect with people better: A good body language helps
you to connect better with the audience, it is said that 60-
93% of the communication is done through body language. Double your business: If you are an entrepreneur or a sales
executive it is very important to check on your body
language while you speak. Suppose you are in a meeting
with a prospective client and you just keep on.
Limitations of body language: Body language can give you away and sometimes you will
not even be able to help it. If you are not able to control
your body movements, you might be giving off negative
signals.
 What you do with your body might not go with what you
are speaking which can also indicate that you are lying.
Example of role playing activities: Example of role playing
activities in an organisation can be discussed with example of
production department in organisation:
Role playing activity helps the workers working in the factories to
develop language and communications skills so that they are easily
able to communicate their queries with the supervisory heads of the
departments. It helps the workers to develop social skills so that they
can work much better in a team towards the attainment of common
organisational objective. In this way, role playing activities can help
production department of the organisation towards better
functioning.
Example of good body language: Example of how a good body
language can help the organisation can be explained by taking an
example of sales department in an organisation. The sales executives
working in sales department can benefit a lot from a good body
language. Good body language focuses on using gestures by your
body movements to attract the audience in the conversation. Suppose
a sales executive is pitching a client and he is not able to understand
the gestures made by the prospective clients during his speech than
you may lose a deal even after you have given a good speech. So it is
very important for the sales persons to focus on a good body
Reasons for choosing role play activities: Role playing activities is
the most effective method of measuring effectiveness of channels of
communication because it has various benefits:
Role playing activities help in developing language and
communication skills in the employees and it also develops social
skills so that they can better engage with other members and also
work in the teams with better coordination. It increases the
confidence level among employees by improving their speaking and
listening skills.
Reasons for choosing body language: A good body language helps
the sales executives and entrepreneurs to connect with prospective
clients in a much better way. It is said that more than half of the
communication that you are conveying to the audience is done
through your body language. It also doubles the business when you
are better capable to convince the clients with your thoughts along
with your body language. When you have a better understanding of
the body language then you can understand your clients body
language also by observing his gestures, if during a pitch the client
his crossing his arms. on his chest, interlocking his ankles, shaking
It can be concluded from the summarized poster that
there several types of communication methods and
techniques which is being optimized by an organization
in regard of achieving their business objectives. This is
requiring process in order to achieve the business
objectives and manage stakeholder of a company in
more adequate manner.
Benefits and limitations of methods
Conclusion
Communication with clients: An account manager has
the duty to serve as the representative of the company. In
most of the cases an account manager is the person who
has the primary duty to communicate with the client as a
representative. And this is why it is his duty to deliver a
positive customer service experience. This is
accomplished by understanding individual need of
clients in order to direct them to proper product or
service. It is his duty to manage the expectations of his
clients, it is important to resolve the situations as quickly
as possible to win their repeat business.
Maintaining quotas: Another important duty of account
manager is to maintain the quotas determined by the
sales department. An account manager must maintain or
exceed the minimum amount of sales. This number is
called quota which is communicated by the sales
manager to him. Failure to maintain this requirement can
lead to performance probation of accounts manager.
Repeated failure can lead to termination.
Method to measure effectiveness
Method to measure effectiveness
Reason of choosing approach