A Study on Work-Life Balance and Employee Loyalty: SSP Analysis

This research proposal examines the critical relationship between work-life balance and employee loyalty within the context of SSP (Select Service Partner), a leading organization in the food service industry. The study aims to analyze how work-life balance impacts employee loyalty, considering the increasing work pressure and its effects on employee performance. The proposal outlines the research objectives, including examining the concept of work-life balance, investigating the importance of employee loyalty, analyzing the relationship between the two, and recommending measures to enhance employee loyalty. A comprehensive literature review explores the concepts of work-life balance and employee loyalty, drawing on existing research to establish a theoretical framework. The methodology section details the research approach, design, type, data collection methods (primary and secondary), sampling technique, data analysis approach, and ethical considerations. The research employs an inductive approach, descriptive research design, and qualitative research type. Data will be collected using questionnaires and online resources. Thematic analysis will be used for data analysis. The proposal concludes by emphasizing the importance of ethical considerations throughout the research process.

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
Research topic........................................................................................................................1
Research aim..........................................................................................................................1
Rationale.................................................................................................................................1
Research objective..................................................................................................................1
Literature review....................................................................................................................1
Research Methodology...........................................................................................................3
Ethical consideration..............................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Research topic
To critically analyse the relationship between work-life balance and loyalty of
employees towards company: A study on SSP(Select Service Partner)
Research aim
The present proposal is prepared with a motive to analyse the relationship between work-life
balance and loyalty of employees towards the company in food service industry.
Rationale
Work-life balance is a concept where an employee needs to prioritise between the family and
work. But in this competitive era employees are not able to make a proper balance between work
and life. The reason behind the increasing work pressure in the organisations. This issue can
have huge impacts on the performance of the employees. The study is based on SSP which is a
leading organisation in the food industry. Presently, work-life balance has become an issue in
this organisation due to increasing work pressure. This report will explain the impact of work-
life balance on the loyalty. However, the present rationale can be understood with the help of
appropriate research which is going to conduct further (Hendry, 2012).
Research objective
The objectives of this proposal are to To critically analyse the relationship between work-life
balance and loyalty of employees towards company: A study on SSP(Select Service Partner).
Although, the research will initiate with certain objectives which are mentioned below.
 To examine the Concept of work life balance
 To investigate the importance of employee loyalty
 To analyse the relationship between the work life balance and loyalty of employees in the
food industry.
 To recommend the effective measures to enhance the loyalty of employees towards the
organisation.
Literature review
Concept of work life balance
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(Hendry, 2012) Asserted that, work life balance is a thought consisting decent precedence
between employment and the personal life of an individual. Whereas, personal life includes the
health, pleasure, family and leisure activities. In the present era, this is one of the most discussed
topics because several of researchers has defined that people are not able to make a balance
between their employment and their lifestyle. As a result, they are suffering from health issues,
stress and inability to give time to their family and interest. On the contrary to this, (Hoobler and
Johnson, 2014) stated that work-life balance is a terminology which highlights the importance of
maintaining the equality between life and work. There are different ways through which this
work and life can get balanced. The individuals can limit their work up to the office hours so that
it will not hamper their personal life. In addition to this, exercise and meditation can help an
individual to focus on the activities that are required to done. With the help of exercise, the
employees will be able to lower down their stress and be able to focus on their work. Besides
this, (Gore, 2013) explained work life balance is the combination of self-management, time
management, stress management and change management. However, self-management can be
done with the help of focusing on oneself by taking proper sleep, exercise and in taking proper
nutrition. This allows an individual to remain healthy and fit. Additionally, stress management is
adapted with the help of yoga and exercise which leads to raising the focus of the employees.
Although, time can be managed with the adaptation of time management tools such as diaries,
notebooks to manage the crucial tasks first. At last, change management is a process of adapting
the alterations as per the needs of the situation. These changes can be made by the employees in
their work and life as well. However, the inability of not balancing the work with life results in
affecting the performance of the employees. That is which important area which is needed to be
focused on an individual and the organisation as well.
Importance of employee loyalty
According to (Hendry, 2012), employee loyalty is a concept of the devotion of an
employee towards the success of the organisation. To attain the organisational goals and
objectives, it is necessary to have loyal employees at the workplace. It is seen that employees are
the most crucial part of an organisation and the success also depends on them. However. Their
loyalty towards the company will result in positive outcomes regarding profits and growth. On
the contrary to this, (Harvey and Allard, 2015) asserted employee loyalty is an important point of
an area which is needed to be focused on the management of an organisation. For the attainment
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of the work effectively the loyalty of the employees is the must. As the loyal employees will not
manipulate the work done at the workplace. They will focus on their interest and perfection for
the achievement of the company goals.
In context to above, (Gore, 2013) depicted employee loyalty is necessary because the
satisfaction level of the customers is directly related to the employee loyalty. The satisfaction of
the customers can gain by rendering high-quality services to the customers. These services must
attain their needs and demands so that their motive of getting a product or services can be
achieved. However, in this situation employees plays an imperative role because services offered
by them will have the ultimate impact on the profitability of the company.
The relationship between the work life balance and loyalty of employees
As per (Hoobler and Johnson, 2014), work-life balance and loyalty of the employees are
interrelated with each other. If an employee can manage his work and life, then he will be able to
focus on work effectively. This will have positive results for the employees and the organisation
as well. In addition to this, it will also create a sense of trust and loyalty towards the company.
On the contrary to this, (Harvey and Allard, 2015) explained that, if the employees are not able
to make a balance between work and life then it will affect their loyalty. They won't be able to
give their 100 percent towards the company which will ultimately affect the company operations.
Recommendations
From the above review, it can be recommended that work-life balance is related to the
employee loyalty. However, the management of SSP needs to focus on providing assistance to
the employees so they can make a balance between the two. The organisations can provide them
flexibilities regarding holidays, finance and work from home. So that they will be able to manage
their work and personal life in an effectual manner. In addition to this, the management needs to
motivate the employees with the help of incentives so that it will increase their interest and
loyalty towards the organisation.
Research Methodology
Research approach: To identify the relationship between work-life balance and loyalty of
employees towards the company. However, inductive approach is fruitful for the present
proposal.
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Research design: Investigator can adapt the descriptive research design so that the research
problem can be analysed with the consideration of theories and models. It will allow the
researcher to generate the good level of understanding over the stated topic.
Research type: For the present scenario, qualitative research is suitable which focuses on the
attributed and belief of the customers.
Data collection: For the present study, both the data collection methods will be adopted by the
researcher. Primary data will be collected by preparing a questionnaire which will be filled by
the employees of SSP. Additionally, secondary data will be collected with the help of internet
and books.
Sampling: In this context, the random sampling method is going to adopt by the researcher. As
per this method, employees will be selected on a random basis in orde4r to fill the questionnaire.
Data Analysis: To analyse the collected data, the thematic analysis will be considered by the
researcher.
Ethical consideration
Ethical consideration is the must for the effective research by the investigator. It allows a
researcher to get an appropriate end conclusion of the research. To maintain the ethical
considerations, the investigator needs to focus on the authentication of the sources of data and
information. Additionally, the manipulation of the data and information must be avoided by the
researcher. Besides this, the leakage of respondent's personal information is strictly prohibited.
Following all these stated ethical considerations will assist the researcher to get authentication
and ethical research. Therefore, it is the duty of the investigator to make sure of all the
considerations for maintains the viability and reliability.
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REFERENCES
Books and Journals
Hendry, C., 2012. Human resource management. Routledge.
Hoobler, J. and Johnson N., 2014. An analysis of current human resource management
publications. Personnel Review. 33(6). pp.665 – 676.
Kehoe, R. R. and Wright, P. M., 2013. The impact of high-performance human resource
practices on employees' attitudes and behaviours. Journal of management. 39(2).
pp.366-391.
Knowles, M. S., Holton III, E.F. and Swanson, R. A., 2014. The adult learner: The definitive
classic in adult education and human resource development. Routledge.
Harvey, C.P. and Allard, M., 2015. Understanding and managing diversity. Pearson.
Gore, A., 2013. The future (p. 592). New York: Random House.
Online
Andruss, P., 2012. How to Attract -- And Retain -- Staff When You Can't Pay Big Bucks.
[Online]. Available through : <https://www.entrepreneur.com/article/223516>.
[Accessed on 12th January 2017].
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