CI7230: Enterprise Architecture Report on Valentinos' System Design

This report provides a detailed analysis of the enterprise architecture of Valentinos, a matchmaking service. It begins with business modeling, including a mission statement, business realization plan using a Balanced Business Scorecard, SWOT, PESTLE, and Porter's Five Forces analyses. The report then delves into project initiation, including a vision statement, scope diagram, and cost-benefit analysis. A requirement catalogue outlines functional and non-functional requirements. The report also includes a use case model, class diagram, stakeholder aspects, and a Zachman Framework. The document covers various aspects of the business to provide a comprehensive view of the system design and architecture. This report is a coursework assignment that was submitted by a student and is available on Desklib for students to study from.

Running head: ENTERPRISE ARCHITECTURE
Coursework 1
Name of the Student
Name of the University
Author’s note:

1ENTERPRISE ARCHITECTURE
Table of Contents
1. Business Modelling for Valentines:.............................................................................................2
2. Project Initiation:.........................................................................................................................7
3. Requirement Catalogue:............................................................................................................10
4. Use Case Model:........................................................................................................................15
5. Class Diagram:...........................................................................................................................18
6. Stakeholder Aspects:.................................................................................................................19
7. Zachman Framework:................................................................................................................22
Bibliography:.................................................................................................................................24

2ENTERPRISE ARCHITECTURE
1. Business Modelling for Valentines:
Mission Statement: The current mission statement of Valentinos is becoming a market-
leading matchmaking organization throughout the UK by utilizing innovative technologies.
Business Realization Plan:
Financial
Objectives Measures
 Increment in revenue.
 Improving the productivity of the
employees.
 Adding more clients to the system.
 Preparing employees so that they can
provide more output.
Innovation
Objectives Measures
 Implementing updated technologies.  Starting new functions in the
organization.
Internal
Objectives Measures
 Ensuring the protection for the data
and security.
 Improving the overall service
provided to the customer.
 Assessment of the effectiveness of
security.
 Improving overall time taken for
providing the service.

3ENTERPRISE ARCHITECTURE
Customer
Objectives Measures
 Improving the response and the
service.
 Ensuring that the customers are
getting the best matches.
 New technologies can be used for
improving the response time of the
service, which will also improve the
service itself.
 Enhancing the overall satisfaction of
the customers.
SWOT Analysis:
Strengths:
 Valentinos consists of an experienced workforce who are always ready to help the
clients.
 Valentinos is currently having a large database of the applicants where this
information is effective for their business purpose (Mandal 2017).
 Valentinos is operational in the market for a large amount of time, and they have
gathered a vast amount of experience.
 The current safety record of Valentinos is excellent.
Weaknesses:

4ENTERPRISE ARCHITECTURE
 Existing members are facing difficulty regarding the update of personal details
which can hamper their overall business process (Chang 2016).
 Valentinos is currently not investing in any type of new technologies.
 Existing information system of Valentinos is outdated, and there are no staffs who
are associated with the maintenance of it.
 The overall process of matchmaking takes a high amount of time which increases
the waiting time for the customers. It can hamper business process of Valentinos
(Hill and Brierley 2017).
Opportunities:
 In the UK there is a total of eight million singles who are looking for a new
relationship. Thus, the UK is a big potential market for Valentinos as they can get
70,000 new users yearly.
 The overall number of mobile phone users are gradually increasing they believe in
the online kind of relationship (Wang, Xiang and Fesenmaier 2016).
Threats:
 The system of Valentinos is based on the online platform, so threats of the data
breach is always present (Solove and Citron 2017).
 Peoples are also using social media services for matchmaking purposes.
PESTLE Analysis:
Political:

5ENTERPRISE ARCHITECTURE
 The UK is a democratic country, and the citizens of it are having the freedom of
expression (Bateman 2018). Thus, there is no contradiction of the matchmaking
services with the current law of the United Kingdom.
 As the BREXIT incident happened, there can be alteration in the laws and
regulations of the UK, which can affect the operations of Valentinos.
Economical:
 The current economy of the UK is quite high, and it is currently a developed
country (Christophers 2019). So, there should be no affordability issue with this
service for the majority of the peoples.
Social:
 In social network also, the peoples can find new peoples for the matchmaking
purpose, which can affect the overall revenue of the Valentinos.
 As per the report of the UK Government unemployment rate in this country, about
4% (Chen and Hou 2019). As they are not related to any kind of services, there is
a high chance that they will be using the services offered by Valentinos.
Technological:
 In current time almost everyone is having a smartphone and a proper internet
connection. Also, the overall number of smartphone users is increasing gradually.
It means that most of the peoples will be able to use the services offered by
Valentinos.
 In current time 5G network systems are being implemented in the UK (Wong
2017). It will be providing better network connectivity to the users. That means
overall service of Valentinos will be also improved.

6ENTERPRISE ARCHITECTURE
Environmental:
 Valentinos uses newspaper advertisements for providing information to potential
clients. Newspaper creates a high amount of paper wastages which is not a
positive sign for the environment. Thus, Valentinos can choose electronic
advertisement for the same purpose.
Legal:
 Currently, the United Kingdom follows GDPR for sensitive and confidential data
protection (Woods 2017). The GDPR is having several of bounds which can
create implications for Valentinos regarding how they store and use the personal
data of their users.’
 In the UK, there is also a computer misuse act and violation of this act can lead to
a hefty penalty for Valentinos. Thus, Valentinos must work accordingly to this
act.
Porter’s Five Forces Analysis:
Competitive Rivalry: Existing firms in this sector are competing using innovative ways
of promotions and advertising while having lower prices.
Supplier Power: The main supplier for Valentinos is the information system supplier,
and they are always trying to increase the prices of their offerings.
Buyer Power: The consumers of Valentinos are always looking for better services or the
services that are cheap (Weinstein 2018).
Threat of Substitution: The social network and the matrimonial agencies can replace the
services offered by Valentinos.

7ENTERPRISE ARCHITECTURE
Threat of New Entry: Several of matchmaking organizations are there who operates
internationally and can easily enter in the market of the UK (Sumter, Vandenbosch and
Ligtenberg 2017).
2. Project Initiation:
Project Vision Statement: The project is undertaken with the purpose of making profit
from mobile application. This mobile application will allow members of Valentinos to user
services it provides. Valentinos wants to achieve competitive advantage through incorporating
ICT into business. In terms of business vision, the organization aims to provide better quality
service to members and promote its high quality service in social media. Organization wants to
automate its business processes so that tasks can be done accurately in less time. Lower cost
margin will allow Valentinos to provide many discounts to user which in turn can generate loyal
customer base.
Scope Diagram:

8ENTERPRISE ARCHITECTURE
Figure 1: Scope Diagram of Valentinos
(Source: Created by Author)
Cost Benefit Analysis:
Mobile Application Development
One Time Fixed Costs
Hardware $ 4,500.00

9ENTERPRISE ARCHITECTURE
Software $ 2,500.00
Development team salaries $ 5,250.00
Training $ 2,550.00
Total Development Cost $ 14,800.00
Annual Expenses
Website Maintenance $ 7,800.00
Operational Costs $ 6,200.00
Additional Costs $ 3,200.00
Total Operational Cost $ 17,200.00
Benefits
Approximate salary savings $ 6,700.00
Revenue Generation $ 19,870.00
Total Benefit $ 26,570.00
Discount Rate Used 7.00%
Profit and Loss Analysis:
Project Cost-
Benefit Analysis
Analysis
Variables:
Discount Rate
Used 7.00%
Annual Benefits
$
26,570.
00
Annual
Operational Costs
$
17,200.
00
One-Time
Development Cost
$
14,800.
00
Year of
Project
0 1 2 3
TOTAL
S
Economic Benefit $0.00
$
26,570.00
$
26,570.00
$
26,570.00
Discount Rate 1.0000 0.9346 0.8734 0.8163
PV of Benefits $0.00 $24,831.78 $23,207.2 $21,689.03

10ENTERPRISE ARCHITECTURE
7
NPV of all
BENEFITS $0.00
$
24,831.78
$
48,039.04
$
69,728.08
$
69,728.0
8
One-Time COSTS
$
(14,800.
00)
Recurring Costs $0.00
$
(17,200.00
)
$
(17,200.00
)
$
(17,200.00)
Discount Rate 1.0000 0.9346 0.8734 0.8163
PV of Recurring
Costs $0.00
$
(16,074.77
)
$
(15,023.15
)
$
(14,040.32)
NPV of all COSTS
$
(14,800.
00)
$
(30,874.77
)
$
(45,897.91
)
$
(59,938.24)
$
(59,938.2
4)
Overall NPV
$
9,789.84
Overall ROI
0.1633
Net
Profit
$
10,845.26
3. Requirement Catalogue:
Functional Requirements:
Name Short Description Priority (Max -5,
Min - 1)
Reporting Management should get all types of reports such as
member, payment, chat, list and other operational
5

11ENTERPRISE ARCHITECTURE
reports.
List
Management
System will auto generate lists for each member. This
list will be auto generated each month. Management
or member can delete member from this list.
5
Chat with
Members
Each member should have authority to chat with only
listed members. Chat should use real time data
processing. Chats can be tracked and controlled by
management and admin.
5
Payment
Gateway
Members are required to pay 150 pound per year to
use services offered by Valentinos. System has a
payment gateway to accept payment from member.
4
Financial
Processes
Members will receive invoices for payment through
mail. Management can track history of payment. Each
member can see his/her transactions only.
4
Authorization Authorization is process of storing user details and
assign authorization level. Each user has a single
authorization level.
4
Authentication Members and internal users have to authenticate their
account before they get access to system. System
accepts two values to process authentication.
4
Account Each member of Valentinos will be provided an
individual account. Member should have access to
his/her own account only. Member details
4