BNM830: Report on Multi-Organisational Enterprises and Systems

This coursework report, completed for the BNM830 module, focuses on managing multi-organisational enterprises and enterprise systems. The report is divided into two parts. Part 1 involves analyzing an enterprise's strategy using Collaborative Enterprise Governance (CEG) and the Dynamic Enterprise Reference Grid (DERG), alongside a value stream map to ensure lean operational processes. Part 2 requires the selection of a suitable Enterprise System (ES), such as ERP, CRM, or SCM, and the development of an implementation plan, addressing key implementation issues. The report emphasizes the application of academic models and theory, requiring extensive research and referencing, and demonstrating in-depth analytical skills. The assignment assesses understanding of relevant academic models and theory, application of these to practical cases, research skills, and report writing abilities. The report is based on a 6,000-word limit excluding references and appendices.

Academic Year 2016/17
Module Code: BNM830
Module Name: Managing Multi-Organisational Enterprises and Enterprise
Systems
Module Leader: Prof. Ben Clegg with Dr. Andreas Schroeder
Coursework Title:
Coursework Assignment
Task Details/Description:
This module is assessed by coursework (100%); it will consist of a mid-term formative
presentation and an assessed report. The coursework presentation and report are both
individual pieces of work. The report is to include the following:
Part 1: Managing Enterprise Structure and Process
Use the theory, models and techniques covered in this module to:
a. Choose a suitable industry and focus on one of its most influential enterprises that
delivers a complex product-service system. Analyse and explain its strategy using
the concept of Collaborative Enterprise Governance (CEG).
This should include a one page ‘Enterprise Matrix’ that maps out relationships in
the enterprise and a 1,500 word explanation (maximum) about the enterprise
strategy to explain how it remains agile enough to deal with dynamic forces acting
upon it, the Dynamic Enterprise Reference Grid (DERG) should be used for this.
(25% marks)
b. Use the same enterprise you have described in (i) and draw an ideal state Value
Stream Map for one of its core processes to explain how the enterprise strategy
ensures lean operational processes.
This should be done on one sheet of paper (A3 size is preferred) and described in
1,500 words (maximum) explanation.
(25% marks)
COURSEWORK ASSIGNMENT

Part 2: Managing Enterprise Information Systems
Using the same enterprise as in Part 1 you are required to select a suitable Enterprise
System (ES) and develop an implementation plan for this system.
c. Identify a type of Enterprise System that is most appropriate to support the
business strategy of the enterprise (e.g., ERP, CRM, SCM, another integrative
solution), and explain how this particular type of Enterprise System will support
the business strategy.
This description should not exceed 1500 words.
(25% marks)
d. Devise a detailed plan for the implementation of the selected Enterprise System
and specify how the implementation plan addresses the main implementation
issues that could be expected.
This description should not exceed 1500 words.
(25% marks)
Module Learning Outcomes Assessed:
1. Understanding relevant academic models and theory
2. Application of academic models and theory to practical cases
3. Develop Research skills
4. Develop report writing and professional presentation skills
Presentation Requirements:
Word Count: 6,000 maximum (excluding references and appendices, which are expected)
Font Size: Arial 12
Line Spacing: 1.0
Submission Date & Time:
See Post Graduate Office.
Assessment Weighting for the Module:
100%

Assessment Criteria
Please remember that the purpose of this assignment is to demonstrate that you are
familiar with theory and are able to apply theory to practice (the product service system
and its enterprise you have chosen). Therefore you must demonstrate (i) that you are
familiar with the literature from which you select relevant theory/frameworks, and (ii) that
you are able to use theoretical frameworks/models in practice. To achieve this you (i) need
to support your arguments by referencing relevant literature, and (ii) show in-depth
analytical skills in applying these frameworks/models to the case of your selected
enterprise and enterprise system.
Text in diagrams, tables, references and appendices are not included in the word count.
References should be included at the end of each part.
References play an important part in this work as it demonstrates your ability to conduct
research. References should be presented in alphabetical order. If an author has written
more than one piece in a year then use ‘Bloggs (1998a)’, ‘Bloggs (1998b)’ etc. in both the
main text and the list of references.
A reference to a journal paper should look like:
Porter M.E. and V.E. Millar (1985) ‘How Information Gives You Competitive Advantage’.
Harvard Business Review Vol 63, No. 4, pp.149–160
A reference to a book should look like:
Willcocks L, Petherbridge P and N. Olson (2002). Making IT count. Strategy, Delivery,
Infrastructure. Butterworth Heinemann: Oxford
When referring to a specific page, insert page number as follows: (Sekigawa, 1993: 23).
The page number is not included in the reference list.
This is how you would refer to a web site:
Schrage, M. ‘The Key to Innovation: Overcoming Resistance’ [WWW document]
http://www.cio.com/archive/101505/it_work.html (accessed October 20, 2005).
Appendices
Appendices should be used where suitable; these are not included in the word count.
Ethical Requirements
Please ensure that collection of any primary data meets Aston Business School ethical
requirements. The use of secondary data is acceptable as long as it comes from a reliable
and referenced source.
Essential Reading for Coursework Task

See module reading list(s).