Event Management: Career Path, Recruitment, and Professional Standards

This report provides a comprehensive analysis of the event management career, exploring various facets of the industry. It begins by highlighting the importance of events in modern society and the crucial role of event managers. The report delves into current employability trends, emphasizing the demand for skilled and creative professionals who can adapt to changing market dynamics. It then evaluates the impact of external factors, such as employee personality, education, and job performance, on career development within the field. The report also examines advertising, recruitment, and selection methods, discussing effective strategies for attracting and selecting suitable candidates. Furthermore, it analyzes relevant professional standards and competencies required for success in event management, including training, qualifications, and continued professional development. The report concludes by emphasizing the importance of staying updated with industry trends and meeting new industry standards.

Running head: EVENT MANAGEMENT
Event Management
Name of the Student
Name of the University
Author Note

1EVENT MANAGEMENT
The chosen career choice in this assignment is Event management.
The current opportunities in Event Management
Events and occasions are very important part of the life of all the people. Every part of
the World celebrates occasions and festivals and ceremonies. Ceremonies are an integral part of
the social life and existence of the humans. Everybody in the World celebrate weddings,
birthdays, celebrations and many other social gatherings. Events are celebrated by us throughout
our life, from the school event such as the annual functions, sports which is followed by college
fests and then our office meetings and exhibitions and conference (Adams, 2015). Events such as
cultural festivals, promotional campaign and also the religious occasions are held throughout the
year.
In order to organize and make these events successful it is important to seek the help of
event planner. Here comes the role of the event manager who is efficient enough to organize the
events.Event management is a career in which one needs to be very creative, meticulous so that
they can build relationship so that they are able to market themselves and their work (Armstrong
et al, 2014). The degree in event management imbibes in the people the principle which is
associated with the planning and managing of the events. An event management course helps in
the successful management of the events and it provides facilities to the students in have an
understanding or organizing an event (Berndt et al. 2013).
As an event planner, the person is able to organize and coordinate various events and
functions. They will be able to have the skill of teamwork, communication which helps them to
interact with the people on a close term. An event planner is someone who organizes the event

2EVENT MANAGEMENT
very nicely, people gather to organize such a function to make such an event successful
(Chakraborty et al. 2015).
Analysis of current employability trends with respect to the field of event management
A good event planner is skilled and creative and have the organizational capacity and the
one who can handle work pressure and is able to do multi tasking is best fit for the jobs as a
event planner. With the changes in the current trend most of the people hire professional who are
specialized in managing events and plans. Therefore there is a huge demand in this field and
people hire specialized people having the skills and the expertise to do the work and organize the
function. A person who is strong in written and verbal communication allows the person to
negotiate with the clients and thus it helps them to build a good customer base.
There are employment opportunities in event management as a career and field of
professional practice. There are huge prospects in the event management but due to the current
global scenario there is a slowdown and the event management has grown from leaps and heaps.
As a event planner the persons organizes the wedding, reality show, cultural show and many
occasions on religious events (Chen, 2015).
An evaluation of the impact of external factors influencing work and career patterns in
Event Management
The external factors that influence the career in event management and the most demanding
factors that affect the job in event management are:
 Personality of the trend of the employee is a factor for growth
 Performance in the job position

3EVENT MANAGEMENT
 Company situation or the work which is creative and which need organization of a
occasion
 Willingness of the people to work in an environment which is a team who works
together to organize a function
Personality of the employee and the factors that affect the development of the career in the
field of Event Management
The performance of the employee and the motivation towards working is necessary and
prerequisite for working in the event management job. The personality of the employees and
how the person interacts and communicates with the clients plays a very vital role and the ideas
which should be unique and creative plays an important factor to directly affect to career
development in the field of events (Dalton, 2016).
Education and the completed training for various courses
There is adequate education and the completed courses and the training program which
serve as the important factor and thus they are able to influence the career and it will help in the
promotion in the organizational structure. In some companies which takes into consideration that
the degree from a recognized university serve as a major force to achieve the major task and the
employee who does not have an adequate degree from the university cannot have advancement
in the work .(Gassmann, Frankenberger and Csik, 2016.).
Behavior and the self presentation which serve as the factor affecting the growth
In this field of events, the behavior or the conducts of the person towards its client serve
as a important factor for the performance and growth in the job. They must employ the career

4EVENT MANAGEMENT
goals and learn to implement new skill in their current job so that they can grow their career both
as working in a company as well as practicing and organizing events by themselves.
Job performance and the evaluation from the experienced people in the field of events
which plays a important factor affecting the job career
One has to be skilled in giving the people the best service play a key role and this helps in
the influence of the career and bring more clients who will be willing to organize their events
from the person, thus it is important to seek guidance from experienced people in this field who
will help grow. It is important that the superiors are able to evaluate the performance from the
job. The superiors decide that the progress of the subordinates in their career (Hiriyappa, 2013).
Performed job position
The performance in the job shall be set according to the career goals of the student .The
employee will be in accordance and in line with the career goals of the people. If the person
wants to build a good career in the field of event management then the person must be a
specialist in that field. The person shall have sound understanding in this field so that they are
able to learn and grow in the field of events as a career (Nakamura, et al. 2015).
An analysis of advertising, recruitment and selection methods related to the career as event
management
Recruitment
Recruitment is a process which helps in the search of the potential candidates with the
desired knowledge and the preferred skills and experience which allow the organization to be
able to select the most appropriate people and so that they are able to fill the job vacancies
against the position or the descriptions and the specifications.

5EVENT MANAGEMENT
The main purpose of the recruitment process is that they are able to select the candidates
from the applicants and they are able to provide the opportunity to select the best people and
which reduces the required roles and it is best for the growth of the organization.
In this process the HR selects the best candidate in the field of events management so that
that they are able to work for the client and organize various occasion for them, thus the best
candidate is selected and which helps the people in reducing the interpersonal difficulties or the
interruptions of operations.
Selection
The candidates are selected from the pool of the recruitment process and then the most
appropriate candidate is selected so that they are selected through the process and they are
interviewed and selected for the job. The purpose of the selection process is that it is able to
ensure that the recruitment team is able to select the most effective candidate in the role by using
fair activities. Thus they are able to give their service to the people and to communicate
effectively so that the clients are happy and satisfied with their work.
Strategy
It is important to have an effective recruitment strategy and this paramount to the success
of any organization. The recruitment and selection is a cost to the company and this process is a
function if it is not approached properly or systematically (Thompson et al.2012). A recruitment
and selection strategy:
 It ensures that the supply is able to meet the demand requirements
 It can have an impact that the candidate can accept the offer for the job
 It increases the organizational effectiveness

6EVENT MANAGEMENT
Analysis of relevant professional standards and competences needed in the field of event
management
The professional standards set the benchmark for professional practice, by the following ways
and thus it can be recognized as professional.
1. Meeting the standards
As like the long-established professional standards for event planner is met, the
professional standard which is laid and is important in the growth in the line of event
management including the field of practice is the triangle of Learning, Development and
Practice. Training which is available help the practitioners to gain experience and meet these
crucial standards (Van Rompay ,Deterink and Fenko 2016).
This is where the latest qualifications for event management have come in to provide
benchmark training, opportunities to experience all facets of event management and to facilitate
the start of lifelong learning and continued professional development for those forging a career in
events management.
2. Quality qualifications
With qualifications paving the way to meeting the benchmark standards, the quality and
the professional in event management needs to meet standards of professional recognition, so
fledgling and established event managers look to obtain relevant qualifications and seek those
qualifications which do offer such recognition and accreditation from established professional
bodies.
The accreditation includes monitoring the content and quality of courses in line with
industry best practice, which is also now aligned with the new national standards.

7EVENT MANAGEMENT
3. Continued Professional Development
The national standards and qualifications, supports events managers in identifying gaps in
knowledge or practice and can help identify the steps in experience or training which need to be
taken to meet or maintain those standards. These steps can also include qualifications not only
relevant to event management, but also to the purpose, with recognition of “equipping people
with the academic and practical skills to be effective in the workplace”.
In the fast-moving events industry it’s also about those professional standards and
making progression within the industry. The skill development in the field of event management
is instrumental in promoting good practice as well as being a springboard for making progress
within an industry, something which raises the bar of overall practice higher as those with the
best professional practice make the progress within the industry and those who don’t make the
grade move on elsewhere.
4. Facing the future
As the demand for events in the UK continue to grow throughout 2016 as in 2015, this
makeover of the professional face of the event management industry is timely and has never
been more relevant. By using the qualification routes they effectively meet, maintain and ideally
exceed the new industry standards.

8EVENT MANAGEMENT
References
Adams, S., 2015. Towards an Ethical PR? An Exploration into Student’s Ethical Perceptions
towards the Sainsbury’s WWI Campaign. International Journal of Ethics, 11(3).
Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson
Australia.
Berndt, S.I., Gustafsson, S., Mägi, R., Ganna, A., Wheeler, E., Feitosa, M.F., Justice, A.E.,
Monda, K.L., Croteau-Chonka, D.C., Day, F.R. and Esko, T., 2013. Genome-wide meta-analysis
identifies 11 new loci for anthropometric traits and provides insights into genetic
architecture. Nature genetics, 45(5), pp.501-512.
Chakraborty, R., Dobson, P.W., Seaton, J.S. and Waterson, M., 2015. Pricing in inflationary
times: The penny drops. Journal of monetary economics, 76, pp.71-86.
Chen, M.K., 2015. Smart low cost design in complex value networks: The case of public
transport (Doctoral dissertation, MINES ParisTech).
Dalton, C., 2016. Brilliant Strategy for Business: How to plan, implement and evaluate strategy
at any level of management. Pearson UK.
Gassmann, O., Frankenberger, K. and Csik, M., 2016. Innovation Strategy: From new Products
to Business Model Innovation. In Business Innovation: Das St. Galler Modell (pp. 81-104).
Springer Fachmedien Wiesbaden.Haddock-Millar, J. and Rigby, C., 2015. Business Strategy and
the Environment: Tesco PLC’s Declining Financial Performance and Underlying Issues.
Hiriyappa, B., 2013. Corporate Strategy: Managing The Business. AuthorHouse.

9EVENT MANAGEMENT
Mena, C., 2014. the future of procurement: a wealth of opportunities. Leading Procurement
Strategy: Driving Value Through the Supply Chain, p.197.
Nakamura, R., Suhrcke, M., Jebb, S.A., Pechey, R., Almiron-Roig, E. and Marteau, T.M., 2015.
Price promotions on healthier compared with less healthy foods: a hierarchical regression
analysis of the impact on sales and social patterning of responses to promotions in Great
Britain. The American journal of clinical nutrition, 101(4), pp.808-816.
Thompson, C., Clarke, G., Clarke, M. and Stillwell, J., 2012. Modelling the future opportunities
for deep discount food retailing in the UK. The International Review of Retail, Distribution and
Consumer Research, 22(2), pp.143-170.
Van Rompay, T.J., Deterink, F. and Fenko, A., 2016. Healthy package, healthy product? Effects
of packaging design as a function of purchase setting. Food quality and preference, 53, pp.84-89.
Zwanka, R.J., 2017. Everyday Low Pricing: A Private Brand Growth Strategy in Traditional
Food Retailers. Journal of Food Products Marketing, pp.1-19.