Literature Review on Event Management

This literature review explores the event management industry, emphasizing the impact of technology, user-centered design, and usability design. It discusses key features of event planning software and the challenges faced by event management organizations. The review highlights the importance of effective communication, budget management, and the role of technology in enhancing event planning processes.

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Table of contents
2. LITERATURE REVIEW............................................................................................................3
2.1 Concept of event industry..........................................................................................................3
2.2 Impact of technology on the event industry..............................................................................4
2.3 Application of user-centered design..........................................................................................5
2.4 Application of usability design..................................................................................................6
2.5 Key features of event planning software...................................................................................7
2.6 Issues faced in event management.............................................................................................7
Reference list...................................................................................................................................9
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2. LITERATURE REVIEW
2.1 Concept of event industry
According to Dobusch and Schubler (2014, p.24), event management is the process by which
people can organise festivals, ceremonies, parties and so on. In the modern world people are
getting busy in their daily life, therefore they are not able to celebrate their each festival with
decorating manners. Few companies in the market decorate these kinds of festivals. People hire
them for decorating parties or festivals nowadays. The companies of event management have
very difficult jobs as they have to understand each individual and their likes or dislikes. It is
stated by Stratton et al. (2013, p.5) the event management team must study various things about
decoration and they have to read the mind of each individual. There are several parts of event
management process. The part can be identified as planning, organising, budgeting, coordinating,
arrangements, selecting sites, providing security, get a permit and so on.
As per Ratnayake and Chaudry (2015, p.1472), the event manager can be identified as the main
person of the company. It is the job of the event manager to maintain and plan all things. The
event manager also has to communicate with all employees of the company. The event manager
also has to teach each thing properly to their employees. Therefore, it can be said that to run an
event Management Company or organisation properly the manager must be a responsible person.
As stated by Santhi et al. (2013, p.3013) in an event management organisation there are various
improved technologies used by the company to design each thing properly. Event management is
the thing to decorate something very nicely; therefore, the company must expense huge money
for that. It is necessary for the organisation or event manager to calculate their budget properly.
As per early discussion nowadays event management is very popular among people, therefore
there are various universities for event management process or techniques. Event management
can have depended on among various things the as environment, choices, occasions and so on
(Getzlaff et al.2015, p.635). Event management industries must be very knowledgeable about
cultures, technologies, mentality, occasions. The industry has to keep in mind that they must not
hurt the emotions of any customers. Each customer and individual must be treated in the same
way by the industry. Along with this, the company must take a reasonable amount of fees from
their client. Event management industry also can organise games like Olympic. Therefore, the
industry also must be careful and responsible about their job.
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2.2 Impact of technology on the event industry
As per Abel et al. (2013, p.78) in event management technology is the most important thing.
Technology makes every difficult work in an employee. There are various stressful jobs in an
event management and technology makes them easy for every employee. There are software
technologies used by the company to organise sites, venue and so on. Event management
software can be helpful for the company in the case of booking hotels, registration, floor booking
and other various things (Poddaturi et al. 2016, p.13). Along with this, there can be a huge usage
of mobile phones in an event management system. To design or decorate events communication
is the most important thing without communication it is not possible for employees to arrange
events. Therefore, it can be said that mobile can help them to decorate events by communicating.
Apart from communication, there can be another use of mobile phone to search things or ideas
on the internet. Event manager and employees can adopt ideas with the use of the internet. As
stated by Lee et al. (2012, p.819) there are many varieties of applications in mobiles which can
help the event industries. The event industry also can take surveys or feedbacks by providing
their own mobile app. The feedbacks can be helpful for the company to understand their
advantages and disadvantages. Along with this mobile apps can help to make relations with
sponsors or customers that can give positive impact in the organisation.
The organisations can also use various technologies for their events. There can be use different
technologies on different occasions by the organisation, as if any customer demands of snows in
their events, therefore it is necessary for the industry to use technology for arranging snow. Like
this thing, there can be various other arrangements, which can develop by the industry.
According to Pierskalla and Hollenbach (2013, p.207), there can be a usage of computers to
maintain all data and information in the event management organisation. Nowadays people are
more habituated with internet facility; therefore, to the marketing of the organisation the
company can use various internet facilities. The company can also use digital marketing to aware
people about their services, arrangements or their company. The company can use technologies
to secure the people of the event or function. A technological security can be much impressive
than other facilities. Therefore, it can be said that technology can give positive impact in every
event management organisations.
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2.3 Application of user-centred design
As per Abel et al. (2013, p.78) in event management technology is the most important thing.
Technology makes every difficult work in an employee. Most people consider event
management as a stressful job. However, with the advancement in technology in the modern era,
the adoption of event management has helped people to view this as an easy job. There are
software technologies used by the company to organise sites, venue and so on. Event
management software can be helpful for the company in the case of booking hotels, registration,
floor booking and other various things (Poddaturi et al. 2016, p.13). Along with this, there can be
a huge usage of mobile phones in an event management system. To design or decorate events
communication is the most important thing without communication it is not possible for
employees to arrange events. Therefore, it can be said that mobile can help them to decorate
events by communicating. Apart from communication, there can be another use of mobile phone
to search things or ideas on the internet. Event manager and employees can adopt ideas with the
use of the internet. As stated by Lee et al. (2012, p.819) there are many varieties of applications
in mobiles which can help the event industries. The event industry also can take surveys or
feedbacks by providing their own mobile app. The feedbacks can be helpful for the company to
understand their advantages and disadvantages. Along with this, mobile apps can help to make
relations with sponsors or customers that can give positive impact in the organisation. The
organisation can also use various technologies for their events. There can be use different
technologies on different occasions by the organisation, as if any customer demands of snows in
their events, therefore it is necessary for the industry to use technology for arranging snow. Like
this thing, there can be various other arrangements, which can develop by the industry.
According to Pierskalla and Hollenbach (2013, p.207), there can be a usage of computers to
maintain all data and information in the event management organisation. Nowadays people are
more habituated with internet facility; therefore, to the marketing of the organisation the
company can use various internet facilities. The company can also use digital marketing to aware
people about their services, arrangements or their company. The company can use technologies
to secure the people of the event or function. A technological security can be much impressive
than other facilities. Therefore, it can be said that technology can give positive impact in every
event management organisations.
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2.4 Application of usability design
According to Quintana et al. (2013, p.256) usability design is the process which use an
organisation to understand the satisfaction of customers, effectiveness of the services or
products, efficiency of the organisation. Usability design can be helpful for an organisation to
overcome their failure after understanding that. The organisation designs their process and
products after analysing the impacts of the products. Usability design can be used by an
organisation to improve their products and services (Witteman et al. 2015, p.100). In an
organisation, usability and utility can be considered as equal level. These both things can be
helpful in the designing process of a product or service. In a company, usability can be identified
as the most important thing to run the company. Usability can be helpful for an organisation to
increase their production and decrease the time of productivity, improve services, reduce
expenses, improve customer satisfaction level. Therefore, they can improve the company by
focusing on the customers or users, quality of services or products overlook and value of the
company based. As per Grudniewicz et al. (2016, p.249), an organisation can design their
process after understanding various things. To gather that knowledge an organisation can
research about their company or products, find business objectives, understand the user goals and
so on. The company can adopt various improved technologies to design their process in a
different and well manner.
In an event, management industry the company can adopt usability design in their services. It
cannot always possible for an event management industry to satisfy their customers or service
users; therefore, it is necessary for the company to design the plans again (Chorianopoulos et al.
2013, p.163). Usability can be very impactful in an event management organisation. The
organisation can find new designs to satisfy the customers by providing new services and
technologies. In the modern era the demands of users can be changed everybody, therefore the
designs also are changed as per their satisfaction level. The company can adopt various events
options in their list that can give positive impact to their users or customers. Along with this, the
company can enhance their performance level after an analysing process. The company can
adopt other new facilities in their services as healthcare or medicine facilities in an event,
providing offers in a price list, adopting new types of foods in a menu. Therefore, it can be said
that application of usability design in an event management organisation can be beneficial for the
company and users as well.
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2.5 Key features of event planning software
There can be various features in event management software. To run the organisation smoothly
and to have effective software facilities in an event management organisation it is necessary to
adopt right features (Boiano et al. 2012, p.1207). The key feature can be identified as
registration, payment, budget management, staffs or employees, maintaining of an organisation,
travel accommodation, mobile app, social media, event reporting, track the event and so on.
These things are very important for an organisation. Registration has to made by the customers
or users to get the services or facilities. It is necessary for the event management organisation to
register all details about the customers to fulfil the satisfaction level of the customers and to
know each detail of customers for providing good facilities. According to Murakami et al. (2014,
p.563), payment procedure can be considered as the most important part of an event management
organisation to organise the events in a proper manner. The organisation arranges the events with
the help of these payments. The payment procedure must be easy for the customers with the help
of easy payment facility the customers can get more impressed by the organisation. It has
discussed earlier to run an organisation smoothly the budget has to be made properly by the
organisation. That can be easy for the company to organise the events properly and they can
fixed price list for each event. As per Darisipudi et al. (2013, p.48) staffs and employees are the
main part of the organisation. Employees can help the organisation to organise and maintain the
process or facilities in a different manner. Apart from this, employees are also important to
decorate each event or functions. Therefore, it can be said that an event management
organisation have to maintain their employees, the employees can also be helpful for the
organisation to communicate with the users. Another key feature of event management can be
management the travels of the users. It is necessary for the organisation to decorate well-
managed travel for customers, as they have to travel different places for different events or
functions. Social media, mobile apps are also important for the company for marketing of the
organisation and communicate with users as well (Li and Chen, 2013, p.2093).
2.6 Issues faced in event management
There can be many issues faced by an event management organisation. The issues may face the
organisation can give a negative impact of the organisation; therefore the organisation has to
overcome those issues. According to Braglia and Frosolini (2014, p.18), it is necessary for the
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organisation to identify the issues which can occur in an event management organisation to
overcome that. The issues can be include communication issue, raising the cost, budget issue,
short time issue, environmental issue, a technology issue, employee issues. As per Bernardos et
al. (2014, p.52) communication is the most important part of an event management organisation,
therefore issues or problems in communication can have a negative impact on the process of the
company. The employees cannot do their job well without communication, as organise an event
is fully based on various kinds of communication. Along with this communication can be helpful
for the company to understand the demands or needs of the customers (Pearson, 2013, p.3).
Therefore, it can be said that company has to overcome communication issues by using different
types of technologies. Raising cost can be another issue of the organisation. As stated by Raol et
al. (2013, p.85) the market price can be automatically raised. This raising cost can be a big
problem in the organisation to organise or arrange the events. Those raising prices can be a cause
of budget problems of the organisation. The company may solve this problem to fix their price
rate for their events arrangements. Many customers can provide short times for their services this
can also be a problem for the company. The providing of short time can be a cause of the
organisation to arrange their events properly (Pearson, 2013, p.3). The environment can be
another issue for the organisation. Customers may demands of different places to have their
functions and to arrange the events in different environments can be a cause of the problem for
the event management organisation. The company may not be well familiar with each
environment. Along with this, there can be another problem as a technological issue. Technology
cannot be always helpful for the company. The company may not know the use of new
technologies. To solve this kind of the issue the organisation can adopt knowledgeable
employees. As stated by Aman et al. (2013, p.114) an event management organisation can have a
problem with their employees also. Not all employees may be skilled as per the needs of the
organisation. Therefore, it can be very helpful for the organisation to adopt or recruit well-
mannered, communicative and skilled employees in their business.
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