Rhythm and Vines Event Management Report: Analysis and Insights

This report examines the event management of Rhythm and Vines, a significant music festival held in New Zealand. It analyzes the festival's conceptualization, design, and thematic elements, emphasizing the enhancement of visitor experiences. The report explores the festival's growth, the challenges associated with increased attendance, and the importance of adapting to changing trends. It highlights the significance of maintaining high security standards and incorporating popular artists to ensure the festival's continued success. The analysis includes insights into how event organizers can improve the festival's appeal and maintain its status within the New Zealand event landscape. The report references relevant literature to support its findings.

Running head: EVENT MANAGEMENT
Event Management in New Zealand
Name of the student
Name of the university
Author Note:

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Question No 1:
How has rhythm and Vines been conceptualized designed and themes to maximize visitor
experience
Answer to Question No 1:
Rhythm and Vines is a multi day music festival held in the Waiohika estate in Gisborne,
New Zealand (rhythmandvines.co.nz, 2019). The Music festival is the largest in the country and
has an attendance of 30,000 party people and 100 different local and International artists from
across the globe (rhythmandvines.co.nz, 2019). The exquisite scenery of the estate where the
event is held is the main reason for the large attendance of the people. The following is the main
reason for the large attendance and the festival being the best in the country. The major aim of
the festival for the people attending it is to be positive and enjoy the musical sojourn. Apart from
this the people also visit the festival with old friends and make more and more friends with
different other people. The event has attended much larger importance and enjoys great attention
as because it is not just limited to only music, but also involves other kinds of events like
waterslides, fashion competition and many more as such.
Question No 2:
What changes to festivalscape might change the experiences of the event?
Answer to Question No 2:
The event needs some major changes that can help it to become more fan friendly and
improve the experiences of the people attending it. The increase in the growth of the festival is
one of the major changes that have occurred in the last few years (June, Wiley & Cousins, 2015).

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The growth in the crowd has also led to problems like increase in drug over usage and other
illegal activities. This can be stopped by increasing security and vigilance. A large volume of
ticket sales are sold even before the events are announced which proves that the event is on the
right track and does not need any change in the content as of now (Jones, 2017). However, the
organizers must keep up with the changing times and bring artists who are the favorites among
the fans. The organization of the event in such a manner can help improve the success of the
event in New Zealand.

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References
Experience — Rhythm and Vines. (2019). Retrieved from
https://www.rhythmandvines.co.nz/experience
Jones, M. L. (2017). Sustainable event management: A practical guide. Routledge.
June, R., Wiley, H. C., & Cousins, M. (2015). U.S. Patent Application No. 13/954,568.