Global Entrepreneurship Report: Micro-Enterprise Project Evaluation

This report delves into the realm of global entrepreneurship, concentrating on the analysis of micro-enterprise activities through a project-based study, specifically focusing on the F&S company, a manufacturer of 5KG jeans. The report begins with an introduction to the concept of global entrepreneurship and micro-enterprises, highlighting their significance in developing countries. It then provides a detailed overview of the Business Canvas Model, outlining its nine key building blocks and their application to F&S, including key partners, activities, resources, value propositions, and customer relationships. The report further examines the company's operations and human resources, emphasizing the importance of strategic employee utilization and the role of HR in achieving business success. Issues and challenges faced by the company, such as competition, cultural changes, and political factors, are also discussed. The report concludes by summarizing the key findings and emphasizing the importance of the Business Canvas Model in developing effective business strategies for micro-enterprises within the context of global entrepreneurship.

Running Head: Global entrepreneurship 1
Global Entrepreneurship

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Structure:
This report discusses the concept related to the global entrepreneurship, and it comprises three
parts and this paper defines part 2:
Part 2- in this part, we critically evaluate micro - enterprise activity through a project based
study, and for this purpose we choose F&S company which mainly manufacturers 5KG jeans.
Lastly, paper is concluded with brief conclusion.

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Contents
Structure:....................................................................................................................................................2
Introduction:...............................................................................................................................................4
Background:................................................................................................................................................4
Business Canvas Model:..............................................................................................................................4
Operations & HR:.........................................................................................................................................5
Issues and challenges:.................................................................................................................................7
Conclusion:..................................................................................................................................................7
References:..................................................................................................................................................8

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Introduction:
It must be noted that, any business which is operated on small scale, especially those business
organization which are conducted in the developing country and supported by the micro-credit.
This can be understood through example; micro-enterprises include street vendors, carpenters,
and machine shop operators. It must be noted that, micro-enterprises are of different types and
sizes. This diverse group requires various types of supports for the purpose of ensuring growth
and improvement in business (Inter-American Development Bank, 1997)
This report includes the Business Canvas model and operations & HR. Lastly, this part is
concluded with brief conclusion. For the purpose of this report Fit & Slim (F&S) is the company
which is chosen.
Background:
F&S is the organization which is selling its cloths online, and the most unique product sell by
them is 5KG jeans. These jeans make the person look skinnier, which means person can look
skinnier as compared to their actual size after wearing this jeans.
Business Canvas Model:
The business canvas model is considered as the graphic representation of different variables
which show the organization value. This model can be used as a strategy tool in case of new
startups. For the purpose of strategy these model state nine categories for the Business Model
Canvas and these categories are considered as the building blocks and these blocks are key
partners, key activities, key resources, value propositions, and customer relationship. Key
partners are important, as new startups can make alliance with other partners, because it helps
them in understanding the business environment and competitors. For this purpose F&S can
alliance with different stores such as H&M, etc. Another important factor is key activities which
mean it is necessary to get sufficient knowledge in context of main activities of the company,
and also the good value proposition of the organization. This help in creating value and strong
relationship with the customer. For this purpose this organization can take help from experts to
understand the international market (Chesbrough, 2006). Key resources are considered as those
means which are required by the company to perform their functions. In the present context,
most important resources for F&S are employees, experts, and raw material. Value propositions
which includes the main object of the company’s right to exist, which helps in meet the needs of
the consumer. It distinguishes the organization from its competitors. In the present case, value
proposition for the company is its 5KG jeans which help the people in looking skinnier as
compared to their actual size. Last is the customer relationship is also most important block as it
helps the organization in capturing the existing market and also ensures long term profit to the
company. It helps the business in interacting with the customers and understands their need
(Baden-Fuller & Morgan, 2010).

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Other important factors are also there such as channels, customer segments, cost structure, and
revenue streams. Channels are the factors under which organization deals with the help of
different channels such as communication, distribution, and sales channel. It only includes
contact framework with the customer and the way through which organization communicates
with their customers. Customer segments states that organization provides services to more than
one group of the customer, and it is sensible to derive these groups into customer segments.
Organization can use these groups for differentiating the requirement and needs of the customers
of each group. In the present case, F&S can also segment their customers such as fitness freaks,
healthy peoples, gym regulars (Osterwalder & Pigneur, 2002). For the purpose of gaining the
insight cost structure, and organization can understand what is the minimum turnover must be for
the purpose of making profit. The cost structure includes different aspects such as economies of
scale, constant and variable costs and profit advantages. Additionally, to the cost structure,
revenue streams will provide a clear insight related to the revenue model of the organization.
This can be understood through example, number of customers need by the organization on an
annual basis for the purpose of generating a profit.
Table of business canvas model
Operations & HR:

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Operations related to peoples are the most important and complex area, and it mainly includes
the relationship between irrational, emotional challenges faced by people and the strategic,
pragmatic structure of operations. It must be noted that peoples are considered as most important
resource of the organization and it is necessary to handle these resources carefully for achieving
the targets of the business.
Maximum companies wants to seek outsourcing services in context of HR and this option is very
helpful for the startup businesses because it helps them in getting the best talent for their work,
and such person also who understands the market of UK and help the business in growing
(Hunger & Wheeler, 2008).
It is necessary for F&S to concentrate on the strategic utilization of the employees and also the
measurable impacts of the employees program over other business. Presently, HR has capability
to achieve all success for the business and also to result in the downfall of the business.
Following are the factors which help in understanding this area more clearly and also result in
great success for the company:
Organization must take help from the experts in context of getting best talent and such person
who helps them in understanding the market.
It is necessary to hire local professionals and employees because they know about the market in
deep and help the organization in achieving their target.
Organization must ensure best strategy for its employees who ensure both achievements of
organization as well as their personal targets.
As stated above, it is necessary for the new startups to make alliance with other partners, as this
helps them in getting best talent in the organization.
This business is a small scale level which can ensure above stated criteria but no more than that
otherwise it cost too high for the business (Burma, 2014; Gilly, Eggland & gilly, 2002).
Issues and Solutions:
The most important issue faced by the organization in startups is the existing competitors who
already captured large number of market and this can make the things difficult for the new
entrant. High level of efforts and resources are required by new entrants to make their position in
the existing market. In case of F&S there are number of existing competitors such as LV, Guess,
etc. Other issues deals with the cultural changes, Changes are the part of the business and
changes occurred in the society and culture is the biggest threat for the business. Cultural
changes also result in changes in the need and preference of the student. F&S must ensure
flexibility in their business strategy to deal with such change. Last but not the least, political
changes is the another challenge for the organization, as any changes occurred in the general

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policies, business laws and regulations, legal acceptance, export/import requirements, access to
resources, tenure, etc. impose direct effect on the new startups and it becomes difficult for the
organizations to survive (Akram, 2016).
Conclusion:
After considering the above facts, it can be said that this section of the paper focus on the
conceptualization of business strategy by exploring and managing the market in context of
introduction of new product. This paper includes all necessary elements for micro-enterprises
business set up in context of global entrepreneurship. Business canvas model state all necessary
details which is required by the management to frame effective and efficient strategy and this
model can be used as a strategy tool in case of new startups. For the purpose of strategy these
model state nine categories for the Business Model Canvas and these categories are considered
as the building blocks.
This paper also state the importance of human resources and HR department, as stated above it is
necessary for the organization to mainly focus on the strategic utilization of the employees and
also the measurable impacts of the employees program over other business.
References:
Akram, J. (2016). Challenges and Opportunities of Global Entrepreneurship. Journal of Business
and Management, Volume 18(4).
Baden-Fuller, CH. & Morgan, M. S. (2010). Business Models as Models. Long Range Planning,
43(2), 156-171.
Burma, A. (2014). Human Resource Management and Its Importance for Today’s Organizations.
International Journal of Education and Social Science, Volume 1(2).
Chesbrough, H. (2006). Open Business Models: How to Thrive in the New Innovation
Landscape. Boston: Harvard Business School Press.
Gilley, J., Eggland, S., & Gilley, A. (2002). Principles of Human Resource Development. New
York: Basic Books.

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Hunger, D. L. & Wheelen, T. L. (2008). Concepts: Strategic Management and Business Policy.
New Jersey: Prentice Hall.
Inter-American Development Bank, (1997). Strategy for Microenterprise Development.
Microenterprise Unit. Social Programs and Sustainable Development Department. Washington,
DC.
Osterwalder A, Pigneur Y (2002). An eBusiness Model Ontology for modeling eBusiness. 15th
Bled Electronic Commerce Conference – eReality: Constructing the eEconomy. Bled,
Slovenia, June 17-19.